160402 lspr syllabus ecc ecrisiscommunication p09 final

8/18/2019 160402 LSPR Syllabus ECC ECrisisCommunication p09 FINAL

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Online S2 Communication Studies LSPR. Course: ECC eCrisis Communication

PROGRAM TEACHING GI!ANCEPost"raduate Pro"ram o#

T$e London Sc$ool o# Pu%lic Relations&'a(arta

Re)ision: *2

CourseSubject

ECC eCrisisCommunication

Teaching TeamSyafq Basri Assega, MA, MD, CBM,IAP !Course Coor"inator #syafqb$gmai%&com'(

SC) * !+our' cre"its a%i" "ate -n" A.ri% -/01

Pre2requisites

343ESy%%abus"esigne" by

Syafq Basri Assega, MA, MD, CBM,IAP

No.

Cate"or+ !escri,tion

-Course!escri,tion

5e %i6e in a 7or%" to"ay 7here cor.orate re.utations are +ragi%e 8 7herecrises seem to be occurring more 8 more +requent%y& This Crisis

Communication course intro"uces a com.rehensi6e a..roach tomanaging situations 7hich may turn into crises, 8 7ays to han"%e crisesonce they occur& It 7i%% out%ine a number o+ .otentia% crisis scenarios 8in6o%6e stu"ents in the .ractica%ities o+ %ega% issues in6o%6e", crisismanagement .%anning .rocess 8 nitty2gritty o+ han"%ing crises as theyun+o%", +o%%o7ing through a+ter the imme"iate crisis "ies "o7n&

2Learnin"Outcomes

A+ter com.%eting this course, stu"ents are e9.ecte" to be ab%e to:; %y Post ui 0,- En" o+ e6ery 7ee> F

- T7ice 7ee>%y =rou.Discussion

0,-E6ery 5e" 8 Sat0@//.m 5IB

G4ne !0' =rou.

assignment0/ 0,-

En" o+ 7ee>s 0* or 01!Session0G or 0', Sat00th or -th Hun-/01F

*4ne !0' In"i6i"ua%assignments

0/FF

0,-En" o+ 7ee>!Session/', Sat -Gr" A.r-/01F

Mi"term E9am )TSJ G/ 0,-Sat4t$Ma+2*-5 6oncam,us7

1 Kina% E9am )ASJ */ 0,-Sat2rd 'ul2*-5 6oncam,us7

TOTAL Penilaian -**8

• A%% on%ine materia%s are accessib%e +rom e%earning&%s.r&e"u 7ebsite

• Assignments are a%% submitte" on%ine +rom e%earning&%s.r&e"u 7ebsite

F Satur"ay at -G/.m 5IB

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No.


FF Each In"i6i"ua% assignment is gra"e" at 0/ each to7ar"s fna% gra"e

9

Lectureli)e c$at)iaHipChat

%y chat regu%ar%y&

• P%an on obtaining any notes, announcements, 8 so on +rom their +e%%o7

c%ass mates, in the e6ent o+ emergencies&• Arri6e to c%ass on time +or each on cam.us session& 4n cam.us

sessions 7i%% begin .rom.t%y, 8 tar"iness is an interru.tion that is bothru"e 8 "istracting +or both the instructor 8 stu"ents& 3ote that anyin+ormation stu"ents miss as a resu%t o+ being %ate is theirres.onsibi%ity&

A%sence ,olic+• Stu"ent 7ho do not com,lete -**8 o+ e6ery 7ee>%y acti6ity be+ore

the "ue "ate, 7i%% be consi"ere" not ,resent in t$at session&• The ma9imum number o+ absence in this course is +our !*' times&

•

I+ the stu"ent has #our or more a%sence; the stu"ent


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No.


re%ate to aca"emic "ishonestycheating&A%% assignments are "ue on the "ate s.ecife" in the "iscussion 7ith the%ecturer&Stu"ents may, ho7e6er, turn in any assignment in a"6ance o+ the "ue

"ate&4n%y im.ortant to.ics 7i%% be "iscusse" in c%ass, 8 it is the stu"entsNres.onsibi%ity to rea" other re%ate" to.ics&

