14mar2012 - malaysia records rm35 4 billion total export value for halal products for 2011.pdf

Strategic Marketing & Communications - Halal Industry Development Corporation

news release FOR IMMEDIATE PUBLICATION

Wednesday, 14 March 2012

Malaysia Records RM35.4 Billion Total Export Value For Halal Products for 2011 HDC officially reports on the annual performance of the Halal industry, a move to induce the public to perceive the enormous business potential of the Halal industry in the right perspective.

Kuala Lumpur-- Minister of International Trade and Industry, YB Dato’ Sri

Mustapa Mohamed today announced that Malaysia’s export value for Halal

products for the year 2011 is RM35.4 billion.

The contribution from Halal exports was 5.1% from the total export for the

country as at December last year.

“This figure far surpasses our estimate and expectation and shows that

Malaysia is a big player in the Halal industry,” said Dato’ Sri Mustapa

Mohamed at a special briefing for the media.

“This is a significant milestone for the halal industry because we are reporting

Halal statistics for the first time. HDC has developed a database for

comprehensive Halal statistics, which makes it possible for us to report the

performance of the Halal industry. “In terms of comparison with other

countries it is quite difficult for them to achieve full statistics, as they do not

have databases that are dedicated to Halal development as we do.


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“I believe that with this year’s achieved export value, we are a leading

exporter of Halal products, and the biggest among OIC countries,” added the

Minister.

Malaysia’s Halal ingredients sector is in the lead with an export value of

RM12.3 billion (35%), followed closely by food & beverages 11.9 billion

(34%), Palm oil derivatives (such as oleochemicals) RM7.0 billion (20%),

industrial chemicals (such as manufacturing processing aids) RM 2.0 billion

(6%), cosmetics and personal care RM1.8 million (5%), and pharmaceuticals

RM0.29 billion.

In the food and beverage sector, the top five products are processed food,

cocoa, margarine, beverages, meat and seafood.

The top five markets that the country exports it halal products to are China,

the US, Singapore, the Netherlands and Japan.

Today, there is an estimated population of 1.8 billion Muslims worldwide. The

global Halal market is currently estimated at USD2.3 trillion covering both

food and non-food sectors. A big portion of this potential market is yet to be

tapped.

“Our GDP per Muslim capita has grown faster annually than its global

counterparts during the period from 1990 to 2010. For the same period, GDP

per capita for Muslims worldwide has grown at CAGR of 6.8% (Global CAGR

: 5.0%),” said Dato’ Sri Mustapa Mohamed.

“Malaysian companies in this respect can be encouraged to focus on new

emerging markets, such as China and India, two countries that have huge

Muslim population.

“China has 39 million Muslims and a Halal food industry that is estimated at.

USD2.1 billion, which is expected to grow at 10% annually. China’s import of

Halal products from Malaysia in 2011 is worth RM4.1 billion out of a total

Halal export of RM35.4 billion.

“Likewise, India has 154 million Muslims and in 2011 imports Halal goods


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from Malaysia to the value of RM1.4 billion out of a total Halal export of

RM35.4 billion.

“With this large Muslim population figures Malaysia should export more to

China and India as they have the markets and the potential to develop their

respective Halal markets even more,” added the Minister.

There are currently 4,785 Malaysian halal certified companies and 700

registered exporters of which 75% are SMEs that contributed to the world

market demand. More halal companies are urged to tap this huge market.

In terms of investments HALMAS Halal Parks have brought in significant

returns for 2011 with realized investments amounting to RM 625.1 million.

The breakdown: Penang International Halal Hub (RM381.1million),

techpark@enstek (RM8.4 milion), PKFZ Halal Flagship (RM8.6 million),

Melaka Halal Park, Serkam (RM34.0 million) and Selangor Halal Hub

(RM193.0 million).

There are today 9 HALMAS Halal Parks, which are choice locations that

provide comprehensive services for companies who wish to tap the lucrative

global halal markets. To date, there are 100 companies located within

HALMAS Halal Parks.

Some of the major tenant-companies that have started operations in

HALMAS Halal Parks include Cargill, F&N (PML Dairies), Coca-Cola and

Kewpie.

