BRAND WATCH14

Deloitte’s fifth annual Global Powers of Luxury Goods report has named five Indian brands in the list of fastest growing Top 20 brands.

According to the report, these five brands include Titan Company Ltd (#28), Kalyan Jewellers (#37), PC Jewellers (#43), Joyalukkas India (#49) and Tribhovandas Bhimji Zaveri (#89). The report examines and lists the 100 largest luxury goods companies globally, based on the consolidated sales of luxury goods in FY2016, defined as financial years ending within the 12 months to June 30, 2017.

It also discusses the key trends shaping the luxury market and provides a global

economic outlook. According to PatriziaArienti, EMEA

Region Fashion & Luxury Leader, Deloitte Italy the luxury market is edging closer to annual sales of US $1 trillion at the end of 2017.

Indian brands in the top 20 fastest growing global brands

Promod to expand Indian operations

French women’swear brand Promod is planning to expand its store count in India from 22 to 100 by 2025 with an investment of Rs 100 crore over the next seven years. The company has partnered with Myntra to increase its brand visibility. Ir biq plans to launch its own exclusive website to further strengthen the brand. Promod entered India in 2006 through a franchise agreement with Mumbai-based Major Brands. The company’s stores in India are concentrated

in metros such as Delhi and Mumbai but it now aims to reach out to customers in smaller cities as well.

The brand has seen double-digit growth for the last three years in India, which also happens to be the fastest growing markets for Promod. According to a Livemint report, company’s sales in India are over Rs 100 crore and they are aiming to quadruple it by 2025. As Nadine Caux, Managing Director, Promodpoints out India is amongst the top five countries that contribute significantly to the global turnover of the brand. Caux says they aim to have all formats—multi-brand stores, standalone shops, e-commerce and their own exclusive online stores in India.

Benetton increasingly giving India a priority

Italian fashion brand Benetton is focusing on India in a big way. During its over two-decade journey in the country, the brand has witnessed a consistent growth and is now looking at leveraging the big potential that Indian retail offers in Tier III and Tier IV cities too.

India is the most important market outside

Italy for the brand and is considered the number one subsidiary. Benetton has opened a store in London, the latest flagship store. Possibly it is New Delhi which will have the second flagship store.

In India Benetton has grown consistently at a rate of 15 per cent to 18 per cent in the last seven or eight years.

As for the marketing strategy in India, Benetton has a lot of focus on digital and will allocate more than 50 per cent spends on digital since that is where the target audience, the 18 to 35 age group, is. TV is used very rarely. Invetmm wise, after digital, it is mostly print and outdoors.

Benetton was the first to realise the importance of online presence. It has strategically created a business vertical like footwear online and hopes to sell close a million pairs of footwear by next year.

Spykar plans expansion, eyes 40 stores every month

Homegrown jeanswear brand Spykar Lifestyles is planning to expand its retail footprint by adding more stores in metros and opening new ones in Tier II and III cities to take the total store count to over 40 stores every month. Besides, the company is working on expanding presence in online space and evaluating options to create a special line to address the millennials.

Presently, online sales contribute 6-7 per cent of the total sales and is expected to go up to 10 per cent in coming years. Sanjay Vakharia, Director and Chief Operating officer, Spykar says, the company is exploring the unexplored markets as they hold huge potential. .

Spykar'sjeanswear is also retailed through various outlets and is present in around 400 cities. Vakharia stated Spykar reaches out to a young audience and hence, being present on the net was a seamless decision. Being online is a natural destination but not at the cost of offline. Traditionally, India has been offline and Spykar has also had its business come out of offline. Hence, the brand engages in such a manner that there is a peaceful course between the two.

Wrangler introduces its new Monochrome collection

Wrangler recently launched its W1

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BRAND WATCH16

Arrow, the men’s formal wear brand by Arvind Fashions, has been ranked as the most trusted brand in the apparel category by the 2018 edition of Trust Research Advisory (TRA)’s The Brand Trust Report, India Study.

The Brand Trust Report is an annual research conducted using TRA’s proprietary 61-Attribute Brand Trust

Matrix – a precise methodology to measure Brand Trust, conducted among consumer-infl uencers in India.

This year, the survey was conducted among 2,488 respondents from across 16 cities.