4Peerre)ie<

To ensure +airness in gra"ing o+ grou. assignment, stu"ents 7i%% berequeste" to con"uct anonymous .eer re6ie7 e6ery en" o+ the semestercourse& Stu"ents are encourage" to gra"e their grou. .eers +air%y usingan on%ine matri9 that co6ers in"i6i"ua% contribution to7ar"s grou."iscussions 8 grou. assignments&

?ClassEn)ironment@Policies

• In or"er to achie6e .re6ious%y i"entife" course objecti6es, 7e 7i%%+o%%o7 an interacti6e c%ass +ormat& Stu"ents are e9.ecte" to come toc%ass on time, ta>e notes 8 .re.are the assigne" c%ass materia% +or

each session by "oing some rea"ings an"or case stu"ies&• In the interest o+ .ro6i"ing a meaning+u% %earning e9.erience 8

creating 8 e9citing c%ass en6ironment, stu"entsN thought+u%.artici.ation is require", 7hereby stu"entsN o7n e9.eriences,comments, anec"otes ought to be share", inc%u"ing re%e6ant issues 8question raise" in c%ass&

• Consi"ering the intensi6e nature o+ this mo"u%e 8 hea6y em.hasis onc%ass "iscussion 8 interaction, attendance o# all sessions class,artici,ation are necessar+ #or a success#ul com,letion o# t$iscourse.

B

!escri,tion o#Teac$in"

Met$od

The course metho" 7i%% consist o+ %ectures, +aci%itation, .resentations,assignments 8 .a.er submission& The %ecturer organies, su.er6ises 8

+aci%itates the c%ass as 7e%% as con"uct %ectures in the frst +e7 meetings& The stu"ents 7i%% then be as>e" to %ea" c%ass "iscussions 8 ma>e re.ort.resentations& Kor their o7n beneft, stu"ents are e9.ecte" to rea" theassigne" cha.ter!s' .rior to the .ertinent c%ass sessions, 8 o.tiona%rea"ing !choices +rom suggeste" re+erence boo>s or other re%ate" Pboo>s'&• S$ort case studies that i%%ustrate the com.%e9ities o+ Cor.orate

Communications management 8 in6ite stu"ents to a..%y their i"eas in

.ractica% .rob%em so%6ing&

• Classroom ,artici,ation is e9.ecte" 8 require"& This 7i%% be

e6a%uate" using a se%+2e6a%uation +ormat&

• Grou, assi"nment 7ith the objecti6e o+ getting a "ee.er

un"erstan"ing into some im.ortant conce.ts 8 a..%ications& 5ith this

assignment, stu"ents 7i%% ha6e to ana%ye Cor.orate Communications

management case stu"ies 8 .resent .ro+essiona% .resentation& =rou.

.artici.ation is e9.ecte" 8 7i%% be e6a%uate" using a grou. 8 se%+2

e6a%uation +ormat& Assessment is base" on the qua%ity o+ grou.

assignment, contribution to the course7or>, 8 in6o%6ement in the

c%ass& It must be note" that grou. assignment means members o+ the

grou. are to 7or> as a team, 8 there shou%" be no +ree ri"ersO

-* AcademicHonest+

Any ty.e o+ acti6ity that is consi"ere" "ishonest by reasonab%e stan"ar"smay constitute aca"emic miscon"uct& The most common +orms o+aca"emic miscon"uct are cheating 8 .%agiarism& A%% instances o+ aca"emic"ishonesty 7i%% resu%t in a gra"e o+ ero +or the 7or> in6o%6e"&

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4/12


No.


--Anti&Pla"iarismPolic+

A%% assignments 7i%% nee" to ha6e a signe" "ec%aration on the -n" .age!a+ter the co6er' that the materia% submitte" is the stu"entsN o7n 7or> 8that a%% 7or> ta>en +rom other sources is .ro.er%y ac>no7%e"ge"&

)se this 7or"ing on the -n" .age o+ each re.ort :I certify that the attached assignment is my own work & that any materialobtained from other sources has been acknowledged.

