1300 omma video sponsored lunch video hub
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TRANSCRIPT
Anthony Risicato, GM
OR…WHY VIDEOMARKETING MATTERS
50 SHADES OF GRAY
A CHANGEIS TAKING PLACE INDIGITAL ADVERTISING
DR
CTR
ENGAGEMENTRATE
TIME SPENT
UNIQUE FREQUENCY
UNIQUE REACH
BRAND HEALTH
EFFICIENCYDirect Response
EFFECTIVENESSBranding
BUDGETS ARE SHIFTING
Source: eMarketer IAB/PwC data June 2011
2010 2011 2012 2013 2014 2015 20160%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Video All Other
14% 18% 21% 25% 29% 36%32%
IT’S FUELED BY VIDEO.
(HOURS PER WEEK)
Source: Frank N. Magid and Associates
BUT VIDEO IS DIFFERENT
THE EFF WORDS
watch interact create plan
buy serve measure verify
EFFECTIVENESS
EFFICIENCY
AD DELIVERY
PERFORMANCEANALYTICS
OPTIMIZATION
BRANDPROTECTION
CATEGORIZATION
A video ad platform designed to make your brand marketing more measurable, transparent, and effective.
ADVANCEDAD FORMATS
BENCHMARKINGPLANNING
VERIFICATION
ANYWHERE YOU BUY VIDEO.
KNOW IT ALL. KNOW IT NOW.
VIEWABILITY
How many of your video ads are 100% viewable?0% viewable?
How does player size affect your campaign goals?
REACH IS GOOD. EFFECTIVE REACH IS GREAT.
The TARGET was 18-54, but audiences over 35 had an adverse effect on campaign performance
GET YOUR FREQ ON
Brand Lift
CTR
WHAT TIME OF DAY?BRAND HEALTH COMPLETIONS
MEASURE WHAT MATTERS.
KNOW WHAT HAS IMPACT.
RINSE. REPEAT.
QUESTIONS?
Thank you