Arrow, a brand with 167 years of legacy, also celebrates 25 years in India in 2018.The brand has more than 250 exclusive brand stores and 500 plus shop-in-shop counters in India, and caters to a large, loyal, and growing customer base.

Arrow is an American brand. Offerings under the Arrow brand include a broad assortment of apparel, including dress shirts, neckwear, sportswear, and accessories. There are two collections a year, spring/summer and fall/winter. The target consumer is 24 to 40. It’s known for the fi rst detachable shirt collar, the smart shirt, anti-UV shirt, four in one shirt and stitchless shirt.

The Arrow line consists of feel-good fabrics and comfortable styling and is intended to be wearable clothing for casual workdays that are transitional into weekend wear.

Arrow ranked as most trusted brand

Monochrome collection for the 2018 winter season. This unique collection adopts the futuristic design approach.

This season, Wrangler’s Monochrome collection features exciting design details across denims, shirts and tees. The top denim styles are engineered with an ergonomic construction and clean fi nishes, embellished with silicon details. The topwear collection showcases motion-inspired graphics, striking typography, and silicon and zipper detailing.

The shirts and tees from this collection bring freshness to the monochrome look with techniques like prints, stripes and colour-blocking.

A part of VF Corporation - the world's largest apparel company - Wrangler has found a loyal consumer base in the Indian youth that swears by this unique fashion brand. This stylish denim brand is available at exclusive Wrangler stores, major department stores, leading apparel stores and popular e-commerce websites.

Allen Sollypromotes ‘Open Work Culture’ campaign

Semi-formal dressing brand Allen Solly has launched an ‘Open Work Culture’ campaign to help Indian professionals imbibe the new work culture while making an effortless style statement at their workplace.The campaign encapsulates the budding work culture that centres round employee-friendliness and freedom of self-expression.

Over time, the nature of jobs has evolved with the employers adapting more employee-friendly policies. The theme of the campaign revolves around the ‘Open Work Culture’

philosophy and explores the evolution of the modern employee friendly workspaces.

As a part of the campaign, Allen Solly has created a new TVC that highlights the element of open work culture and showcases quintessential offi ce looks from the ‘New Age Work-Wear’ collection. The campaign has been produced by creative agency Ogilvy & Mather India.

Zodiac launches monsoon collection

Zodiac Clothing, a vertically integrated, trans-national brand that controls the entireclothing chain from design, manufacturing, distribution to retail sales, has introduced three new collections. The fi rst called Z3 comprises a range of cool solid shirts made from 100 per centcotton fi l-a-fi l fabric. These shirts are available in four bright colors priced Rs 2,299.

The second collection is known as ZOD and features trendy digitally printed shirts in bright colors and bold fl oral prints. The range is priced Rs 2,799 and is available in a slim-fi t spec. The third collection comprises colorful linen shirts in an array of check designs. The shirts in this range are made from 100 per cent pure linen fabric and are immaculately fi nished with Zodiac’s signature three-hole trinity

With a manufacturing base in India and sales offi ces across India, UK, Germany and USA, ZCCL has almost 2,500 people in its fold. The company operates a 5,000 sq. ft. Italian inspired design studio at its Mumbai Corporate offi ce building.

Sin Jeans awarded ‘Best Emerging Menswear’ at Lulu Fashion Awards

Denim brand Sin Jeans was awarded with the ‘Best Emerging Menswear Award’ at the recent Lulu Fashion Awards. The award was based on online voting and once again proved the brand’s popularity with the youth and the high connect it enjoys with them.

Designer Kurtis & Salwar Kameez

Western Outfits Denims Night Wear | |

for LADIES & GIRLS

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Email: enquiry@pragatifashions.com www.zola.in #zolafashions Contact no : + 91 98201 17585

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BRAND WATCH18

Pepe Jeans London, one of the leading international denim-led fashion brands, is aggressively looking at retail expansion across the country along with enhancing its omnichannel experience.

The brand is planning to open about 40-50 stores in the next 2-3 years across the country, Neha Shah, Head of Marketing, Pepe Jeans India revealed. In a bid to expand its Omnichannel presence, Pepe Jeans has partnered with several

online market places and has launched its collections season-wise similar to the physical stores. There in an intention to introduce its own e-commerce platform in the near future.

