2020

International Wine, Beer, Spirits, Gourmet Food and Bar

Exhibition & Conference in Tokyo, Japan

TOKYO BIG SIGHT WEST HALL, TOKYO, JAPAN

15 - 17 April 2020www.wineandgourmetjapan.com

Partner Fairs

• FABEX • Dessert, Sweets & Bakery Festival • PB-OEM Matching Expo • PREMIUM FOOD SHOW • Japan Meat Industry Fair • Japan Noodles Industry Fair

Organized by

since 1924

Your Gateway to Japan with Key Success Factors

Japan is the 3rd largest economic market after US and China with a unique and sophisticated food culture.

We are presenting the one and only professional platform for international wineries, beer, spirits and gourmet food

producers in the Japanese market. Going into the 11th edition, the event offers highly customized matching activities

via both online and on-site for exhibitors and buyers. The event combines the traditional trade fair with a

comprehensive event-programme, which includes, professional seminars, tasting & matching, wine pairing sessions,

label awards, panel discussions and many more. Become part of this dynamic market!

Exhibitor Statistics7 trade fairs under one roof

Exhibitors' Strategic Views

More than 1,000 wine brands presentedduring Wine & Gourmet Japan 2019

Countries & Regions of Origin (2019)

Wine & Gourmet Japan

919 Exhibitors (2019)

149 Exhibitors (2019)

TOKYO BIG SIGHT

TOKYO BIG SIGHT

EAST HALL WEST HALL

WEST HALL 3&44th floor

WEST HALL 1&21st floor

All combined: 7 partner trade fairs

Exhibitor met their relevant Customer Group

No. of visitors Rate Overall Success

Exhibitors by Product Category(Multiple choices)

Wine 76%

Non-alc. Drinks 9%

Coffee & Tea 3%

Gourmet Food 42%Food Service, others 6%

Spirits, Sake & Beer 44%

Exhibitors' Evaluation

Average 11%

Average 9%

Yes Excellent & Good

Excellent & Good98% 86% 88%

Japan is one of Georgia’s strategic markets, where we are trying to establish our brand in the premium segment as the diversity of styles of the Georgian wines allows it. So we have been promoting our unique wines in Japan for over 4 years now and Wine & Gourmet Japan in Tokyo is one of the key platforms for our wines to be showcased. We highly evaluate this exhibition because it enables our producers to find their "long-term trade partners", which is crucial to our development. By making most of this platform, we are confident that Georgian wines will gradually find its way in the minds of Japanese consumers and become one of their most wanted and beloved wines.

Ms. Elene Kiknadze, Marketing Manager at National Wine Agency , Ministry of Agriculture of Georgia

It was the first time we have participated in the Wine & Gourmet Japan. We are very pleased with the business environment for the Australian group (six wineries) and the result of obtaining genuine leads for each winery, which are promising! We would like to come back to this show with more members to penetrate into this attractive market.

Mr. Peter Simic, CEO & Publisher Winestate Publishing Pty Ltd.

Experience

Japan

GDP:

$1.61 TrillionTokyo leads all metropolitan areas of the world in terms of the size of its economy.

TOKYO, The Strategic Gatewaywith The Quality Market of

37,468,000 consumersThe population of The Great Tokyo Economic Area

314%Growth in the last ten years

Rank City, CountryPopulation in 2018

(thousands) 1 Tokyo, Japan 37,468

2 Delhi, India 28,514

3 Shanghai, China 25,5824 São Paulo, Brazil 21,6505 Ciudad de México (Mexico City), Mexico 21,5816 Al-Qahirah (Cairo), Egypt 20,0767 Mumbai (Bombay), India 19,9808 Beijing, China 19,6189 Dhaka, Bangladesh 19,578

10 Kinki M.M.A. (Osaka), Japan 19,281

Source: The World's Cities in 2018/Data Booklet, United Nations

Overseas Residents’ Visit to Japan

High quality market for high quality

products. The Japanese market is well-

known for its strict quality standard and is

a touchstone for the wine producers and

food manufacturers, who will consider the

neighboring markets such as Korea and

Taiwan.