I grant permission to the London School of Public Relations to makecopies of assignments for assessment, review andor record keeping

purposes. I note that the London School of Public Relations reserves theright to check my assignment for plagiarism.

Signe" Date• Penalt+ #or students


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No.


e Polic+

the course& Instructors estab%ish s.ecifc .o%icies re%ating to absences intheir courses 8 communicate these .o%icies to the stu"ents through thecourse sy%%abi& In"i6i"ua% instructors, base" u.on the nature o+ the course,"etermine 7hat eect e9cuse" 8 une9cuse" absences ha6e in

"etermining gra"es 8 u.on stu"entsN abi%ity to remain enro%%e" in theircourses& e in the c%assroom setting, 7hat you sayin the on%ine en6ironment is "ocumente" 8 not easi%y erase" or +orgotten&

T$e #olloe in +ace2to2+ace %earning en6ironments 7hat yousay in "iscussions 8 chats is "ocumente" 8 a6ai%ab%e to be re6isite"&Choose your 7or"s 8 "iscussion to.ics care+u%%y&; E2mai% shou%" on%y be use" +or messages .ertaining to the course&P%ease re+rain +rom sen"ing +or7ar"s, jo>es, etc& 7ithin e2mai%&

The majority o+ on%ine c%ass time is s.ent .osting o.inions 8 sharingin+ormation& There+ore, it is 6ery im.ortant to communicate 7ith courtesy8 .ro+essiona%ism& Pro+essiona% Courtesy inc%u"es res.ecting othersUo.inions, being courteous 8 res.ect+u%, 8 7or>ing together in the s.irit o+coo.eration& Se9ist, heterose9ist, 8 racist %anguage shou%" not be use"7hen communicating in the course& S%ang shou%" not be use" in the"iscussion .osts& The same gui"e%ines +or .ro+essiona% communication inthe c%assroom a..%y to content that a stu"ent re+erences in a "iscussionor assignment& P%ease ma>e sure that a%% content that is brought into theon%ine c%assroom is .ro+essiona% in nature& I+ a stu"ent %in>s to materia%that is non2.ro+essiona%, "erogatory, .ornogra.hic, or .romotes .ersona%

o.inion !such as .o%itica% or re%igious agen"a' the %in> 7i%% be "e%ete" 8 thestu"ent may be subject to +urther "isci.%inary action&Since 7e cannot see each other in the on%ine en6ironment, it is har" to te%%

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6/12


No.


i+ a 7riter is bash+u%, bore", sarcastic, angry, or just >i""ing& There+ore,7hen you critique your c%assmates, .%ease .roo+2rea" your res.onsescare+u%%y be+ore you .ost them& e+rain +rom s%i..ing into arguments& Besensiti6e 8 .ositi6e in your a..roach to others, 8 care+u% 7ith your 7or"s&

Rou are encourage" to 6isit the +o%%o7ing 7ebsites 8 re6ie7 .ro.ercommunications in the e%ectronic +ormat:• 777&a%bion&comnetiquette

• 777&bs.age&com0netiq3etiq&htm%

-5

CommunicationE>,ectations Standards

A%% emai%s or "iscussion .ostings 7i%% recei6e a res.onse +rom your.ro+essor 7ithin *@ hours&

Rou can sen" emai% anytime that is con6enient +or you& their emai% messages "uring the "ay throughout the 7or>27ee> !Mon"aythrough Kri"ay' 8 7i%% res.on" to emai% messages "uring the 7or>27ee>by the c%ose o+ business !:// .m' on the "ay +o%%o7ing their recei.t o+them& Emai%s recei6e" by %ecturer on Kri"ay 7i%% be res.on"e" to by the

c%ose o+ business on the +o%%o7ing Mon"ay&5hen sen"ing emai%, use your %s.r&e"u emai% a""ress& e

sure stu"ents inc%u"e your name, tit%e o+ the course, time o+ the course8 a brie+ reason +or your emai% in the subject %ine&

b& 3it$out a su%ect line& Ta>e the time to use .ro.er s.e%%ing 8grammar in your emai%& Rou are contacting your %ecturer, 34T a +rien"&

This is .ro+essiona% emai% a""ressing a s.ecifc concern re%ate" to youre"ucation& Ta>e res.onsibi%ity +or your concern 8 a""ress me in a.ro+essiona% manner& b.s !+or ).%oa"'Internet s.ee"s %o7er than the abo6e numbers, cou%" cause are"uction o+ interacti6e %e6e%s on our


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No.