Pepe Jeans India manufactures a wide array of chic casual wear for men, women and kids. Jeans is the core product and is very popular and sells extremely well. Jeans come in a variety of fabrics, washes, fits and colours. The brand’s product portfolio also includes t-shirts, flat knits, sweaters, sweat shirts, jackets as well as woven merchandise.

Pepe Jeans also launched the Athleisure category recently. The purpose behind introducing this category was to have a line that combines the functional, casual and comfortable aspects all at the same time in the form of activewear. The true beauty of this trend is that it combines both the practical aspect as well as wearability. Athleisure is currently available only in menswear and the brand is soon be extending this to womenswear in the coming seasons. The range consists of sweat pants, t-shirts and sleeveless tees. The accessories range consists of bags, wallets, caps, socks footwear.

Pepe Jeans sets a brand new equation with new channels and categories

Sin Jeans has endless options in denim washes, fits, fabrics. It has denim in slim and skinny fits. Black jeans fade rather easily, but Sin has done special treatments that retain the black color for a longer time. It can last up to 15 or 20 washes. The chemicals used keep the garments warm in winter, about three or four degrees higher than normal, and vice versa for summer.

Catering to the age group from 16 to 27, the brand offers denim shirts with dobbies, double fabrics, prints. There are eight to ten options available in denim shirts. Meanwhile, Sin is planning retail expansion. This is essential for a brand’s identity and footprint. It will enhance the brand presence to a bigger and better level, across the country. The north is the focus of expansion. Backward integration will be done to the level needed.

Notably Sin was also instrumental in powering the entire Lulu Fashion Week and the management is pleased to be associated with the brand.

Splash launches anti-bacterial garments with N9 pure silver

Splash, Middle East’s largest fast fashion retailer in association with ResilChemicals has introduced sustainable anti-bacterial activewear. The company has introduced N9 pure silver anti-bacterial technology to

fight against odour-causing bacteria. N9 pure silver is a revolutionary silver

based anti-bacterial technology that controls the growth of odour-causing bacteria on garments, making sure wearers stay fresh and hygienic throughout their active lifestyle.

N9 pure silver is sustainable, non-leaching, zero VOC and has low silver loading properties that make this technology the ideal solution for garment treatments. The technology is compatible with multiple substrates and processes that provide long-lasting freshness and malodor control.

Function and fashion have always been an integral part of active wear. Workout clothes act as a daily uniform for a growing number of sport and gym enthusiasts. But the major lurking problem with such garments is the unpleasant malodor. Textile materials in the activewear range demand continuous all-

around protection against various modes of contaminations.

The N9 pure silver finish is applied to textiles with the intention to protect the wearer from sweat malodor and the textile substrate from degradation. The potential presented by N9 pure silver is immense. N9 pure silver finds very interesting consumer applications on textiles as well as other non-textile substrates. Cosmetics can be preserved and their antimicrobial properties can be enhanced. Shoes and leather articles can be made odour free and safe to touch using N9 pure silver.

The silver anti-bacterial is manufactured by Resil Chemicals and is marketed under the brand N9 pure silver.

RazaBeig, Director, Landmark Group and CEO, Splash, states that as activewear has always been an integral element in a person’s life and in time it walks hand in hand with demerits such as bacterial accumulation and it is important to innovate.

Reliance to co-brand sports apparel

Reliance Industries (RIL) will co-brand a range of sports apparel by using its Relan fabrics. The company has partnered sportswear brand 'Proline' to tap the booming sports apparel industry. The brand will use

RIL's 'RelanKooltex' and 'RelanFreeFlow' fabrics to manufacture garments with special properties of odour free and quick dry.

"We are proud to provide Relan technologies to 'Proline' so that the Indian sports loving youth are assured of comfortable, durable, quality products. We at Reliance put thrust on developing technologies and products that brings smiles on the face of end customers," Gunjan Sharma, CMO - Polyester Business, RIL said.

The active sportswear segment has a 10-15 per cent, or Rs 2,500 crore market share in the Rs 250,000 crore Indian apparel industry. This partnership will help RIL establish a strong foothold in the fast growing sportswear market.

Roadster launches jeans in 50 options

Roadster has launched a sustainable jeanswear collection with over 50 options to choose from.