Stable Growing Wine & Spirits Market in Japan

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

(million)

0

5

10

15

20

25

30

35

40

Great East JapanEarthquake (11. March)

No.1 Wine importer in Asia in unit value

No.2 Wine importer in Asia in volume

No.1 Spirits importer in the Asia-Pacific Region

4th Largest Whisky market in the world

Tokyo will remain the world's largest

city for the next several years.

Wine market share in JapanBased on import volume 2018

Import volumes of Wine

Market Statistics

213%Growth in the last ten yearsU.S.A. 3.8%

Australia 4.0% Other countries 4.6%Germany 1.4%

Chile31.0%

France25.4%

Italy18.7%

Spain11.0%

(kℓ)

2008 20170

50,000

100,000

150,000

200,000

(kℓ)

2008 20170

100,000

200,000

300,000

400,000

500,000

Tremendous growth in the past 8 years and its huge

impact on the gastronomy market

Wine Sparkling wine(million c/s) (million c/s)

2009 2009 201820180

5

10

15

20

25

0

1

2

3

4

5

130% 176%

Involved in decision making Visitors' overall satisfaction

Recommend to colleaguesVisit next year

Key Buyers Attend Wine & Gourmet Japan

Visitor Statistics

Purpose of Visit(Multiple choices)

Average

11%YES

YES YES

78%

98% 99%

89%

Good + Excellent

Countries & Regions of Origin (2019)

Trend & Information

66%New contacts & Partners

51%Existing clients 17%

Seminars 22%

Others 4%

New Products

82%

* The 2011 edition was cancelled due to The Great East Japan Earthquake.

Hotel, Restaurant, Café

31%

Wholesaler/Importer

30%

Retailer

24%

Manufacturer6%

Public & Government Agency 1% Others 8%

2009 2010 2012 2013 2014 2015 2016 2017 2018 20190

50,000

60,000

70;000

80,000

How it has developed Based on the figures of all the partner fairs

Number of Visitors 78,024

Visitors by Industry Group

Wholesalers & Importers Hotel & Restaurant Retailers

ENOTECA

FUJI TRADING

INABA

ITOCHU

JAPAN EUROPE TRADING

KATAOKA

KOKUBU

LERAD-OFF JAPAN

MITSUBISHI

MITSUI

NIHON SHURUI HANBAI

and many more...

FOUR SEASONS

HANKYU-HANSHIN DAIICHI

HOSHINO RESORT

HOTEL OKURA

IMPERIAL HOTEL

KEIO PLAZA

MEIJI KINENKAN

NNEW OTANI

ORIENTAL LAND

PRINCE HOTEL

TOKYO DOME

and many more...

AEON

ISETAN

LAWSON

MEIDI-YA

MITSUKOSHI

HANSHIN

TOKYU

SEIBU

SEIJO ISHII

SEVEN & i

SOGO

TAKASHIMAYA

and many more...

WSET base Matching Seminars

Opportunity to hold an own seminarExhibitors are entitled to hold a tasting seminar, targeting their

own existing and potential clients. Seminar room equipment

such as audio visual,

wine glasses and seminar

support staff will be

provided by the organizer

without additional cost.

Free-of-charge

Marketing Package

Media Coverage & Interviewsby one of the most influential Wine magazines in Japan

THE WINE KINGDOM

covers products and

company profiles by

doing an interview with

exhibitors during the show

for its local magazine.

Maximize the performance

of your participation even after the show!

For new wines / Paid service

Fulfilling Supporting Programmes

What We OfferMatching Seminars by Specialists WSET base professional tasting seminars offer a thorough

marketing knowledge to the importers with the opportunity

for exhibitors to meet up with attendees. The lecturers of this

session are professional sommeliers qualified with a WSET

Level 4 Diploma. For new wines / Free-of-charge

SeminarsTargeting various trade visitors such as

importers, wholesalers, retailers, hotels

& restaurants, organizers, marketing

specialists and exhibitors hold a series of

tasting seminars and lectures.