%atest +ree internet bro7sers +rom =oog%e Chrome or Moi%%a Kire+o9 soyou can ha6e an o.tima% e9.erience on your %a.to., "es>to. orsmart.hone !they can be "o7n%oa"e" +or +ree +rom =oog%e A..store orA..%e iStore'&

-BLearnin"Su,,ort

Stu"ents shou%" frst emai% the ,• Can be contacte" -* hours a "ay "ays a 7ee> 6ia email or

#res$des( !htt.s:haru>ae"u&+resh"es>&com'&• 5i%% stri6e to res.on" to any email or #res$des( base" query 7ithin

-* hours&Kor ca%%ers, the te%e.hone %ine is a6ai%ab%e "uring genera% oce hours,Monda+ to 1rida+: *B**am to -4**,m 3estern Indonesia Time

6not includin" national $olida+s7&

Course Outline 6CILO: Course Intended Learnin" Outcomes7Session

CILO

Session to,icMet$o

dMedia

!uration

6$our7Re#erences

0 0,-

3$+ aE"u&com

http://www.google.co.uk/chrome/https://www.mozilla.org/en-GB/firefox/new/https://harukaedu.freshdesk.com/http://www.google.co.uk/chrome/https://www.mozilla.org/en-GB/firefox/new/https://harukaedu.freshdesk.com/


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Session

CILO

Session to,icMet$o

dMedia

!uration

6$our7Re#erences

us

? 0,-

Mana"in" Crisis&3or(in" am

OnCam,

usG&/

Abbreviations:*Method: P* Presentation+ "* "iscussion+ &)* uestion & )nswer+ Pr* Practice Genera: -"* -o e "ecided

Re#erence List:No.

T+,e

Code

Cat In#o

0 M M0 BB%an", Michae%( Thea>er, A%ison 8 5ragg, Da6i" !-//'& /0ective1edia Relations* how to get results& P in Practice& e


9/12


No.

T+,e

Code

Cat In#o

communication2an"2socia%2me"ia

* M M* BCoombs, 5& Timothy 8 Lo%%a"ay, Sherry H& !E"' !-/0/' 45andbook of#risis #ommunicationsN& B%ac>7e%% Pub%ishing !@mins'(!-/0G' Situational #risis #ommunication -heory. -/0G Trusteesesearch Sym.osium( )ni6& o+ Centra% K%ori"a, The Institute +or P,-0st 3o6& 5eb:; 777&youtube&com7atchZ6[*%7GBMS78t !Gmins'; 777&youtube&com7atchZ6[-E4]P="mb/ !-mins'

0 4 4*

Deenha%%, Eric !-//0' PR* 5ow to deal with a #risis, :ghting bad

publicity, #ommunications. eb: 777&youtube&com7atchZ6[3P-Eq=PGTs !*-mins'

01 4 4 McCo7n, Ash%ey !-/0G' So%omon McCo7n 8 Co& To. 0/ P Crises o+-/0G& 5eb: 777&youtube&com7atchZ6[\//+P?29Etc !mins'

0 4 41 Mc3aughton, Me%anie Hoy !-/0*' #risis #ommunication 'verview. 0@th May& 5eb: htt.s:youtu&beH9D4A]GDM>g !1mins'

0@ 4 4 Mu"", Hason !-/0-' 1anaging PR in #risis& 5eb:777&youtube&com7atchZ6[ijCBQ0AK) !-/ mins'

0? 4 4@ Pic>ar", Bob !-//?' ;eys to crisis communications success on I-7*Interview& 5eb: 777&youtube&com7atchZ6[tP?IHCaYI !@mins'

