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1st MENA Social Media & Mobile Marketing Conference for Insurance22-23 Apr 2013, Al Murooj Rotana, Dubai, UAE

Theme: ‘’Social Media – A Dream Opportunity for Insurers!’’

Organised by:

Media Partners:Supported by:

MENAINSURANCE

CLUB

1st MENA Social Media & Mobile Marketing Conference for Insurance22-23 April 2013, Al Murooj Rotana Dubai , UAE

The inf luence of social media has grown dramatically in the Middle East. Organisations increasingly recognise the importance of using

social media and mobile marketing for their business. In an industry that must engage with customers, the insurance sector cannot ignore social media and mobile marketing as a key business enabler for sales, marketing and customer interaction. The MENA Social Media & Mobile Marketing Conference is a key initiative of the MENA Insurance CEO Club and will plug you in to the latest trends and technology to stay ahead of competition in the digital era. Fast paced developments in technology, makes it imperative to stay on top of advances in digital marketing.

Social media and mobile marketing is one of the biggest innovations adopted in marketing strategy today. More than ninety percent of social media users conduct business on one or more social networks. Just as the industry grappled with launching websites in the 1990’s, insurers today have to create mobile applications to retain policyholders, engage their agents, and increase branding awareness.

The premier MENA Social Media Conference brings together an impressive panel of social media experts and well as practitioners in the industry to share their own success stories. Understand how to improve your online marketing and brand strategy with the latest tools in social selling, mobile and online multi-channel marketing. Get insights into tracking and data analytics to capture customer information to improve your insurance

product mix.

Who Should Attend

This conference will be especially relevant for all in the insurance industry who need to understand how to effectively use Social Media, Mobile and Digital Marketing to draw and engage with their client base and build new customer relationships. It is relevant for officers working in Marketing, Communications, Website & Content Management and CRM, and will be beneficial for:

CEOs, CMOs, VPs, Directors, GMs, Marketing Analysts, Risk Managers, Claims Managers, Insurance Agents, Brokers, Management Consultants, IT Providers, and Heads of Media & Communications, Direct Marketing & Loyalty Programmes, plus those working with online multi-channel campaigns and the interactive marketing landscape.

• HowcanSocialMediathenbetappedeffectivelyto improve one’s bottom line, increase loyalty from your customers and make your retention strategy stand out in today’s digital age?

• Howcancontentbemadeapplicablefortech-savvy mobile consumers?

• Istheinsuranceindustryuptospeedwithusingsocial media?

• AreMENAinsurersabletokeepupwiththemore sophisticated social media campaigns of their international peers?

• Howcanthisnewtrendbeusedtobuildbrandpositioning, whilst milking golden opportunities to keep your customer happy?

• HowdoyougettheattentionoftheGenYcustomers?

• Howcanyouensureyouhaveasustainableend-to-end social media programme, to listen and engage in the digital marketing age?

Get strategic tips to boost your business through digital and mobile marketing!

Programme is subject to change

PROGRAMME

1st MENA Social Media & Mobile Marketing Conference for Insurance22 - 23 April 2013, Al Murooj Rotana Dubai, UAE

Day One: 22 April 2013, Monday 8.00 am Registration & Coffee

9.00 am Welcome Address by Chairman of Conference for Day One

Dr Bassel Hindawi, Former Insurance Commissioner of Jordan and Steering Committee Member, MENA Insurance CEO Club (MICC)

9.10 am Opening AddressFareed Lutfi Ali, Secretary General,Emirates Insurance Association

9.30 am Special Address: Social Media & Insurance – A Channel for Referrals and Customer EngagementDr Sven-Olaf Vathje, Partner and Managing Director, The Boston Consulting Group, Abu Dhabi

10.00 am Keynote Address: A Look into the Future – 5 Trends in Mobile that will Shape Your Marketing Hatim Alkahily, Industry Head - Emerging Business, Google

10.30 am Tea Break

Mobile Marketing Strategy

11.00 am Creating Better Customer Relationships with an Integrated Mobile Strategy Mohamed Afifi, Regional Director, Middle East, Genesys Telecommunications Laboratories, UAE

11.30 am Special Address: Mobile Space & Designing a Mobile Strategy to Improve the Customer Experience Firat Ertem, Head of Mobile Marketing, Rabarba

12.00 nn Case Study – Application of Mobile Apps and Mobile Website: Project Milestones and Challenges Mireille Younes, Marketing Manager, AROPE Insurance

