14 standout exhibit ideas selected by the e exhibiting … · 2019. 1. 23. · competitive edge:...

Competitive Edge: Stand-Out Exhibit Report NSBA 2018 1

14 Standout Exhibit Ideas Selected

by the E3 Exhibiting Effectiveness Evaluation Team By Jefferson Davis and Betsy Earle

As a value-added exhibitor service, NSBA provided new exhibiting companies with the TSE Gold 100 award winning E3 Exhibiting Effectiveness Evaluation.

While conducting evaluations, we looked for exhibits throughout the show that displayed imaginative, creative, and effective ideas and practices. We want to congratulate exhibitors featured and hope all exhibitors look to

these ideas as examples of how to make your exhibit even more effective.

Note: The ideas are presented in no particular order and are not ranked good, better, best. They only represent a sampling of effective exhibiting practices observed at NSBA 2018. Enjoy!

Competitive Edge: Stand-Out Exhibit Report NSBA 2018

Creative Attention

Grabbing Techniques

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● Attractive Imagery & Graphics

● Dramatic Lighting

● A/V & Technology

● Unique Exhibit Property

● Attractive In-Booth Promotions

● Outside the Booth Promotions


ISSA

A great infographic in the ISSA exhibit broke

down very specific statistics about the danger

of germs and the necessity of effective

cleanliness. The way the information was

presented made attendees want to keep

reading. The pull-up banner was effective in

telling attendees exactly what dangers might

be encountered, and how to mitigate them.

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Creative Attention Grabbing Techniques


Teacher Geek

Bright primary colors, odd shapes and angles, great lighting, and clever messages -- all worked

together in Teacher Geek’s well designed exhibit backdrop to demand attendees attention.

4



Mindfulness Practices

What better way to demonstrate mindfulness to visitors than asking them to perform a yoga pose?

Mindfulness Practices offered a free pen to any visitor walking by that performed a yoga "tree

pose". This was a great way to get people to laugh and have fun, and educate at the same time.

5



InterQuest Detection Canines

Who said booth babes don’t work anymore? And who said booth babes must be human? This

canine beauty was a real attention grabber and very appropriate -- it’s the service they provide!

6



Effective Visual Communications

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● Crystal Clear Value Propositions &

Messaging

● Answering Attendees’ 3 Major

Questions: What – Why - Who

● Effective Promotion of NEW Offerings

● Thoughtful Brand Integration


Southwest Foodservice Excellence

Southwest Foodservice Excellence (SFE) used the display in their booth to tell a consistent story

about what their brand values most - that nutrition of children comes first. They created beautiful

displays of cut produce, and put a lot of thought into the healthy message they conveyed.

8



Busch Systems

Attendees are desperately counting on exhibitors to make their value proposition crystal clear.

Busch systems hit the mark with their well-placed value prop and great product staging.

9



Engaging & Informative

Presentations & Demonstrations

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● Visual Support of Key Messages

● One to Many Theater Presentations

● Use of Interactive A/V

● Cool Stations & Kiosks

● Gamification

● Unique Ways of Providing Takeaway

Information for Visitors


Brock

Brock brought an actual running faucet to show the strength and durability of their turf. They took

what could have otherwise been a boring, static display, and brought it to life. They continued this

motif by using their turf as flooring, and communicating examples of their products used at various

venues on a large flat screen monitor. These messages tipped the playing field in their direction.

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Engaging & Informative Presentations / Demonstrations


TappIT Technology

TappIT Technology’s crystal clear value proposition was well-placed -- leading your eyes right to

an oversized, interactive A/V demonstration. Very well done!!

12



Intrologic Solutions

The number one way attendees want to engage with exhibits is thru interactive demos. Intrologic

hit the bull’s-eye with their well-placed live product demo that communicated the whole message

in three short words -- “One Button Lockdown”.

13



Padcaster

Padcaster did an excellent job of telling their complete story using a live demonstration unit.

Their story was strengthened by a captivating “Call to Action” Show Special.

14



SaniGLAZE

Helping attendees visualize the impact of your services is a powerful presentation strategy.

SaniGLAZE’s before and after photos show the impact of their services.

15



Power School

Power School used a life size iPhone to demonstrate the effectiveness of their application. Huge

easy-to-read fonts, made it easy for visitors to understand what they do. The staff operated the

control panel, but visibility was fantastic for visitors!

16



KinderLab

The staff at KinderLab were literally on the floor demonstrating their educational coding in action. Visitors could select a variety of blocks, line them up, and click, and watch the coding that they built in action. This was extremely effective as attendees understood exactly how the program worked based on real-time live learning.

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Effective Staffing Practices

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● Easy to Identify Staff Apparel or

Identification

● Cool & Creative Staff Apparel

● Impressive Staff Behaviors


Badge Messenger

The representatives at Badge Messenger all matched nicely in their crisp, white, button-down

shirts. Not only did their shirts match, but so did their lanyards. Great job putting together a well

coordinated team!!

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Effective Staffing Practices

Thank You for Exhibiting at NSBA 2018!

Mark your calendar now for the upcoming NSBA 2019,

March 30 - April 1, Philadelphia, PA

And be sure to bring your creativity and excellent execution

so we can feature your exhibit in this report next year!

Your Evaluation Team: Jefferson Davis & Betsy Earle

Competitive Edge: Stand-Out Exhibit Report NSBA 2018 20

14 standout exhibit ideas selected by the e exhibiting … · 2019. 1. 23. · competitive edge:...

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