1.dataisthebank.. “ createmorevaluethanyoucapture. ” –timo’reilly
TRANSCRIPT
1. Data is the bank.
“ Create more value than you capture.”– Tim O’Reilly
More data will be shared more openly.
We’re seeing thischange in business now,from who has the most data, to who canderive the most meaning
Tumblr (aka“ next year’s Twitter ”) is allabout data and meaning.
1. Data is the bank.
2. Meaning is the Currency
Remember meaning? That is where $ is.$
Acquisitions based on data+ meaning
Google acquiresDoubleClick| $3.1 billion
Adobe acquiresOmniture| $1.8 billion
Microsoft acquires aQuantive|$6 billion
Google acquiresYouTube| $1.5 billion
WPP acquires 24/7 Real Media|$649 million
Nike+ is all about data+ meaning.
So is…
…and Twitter Search (look foradeal withGoogle or Microsoft shortly).
AUDIENCE AUDIENCE
BRANDThat connection we talked about earlier?
AUDIENCE AUDIENCE
BRANDIt’s sticking around, growingandchanging and becoming somethingnew.
INTENT can drive data+ meaning.
You can keep the bigideas, the single-minded proposition,and whatever else
you hadthat worked…
…here.
They don’t belong here.
“ People havea reallygood ability to seethrough you (and the) projects on theInternet that are just done to try and makeyou famous.”– Christian Lander
“ What we need are gems and diamond-cutters.”– Katie Chatfield
Now> Later
Free> PaidYour intent is framed by the way youdeliver value.
I call this The Three Musketeers rule.
All for One or One for All
All For One is 20 century value creation.It is driven byself-interest& excelledin the silos.
th
One For All is how businesses thrive today.When they create value for themselves,they create value for an eco-system.
What should you value here?
Free?
Free
Now
Now
Givena choice between FREE and NOW,people will surprise you.
File-sharing down among teens(find story)
Which is actually the reason MP3s becameso popular in the first place.
And Flip video cameras.
Healthcare
And it’s about to turna bunch of otherindustries on their heads too.
It is called the“Good Enough Revolution”,
and it is notaconversationabout features.
It isaconversationabout benefits.
Now
Free
Now
Paid
Later
Free
Paid
Later
Now
Free
Now
Paid
Later
Free
Later
Paid
Figuring out whichspot you occupy is onething, figuring outwhere yourcompetition sitsis another.
Now
Free
If your business model can subsist on thissort of offering, it makes life much easier.
Now
Paid
Odds are however it occupies this space,and it’s importantto havea paid space.
Remember Fred? He also coinedthe term“ Freemium ”.
Now
Free
Freemium combines these two things;build an audience with Free, use it todevelopa premium product for Paid.
Now
Paid
Later
Free
Later
Paid
You can augment Now with the promise ofLater, be it future content,a subscription,whatever makes sense for your business.
Later
Free
Later
Paid
If the position you occupy however is onlyLater, prepare to be obsolete.
Later
Free
Later
Paid
Chance is you already are…
…here…