1997 annual surveys of journalism & mass communication surveys of journalism & mass...
TRANSCRIPT
1997
Annual Surveys ofJournalism & Mass Communication
Survey of EnrollmentsSurvey of Graduates
Sponsors:
AEJMC, ASJMCCouncil of Affiliates of AEJMC
The Freedom ForumNational Association of Broadcasters
Newsletter Publishers Foundation Newspaper Association of America Foundation
Hearst CorporationJane Pauley and NBC
Radio Television News Directors AssociationScripps Howard Foundation
Grady College, University of Georgia
1997Annual Survey
of Journalism & Mass Communication Graduates
Sponsored by: AEJMC, ASJMC, Council of Affiliates of AEJMC, The Freedom Forum,
National Association of Broadcasters, Newsletter Publishers Foundation,
Newspaper Association of America Foundation, Hearst Corporation, Jane Pauley & NBC,
Radio Television News Directors Association, Scripps Howard Foundation,
Henry W. Grady College at the University of Georgia.
A Release of Data from:
Gerald M. Kosicki&
Lee B. Becker
Annual Surveysof
Journalism & Mass Communication
Henry W. Grady College of Journalism & Mass Communication
Survey of Enrollments Athens, GA 30602-3018 Survey of Graduates
www.grady.uga.edu/annualsurveys/
www.grady.uga.edu/coxcenter/
The Annual Survey Web Site also can be reached through the home page of the...
1. Specialty within Curriculum of BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
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1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 19970
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Advertising
Public relations
Other
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Public Relations Plus
We Are Advertising
2. Campus Activities of BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
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1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 19970
20
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Radio Television
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3. Final GPA of BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
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1989 1990 1991 1992 1993 1994 1995 1996 19970
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perc
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4. Final GPA of BA Recipients by Major: Percent with A or A-
Source: Annual Survey of Journalism & Mass Communication Graduates
39.8
34 32.6 33.6
40.1
32.729.9
26.830.6
34.3
Print journalism Broadcasting Advertising PR Other0
20
40
60
80
100
perc
ent
1996
1997
5. Mean ACT score of BA Recipients by Major
Source: Annual Survey of Journalism and Mass Communication Graduates
25.1
26.5
24.4
24.4
24.6
25.1
25.3
26.4
24.4
25.3
24.8
25.4
Total
Print journalism
Broadcasting
Advertising
PR
Other
11 16 21 26 31 36
1996
1997
6. Mean SAT score of BA Recipients by Major
Source: Annual Survey of Journalism & Mass Communication Graduates
1090.5
1140.5
1075.3
1090.6
1081
1073.5
1094.2
1151.8
1102.7
1074.1
1059.8
1083.8
Total
Print Journalism
Broadcasting
Advertising
PR
other
400 600 800 1000 1200 1400 1600
1996
1997
7. Jobs Sought by BA Recipients -- Print
Source: Annual Survey of Journalism & Mass Communication Graduates
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1989 1990 1991 1992 1993 1994 1995 1996 19970
5
10
15
20
25
30
35
Per
cent
DailiesWeekliesWWW
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8. Jobs Sought by BA Recipients -- Broadcasting
Source: Annual Survey of Journalism & Mass Communication Graduates
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5
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15
20
25
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35
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cent
Television station
Radio station
Cable television
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9. Jobs Sought by BA Recipients -- PR/Advertising
Source: Annual Survey of Journalism & Mass Communication Graduates
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1989 1990 1991 1992 1993 1994 1995 1996 19970
5
10
15
20
25
30
35
Per
cent
Public relations agency
Public relations departmentAdvertising agency
Advertising department
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10. Job Offers For BA Recipients on Graduation: Percent at Least One Job
Source: Annual Survey of Journalism & Mass Communication Graduates
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1988 1989 1990 1991 1992 1993 1994 1995 1996 19970
20
40
60
80
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Per
cent
Percent at least one job�
11. Job Offers for MA Recipients on Graduation: Percent at Least One Job
Source: Annual Survey of Journalism & Mass Communication Graduates
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1989 1990 1991 1992 1993 1994 1995 1996 19970
20
40
60
80
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Percent at least one job�
12. Employment Status of BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
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13. Employment Status of MA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
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14. Status of Jobs of BA Recipients:Percent in Permanent Positions
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
60
80
100
Per
cent
Full-time Job HoldersPart-time Job Holders
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15. Unemployment Rates of Journalism BA Recipients Compared to National Data
Source: Annual Survey of Journalism & Mass Communication Graduates; US Bureau of Labor Statistics
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5
