OMMA

Developed for Presented by Date

Kevin Granath May 14, 2012

OMMA

May 2012

Greystripe is the leading mobile ad network

generating amazingly

exceptional, incredibly fantastic,

spectacularly mind-blowing,

most awesomest results since

2005

Finally, the hype was true

Smartphone vs. Feature phone Shipments

Smartphone Upside

Revenue Hockey Stick

Mobile Challenges

Tracking – Apps; Mobile Web Browsers

Platform – iOS vs. Android vs. Mobile Web

HTML5 – Different flavors False Clicks – Harris: 47% Unintended, 61%

for Millennials (A18-34)

Advertiser adoption

Hyperbole

MRAIDTap-ThroughCPD

CPIDRM

DSP

SoLoMoMediation

Ecosystem

SSP

CPC

CPMCPX

Cross-Platform

Multi-Platform

Geo-fencing

BT

Exchange

SDK

Mobile Web

Engagement

CTR

CTC

The Answer

Data

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Target Your Audience

Proprietary Data

Browsing 34B

IMPRESSIONSWHERE:

Ad Interaction12MM CLICKS

WHERE:

212MM Profiles & Over 200 Attributes Per Profile

Search36MM

PRODUCT SEARCHESWHERE:

Purchase $500MM

TRANSACTIONSWHERE:

Monthly data numbers

The Future

The stand-alone mobile ad network

is dead

Greystripe Company Overview2012

Proprietary Cross-Platform Targeting

CustomAudience

Your MobileCustomers

Online Customers

ValueClick Data

Greystripe leverages ValueClick’s data

Audience RetargetingLeverage your online data to reach

your customer across mobile platforms. We develop a custom mobile audience based on look-alike modeling and behavioral

patterns.

Audience MappingDeliver your message to highly

customized audience segments, developed using hundreds of online customer attributes.

Sample Profile Attributes

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Auto Enthusiasts• Automotive tools and supplies• Automotive electronics (audio/speakers)• Auto shows• Automotive periodical

College Educated• Young professionals lifestyle• Job search for executive, engineering, etc.• Business professionals• Legal/Attorney/Lawyer

Note: Census data is used for African American, Hispanic, and High Net Wealth hot spots.

Entertainment Junkies• Celebrities• Movie reviews and awards• Men’s and women's magazines• Video games and gaming systems

Finance & Banking Users• Taxes; Personal & life insurance• Online trading; Investing• Loans & banking• Market news & resources

Homeowners• Home appliances• Construction; Gardening• Real estate services• Homeowners insurance

Music Enthusiasts• Lyrics & sheet music• Pop, urban, jazz, folk, classical music, etc.• Musical instruments• Concert events

Parents• Children’s books• Children’s clothing and apparel• Children’s toys and baby products• Back-to-school shopping

Retail Shoppers• Apparel and jewelry• Books, movies & music• Food and beverage• Women’s apparel and shoes

Techies• Laptops and computer software• Smartphones, tablets, and accessories• TVs, BluRay players, home theater• Digital cameras, printers, photography

Travel Enthusiasts• Accommodations; Cruises and resorts• Travel agents; Destinations and tourism• Luggage and travel accessories• Air travel; car rental

Indexing

“We create geospatial analytics that show which regions in the US exhibit the strongest match to the specified audience.

In Chicago, that means specific suburbs like Naperville and Algonquin.”

– Mike Schumacher, Analytics DirectorValueClick Media

2012

Smartphone Ads: The Center of Attention

Available on Flashor Static ads

Full-screen or smallbanner options

Custom Interactive Rich Media

Engaging 15 or 30 second video ads

Immersion Video Flash or Static

Ad Boosters

Ad Boosters

TwitterCouponBuy CallRecommend DownloadFacebookLocatorVideoLearn More

True Full Screen

Multiple Response Options

A/B/C Testing

Customizable Action Icons include:

Branded Image

Customizable

Action Icons

First to Market

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C l i c k P r o t e c t i o n M e n u F l o w

User Reaches Natural

Transition Point in-App

300x250 Flash / Static

Interstitial Appears

• Prompts Active Decision• Eliminates Accidental

Clicks• Delivers Qualified Traffic

Qualified Traffic

Greystripe

Advanced targeting solutionsBringing the power of online to mobile with Greystripe’s proprietary technology

Engaging ad formatsInteractive full-screen ads drive the results you’re looking for

Cross-PlatformAccess touch device users across all major platforms

Custom creative servicesOur in-house creative talent provides custom ad mock ups, storyboarding, landing pages and more

Life made easyTop-notch customer service and campaign execution make us the only mobile partner you’ll need

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Greystripe is the leading mobile ad network generating measurable results