12.30 pm Lunch

Managing Risk and Liability

2.00 pm Emerging Risks in a Social Media/Cyber WorldAndrew Taylor, AVP & Asia Pacific Zone Practice Leader, ChubbPro, Chubb Insurance Company of Australia Ltd

Social Networks & Translation Technologies

2.45 pm Social Networks and Translation Technologies for Brand Building

Muzaffar Abdullaev, Marketing Manager, DUDU Communications Fz-LLC

3.30 pm Tea Break & End of Day One

Day Two: 23 April 2013, Tuesday

Chairman of Conference for Day Two Paul Godfrey, Senior Editor,

Business Division, SME Advisor Middle East

Brand Building

9.00 am Optimising Social Media for Brand BuildingFadi Khater, Founder & Managing Partner, Netizency

9.45 am Growing Brand Awareness & Social Capital – Case Study of L&T Insurance Social Media Campaign Deepali Naair, Country Head - Brand, Corporate Communications & Customer Service, L&T General Insurance Co. Ltd

10.30 am Social Media for Improving Customer Service and Handling Complaints Sadia Noori, Marketing Manager, Family Takaful, SALAMA - Islamic Arab Insurance Co. (P.S.C.)

11.00 am Tea Break

Monitoring and Tracking Social Media

11.30 am The Socialytics Experiment: How to Use Social Media to Generate Revenue in 180 Days

Gary Jackson, Director of Business Analytics, Asia-Pacific & Japan, CSC

12.00 nn Social Media Strategies for Customer EngagementVijai Raghunathan, Partner, Insurance Practice, Cognizant Business Consulting

12.30 pm Lunch

2.00 pm Using High-Tech to Reach the Base of the Pyramid. A Case Study of Tablet Technology and its Application to Educate Consumers on Health Insurance in Rural AfricaSicco van Gelder, Chief Marketing Officer, PharmaAccess Group & John Mugo, Head of Operations, MicroEnsure, Tanzania

2.50 pm Panel Discussion: Social Media for Insurance: Advice from Media on the Ground

Panellists:

Paul Godfrey, Senior Editor, Business Division, SME Advisor Middle East

Fadl Al Tarzi, CEO, SocialEyez & Executive Vice President, News Group International

Muzaffar Abdullaev, Marketing Manager, DUDU Communications Fz-LLC

3.50 pm Tea Break & End of Conference

Bro

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Fax to: (65) 6512 5335

Please fill in Guest particulars on Registration Form

Fax to: + 971 4 3073452 Please fax Room Reservation form direct to Hotel

Room Reservation FormAttn: Ms Jonalyn Sambrona, Group Coordinator

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Al Murooj Rotana Dubai “one of the Great Hotels of the World”

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charge.• Roomratesincludebuffetbreakfast.BuffetBreakfastwillbe

served in the Pergolas Restaurant.• Check-intimeis14.00andCheck-outtimeisat12:00noon.

Early check-in from 9:00 am onwards can be provided, however, is subject to availability. Check-in time earlier than 9:00 am should be booked from the previous day. Check-out until 6:00 pmshallbesubjectto50%ofthetotalroomrate.

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1st MENA Social Media & Mobile Marketing Conference for Insurance22-23 April 2013, Al Murooj Rotana Dubai , UAE

Conference Registration FormTo:MsMichelle,69AmoyStreet,Singapore069888•Tel:(65)62245583DID:(65)63723178•email:michelle@meinsurancereview.com

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REGISTRATION

Early Bird (valid till 21 March 2013) Normal RegistrationSubscribers ❑ US$980 Subscribers ❑ US$1,480

Non-Subscribers ❑ US$1,280* Non-Subscribers ❑ US$1,680*(*FreeOneYearSubscriptiontoPrintEditionofMiddle East Insurance Review &

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I came to know about this conference through:❑ AIR/MEIR magazine ❑ AIR/MEIR Website ❑ Brochure ❑ Email❑ Referralby(Association/Sponsor/Speaker/Exhibitor/BusinessContact)Remarks: ____________________________________________________

Group registration: Special Offer for Year 2013: Register two delegates from the same company, and send the third delegate to attend the conference free of charge!(Validonlyfordelegatesfromthesamecompanyinthesamecountry)

Registration fee includes participation at Conference plus tea breaks and lunches.

All meals are prepared without pork, lard and beef.

Special Dietary Requirements❑ I would like to have vegetarian meals during the Conference.

Closing date for registration: 15 April 2013For cancellation in writing made before 21 March 2013,50%oftheconferencefeewill be refunded. No refunds will be made for cancellations after 21 March 2013.However, substitution or replacement of delegates will be allowed.

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(Conference fee is zero-rated for GST)