15th annual classic - san diego bay wine + food … sponsorship deck 15th annual classic about the...

2018 SPONSORSHIP DECK

15TH ANNUAL CLASSIC

ABOUT THE FEST

Now in its 15th year, the San Diego Bay Wine + Food Festival® is the largest

wine and culinary classic on the West Coast and is a signature event

for the city of San Diego. The weeklong festival features wine tasting

seminars, cooking classes by James Beard Award-winning chefs, intimate

luncheons with hand-selected wine pairings, and unforgettable celebrity

chef dinners.

GOLF CLASSIC

The San Diego Bay Wine + Food Festival kicks off the week of events with the

Golf Classic. This 18-hole course features culinary tasting holes, wine, brewery

and spirit experiences, and hole challenges complete with over-the-top prizes

from our sponsors. Reception and awards ceremony wrap up the day with

dessert bar and prizes.

Date: Sunday, November 11

Attendance: 144

OPENING NIGHT SERIES

This unforgettable dinner series puts guests in the hands of some of the country’s

most talented chefs.

Previous Opening Night events have included:

• FLIX: Fermented, a screen-to-plate experience

• Mercy of the Chef Dinners

- Chefs Jason McLeod, Ironside Fish & Oyster + Stephanie Prida, Manresa

- Chefs Andrew Deckman, Deckman’s En El Mogor + Renee Erickson, The Whale

Wins, Boat Street Café, Walrus and the Carpenter, Barnacle

- Chefs Andrew Bachelier, Campfire + Jason French, Ned Ludd/Elder Hall

- Chefs Christine Rivera, Galaxy Taco + Steve Santana, Taquiza

• Bayless, Plascencia, and White Opening Feast

- Chefs Rick Bayless, Javier Plascencia, Chad White | Bracero Cocina

• Comer Conmigo: Dinner. Tequila. Wine.

- Chefs Nate Appleman, Chad White | Común Kitchen & Tap

Date: Monday, November 12

Attendance: Varied

TACO TKO

The Taco TKO is back for its 7th annual competition to settle the score on who is

serving up the best fish taco in San Diego! This mouthwatering battle features the

city’s top chefs competing head-to-head in a showdown that is fireworks for your

tastebuds. This signature event features unique beer and tequila stations, plus live

music for a pumped up tasting experience attendees won’t forget. Awards are

given for Judge’s Choice and People’s Choice. Each winner walks with cash and

some serious bragging rights.

Taco TKO venues have included:

• Broadway Pier San Diego

• Stone Brewing World Bistro & Gardens

• Quartyard San Diego

Date: Tuesday, November 13

Attendance: 600 - 800

Highlighting food, wine, and travel trends, the San Diego Bay Wine + Food Festival

brings together culinary expeditions and tastings that explore the next big thing in

food and beverage.

Previous series have included:

• In the Spirit | Whisk(e)y

• SWISH: Serious Sips + Urban Eats

• SWISH: Burger Bash

• Expedition: Baja

• Expedition: Tuna Harbor Dockside Market

Date: Monday, November 12 - Friday, November 16

Attendance: Varied

SPECIALTY SERIES

LUNCHEONS + DINNERSExclusive

These boutique, exclusive events give guests the opportunity to experience wine

and food like never before. With over-the-top chef tasting menus and specially

curated wine pairings, these luncheons and dinners create truly unforgettable

memories.

Previous experiences have included:

• Louis Latour at Mister A’s

• Steve Brown’s Farmers Table

• Whisky + Wagyu at Born & Raised

• Ocean-to-Table Luncheon with Chefs Bernard Guillas, Jason McLeod, Casey

Thompson, Evan Cruz, Andrew Spurgin, Jason Knibb, Maeve Rochford, Brian

Malarkey, Ron Oliver, Shane McIntyre

• Black & White Truffle Experience with Chefs Suzette Gresham and Accursio

Lotà

• 100 Years of Inspiration & Innovation: Trailblazing Cuisine Throughout the

Century with Chefs RJ Cooper, Katsuya Fukushima, and Sam Burman


Attendance: Varied

Unique

From highly allocated bottles to rare pairings, these intimate tasting experiences

provide a unique setting for guests to sip their way through some of the most

stunning wines and spirits created.