The collection is not only eco-friendly but sticks to Roadster’s rugged style, yet keeping it simple. Fits and styles take

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BRAND WATCH20

Leading apparel brand Monte Carlo has recently revamped its logo making it bolder and trendier. It signifies the ethos of the company better. It is stylish and really speaks for itself, and of the quality of the brands garments. The company will feature the new logo in all its communication henceforth, including TV commercials and outdoor advertising. The company has retained its tagline ‘It’s the way you make me feel’.

In the new logo, the blue background and red rectangle enclosing the text has been done away with. The tagline has also come closer to the brand name

Monte Carlo, which has been given a new design style. The triangle with letters MC has been retained, and given a lively appeal to connect with the fashion conscious populace and exhibit a contemporary and modern expression.

Monica Oswal, Executive Director, Monte Carlo fashions says they wanted to design it in line

with the changing times and with the change in patterns of the garments which reflects an international vibe. Together with the tagline and the new logo, the brand will be able to make Monte Carlo a more favored brand. Further it shall initiate a complete 360 degree activity to market the garments with the new logo.

Monte Carlo has become a popular fashion trend all over the world. It is India’s leading brand for clothing offers online shopping for men and women. Monte Carlo has been able to have a loyal customer base because of constant innovation and quality products.

Monte Carlo revamps logo for global identity

center stage, with a particular emphasis on silhouettes: straight-leg, ripped, distressed and clean-cut. The latest collection is created with responsible cotton to create simple quality jeans with attention to detail and sustainability.

With this collection, Roadster has begun its green journey by increasing its focus on using more sustainable finishing processes and eco-friendlier and recycled materials across its collections to lower the impact on the environment.

Roadster is the largest casual wear brand on Myntra. It is a brand that represents the adventurous life on the road. Roadster’s approach toward green jeans is a systematic and methodical one that aims to create sustenance opportunities at every stage of

the creation of the product.The collection includes a minimum of

50 per cent sustainable materials or processes. It has a good mix of 100 per cent organic cotton jeans, recycled poly jeans (each pair using between 9 to 21 bottles worth of plastic for production) and reduced water jeans (each pair saving on 36 liters of water).

Arvind develops graphene based denim

Arvind will use Directa Plus’ graphene-based products in denim fabrics.

The products can be used in a variety of ways to alter or enhance the properties of conventional denim fabrics, and to produce smart clothing for different purposes and environments. End-users will benefit from the thermal and electrical conductivity and bacteriostatic properties, such as thermal regulation, heat dissipation, energy harvesting, data transmission and no odor effect.

Directa Plus is a supplier of graphene-based products for use in consumer and industrial markets. Arvind is India’s leading textile-to-retail-and-brands conglomerate. Each year Arvind Denim produces over 100 million meters of fabrics and six million pairs of jeans.

The use of graphene in denims is new and expected to yield some of the smartest, most widely used fabrics in the years ahead. Graphene is a nanomaterial that, when processed and blended with other materials, significantly enhances their performance.

Directa Plus’ graphene-based products give remarkable properties or added functionality to a variety of consumer and industrial products. The company utilises a unique and patented technique called Plasma Super Expansion. Its production process is scalable, portable, chemical-free and results in almost zero waste.

Directa Plus was established in 2005 in Italy to develop innovative nanomaterial production processes. The company has its own exfoliation process that can be used to produce super-expanded graphite and fine nanographite powder.

Bombay Dyeing to launch ready made clothing

Bombay Dyeing is planning to enter the readymade apparel market once again. Earlier, it had an apparel brand, Vivaldi, which the company sold to Proline to manage. Now, Bombay Dyeing is entering men’s wear. This will be test marketed in the South, since there is a huge demand from southern India for readymade apparel, and then taken to other markets over a period of time.

Bombay Dyeing is planning to enter 100 franchisee stores this year, mainly in Tier II and III cities. It already has 200 franchisee stores, 27 company-owned stores and 3000 multi-brand outlets. The company is growing 30 to 35 per cent in the retail and textile segments.

Bombay Dyeing is also coming up with bed sheets on which customers can print digital prints like they do on a home printer. Customers can submit their photos at Bombay Dyeing stores or upload them on the company website. The company will charge Rs 1,999 and get it printed in 30 days.

Currently Louis Philippe, Allen Solly and other brands of Aditya Birla’s Madura Fashion and Lifestyle are market leaders in the menswear segment. Raymond has Color Plus, Park Avenue and Parx, and Arvind has brands such as Arrow in this segment.

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