10
15
20
Per
cent
US Labor Force
US Labor Force: 20-24 yrs. old
J-Grads
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16. Employment Status of BA Recipients -- News-Editorial
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
60
80
100
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cent
Full-time workPart-time workContinuing schoolUnemployed
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17. Employment Status of BA Recipients -- Broadcasting
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
60
80
100
Per
cent
Full-time workPart-time work
Continuing school
Unemployed
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18. Employment Status of BA Recipients -- Advertising
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
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60
80
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cent
Full-time work
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Unemployed
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19. Employment Status of BA Recipients -- Public Relations
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
60
80
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Per
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Full-time work
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20. Overview of BA Recipients' Work Situations
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
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21. BA Recipients Who Are Writing/Reporting
Source: Annual Survey of Journalism & Mass Communication Graduates
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Per
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Writing/reporting
Editing/page layout
Combination
Technical writing
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22. BA Recipients Who Are Producing/Selling Ads
Source: Annual Survey of Journalism & Mass Communication Graduates
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23. BA Recipients Doing Corporate Marketing/Communication
Source: Annual Survey of Journalism & Mass Communication Graduates
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24. BA Recipients Working for Newspapers
Source: Annual Survey of Journalism & Mass Communication Graduates
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5
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Daily
Weekly
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25. BA Recipients Working for Television & Radio
Source: Annual Survey of Journalism & Mass Communication Graduates
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26. BA Recipients Working in PR & Advertising
Source: Annual Survey of Journalism & Mass Communication Graduates
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5
10
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20
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PR Agency
Ad Agency
PR Department
Ad Department
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27. BA Recipients Working for Magazines, Newsletters/Trade Press, Book Publishers, WWW
Source: Annual Survey of Journalism & Mass Communication Graduates
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5
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Per
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Magazines
Newsletters/Trade pressBooks
WWW
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28. Employers of BA Recipients -- News-Editorial Emphasis
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
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29. Employers of BA Recipients -- Broadcasting
Source: Annual Survey of Journalism & Mass Communication Graduates
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1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 19970
20
40
60
80
100P
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Broadcasting� Action News
30. Employers of BA Recipients -- Advertising
Source: Annual Survey of Journalism & Mass Communication Graduates
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1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 19970
20
40
60
80
100P
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31. Employers of BA Recipients -- Public Relations
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
60
80
100P
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32. Employment Status of Minority and Non-Minority 1997 BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
70.5
80.7
13.4
8
16.1
11.3
Minority Non-Minority0
20
40
60
80
100
Per
cent
Full TimePart Time
Unemployed
33. Job Seeking of Minority and Non-Minority 1997 BA Degree Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
24.2
9.8
18
34.3
13.8
21.7
25.7
22.9
13.5
19.9
11
13.1
23.4
10.6
25.3
25
26.7
14.3
Daily
Weekly
Radio
TV
Cable
PR Agency
Ad Agency
PR Department
Ad Department
0 10 20 30 40 50
Percent
MinorityNon-Minority
34. Employment Status of Minority and Non-Minority 1997 BA Degree Recipients Who Sought Work with Daily Newspapers
Source: Annual Survey of Journalism & Mass Communication Graduates
66.2
83.7
14.99.9
18.9
6.4
Minority Non-Minority0
20
40
60
80
100
Per
cent
Full Time
Part Time
Unemployed
The Daily
35. Items Used by Current Communication Employer in Hiring in 1996
Source: Annual Survey of Journalism & Mass Communication Graduates
42.2
19.1
11.7
4.4
25.4
55.3
25.7
12.5
19
23
45.1
18.7
12
4.5
26.1
57
30
10.6
22
21
Clips, tapes, portfolios
Writing tests
Grammar tests
Current events tests
References from professors
References from others
Grades in college
Transcripts of college course work
Parti. in campus chapters of pro. org.
