1c. gsm4 ( business prospect)2

7/30/2019 1c. Gsm4 ( Business Prospect)2

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Introduction to Mobile Profits


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The Mobile Internet world is expected to

be worth more than 1 trillion US $ beforeY2010.

Most of the service that generate that

revenue does not exist yet.


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UMTS Quality of Services :Classes

Tariff Class ConversationalClass

StreamingClass

InteractiveClass

Background

FundamentalCharacteristic

Preserve timevariation,

Conversationalpattern, low

delay

Preserve timerelation

Requestresponsepattern,

Preserve data

integrity

Destination isnot expectingdata within acertain time

Preserve dataintegrity

Example ofapplications

Voice, videotelephone,videogames

Streamingmultimedia

Web browsing,network games

Backgrounddownload of e-mails


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Projection of Western Europe MobileSubscriber

0

20

40

60

80

100

120

1995 1997 1999 2001 2003 2005

Subscriber Growth


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Example of services

Music MessagesBefore :

SMS Did you hear the latest song of INUL ?

After

Music Message : 30 seconds of Nice/Pop Song


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How many % of calls are placedon mobile phones

0 20 40 60 80 100

< 30 years

30-49 years

> 50 years

1996 1999


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Characteristic of

Mobile Services


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Background

Mobile services will be very different from traditional

telecom services ( voice ? ) Mobile services will be very similar to the fixed Internet

services ( speed, trial and error, rapid innovation )

A typical mobile operator in Y2000 run 10-20 services (

basic voice call, international call, roaming call, dataaccess/PC, SMS, numbering plan, friends and familypricing plan . ? )

In the future, the operator will manage thousandsofservices.


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Value in Mobile Services

Mobility

Personalized

Timeliness

Time value of information


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Most desired services on mobile phone :

0 20 40 60

Short News

Local Info

Event InfoSport result

Write on screen

Request Song

Book Ticket

Send photo

RadioNews

Video Cam

Traffic Info

Camera

SMS


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Other attributes of MobileServices

Multitasking

Multi-session

Presence

Text to Voice


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Example of services Formula

-One advertisement and game

- Only for some people, free invitation-message receiving, paying outgoing-message


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Service Formula : PAIR

Personal

Available

Immediate

Real Time


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Service Formula : 0-1-2-3

0 written manuals 1 button to Internet

2 seconds maximum delay

3 keystrokes maximum to gain

access


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Mobile Phone :Personal

Device


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Personal Device Watch : the first universal gadget

Sun Clock, Mechanical Clock, Pocket Clock, Wrist-watch

From device to tell time become status symbol, worn bythe wealthy and made of precious metals

Universal device

The only device that man today use 24 hours a day Pen ( ? )

Walkman

Portable Game ( Game Boy )

PDA ( Personal Digital Assistant )


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Mobile Phone is the most personaldevice

1980 : executive toy and expensive gadget 1990 : penetrations of 30-40 % = most house start to have

2000 : penetrations of 60-70 % = many children have mobilephone and most adults have it

2005 : penetrations of 80% = many adults have a second oreven a third mobile phone

Mobile phone become the most personal device

Some people abandon the watch


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So what ? Now, the global

population of mobilephone is 1 billion

Internet-enable PCworldwide : 400 millions

PDA : 30 millions

Worldwide TV penetration: 1.3 billions

People stop carrying

Watch

Address book and phonelist

Cash Credit card

Wallet

Pen, etc

D i d li ti f i l


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Desired application of wirelessdevice for Executives

E-Mail

46%

Web

Browsing

17%

Synchroni

zation

8%

Calendar/Schedule

16%

Contact4%

Office

application

9%\


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Near future evolution of

mobile phone

More feature and functions

Cost differential will shrink

Innovation !

1c. gsm4 ( business prospect)2

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