-/ 4 4? Post, Qaren !-/0/' 1anaging aE"u&com

http://www.instituteforpr.org/crisis-communication-and-social-media/http://www.instituteforpr.org/wp-content/uploads/Crisis_2002.pdfhttp://www.instituteforpr.org/wp-content/uploads/Crisis_2002.pdfhttp://www.slideshare.net/bethbwilson/crisis-communication-plan-15937744?related=1http://www.slideshare.net/bethbwilson/crisis-communication-plan-15937744?related=1http://www.youtube.com/watch?v=VQGEPEaEWtghttp://www.youtube.com/watch?v=aMUPaDBXqlkhttp://www.youtube.com/watch?v=4lw3BMSRwzQ&thttp://www.youtube.com/watch?v=2EOZPGdmbQ0http://www.youtube.com/watch?v=NP2EqGVP3Tshttp://www.youtube.com/watch?v=NP2EqGVP3Tshttps://youtu.be/JxDOAZ3DMkghttp://www.youtube.com/watch?v=ijCBKQ1ARFUhttp://www.youtube.com/watch?v=5tP9IJC5a_Ihttp://www.youtube.com/watch?v=6qWxDxfW-H4http://www.youtube.com/watch?v=_cxltbimOyshttp://www.instituteforpr.org/crisis-communication-and-social-media/http://www.instituteforpr.org/wp-content/uploads/Crisis_2002.pdfhttp://www.instituteforpr.org/wp-content/uploads/Crisis_2002.pdfhttp://www.slideshare.net/bethbwilson/crisis-communication-plan-15937744?related=1http://www.slideshare.net/bethbwilson/crisis-communication-plan-15937744?related=1http://www.youtube.com/watch?v=VQGEPEaEWtghttp://www.youtube.com/watch?v=aMUPaDBXqlkhttp://www.youtube.com/watch?v=4lw3BMSRwzQ&thttp://www.youtube.com/watch?v=2EOZPGdmbQ0http://www.youtube.com/watch?v=NP2EqGVP3Tshttp://www.youtube.com/watch?v=NP2EqGVP3Tshttps://youtu.be/JxDOAZ3DMkghttp://www.youtube.com/watch?v=ijCBKQ1ARFUhttp://www.youtube.com/watch?v=5tP9IJC5a_Ihttp://www.youtube.com/watch?v=6qWxDxfW-H4http://www.youtube.com/watch?v=_cxltbimOys


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No.

T+,e

Code

Cat In#o

6[Yc9%tbim4ys !Gmins'

-- 4

40

0

i"%ey, Tony; !-/00' etter Prepared* 5ow to write the best crisis management

plan for your business. 5eb: 777&youtube&com7atchZ6[se42

=HH/=* !0Gmins'; !-/0-' Social media crisis management$=oogle Search& 5eb:

777&youtube&com7atchZ6[H>\eSs"BjH@ !0mins'

-G 440

-

Tria"Strategies !-/0-' 5hat Is Crisis Communications& 5eb:777&youtube&com7atchZ6[\\ijj=jIK

-* 440

G

CASE ST!: /PS 2*- OIL SPILL CRISIS; =rayson, Da6i" 8 Denyer, Da6i" !-/0/' Learning from the P

#risis& Cranfe%" )ni6&5eb: 777&youtube&com7atchZ6[iqTKyDg* !0Gmins'(

; CBS 3e7s !-/0/' BPUs P 4ensi6e : BPNs CE4Ns !Tony Lay7ar"'ba" ans7er& 5eb: 777&youtube&com7atchZ6[


11/12


No.

T+,e

Code

Cat In#o

; Co%umbia Business Schoo% !-/0/' "ave #arroll* Lessons fromC2nited reaks =uitarsC. 5eb: 777&youtube&com7atchZ6[YL"@\I*-i-M !-/mins'(

; TED9 !-/0G' Personal randing in the )ge of Social 1edia* "ave

#arroll at -/">5oboken. 5eb: 777&youtube&com7atchZ6[u22 Te=Mu+A !0mins'

; Communication Director !-//?' -en =olden Rules of crisiscommunication. 5eb: 777&youtube&com7atchZ6[qM%iob1DPs !Gmins'