On-the-job tryouts
0 10 20 30 40 50 60 70
Percent
1996 1997
refe
renc
e
Demo
36. Union Membership BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
Yes3.7%
No96.3%
37. Overall Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997$0.0
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
Tho
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ds
UG Nominal Salary
UG Salary in 1985 DollarsGrad Nominal Salary
Grad Salary in 1985 Dollars
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38. Daily Newspaper Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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$10.0
$15.0
$20.0
$25.0
Tho
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Nominal SalaryIn 1985 Dollars
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39. Weekly Newspaper Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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$20.0
$25.0
Tho
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Nominal Salary
In 1985 Dollars�
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40. Radio Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997$0.0
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$10.0
$15.0
$20.0
$25.0T
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ands
Nominal Salary
In 1985 Dollars�
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41. TV Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997$0.0
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In 1985 Dollars�
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42. Advertising Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997$0.0
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Nominal SalaryIn 1985 Dollars
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43. PR Nominal Salaries and Adjustments for Inflation
Source: Annual Survey of Journalism & Mass Communication Graduates
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In 1985 Dollars�
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44. Median Weekly Salaries for 1997 BA Recipients with Full-Time Jobs
Source: Annual Survey of Journalism & Mass Communication Graduates
$442
$404
$378
$385
$360
$404
$423
$444
$423
$446
$525
All
Dailies
Weeklies
Radio
Television
Cable Television
Advertising
Public Relations
Consumer Magazines
Newsletters, Trade Publications
WWW
45. Union Membership BA Recipients
Source: Annual Survey of Journalism & Mass Communication Graduates
Yes3.7%
No96.3%
Median Annual Salary Full-Time Hires: $23,000
Median Annual Salary Full-Time Hires: $26,000
46. Benefits Available to BA Recipients with Full-Time Jobs
Source: Annual Survey of Journalism & Mass Communication Graduates
29.5
29.7
33.1
30.6
33.4
36.6
25.1
25.2
27.4
24.8
25.8
28.2
19.1
22.3
22
21.5
22
22.7
45.4
46.3
44.3
48.4
46.6
45.9
47.5
49.1
46.7
51.5
52.4
52
33.1
32.1
33.9
34.9
37.6
38.1
Basic Med. 199219931994199519961997
Major Med. 199219931994199519961997
Disability 199219931994199519961997
0 20 40 60 80 100
Percent
Employer Pays All
Employer Pays Part
47. Benefits Available to BA Recipients with Full-Time Jobs
Source: Annual Survey of Journalism & Mass Communication Graduates
13
12.9
15.8
14.6
16.4
16.5
17.9
19.2
23.1
21.4
21.5
25.8
25.8
28.4
28.2
26.4
28.5
29.9
45.3
48.5
48.6
54.7
55.9
59.3
37.6
39.3
37.1
42.6
44
43.9
29.7
29.2
28.7
32.6
32.7
33
Prescription 1992
1993
1994
1995
1996
1997
Dental 1992
1993
1994
1995
1996
1997
Life Insur. 1992
1993
19941995
1996
1997
0 20 40 60 80 100
Percent
Employer Pays AllEmployer Pays Part
48. Benefits Available to BA Recipients with Full-Time Jobs
Source: Annual Survey of Journalism & Mass Communication Graduates
23.3
24.8
28.7
28.7
30
34.5
2
4.2
4.4
3.4
4.5
4.4
16.2
14.3
16.3
15.8
15.3
16
23.9
29.6
29.6
31.1
35.1
31.8
9.6
12.8
11.9
15.8
15.5
15.8
36.1
39.8
40
42.4
47.3
48.4
Mat./Paternity 1992
1993
1994
1995
1996
1997
Child Care 1992
1993
1994
1995
1996
1997
Retirement 1992
1993
1994
1995
1996
1997
0 20 40 60 80 100
Percent
Employer Pays All
Employer Pays Some
49. Job Expenses Not Paid by Employer for BA Recipients with Full-Time Jobs
Source: Annual Survey of Journalism & Mass Communication Graduates
13.2 12 10.7 11.1 11.7 105 4.2 4.1 3.7 4.4 3.3
19.524.3 24.2 25 24.8 25
1992 1993 1994 1995 1996 1997 1992 1993 1994 1995 1996 1997 1992 1993 1994 1995 1996 19970
20
40
60
80
100
Per
cent
Must Use Own Car for Work Routine Business Expenses
Working More Than 40 Hours/Week
50. Employed BA Recipients Reasons for Selecting Jobs: Percent Very Important
Source: Annual Survey of Journalism & Mass Communication Graduates
Available What Want to Do Salary Benefits Location Flexible0
20
40
60
80
100
Per
cent
1993 (N=1787)1994 (N=1682)1995 (N=1748)1996 (N=1675)1997 (N=1768)
51. Job Satisfaction of Employed Bachelor's Degree Recipients: Percent Very Satisfied
Source: Annual Survey of Journalism & Mass Communication Graduates
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20
40
60
80
100
Per
cent
Full Time WorkPart Time Work
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52. BA Degree Recipients Selecting Major before Entering College
Source: Annual Survey of Journalism & Mass Communication Graduates
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56.6 55.6 55.6
1990 1991 1992 1993 1994 1995 1996 19970
20
40
60
80
100
Per
cent
53. BA Degree Recipients Who Would Choose Major Again
Source: Annual Survey of Journalism & Mass Communication Graduates
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79.9
87.5
75.673.3
71.2 72.775.7 77.4 76
1987 1988 1989 1990 1991 1992 1995 1996 19970
20
40
60
80
100
Per
cent
54. Orientation to Work as Described by BA Degree Recipients: What They Said Employers Provided
Source: Annual Survey of Journalism & Mass Communication Graduates
81.8
83.5
69.9
52.7
68.8
15.6
13.6
24.6
44.2
25.4
2.6
3
5.5
3
5.8
Realistic view of job demands
Explanation of expectations
On-the-job supervision
Orientation Session
Assistance in meeting job demands
0 20 40 60 80 100
Percent
Yes NoDon't Know
55. Attitudes Toward Work of BA Degree Recipients: Reactions to Statements
Source: Annual Survey of Journalism & Mass Communication Graduates
63.7
74.2
24.6
31.2
5.8
20.8
21.2
16.9
33.3
34.6
24.7
35.9
15.1
8.9
42
34.3
69.5
43.3
Job Meets Expectations
Had Realist View of Requirements
Want to Remain with Employer
Want to Remain in Occupation
Expect to Retire with Company
Expect to Retire in Occupation
0 20 40 60 80 100
Percent
AgreeNeutral, DKDisagree
56. Overview and Summary I
The job market for journalism and mass communication graduates has continued to improve.
