Increasing sales through your websitePresentation for Business Council of Mongolia monthly meeting

Prepared by:

Mergen Chuluun

Founder & CEO, Webguru Co Ltd

2010-12-13

Content

1. Who’s Mergen?

2. What is a website?

3. What could a website be/do?

4. How do I increase my sales through my website?

1. Generating more leads1. Generating more leads

2. Lead nurturing

3. Improving conversion

5. Some more tips for online success!

6. About Webguru

7. Q &A

About Mergen

• Companies & organizations:

– Founder & CEO, Webguru Co Ltd, an internet marketing and web

development agency based here in Mongolia

– Co-founder, Expat Service Mongolia LLC, a company dedicated to helping

provide value added services the Mongolian expat community

– Board of Advisor, AIESEC– Board of Advisor, AIESEC

– Entrepreneurship Working Group, BCM

• Past presentations & courses:

– Critical Thinking 101, Young Leadership Program, Zorig Foundation

– Personal Development Using Technology, Tavan Bogd Group

– Twitter 101 and Twitter in Mongolia, Café Amsterdam

– Blogging for Fun and for Profit, Café Amsterdam

What is a website?

What is a website?

• Information about the business and its products/services

• Has contact information

• It’s like an online brochure, but maybe with more information

• …

• What else??• What else??

What is a website?

What could a website be/do?

• An effective website is informative

• It can help customers make better informed decision

• It can reduce support staff

• It can improve operations through more efficient order processing

• It can increase sales leads and increase your sales• It can increase sales leads and increase your sales

• It can tie in all of the company’s marketing efforts in one place

• Additionally, web-based tools can help you

– Manage your projects

– Manage job applications and human resources through HRM solutions

– Manage sales leads and customers through CRM solutions

1. Generate more sales leads

2. Nurture sales leads

3. Improve in conversion of sales leads into sales or into stronger

leads

How can my website increase my sales?

Generate More Sales Leads

• Goal: more sales inquiries from the website

• TO DO: increase visits to the website from potential buyers

– Higher ranking in search engines

– Better online visibility – i.e. social networks LinkedIn, Facebook, Twitter,

Yahoo…

– Drive traffic from similar “theme” websites

Nurture Sales Leads

• Goal: potential customers stay interested

• TO DO: keep potential future clients stay informed

– Stay informed about company, product, and service

– End-users can stay up-to-date through their email, RSS readers, social

networking accounts (Twitter, Facebook, LinkedIn…), etc

Improve Conversion of Leads

• Goal: potential customers become clients

• TO DO: measure and improve your website and web marketing

– Install world class analytics tools, such as Google Analytics and bit.ly

– Review, analyze, and measure what is working and what is not

– Make changes to your website, email newsletter template, and other

online/offline marketing methods to spend on what’s most effective

Want More Tips?

• PS: I will continue only if someone says YES!

Some More Tips for Online Success!

1. Take a look at your website

2. Perform a review for improvement ideas – make sure to look at

your website end-users – who are they and what are their needs

3. Start creating content – start blogging, start creating “how to” and

other helpful content and sections – BECOME THE EXPERT!

4. Make your website easier to use and to read – get rid of useless 4. Make your website easier to use and to read – get rid of useless

clocks, how’s my website polls, flash banners, and allow the readers

eyes to easily focus on the website content

5. CONTENT IS KING – again make sure your content is of high quality

and highly useful for the readers

6. Install website traffic statistics tool – we use Google Analytics – you

should too!

7. If budget allows, consult with a professional

8. Also, review your website at websitegrader.com

Webguru Co Ltd• Web Marketing Agency

- Increase sales and improve marketing

- Founded 2008

- 1st Mongolian company to provide full SEO services

• We are a global company

- Clients from four continents

- Employees & partners in US, Germany, Mongolia, & - Employees & partners in US, Germany, Mongolia, &

soon Czech Republic

- Contacted by Google to use our support material

- Developed a free extension that is used by the

international community for a hugely popular CMS

• We are active

- Talk show “Mongolia Business”

- Blogs on internet marketing at webguru-co.com/blog &

doing business at MongoliaBusinessBlog.com

- Twitter: @webguruco @mongoliabiz

Our Solutions & Services

• Solutions

– Sales lead generation and conversion improvement

– Business process automation

• Services

– Website design

– Search engine optimization (SEO)– Search engine optimization (SEO)

– Usability improvement

– Conversion improvement

– Email marketing

– Pay-per-click campaign (PPC) management

– Internet marketing consulting

– Blog, podcast, social media, reputation management, and more

– Online business consulting

– Managed hosting

– Website requirements, research, strategy, & project management

Our Talk Show: “Mongolia Business”

– Search on iTunes “Mongolia” & on Google “Mongolia Business podcast”

– Looking for speakers and partners in promoting business in Mongolia and

working together (media, business folks, etc)

Our Latest Product: Property.mn

– Goal is to become the #1 site for everything real estate related this month

– Looking to partner with media, real estate agencies, construction supply

companies, etc

Thank you for your time!

Any questions?

Skype ID: webguruco | http://webguru-co.com | Twitter ID: @webguruco

To learn more or for FREE website review:

• Call 99102300, 88152200

• Email info@webguru-co.com