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DESCRIPTION
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
How to Respond to Glassdoor Reviews to Build Candidate Trust
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Webinar Tips for Attendees
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Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Featured Speaker
Lisa HoldenEmployer Engagement Manager at Glassdoor
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Agenda
Glassdoor Overview How to Get Started Why Respond to Reviews? Who Should Respond? How Often Should I Respond? Tips When Responding to
Reviews
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Set Up Company Alerts
Flag Reviews Monitor Your
Reputation
Identify Areas of
Improvement
Invite Colleagues to
Respond
A FREE Employer Account Can Help
Visit employers.glassdoor.com
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Reviews On Glassdoor
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Examples: CEO, HR, PR, or Marketing Professionals
Who Should Respond?
Anyone at your company
who is in a position to speakon your behalf.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Responding
promptly builds
trust with
candidates.
How Often Should I Respond?
?
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of Glassdoor members read reviews before speaking with a company or person in charge of hiring.
Why Respond to Reviews?
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Bad Reviews Are Good for Business!
of consumers trust reviews more when they see both good and bad reviews.
of consumers suspect censorship or faked reviews when they don’t see bad reviews.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
5 Tips to Follow When Responding to Reviews
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Tip #1: Respond Promptly
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.
Responding Promptly Shows that You Care
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Tip #2: Say Thank You
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of organizations suffer from a deficit in recognition according to a recent Bersin study.
Saying Thank You Shows You Are Listening
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Tip #3: Address Specific Issues
Look at Pros and Cons in the Employer Center
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Negative Reviews Provide the Opportunity for Authenticity
Nobody Is Perfect
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Tip #4: Be Authentic
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of employees say new job realities differ from expectations set during the interview process.
Set Expectations Up Front by Being Authentic
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Tip #5: Utilize Your Reviews
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
of buyers say ratings and reviews influence their purchase decisions.
Acknowledge the Positive
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Benefits of Responding to Reviews
Find out more about OpenCompany at employers.glassdoor.com
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Lisa [email protected]@Glassdoor