The percentage of bachelor's and master's degree recipients reporting they had a job offer upon graduation increased over a year earlier.The percentage of graduates reporting they had a full-time job six to eight months after graduation was greater than a year earlier.
The level of full-time employment for bachelor's degree recipients was higher than it has been since at least 1986.The level of full-time employment for master's degree recipients was higher than it has been since data on these graduates were first gathered in 1989.Both full-time and part-time job holders were more likely to report that their jobs were permanent as opposed to temporary positions than has been true in recent years.The unemployment rate stands at its lowest level since at least 1986 and is following the national pattern of declining unemployment in the labor force and among age cohorts of the 1997 graduates.
Despite the improved job market experienced by 1997 journalism and mass communication graduates, those graduates traditionally labeled as racial and ethnic minorities continue to lag behind other graduates in terms of full-time employment.
Minority graduates generally seek the same types of communication jobs as do other students and are even seem a bit more likely to seek jobs with traditional journalism employers, such as at daily newspapers and with radio and television stations.
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57. Overview and Summary II
The improved labor market experienced by the 1997 graduates also was reflected in salary.
The median salary earned by 1997 bachelor's degree recipients with full-time jobs was $1,500 per year higher than the median salary earned by 1996 bachelor's degree recipients.
The salary gain by 1997 graduates overcame the slight loss to inflation and brought salaries for these graduates nearly up to the peak level of salary compensation in recent years in 1989.
The median salary received by master's degree recipients was just slightly lower than a year earlier but still more than $5,000 more per year than received by bachelor's degree recipients.Nearly all segments of the journalism and mass communication employment market showed improvements in salaries.Exceptions were in advertising and public relations, which were already high in salaries offered graduates.The best salaries were received by graduates taking jobs in the magazine, newsletter, trade publication areas and in online and web publishing.
The salary earned by bachelor's degree recipients taking jobs in online and web publishing was more than $4,000 per year higher than the median salary of graduates overall.
Graduates in 1997 reported receiving better benefits packages than graduates at any time since at least 1992.
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58. Overview and Summary III
Only a small percentage of graduates with jobs reported that they were members of labor unions, but their salaries were higher than were those of other graduates.The mood of the 1997 graduates seems to be good.
The percentage saying they selected the job taken because it is "what they wanted to do" is higher than it has been since at least 1993.Job satisfaction among full-time employees is high.Three out of four of all graduates said they would select journalism and mass communications again as a major if they were making the decision again.
The graduates also expressed satisfaction with specifics about their jobs.Eight in 10 said they had been given a realistic view of job demands.A similar ratio said they had been adequately advised about job expectations.Just fewer than seven in 10 said they had been given assistance in meeting job demands.Six in 10 said the job has met their expectations.
Despite these positive feelings, graduates have little commitment to their employers or their occupations.
Only one in four wants to remain with their employer permanently.Only three of 10 want to remain in the journalism and mass communication occupation permanently.
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59. Overview and Summary IV
Journalism and mass communication bachelor's degree recipients continue to classify themselves as primarily interested in the four big areas of specialization, news-editorial (print) journalism, broadcasting (telecommunications), advertising and public relations.
This contrasts with the official classification of students by specialization from the Annual Survey of Journalism & Mass Communication Enrollments, which shows students increasingly being classified outside these four areas.
The 1997 bachelor's degree recipients reported lower final grade point averages than did graduates a year earlier, yet still about three in 10 report ending with a final grade point average of A.Bachelor's degree recipients once again in 1997 report higher ACT and SAT scores than were reported nationally for students taking those tests when the 1997 graduates took them.Just under one in 10 of the 1997 journalism and mass communication bachelor's degree recipients reported looking for a job with an online or web publisher. About twice that rate looked for work at daily newspapers, and a quarter looked for work with television, public relations agencies, and advertising agencies.
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