Previous tasting experiences have included:

• Flavors of Spain with Chefs Rick Moonen, James Campbell Caruso, Deborah

Scott

• Oysters + Sauvignon Blanc

• Chateau Montelena 10-Year Vertical Luncheon

• The Great Spanish Wines of Vega Sicilia’s Unico

• 1,000 Point Tasting Featuring Master Sommelier Fred Dame

• Pappy Van Winkle Tasting Experience

• Latour Tasting

• California Cult Classics


Attendance: Varied

TASTING EXPERIENCES

SommCon® is a leading conference and exposition for education and training of

beverage professionals and serious enthusiasts. Held November 18-19, 2016, in San

Diego, CA, the conference brought together industry professionals of all levels to

discuss, develop, and lead the conversation on the business of wine.

SommCon’s® education is built by industry thought leaders for trade professionals

and serious enthusiasts who have a passion for wine and spirits and an unyielding

quest for knowledge. Attendees learned and tasted their way through keynote

sessions and educational classes, complete with a trade-only tasting and expo.

SOMMCON®

THE TASTING AT SOMMCON

From beginners to Master-level Sommeliers, this Friday night tasting event

has something for everyone. Guests have the opportunity to taste from over

100 exhibiting wine, spirit, and brewery producers, while hob nobbing with the

industry’s top professionals.

Date: Friday, November 16

Attendance: 800 - 1,000

Experience The Vault at the Trade Tasting at SommCon®. Not only do guests sip on over

100 exhibiting wine, spirit, and brewery producers, but they enjoy access to The Vault, an

exclusive area of highly allocated wines curated by the Festival Producers.

Wines from The Vault have included:

• 2012 Keever Inspirado (Cab Blend) Napa Valley

• 2010 Ruston Family La Maestra Cabernet Sauvignon St Helena

• 2012 Coho Headwaters (Cab Blend)

• 2015 Domaine Roblin Enclos de Maimbray (sancerre) Sury-en-vaux, FR

• 2013 Davis Estates Phase V Petite Sirah – Napa Valley

The Vault

®

GRAND TASTING

Held on San Diego’s Embarcadero Park North, the Grand Tasting is truly one of

the most exciting luxury events of the year. Featuring over 170 winemakers, spirits

and breweries, gourmet foods, restaurants, and live music, the Grand Tasting is set

against a backdrop of sailboats and the magnificent San Diego shoreline.

Features include:

• VIP Experience

• Chef of the Fest Competition

• Live Entertainment

• Experiential Brand Build Outs

• Swag + Sampling

• Celebrity Chefs, Tastemakers, Influencers

Date: Saturday, November 17

Attendance: 5,000

CHEF OF THE FEST

Sixty of San Diego’s top fine dining chefs go head-to-head to compete in the “Chef

of the Fest” competition, where celebrity chefs and local culinary all-stars judge

each dish in a blind taste test.

Prize packages awarded to the “Chef of the Fest” winners have included a 12-

day Celebrity Cruises’ Mediterranean Cruise, 2 round-trip tickets from Southwest

Airlines, Maui Jim Sunglasses, a weekend getaway to Las Vegas, consultations

with a strategic restaurant planning and development company, features in

Cooking Light Magazine, cash prizes and more. Additionally, the “Chef of the

Fest” First Place Winner will return to the 15th Annual San Diego Bay Wine + Food

Festival as a headlining chef, with special appearances throughout the week.

Chef of the Fest Winners:

• Executive Chef Mark Kropczynski, US Grant Hotel / Grant Grill - 2016, 2017

• Executive Chef Aron Schwartz, Marina Kitchen - 2015

• Executive Chef Duvinh Ta, Jake’s Del Mar - 2014

• Chef/Owner Rich Sweeney, R Gang Eatery - 2013

• Executive Chef Tommy Fraioli, Sea Rocket - 2012

AFTER PARTY

Raise a glass as we toast to another indulgent week of the San Diego Bay

Wine + Food Festival at this over-the-top late night after-party. Hosted at an iconic

Downtown San Diego venue, guests taste curated bites designed by celeb chefs

and sip from custom mixology stations.

