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    TRAVEL &

    TOURISM

    INDUSTRY

    HOTEL

    INDUSTRY

    HOTELS

    RESTAURANTS

    CONTRACTCATERERS

    TOURISM

    TRAVEL

    STAR RATED

    HOTELS

    HERITAGE HOTELS BUDGET HOTELS

    FASCILITY HOTELS

    RESORTS

    UNCLASSIFIED

    FAST FOOD CHAINS

    CASUAL DINING

    FINE DINING

    COFFEE BARS

    H

    O

    S

    PI

    T

    A

    L

    I

    T

    Y

    I

    N

    DU

    S

    T

    R

    Y

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    Introduction

    Linked to the tourism industry

    Helps to boost travel & tourism Business Travel is included

    Demand supply gap in star category hotels

    Opportunity for investment for Indian andover seas players

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    INDIAN INDIAN HOSPITALITY HOSPITALITY INDUSTRY INDUSTRY IS IS FACINGFACING AA MISMATCHMISMATCH

    BETWEENBETWEENTHETHE DEMANDDEMANDANDAND SUPPLYSUPPLY OFOF ROOMSROOMS.

    GLOBALGLOBAL PRESENCEPRESENCE

    CHANGECHANGE ININ THETHE LIFESTYLELIFESTYLE OFOF PEOPLEPEOPLE

    NEWNEW CONCEPTCONCEPT OFOF BUDGETBUDGET HOTELSHOTELS ININ MALLSMALLS

    EXAMPLE:EXAMPLE:

    FORTUNE PARK HOTELS LTD, A SUBSIDIARY OF ITC LTD AT 46FORTUNE PARK HOTELS LTD, A SUBSIDIARY OF ITC LTD AT 46

    PROPERTIES (OUT OF WHICH 25 ARE UP AND RUNNING)PROPERTIES (OUT OF WHICH 25 ARE UP AND RUNNING)

    ACROSS 38 CITIES.ACROSS 38 CITIES.

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    DEPENDENCEDEPENDENCE ONON TOURISMTOURISM

    BUOYANTBUOYANT DOMESTICDOMESTIC GROWTHGROWTH

    DEVELOPMENTDEVELOPMENT OFOF NEW NEW MARKETINGMARKETING PROJECTSPROJECTS && EVENTSEVENTS

    EXAMPLEEXAMPLE::--

    1.1. INCREDIBLEINCREDIBLE INDIAINDIA

    2.2. INDIANINDIAN PREMIERPREMIER LEAGUELEAGUE

    3.3. COMMONWEALTHCOMMONWEALTH GAMESGAMES

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    POLICIESPOLICIES && INCENTIVESINCENTIVES ACTACT ASAS AA CATALYSTCATALYST

    NEEDNEED FORFOR INCREASEINCREASE ININ HOTELHOTEL CAPACITYCAPACITY

    NEWNEW TOURISTSTOURISTS GETTINGGETTING ATTRACTEDATTRACTED

    EXAMPLEEXAMPLE::--

    FIVEFIVE YEARYEAR HOLIDAYHOLIDAY FROMFROM INCOMEINCOME TAXTAX ISIS

    GRANTEDGRANTED TOTO TWO,TWO, THREETHREE OROR FOURFOUR STARSTARHOTELS HOTELS ESTABLISHED ESTABLISHED IN IN SPECIFIEDSPECIFIEDDISTRICTS DISTRICTS HAVING HAVING UNESCOUNESCO--DECLAREDDECLARED'WORLD'WORLD HERITAGEHERITAGE..

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    NEED FOR INVESTMENT

    DUEDUE TOTO THETHE STRONGSTRONG GROWTHGROWTH IN IN INFORMATIONINFORMATION

    TECHNOLOGYTECHNOLOGYANDAND BPOBPO SEGMENTSEGMENT..

    INCREASEINCREASE ININ NONO.. OFOF FOREIGNFOREIGN TRAVELLERSTRAVELLERS..

    EMPHASISED EMPHASISED FOCUSFOCUS ONON TOURISMTOURISM BYBYGOVERNMENTGOVERNMENT..

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    T O U R I S T I N F L O W H O T E L D E M A N D

    ACCORDING TO U.N. WORLD TOURISM ORGANISATION ( UNWTO)

    Foreign Tourist Inflow INCREASED FROM :

    3.9 MILLION (2005) 4.4 MILLION (2006) 4.95 MIILION (2007) Domestic Tourist Inflow INCREASED FROM:

    366.23 MILLION (2004) 462 MILLION ( 2006)

    BOOM IN TOURISM TOURIST INFLOW INCREASED

    HOTEL OCCUPANCY RATIO ( CURRENTLY 75 80%) AVERAGE

    INCREASE IN ROOM RATE ( CURRENTLY 22 25% )

    E X P E C T E D G R O W T H

    ACCORDING TO TOURISM MINISTRY, TOURIST INFLOW WILL SOAR TO

    10 MILLION BY 2010, THUS LEADING TO A DEMAND FOR 100,000 MORE ROOMS.

    ACCORDING TO A RESEARCH RELEASED BY WORLD TRAVEL & TOURISMCOUNCIL, INDIAS TRAVEL & TOURISM IS EXPECTED TO GENERATE

    US$ 100 BILLIONIN2008 US$ 275.5 BILLIONBY2018.

