2 0 0 8 m e d i a g u i d e 2 0 1 2 m e d i a g u i d e · 2016-12-03 · inside back cover (4...
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2 0 0 8 M E D I A G U I D E2 0 1 2 M E D I A G U I D E
Green Technology 2008 Media GuideSince 2006, Green Technology has been the leading online and print resource for news and information on green
government and green schools in California. As a non-profit initiative designed to inform efforts toward sustainability,
Green Technology provides a forum in which officials can communicate with each other and with those in the private
sector who are developing and distributing sustainable technologies. Green Technology’s readers are decision-
makers at all levels of government and schools in California, involved in everything from green schools to city-wide
green action plans to fulfilling green state mandates.
Who Reads Green Technology Publications?
• Facility planners and designers
• Building maintenance managers
• CFOs/business managers
• Purchasing officers
• State, county and city government officials and policymakers
• Architects
• Construction managers
• School officials
• School building planning and design professionals
• Financial professionals
• Utilities, energy management professionals
• Transportation Specialists/Fleet managers
• Procurement specialists
• Anyone involved with implementing green and sustainable activities and workforce development
As a provider of sustainable products and professional services, you play a crucial role in keeping government and school officials informed and in helping build the green technology market in California.
GreenTech_Spring07.indd 1 3/5/07 10:05:42 AM
16 www.green-technology.org
green In the Inner City
Maywood Academy
High School
starT he phrase “inner city school” doesn’t usually con-
jure up images of green space, open windows and high attendance rates. But in September 2006,
the 9th to 12th graders at Maywood Academy High School in downtown Los Angeles not only began their school term in a new school, they attended a new kind of school. Maywood Academy is a showcase “green” school in the Los Angeles Unified School District (LAUSD). In the months since it opened, it has made the case that, aside from reducing environmental impact, sustainable design can dramatically improve a school’s learning en-vironment – and even its attendance rates.
“It was a huge team effort to make Maywood a High Performance Showcase school,” says Ying Wang, pro-gram manager for energy and CHPS (Collaborative for High Performance Schools) for the LAUSD. “�ere were tremendous in-house efforts to push the sustain-able agenda through on this school,” she says, “from selecting architects willing to go through the learning curve to meet sustainability standards at no extra cost to us, to working with Southern California Edison and the Public Utilities Commission on energy issues, to all the various stakeholders participating in the design and building processes.
“�e collaboration and team effort is major in a showcase school creation,” she says. “For example, Sav-ings-by-Design, a statewide program administered by California’s four investor-owned utilities that encour-
The auditorium features acoustical wall panels, carpet made of recycled and low-emitting materials, and compact fluorescent lighting.Photo: Magnus Stark for LAUSD
In the hallway, a concrete floor with recycled content. Skylights bring the Southern California sunshine inside.Photo: Magnus Stark for LAUSD
32 www.green-technology.org
The possibility that human activities could change Earth’s climate, with di-sastrous social and economic conse-
quences, has emerged as the greatest chal-lenge of this new century.
Under the leadership of Governor Schwar-zenegger, California is setting the pace for our nation’s response to this challenge.
Unlike those who suggest that serious at-tempts to reduce greenhouse gas emissions will hurt the economy, the Governor sees a new “Gold Rush” for the state – an unprec-
edented opportunity to build a vital new economy based on products and services that can meet the needs of society without endangering its future.
Our investment community agrees, and its visionaries have declared that “green tech-nology” – from clean, renewable energy to new approaches to the design of our homes, offices and communities – will power the 21st century economy.
It is likely that the majority of those whose help we need to accomplish this transfor-
mation are unaware of the events unfolding around them – or their tremendous poten-tial to make a difference in the lives of mil-lions. �ese individuals are the students in California’s schools, the essential building blocks of our new “green workforce.”
Rarely in our history has it been more im-portant for our schools to operate, and to edu-cate, with real awareness of society’s needs. We are in a transitional period that will end with an economy, a workplace and a culture that are very different from what has come before.
GLOBAL WARMINGCURBING
BY UNLEASHING STUDENT ENERGYby Timothy A. SimonCommissioner, California Public Utilities Commission
Timothy A. SimonCommissioner, California Public Utilities Commission
Since 2006, Green Technology has been the leading source of news and information on green government and green schools in California. Through its events and publications, Green Technology provides a forum that connects green leaders from the public and private sectors with companies developing and distributing sustainable technologies.
Green Technology magazine reaches decision-makers at all levels of government - and their partners in the design, construction and real estate industries - who are engaged in everything from creating green schools and building renewable capacity to developing city-wide green programs.
Green Technology 2012 Media Guide
Green Technology Magazine publishes an online edition every two weeks. An eNewsletter sends readers condensed descirptions of new stories, providing links to the complete content posted at www.green-tech-nology.org. At present, the eNewsletter list is 90,000 strong, and growing weekly.
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Increasingly, building codes and standards are addressing sustainability – from energy and water use to building materials, siting and construction waste.
Green Technology magazine has covered the development and implementation of CALGreen, the nation’s first mandatory state-wide green building code, and delivered training on the code’s requirements to more than 5,000 building professionals.
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Only You Can Save Energy Video Magazine TM is the only national publication dedicated to energy efficiency and conservation, and it is available online, mobile sites, and direct to every consumer as an interactive multimedia digital disc in pre-selected audience markets co-branded with local government! The magazine unifies government, NGO experts, and leading businesses in a comprehensive outreach that informs, educates and inspires the public to action! Leading solutions, games, and entertainment to save everyone energy and cash are included as the tool every individual needs to make their actions matter most! Click here to view the National online edition : http://www.onlyyoucansaveenergy.org/oycse/index.html Only You Can Save Energy Video Magazine Audience. Everyone is invited to view the magazine, and includes all of the usual audience for Green Technology plus the consumers in every home in every targeted community. In recent issues, Gardena residents opened the digital edition over 90%, with unique viewership currently at nearly 70% (as of March 28, 2012) based on metrics provided by DS Query, an independent third party firm. Sponsorships on OYCSE. There are a variety of sponsorship and advertising opportunities on Only You Can Save Energy Video Magazine TM. Visit http://www.onlyyoucansaveenergy.org/video-magazine to learn more and to download the package of your choice! Rates. Rates range from less than a cent per home to 50 cents per home based on promotional outreach, services provided, and sales and marketing benefits.
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Mailing Address:236 W. Mountain St.
Pasadena, CA 91103
Phone: 626-577-5700
Fax: 626-577-2677
www.green-technology.org
Publisher
Keith Miller
Editorial ContactsCarl Smith, editor-in-chief
Racquel Palmese, managing editor
Bob Graves, associate editor
Advertising ContactsFrantz Widmaier, advertising manager
Mailing Address:236 W. Mountain St.
Suite 105Pasadena, CA 91103Phone: 626-577-5700
Fax: 626-577-2677www.green-technology.org
PublisherKeith Miller
Editorial ContactsCarl Smith, editor-in-chief
Racquel Palmese, managing [email protected]
Advertising ContactsNancy Miller
Craig [email protected]