After Party locations have included:

• Jsix Rooftop Bar, Upper East

• Pacific Standard Coastal Kitchen

• Kettner Exchange

• The Coronado Terrace at the Marriott Marquis San Diego Marina

Date: Saturday, November 16


The San Diego Bay Wine + Food Festival partners with Fast Forward Futures to

raise scholarship funds for continuing education in the culinary arts, oenology,

and hospitality industries. Funds for the scholarships are raised during the live

auction at the Scholarship Dinner, where items such as big bottle formats, jet-

setting vacation packages and items perfect for the wine and food enthusiast are

auctioned.

Auction + Scholarship

Chefs, Somms, Authors, Experts

Steve BrownRick Bayless Michelle Bernstein Richard Blais David Bull

Joe Spellman, MS

Kim Canteenwalla JamesCampbell Caruso

Fred Dame, MS Eric Entrikin, MS Tim Gaiser, MS

Laura WerlinAlex Stupak Roy Yamaguchi

Marcus SamuelssonRick Moonen Charles PhanMakoto Okuwa

MarjoryMeek-Bradley

Louis Moskow

Suzette Gresham Bernard GuillasDavid Glancy, MS Cosmo Goss

Erling Wu-Bower

Past Participating

and m

ore!

Attracting over 10,000 wine and food enthusiasts and industry tastemakers at this

eight-day event, the San Diego Bay Wine + Food Festival appeals to an affluent

consumer of wines and luxury lifestyle goods and services.

• Attendee median age is 30-49 years

• Attendance is split 45% male and 55% female

• 70% of attendees have an annual household income of over $100,000

• 26% stay in a San Diego hotel during the week of the Festival

• Of those that stay in a hotel, 58% of attendees book their rooms for more than

one night

Audience Demographics

*2017 statistics

*

The 2017 San Diego Bay Wine + Food Festival utilized an integrated marketing

strategy, which included:

• Weekly Electronic Newsletters (44 broadcasts total = 731,000 subscriber

impressions)

• Print, radio and online advertising

• Outdoor advertising with 94 street banners along Harbor Drive and Market

Street in Downtown San Diego

• 28 billboards placed in various locations around San Diego County

• 30,000 copies of En Bouche Official Festival Magazine distributed to Festival

attendees, AIWF and Chaîne members, San Diego Magazine subscribers, and

local restaurants, retailers, wineries, and hotels

• 2,500 posters and 8,500 postcards distributed to restaurants, retailers, coffee

shops, wine bars, wineries, farmer’s markets, and community events pre-event)

in San Diego County

• Print out-of-market ads in 101 Things to Do Orange County, 101 Things to Do

Los Angeles, Performances Magazine, and IMBIBE

• Print local ads in 101 Things To Do, Dining Out, San Diego Magazine, Ranch

& Coast, Modern Luxury San Diego Magazine, San Diego Home & Garden

Lifestyles, and San Diego CityBeat

• Website banner ads on Ranch & Coast, 101 Things To Do, Discover SD, San

Diego Magazine, and IMBIBE

• Email newsletter inclusion in 101 Things To Do, Just My Ticket, Locale, Imbibe,

San Diego Home & Garden Lifestyles, San Diego Magazine, VinVillage, and Yelp

• Dedicated e-blasts through Fast Forward Events, San Diego Magazine, Ranch &

Coast, San Diego Restaurant Week, and Just My Ticket

• Local and national media partnerships with Imbibe, San Diego Magazine, Dining

Out, KPBS, NBC7.com, VinVillage Radio, and Yelp.com

• Local and out-of-market radio promotions through KPBS and VinVillage

• Facebook video ad campaign, garnering over 10,861,557 impressions

• Over 12,000,000 website hits to sandiegowineclassic.com

Total Advertising, Promotions, + Marketing Collateral Impressions

60,065,664

Marketing Outline

The San Diego Bay Wine + Food Festival appeared in a number of features and

articles leading up to the event resulting in over 794 million impressions. The

following are a few highlights of 2017 coverage:

