1.intro.potter.ch1
TRANSCRIPT
COMM 1233: Media, Community and
Citizenship
INFORMATION: BITS & BYTES
Global info consumption exceeds 9,570,000,000,000,000,000,000 bytes/year
As a stack of books, it would stretch from Earth to Neptune 20 times over
Server loads DOUBLE every 2 years exponential growth
EVOLUTION? DEVOLUTION?
We create as much information in two days as we did from the dawn of humans to 2003
Much of the growth is user-generated content.
How much of this info do we actually see?
We see very little
• Most information is transient
• Created, used, discarded in seconds
• Never seen by a person
“It’s the underwater base of the iceberg that runs the world we see.”
ARE WE READY FOR THIS?
“I spend most of my time assuming the world is not ready for the technology revolution that will be happening to them soon.”
- Google Executive Chairman Eric Schmidt
MEDIA LITERACY
How you find your information matters Online Search Engines: Filter Bubbles What consequences do filter bubbles
have for us as individuals and collectives?
Sources and platforms blur Convergence: Did You Know? Why does convergence matter?
WHAT IS “MEDIA LITERACY?”
A set of perspectives we actively use to interpret the meaning of messages we encounter (Potter book)
But “media literacy” is more than just skills . . .
MEDIA LITERACY IS… (POTTER BOOK) A continuum
not an “on/off” switch We each have a typical “place” But our place on the continuum can
shift
Multidimensional: involves 4 dimensions cognitive, emotional, artistic, moral
Media Literacy
BUILDING BLOCKS: 1. PERSONAL LOCUS
About control over effects. We slide between: media control
personal control
personal locus (Potter): our control
goals determine what gets filtered in and out
stronger drives mean we put in more effort if we don’t know our goal or our drive is
low, we let media control the process
BUILDING BLOCKS:2. KNOWLEDGE STRUCTURES
sets of organized information help us understand new ideas & experiences connect very different ideas, objects, people,
situations meanings get more complex with more
experience (direct or vicarious)
For example: What’s a “chair”? Media Coverage: Occupy Wall Street
BUILDING BLOCKS:3. SKILLS
Tools we develop through practice For example, the 5-stage critical
process Description Analysis Interpretation Evaluation Engagement
MEDIA LITERACY HELPS YOU:
pay closer attention to message content and form “autoprocessing” (see Potter book)
make more deliberate choices choose attention and effect triggers
instead of letting media choose
empowers you to advocate for change shield against “info fatigue” (see Potter
book)