WGJ Label Awards 2020Appearance matters for selection!

The trade visitors vote and select three best

looking labels. The result will be covered in

THE WINE KINGDOM Magazine and THE

WINE KINGDOM facebook after the show.

On-site Matching Support & Pre-Matching ServiceSkilled staff with wine

knowledge will facilitate

your discussion with

trade visitors. Pre-show

matching service is also

available according

based on requests from

exhibitors.

For new wines / Paid service

Arranging an own interpreter is highly recommended to facilitate more productive discussions with buyers. (cf. Exhibitor Manual)

Exhibitors

MSC Staff

Interpreter

Buyers

Matching Support Center

Approach by Exhibitor

Boost on-site Discussions

Lecturerwith WSET® Level 4 Diploma

Importers as audience Exhibitors

Exhibitors join the tasting session

Registered Wines

Lecturers from 2019 edition

Vinos COLOMAN [Spain] Imported by : Takano Sohonten Co., Ltd.

BODEGAS LA PURISIMA [Spain]

JSC Kotekhi-Winery of Gurjaani [Georgia]

Label Awards 2019 Result

Coloman Edición Especial 501

3 黒海 Kokkai - Krakhuna

La Purísima Premium2

Japanese Cuisine

"和食 • Washoku" x WinesThe Japanese cuisine "Washoku" was

registered to the list of UNESCO intangible

heritage in 2014, and it has become even

more popular these years as one of the

major cuisines in the world.

Matching wines to specific cuisines is

one of the strategic methods to cultivate

new markets. THE WINE KINGDOM will

help you understand and experience the

harmony of wine and Japanese food. Wine

& Gourmet Japan is the information base

of this new world trend for exhibitors and

visitors.

Matching Seminar Lecturer

Ms. Junko Tominaga

A Media Coverage & Interviewsby THE WINE KINGDOM B

Banner insertion in the official online exhibitor catalogue & search

JPY 50,000* JPY 50,000*

CONTACT USInternational/Japan Germany Spain ItalyMr Makoto Takagi Ms Juliane Rieger Ms Maria Canino-Reyes Ms Marta De LorenziTel: +81 3 5793 7770 Tel: +49 221 821 3272 Tel: +34 91 216 5408 Tel: +39 02 86961334kmjpn@koelnmesse.jp j.rieger@koelnmesse.de m.canino@koelnmesse.es marta.delorenzi@koelnmesse.it

Book Your Preferred Exhibit Space Now!

Wine BeerSakeSparkling wine Gourmet FoodSpirits Whisky Coffee Oliveoil

Raw Space

√

(min. 18sqm)

Space

Booth construction

Basic furniture & Power supply

Wine glasses & Spittoon

Ice & Cooler

Build your own stand and differentiate yourself from others. A well-designed booth will stand out and leave an impression on your potential customers.

JPY 44,000*/sqm

Country Tower design

Standard Package

√

(min. 54sqm)

√

√

This package includes all you need to make exhibiting at Wine & Gourmet attractive and easy. According to your needs you can add additional furniture and equipment.

JPY 62,000*/sqm

Wine Package

√

(min. 9sqm)

√

√

√

√

In additional to the equipment of the Standard Shell Scheme package, Special furniture and tasting kit with wine glasses and ice are included.

JPY 65,000*/sqm

Pavilion(for group organizers only)

√

(min. 54sqm)

√

√

√

√

√

Be recognized with clear identification of origins and national identity - an easy locator for industry buyers. This package comes fully equipped with furniture, tasting kit and tower.

JPY 65,000*/sqm

Order your own

stand construction

*Consumption tax (10%) is not included in the prices above.

Marketing PackageNEW

A + B

JPY 80,000

Good value!