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Chapter 16

Extending Innovation

Applying InnovationBy David O’Sullivan and Lawrence Dooley

© Sage Publications 2008

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Reflections Explain organizational learning. What is the Kolb model for individual learning? Why is reflection important in the learning process? Discuss the role of data fields for capturing lessons

learned. What are the major elements in the design of a

simple portal? Discuss how relationship diagrams may be used for

relationships between different lists of innovation information.

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Activities

[Discussion of selected student ‘Activities’ from previous chapter]

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Learning Targets Explain the concept of extended innovation Describe a number of different types of innovation

processes Explain how innovation information can be shared

across an extended organization Describe a hierarchy of innovation management

processes Describe future technology for harvesting innovation

information Describe an approach to presenting and reporting an

innovation plan

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Extended Innovation

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Types of Innovation Processes

Distributed Innovation

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Individual Innovation

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Project Innovation

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Collaborative Innovation

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Distributed Innovation

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Nurturing Distributed Innovation

Innovation paradox: Organizations must innovate in order to compete, but in order to possess the ability to successfully innovate, they may be required to collaborate with other organizations and in some instances competing organizations

Benefits of collaboration can lead to: Knowledge creation Knowledge dissemination Knowledge exploitation Organizational learning

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Reasons for Collaboration

Organizations may undertake distributed innovation with suitable partners to: Share risk Reduce costs Access skilled staff Access proprietary technology

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Challenges of Collaboration

Developing routines of interaction Developing collaborative cultures Developing collaborative trust Reducing physical and cognitive

distance Agreeing division of ownership Selecting suitable partners

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Clustered Innovation A cluster as an interconnected geographic

concentration of companies and institutions in a particular industry sector or field

Key attributes of an innovation cluster include: Geographic concentration A high degree of specialization Large numbers of small to medium-sized

enterprises Ease of entry and exit High rate of innovation and change

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Innovation Hierarchy

ACTIONS

GOALS

RESULTS

Innovate Organization

GOALS

ACTIONS RESULTS

TEAMS

TEAMS More Children

ACTIONSACTIONSRESULTSRESULTS

GOALSGOALS

TEAMSTEAMS

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Gemini - Distributed Innovation Portal

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Semantic Portal

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Assessing Innovation: Understanding Innovation

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Assessing Innovation: Defining Innovation Goals

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Assessing Innovation: Managing Innovation Actions

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Assessing Innovation: Empowering Innovation Teams

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The Future

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3M Mpro 110

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eBook Reader

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Trackstick II

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Nokia N96

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iPhone3G

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Sony PlayTV

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Estee Lauder Turbolash Motion

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Tomy iSobot

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Samsung/Adidas miCoach Phone

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Engineering Change

Ubiquitous Accelerating Directional Consequences

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Directions

1. Energy2. Environment Impact3. Transportation4. Consumer Goods/Services5. Water6. Building/Cities7. Food8. …

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The Future!

“The future is already here … it’s just happening in different places at different times.”

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The Future

“Hype and excessive optimism are necessary evils for driving technology industry forward”

“Most forecasts are seldom accurate.”(Gartner Group)

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Advantages of Hype

Hyping ideas can increase chances of raising investments

Investments raise perceived worth thus raising even more hype

News media raises even more hype Cycle continues until something

happens e.g. dotcom bubble 2000

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Disadvantages of Hype

Unrealistic expectations Frenzied investments with no analysis Financial losses Disillusionment Hostile funding climate Less innovative climate

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Common Errors

Thinking that change is more rapid than it actually is

Over optimism Overcoming long established habits

Good forecasts see much smaller and slower changes and reject radical innovations

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Zeitgeist

‘Spirit of the Age’ or ‘Special Revolutionary Times’ or ‘Mood of Society’ Current Zeitgeist is Internet and is

perhaps changing New Zeitgeist may be more focused

on Appropriate Technology?

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Getting Over Hype

Technology is second to Human Foibles

Technology journalism is there for entertainment

Keep sense of perspective Brilliant people make stupid mistakes

Steve Jobs and NeXT Brunel and Atmospheric Railway

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Future? No Fuel Bills No Traffic No Pollution Safe Food Security Job Satisfaction Entertainment Etc, etc.,

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Disruptive Technology

Many technologies cause major disruptions to environment, society and economics

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Appropriate Technology

Innovation that adds value … with special consideration to

value around Lower Resource Usage Environment Protection Lower Maintenance Lower Overall Cost

(Kappa)

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Examples

Renewable Energy Smart Growth Green Buildings

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Energy Flow

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Renewable Energy Biomass, Wind, Waves/Currents, Solar

Power, BioFuels, Hydrogen, Geothermal Energy, (Hydropower,, other)

Characteristics Diffuse (spread thin) and intermittent Power station requires 150acres Solar Farm requires 5000 acres

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Smart Growth

Accommodate needs of a community without sacrificing the environment.

Centered in the towns and cities Alternative transit options (trains,

bikes, and walkways) Mixed use development

Infill development Brownfield's redevelopment Cluster development

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Green Buildings

Buildings emit 52 percent of all sulfur dioxide 19 percent of all nitrous oxide 38 percent of carbon dioxide 5 percent of particulate emissions

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Sustainable Agriculture

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Beyond Innovation?

World Peace No Hunger …

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Innovation

The PROCESS of making CHANGES to SOMETHING established by introducing something NEW

… that’s adds VALUE to CUSTOMERS

… and then LEARNING from the process so that it can be repeated CONTINUOUSLY

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Summary Explain the concept of extended innovation Describe a number of different types of innovation

processes Explain how innovation information can be shared

across an extended organization Describe a hierarchy of innovation management

processes Describe future technology for harvesting innovation

information Describe an approach to presenting and reporting an

innovation plan

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Activities

Assemble and extend innovation plans beyond templates used in class and present as a document

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Search Online

www.owl.ie http://del.icio.us http://www.innocentive.com/ http://www.springwise.com http://www.innovationtools.com/

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