    AS REPORTED BY MA FOI MANAGEMENT CONSULTANTS AROUND 40INTERNATIONAL HOTEL CHAINS ARE EXPECTED TO INVEST IN THE INDIAN

    HOTEL MARKET BY 2011. THIS INCLUDES HILTON, ACCOR, MARIOTT

    INTERNATIONAL.

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    SWOT

    Strengths

    Diversity

    Demand-Supply gap

    Government Support

    Market Share

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    SWOT

    Opportunities

    Open Sky

    Rising Income

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    SWOT

    Weakness

    Poor Infrastructure

    Slow Implementation

    Susceptible to political Events

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    SWOT

    Threats

    Fluctuation

    Increasing Competition

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    HOTELS

    STAR

    RATED

    HOTELS

    HERITAGE

    HOTELS

    BUDGET

    HOTELS

    FACILITY

    HOTELS

    RESORTS

    UNCLASSI-

    FIED

    5 DELUXE

    5

    4

    3

    2

    1

    HERITAGE CLASSIC

    HERITAGE GRAND

    HERITAGE

    BUSINESS HOTELS

    AIRPORT HOTELS

    HONEYMOON

    HOTELS

    MOTELS

    GUEST HOUSES

    LODGE

    LUXURY

    BUSINESS

    LEISURE

    HOTEL SEGMENTATIONHOTEL SEGMENTATION

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    STAR RATEDHOTELS

    5 DELUXE & 5: LUXURY AT HIGH

    PRICE , 27 % GOVT.APPROVED ROOMS

    FORMS 30% OFINDUSTRY

    BUILT OVER

    18000 sq.m AREA

    2 & 1 :AROUND TOURIST

    SPOT, PREFERRED

    BY DOMESTIC

    TOURIST

    4 & 3 :FOR MIDDLE LEVEL

    BUSINESS

    EXECUTIVES/LEISURE

    TRAVELLERS

    Eg : ITC,TAJ GROUP,

    OBEROI GROUP,

    ITDC

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    HERITAGE

    CLASSIC:

    HOTELS

    CONSTRUCTED

    BETWEEN

    1920 - 1935

    HERITAGE

    GRAND:

    HOTELS

    CONSTRUCTED

    PRIOR TO

    1920

    HERITAGE:

    HOTELS

    CONSTRUCTED

    AROUND

    1935 1950

    HERITAGE

    HOTELS

    CHARACTERISED BYLESSER CAPITAL EXPENDITUREAND

    AFFORDABILITY.

    OPERATE FROM FORTS, PALACES, CASTLES, RIVER

    LODGES, HERITAGE BUILDINGS ETC.

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    SPECIALLY EQUIPED WITH CONFERENCE

    ROOMS, SEMINAR HALLS, INTERNET

    FACILITIES ETC. TO SUIT THE CORPORATE

    GUESTS.

    Eg: INTER-CONTINENTAL, CROWNE PLAZA

    BUSINESS

    HOTELS

    AIRPORT

    HOTELS

    LOCATED NEAR AIRPORTS AND SUITABLE

    FOR SHORT STAY TRAVELLERS.

    ARE FOUND NEAR ALL MAJOR CITY

    AIRPORTS.

    HONEYMOON

    HOTELS

    MOSTLY LOCATED AT HILL STATIONS AND

    SPECIALLY FASCILITATED TO SUIT THE

    COMFORTS OF HONEYMOON COUPLES.

    Eg. HOTEL WOODVILLE PALACE, CARLTON

    HOTEL, HOTEL HONEYMOON INN ETC.

    FACILITY HOTELS

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    MAJOR MARKET PLAYERS

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    THE MAJOR PLAYERS IN THE HOTEL INDUSTRY CAN

    BE BROADLY CLASSIFIED INTO Public Players AND

    Private Players.

    PUBLIC SECTOR PLAYERS:

    ITDC HOTELS

    Hotel Corporation Of India

    PRIVATE SECTOR PLAYERS:

    ITC HOTELS

    INDIAN HOTELS COMPANY LTD.(THE TAJ HOTELS

    RESORTS & PALACES)

    OBEROI HOTELS (EAST INDIA HOTELS)

    Hotel Leela Venture

    Asian Hotels Ltd.