• Five hundred and fifty online calendar postings on 101 Things to Do SD, ABC 10

San Diego, Discover SD, FINE Magazine, Fox 5 San Diego, KYXY, OC Foodies,

San Diego City Beat, San Diego Magazine, San Diego Union Tribune, Yelp.com,

and more

• Online features including mentions on San Diego Magazine, Thrillist, Pacific

Magazine, San Diego Reader, San Diego Union Tribune, Eater, Delish, USA Today,

The New York Times, Food & Wine, The Coast News Group, and more

• Print features in The Aspen Times, San Diego Magazine, Locales, WHERE

Magazine, San Diego Home & Garden, Modern Luxury, Pacific Magazine, and

more

• Press Release distribution garnering over 83,266,000 impressions

• E-blast inclusions in The Juice, Locale, San Diego Magazine, Thrillist, Chilled

Magazine, and more garnering over 6,000,000 impressions

• Forty-four consumer broadcasts sent to over 731,000 individuals

• Broadcast media hits on Fox 5 San Diego, CBS San Diego, and NBC San Diego,

earning more than 89,000 impressions

• Twitter, Instagram, and Facebook mentions from influential food and wine

enthusiasts, earning more than 12,555,000 impressions

Total PR Impressions

794,906,625

Public Relations Overview

The C

ampa

ign

NOVEMBER 12 - 19, 2017

w w w . s a n d i e g o w i n e c l a s s i c . c o m

Over 30 Events, Celebrity Chefs + Culinary MastersHundreds of Winemakers + Brewmasters

Grand Tasting, Epicurean Expeditions, Live Music + More

Partially benefitting culinary, hospitality, and enologyscholarships for students and professionals awarded bythe Chaîne des Rotisseurs, Fast Forward Futures, andBerry Good Food Foundation.

Produced by:

SanDiegoBayWineFoodFestival SDBayFestSDBayWineFest#SDBayFest

Events + Ticket Packages:

L A K EC O U N T

winegrape growersY

1NOVEMBER 2017 San Diego Bay Wine + Food Festival® EN BOUCHE

EN BOUCHET h e O f f i c i a l P u b l i c a t i o n o f t h e S a n D i e g o B a y W i n e + F o o d F e s t i v a l ®

COACHELLA FOR YOUR MOUTH.14TH ANNUAL FESTIVAL RETURNS“ ”

ART OF FERMENTATION

CHEFS OF THE RELAIS & CHÂTEAUX

COOL CLIMATE COOL WINES

DISCOVER YARRA VALLEY

Tickets for the Festival Available Online: sandiegowineclassic.com

EN B

OU

CH

EN

OVEM

BER 2017

NOVEMBER 12 - 19, 2017

NOVEMBER 12 - 19, 2017

The most highly acclaimed culinary event of the year hits America’s Finest City for the largest, most talked about celebration of food, wine and all things delicious. Over 30 events feature celebrity chefs, local culinary masters, hundreds of winemakers, brew masters and artisans, and the unforgettable Grand Tasting.

EVENTS + TICKET PACKAGES | sandiegowineclassic.com

SPECIAL HOTEL SAVINGS at the Marriott Marquis San Diego MarinaBook today by calling 877-385-9595, available while rooms last.

Partially benefitting culinary, hospitality, and enology scholarships for students and professionals awarded by the Chaîne des Rotisseurs, Fast Forward Futures, and BerryGood Food Foundation.

SanDiegoBayWineFoodFestival

SDBayFest

SDBayWineFest

#SDBayFestProduced by:

Presort StandardU.S. PostagePAID

Permit 751San Diego CA

Sponsors:

L A K EC O U N T

winegrape growersY

Ocean-to-Table Luncheon at theSan Diego Bay Wine + Food Festival

Photo Credit: Steve Grosch

NOVEMBER 12-19, 2017

Tickets + Schedule:sandiegowineclassic.com

®

SanDiegoBayWineFoodFestival SDBayFestSDBayWineFest#SDBayFest

Festival Sponsors:

Beneficiaries Production

Overall ImpressionsOver 10,000Throughout the week

60,065,664Advertising & Marketing Collateral Impressions

794,906,625PR Impressions

854,982,411Total Impressions

*2017 statistics

*

CONTACT US

Michelle Metter

Partner

[email protected]

619-312-1212 ext. 101

www.sandiegowineclassic.com

Produced By:

15th annual classic - san diego bay wine + food … sponsorship deck 15th annual classic about the...

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