1st cosmetic promotions provides powerful solutions for ... · by rimmel and sally hansen...
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CosPro ReportA report on the Cosmetic, Fragrance and Beauty Care Industry 2O
131st Quarter
Cosmetic Promotions Provides Powerful Solutions for Teen Shopper Engagement
According to the 2012 Harris Poll YouthPulse study, more than 23 million teens in the U.S. spend (or help their parents spend) over $210 billion annually. Most retailers are looking for ways to engage the teen shopper, but getting teens’
attention – and getting them into the store – is increasingly challenging.
Cosmetic Promotions knows teens well through its experience over the past 5 years
designing and managing Rite Aid’s “Glam Camp” teen marketing program. The
program started with a “Back to School” magazine spread and over the years
evolved to add a partnership with Seventeen Magazine, a website, an annual gift-
with-purchase promotion, and a national Model Search – providing more than 53
million impressions (at less than a penny each) this past fall.
These programs are clearly effective. In 2012, most of the participating vendors realized a double-digit sales growth during the Back to School period. Glam
Camp website visits were up 59%, and average coupon redemption was almost
14% - hugely impressive considering (according to Supermarket News Report) that
redemption rates typically run under 1% and internet print-at-home coupons only
average around 8%.
This year’s Glam Camp Model Search winner, 16-year-old Halle Shank of
Pennsylvania, received an all-expenses-paid trip to New York City that included a
shopping spree with a Seventeen Magazine fashion consultant, a full makeover
by Rimmel and Sally Hansen Cosmetics, hairstyle done by celebrity hairstylist
Larry Sims, and a professional photo shoot. During the trip, Cosmetic Promotions
was posting updates 3-4 times a day on social media. Videos of the trip will be
featured on the Glam Camp (www.glamcamp.com) and vendors’ websites.
Cosmetic Promotions also helps vendors by providing customized direct sampling programs. One recent program included placing sample bags directly
on 25,000 female college dorm room doors. Other programs have included
sampling at concerts, teen sport competitions, and pageants. Vendors have great
results with these low-cost, high-visibility programs – Jesse’s Girl, for example, saw
their website hits triple the weeks their product was distributed via these bags.
Vendors can also track sales lift in nearby stores on the items that were sampled.
CosPro Agency kicked off the year with a successful Glamour Magazine and TRESemmé event. Agency demonstrators
distributed coupons while educating customers at 26 locations. Two professional hairstylists were at three of the stores
styling twists and sleek ponytails for shoppers. Customers of all ages enjoyed the complimentary hairstyles and
coupons as well as hairstyling tips. To help drive traffic to the store, email invitations were sent by Glamour Magazine to
readers near the stores. This event resulted in huge sales of TRESemmé product – averaging 23.5 sales per store and more
than 1,800 coupons were distrusted which should result in future sales.
Glamour Magazine Haircare Event Delivers Big Boost for TRESemmé
Counter Card
Sampling Programs, National Model Search
E-vites
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Ask about ourGrand Opening
Programs
Quarterly Sampling Program
High School Ad Program
College Sorority Sampling Program
Get the DetailsJoann Marks
President888-644-9916
Tracie GilbertVice President Sales
Kristin BocoxCosPro Agency Director877-3COSPRO ext. [email protected]
Visit Us Onlinecosmeticpromotions.com
Quarterly Sampling Program
check it
out!Next Up - College Sampling!Reach 25,000 female college students by joining
Cosmetic Promotions’ NEW College Sampling
Program happening this fall for Back to School
timing. The CosPro College Ambassadors will
place a snazzy college-themed bag containing
up to five vendor samples and a coupon book on
the door of 25,000 female dorm room doors. The
six participating colleges were chosen because
of the high volume of CVS, Walgreens, and Rite
Aid stores within five miles. This is a perfect way to
bounce NEW consumers into these stores; the cost
is only $5,500 plus 25,000 flat samples or $3,500 for
a coupon inserted into the savings book. But hurry,
the program closes on May 31 and it is limited to
the first five vendors with qualifying samples.
Or visit our Facebook page (facebook.com/cosmeticpromotions) and click on our SAMPLING program page to download the signup form.
Don’t miss outsign up now!
During February, consumers were treated to a personal consultation with a professional haircare specialist at more than 700 top drug store locations. The specialists were retained and trained by the CosPro Agency. Since L’Oréal Advanced Haircare isn’t ordinary haircare with some one-size-fits all ingredient but rather targeted formulas that work together to solve hair issues, the products benefited from experts assisting the customers.
In 150 of the stores, there were additional POP materials including a poster, Llama (5-foot standing marketing pieces), and the experts wore a special Haircare T-shirt.
The experts from CosPro don’t just learn about the products; they’re also trained on selling and how to train store associates as well. This helps boost future sales and generate lift for weeks after the event has ended.
Cosmetic Promotions Helps Launch L’Oréal Advanced Haircare With In-store Events
Results were fantastic:• Average of 17 pieces of product sold per store
• Almost 37,000 coupons and 30,000 brochures distributed
• 83,300 samples distributed and more than 1,500 store associates trained
why we’re buying a cow In our quest to get Likes and help others, we will donate $1 for every LIKE we get in 2013 and use that money to buy a cow for a family in a developing country. Check out the organization at www.heifer.org. Our hope is to provide at least one cow (or goat or sheep) to a family each year!
We haven’t lost our minds, we just decided to change things up this year. Most of our program announcements are “moo-ving” over to Facebook and we want you to join us there.
For more information or to sign up, contact Tracie Gilbert: 877-665-1640 or [email protected]