“For 2012 the target figure for Halal exports is an increase of 6% from 2011

and the target investments for the Halal Parks is RM 1 billion,” said the

Minister.

HDC’s investment-oriented programmes are aggressively tailored to

companies that require professional assistance for participating in the global

Halal arena.

In its Halal Business Transformation Programmes (HBT) a total of 97

companies were nurtured and have generated RM300 million in combined


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sales.

“This performance has enhanced the company’s competitiveness and

business growth,” said Dato’ Seri Jamil.

HDC’s Global Halal Support Centre set up three years ago, has recorded

12.5 million visitors from 122 countries visiting its portal sites for Halal

information. Its i-kiosk is just as popular – having attracted 152,000 visitor

while its Halal Apps recorded 55,000 downloads worldwide.

The training and consultancy arm of HDC has been equally aggressive,

clocking major training programmes for 12,000 consumers, 1,520 companies,

of which 380 obtained Halal Certification, 254 executives, of which 100%

have secured jobs and 490 internal auditors.

Other HDC initiatives include a Halal Data Warehousing System that will

create the necessary database to identify gaps, opportunities and challenges

to take the halal development to the next level.

According to Dato’ Seri Jamil, Halal ingredients are hugely needed in food

sectors and non-food sector. Conventional perception assumes that

ingredients are only required in the food processing sector, which is a narrow

view of Halal growth and development.

“I believe the entrepreneurial sector will soon realize that specializing in

providing Halal ingredients is a growth sector, which can transform the

business into an export ready one because of the high demand for specific

ingredients. This may lead to the opening up of untapped sources like palm

oil, a commodity with an estimated export value of RM80 billion.

“For a long time the Halal industry is publicly perceived with naivety where the

Halal industry is only evaluated by the number of food and beverage products

available in the stores.

“The Malaysian Halal industry under HDC’s care extends beyond the food

and beverage sector. We are promoting a Halal eco-system which covers


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food, non-food and services sector, which collectively provide a much bigger

return to our economy.

As we can see from last year’s composition of Halal exports, the food and

beverage sector is already crowded with players, and halal does not

necessarily mean food.

“As such Malaysia should leverage on its strengths to develop the other

sectors within the diverse Halal industry.

“Malaysia is proud to be ranked as one of the top producers of halal

ingredients in the world,” added Dato’ Seri Jamil.

ABOUT HALAL INDUSTRY DEVELOPMENT CORPORATION SDN BHD (HDC) Halal Means Business The Halal Industry Development Corporation (HDC) was established on 18 September 2006 with the express objective of coordinating the overall development of the Halal industry in Malaysia for both the domestic and international markets. HDC is an agency under the Ministry of International Trade and Industry (MITI). HDC is Malaysia's holistic response to the worldwide demand for better quality products and services as consumers gain confidence in the Halal process. Its key thrusts are to grow and advance the development of Halal standards; facilitate capacity- building for halal products and services; and promote growth and participation of Malaysian companies in the multi-trillion dollar global halal market and industry. Today, there is an estimated population of 1.8 billion Muslims worldwide. The global halal market is currently estimated at USD2.3 trillion covering both food and non-food sectors. In its effort to serve as an international hub for the halal industry, HDC provides manufacturers, distributors, retailers, entrepreneurs, researchers and investors with comprehensive assistance to penetrate and serve a growing global halal market through the adoption of the Malaysian experience and expertise in food and non-food sectors. For more information, please visit HDC at - www.hdcglobal.com. MEDIA INVITATION prepared and issued on behalf of Halal Industry Development Corporation (HDC) by public relations consulting firms - Prestige Communications Sdn Bhd and GRA Communications Sdn Bhd. FOR MORE INFORMATION, please contact Shafina Syafei, Head, Strategic Marketing & Communications, HDC at +6019 3880280 or email [email protected] OR Norsida Ahmad at +6012 3249703 or email [email protected] OR Hamidah Karim at +6012-2672397 OR Ghazalie Abdullah at +6017 3361090.

14mar2012 - malaysia records rm35 4 billion total export value for halal products for 2011.pdf

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