    Radisson Hotels & Resorts

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    PRIVATE SECTOR

    PLAYERS

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    ITC HOTEL GROUP SEGMENTATION

    ITC

    HOTELS -

    LUXURY

    COLLECTI

    -ON:

    SUPER

    DELUXE

    LOCATEDAT

    STRATEGIC

    BUSINESS &

    LEISURE

    LOCATIONS

    ITC -

    SHERATON

    HOTELS:

    OFFER

    COMFORT

    SERVICE TO

    GLOBALTRAVELLER

    AND A

    CHANCE TO

    CONNECT

    5 STAR

    SPECIALLY

    FOR THE

    BUSINESS &

    LEISURE

    TRAVELLER

    FULL

    SERVICE

    PROPERTIE

    S ALL OVER

    INDIA

    IDEAL

    FOR

    BUDGET

    TRAVELLER

    CHAIN OF

    PALACES,

    FORTS,

    HAVELIS &

    RESORTS

    WELCOM

    HOTELS:

    WELCOM

    HERITAGE:

    FORTUNE

    HOTELS:

    SUPERDELUXE LUXURYHOTEL 5 STARHOTEL BUDGETHOTEL HERITAGEHOTEL

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    ITC: DEVELOPMENTS

    ITC-WELCOMGROUP HAS PIONEERED THE CONCEPT OF

    "BRANDED ACCOMMODATION" IN THE HOSPITALITY

    INDUSTRY. BRANDING LED TO THE SEGMENTATION OF

    ROOMS WHICH WERE TERMED AS BRANDED EXECUTIVE

    CLUB, THE TOWERS AND ITC ONE.

    IN 2007, ITC-WELCOMGROUP TIED UP WITH STARWOOD TO

    LAUNCH ITS PREMIUM BRAND, THE LUXURY COLLECTION.

    THE COMPANY HAS MORE THAN 75 HOTELS IN INDIA WITH

    ABOUT 5,500 ROOMS AND IS DEVELOPING 27 MORE

    PROPERTIES THAT WILLADD ABOUT 3,000 ROOMS.

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    THE TAJ GROUP OF HOTELS

    SEGMENTATION

    TAJ LUXURY

    HOTELS

    TAJ PALACE,

    TAJ MAHAL,

    TAJ BENGAL,

    TAJ WEST END

    OFFER FINEST

    STANDARD OF

    HOSPITALITY &

    SERVICE

    TAJ BUSINESS

    HOTELS:

    TAJ PRESIDENT,

    TAJ RESIDENCY,

    TAJ CONNEMARA,

    TAJ BLUE

    DIAMOND

    OFFER

    MULTI CUISINE

    RESTAURANTS &

    BEST BUSINESS

    FASCILITIES

    TAJ LEISURE

    HOTELS:

    TAJ BEACH

    RESORT,

    TAJ CULTURAL

    CENTRE,

    TAJ GARDEN

    RETREATS

    LOCATED AT

    BEACH RESORTS,

    PALACES, PILGRIM

    CENTRES ETC.

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    TAJ HOTELS, RESORTS AND PALACES COMPRISES

    57 HOTELS IN 40 LOCATIONS ACROSS INDIA WITH

    AN ADDITIONAL 18 INTERNATIONAL HOTELS.

    TAJ WAS THE FIRST TO INTRODUCE SICHUAN,THAI, ITALIAN, MEXICAN, AND CALIFORNIAN

    CUISINE INTO THE COUNTRY.

    THE TRAVEL DAILY NEWS REPORTED THAT THE

    TAJ GROUP OF HOTELS HAD A TURN OVER OF RS.1823.18 CRORES WITH THE YEAR ENDING ON

    MARCH 31, 2008.

    TAJ : DEVELOPMENTS

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    THE OBEROI GROUP

    OF HOTELS

    THEOB

    EROI

    GRAND HO

    TEL

    THE TRIDENT HOTEL

    THE OBEROI HILTON

    THE WILDFLOWER HALL

    THE HOTEL AMAR VILAS

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    OBEROISHAREHOLDING PATTERN

    Particulars Mar 08

    Indianpromoters 46.34

    Foreignpromoters -

    Actingpersons -

    Otherpromoters -

    MFs/UTI 2.10

    Banks/FIs 13.29

    FIIs 3.54

    Publiccorporatebodies 20.35 Indianpublic 14.02

    Others 0.23

    No.ofshares 392953972

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    PUBLIC SECTORPLAYER

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    ITDC ASHOK GROUP

    OF HOTELS

    COMFORT

    HOTELS

    CLASSIC HOTELS

    Hotel Ashok, New Delhi,

    Kovalam AshokBeach

    Resort,Kovalam, Lalitha

    Mahal Palace Hotel

    Aurangabad Ashok,

    Aurangabad, Lake View

    Ashok,Bhopal,

    Brahmaputra Ashok,

    Guahati

    Agra Ashok,Bharatpur

    Forest Lodge,Kalinga

    AshokBhubaneswar,

    Jaipur Ashok

    ELITE HOTELS

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    ITDC : PORTFOLIO

    NETWORK OF 8 ASHOK GROUP OF HOTELS

    6 JOINT VENTURE HOTELS

    2 RESTAURANTS

    TARGETS TOPLINE OF RS.900 CRORE BY 2010

    HOTEL LAKE VIEW ASHOK HAS EARNED A

    PROFIT OF RS. 23.87 LAKH IN 2006-2007

    HOTEL RANCHI ASHOKS PROFITINCREASED BY 1472 PER CENT

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    CHALLENGES

    FOR HOTEL

    INDUSTRY

    Shortage

    of skilled

    employeesIntense

    competitionand image of

    India

    Manual

    back-end

    Human

    resource

    development

    Lack of

    adequate

    infrastructure

    development

    Shortage of

    rooms

    Retainingquality

    workforce

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