G0 44-

/

CASE ST!: IRGINIA TECH 2**4S SHOOTING.; Brau", =erar" !-/00' 7irginia -ech Shooting in 8DDE. Crisis

Communication Case Stu"y& 5eb: 777&youtube&com7atchZ6[H03%Hh+50/ !Gmins'

G- 44-

0

CASE ST!: 3S 2*-9 !IESEL ENGINE POORL HAN!LE!SCAN!AL.; 5a%>er, TH !-/0' 7olkswagen "oes 5orrible #risis #ommunications

3ob. 5eb: 777&youtube&com7atchZ6[1YE0I>I2u@ !Gmins'(; 5a%% Street Hourna% !-/0' 7olkswagen in #risis )fter /P)

)ccusations& 5eb: 777&youtube&com7atchZ6[ : i"eo 7eb%in>

Guideline: =rou. Project PresentationEach stu"ent 7i%% be gi6en grou. 6i"eo .resentation assignments& In your gi6en assignment,

you or your grou. 7i%% be require" to ma>e a 0 minute 6i"eo .resentation on the to.ics, to beu.%oa"e" 8 "iscusse" on%ine either in the Mon"ay o+ the 7ee> o+ session0* or session0&More "etai%s o+ the assignments 7i%% be .ro6i"e" by the %ecturer&

Session sc$edule:3ee( - 2 9 5Session 0 - G * 1

PeriodSat0-Mar

-/01

Mon0*2Sat0? Mar

-/01

Mon-02Sat-1 Mar

-/01

Mon-@Mar2Sat/-A.r

-/01

Mon/*2Sat/?A.r

-/01

Mon002Sat01A.r

-/01Location

!nCampus

'nline 'nline 'nline 'nline 'nline

E>am Assi"nmentduedate

LSPR-5* 00 o+ 0- Powered by Laru>aE"u&com

http://www.youtube.com/watch?v=qM7liob6DPshttp://www.youtube.com/watch?v=RJ1NlJhfW10http://www.youtube.com/watch?v=RJ1NlJhfW10http://www.youtube.com/watch?v=V6_E1IkI-u8http://www.youtube.com/watch?v=xG6abj3ubb8http://www.youtube.com/watch?v=qM7liob6DPshttp://www.youtube.com/watch?v=RJ1NlJhfW10http://www.youtube.com/watch?v=RJ1NlJhfW10http://www.youtube.com/watch?v=V6_E1IkI-u8http://www.youtube.com/watch?v=xG6abj3ubb8


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3ee(6s7

4 ?B B -* -- -2

Session ? ? 0/ 00

PeriodMon0@2

Sat-GA.r

-/01

Mon-2SatG/A.r

-/01

Sat/May-/0

1

Mon/?2Sat0*May-

/01

Mon012Sat-0May-

/01

Mon-G2Sat-@May-

/01Location

'nline Fo #lass !n Campus 'nline 'nline 'nline

E>am& 2 amTS

Assi"nmentduedate

Indi)idualassi"nmen

t*-

Readin"3ee(

3ee(6s7

- - -9 -5-4;-?;-B;2

*

2*

Session 0- 0G 0* 0 -5

SessionMonG/May2Sat/*Hun-/

01

Mon/12Sat00Hun-/

01

Mon0G2Sat0@Hun-/

01

Mon-/2Sat-

Hun-/01

Mon-Hun2Kri--Hu%-/0

1

Sat-GHu%-/01

Location 'nline 'nline 'nline 'nline Fo #lass!n

Campus

E>am& amAS

Assi"nment due

date

Grou,assi"nmen

t

Grou,assi"nmen

t

Readin"

3ee(

*"T#: )jian Tengah Semester 2 Mid e>am"A#: )jian A>hir Semester 2 1inal e>am

Pre,ared %+ : C$ec(ed %+ : Aut$oried %+ :

$e%turer Pro&ramme 'ire%tor 'ire%tor of PGP Tg%& ^ ^ -/01 Tg%& ^ ^ -/01 Tg%& ^ ^ -/01

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160402 lspr syllabus ecc ecrisiscommunication p09 final

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