1.3 billion dollars 49% of our company 1 massive hostile takeover… …of
TRANSCRIPT
Product Description
• Toy for kids• Small variously sized, variously coloured blocks• Interlock for easy and versatile building
About “LEGO”
• Offers a similar interlocking toy block product• Lego Company has many significant
disadvantages and set backs:– Manufacturing process– Certain qualities of their product– These problems lead to environmental damage and
financial disadvantage later on
• SHMEGO is by far superior
Overview of SHMEGO’s competitive advantages to come…
SHMEGO’s Proud Defining Feature
• Strive to be environmentally-conscious, sustainable & promote human health:– In our products– In our manufacturing
process
• Why?– Leaders in
Corporate Social Responsibility
– Very economically efficient
Product Material
ABS (acrylonitrile butadiene styrene)
• Plastic; Can be melted and injection-molded, comes in pellets
• Petroleum-based• Non-biodegradable
“Liquid Wood” (a.k.a ArboForm)
• Plastic alternative; Easy to melt can be injection-molded
• Plant-based– Lignin (plant sugar)– biodegradable
Acrylonitrile Butadiene Styrene
• Durable due to cross-linking between nitrile groups as a result of hydrogen bonding
• Very poor atom economy 2kg of crude oil 1kg ABS
• Formed by grafting styrene
and acrylonitrile onto a polybutadiene matrix
• Very safe (tests show that no bricks have ever decomposed or released any chemical substances)
• Recyclable– Not always
(propylene + ammonia) butadiene dehydrogenated ethyl benzene
ABS
Acrylonitrile
• Classified as hazardous• Volatility makes escape
from waste sites a concern• Composed of propylene,
ammonia and air• Requires sulphuric acid and results in ammonia
sulphate• Spills or leakages are hazardous• Discarded cooling water (blowdown) contains toxins
(such as those found in bactericides)• 2.9 million tons of wastewater annually in the U.S.• Waste gas is incinerated
Polybutadiene
• Hazardous waste materials• Disposal: incineration plants produce water,
carbon dioxide, nitrogen compounds (harmful)
“Liquid Wood”
• Produced from lignin– Waste product of paper production
• Separated using sulfite or sulfate
• Mixed with wax and fibers of plants, under high pressure to form a melted plastic
• High pressure hydrolysis reduces sulfur content and creates water proofing capabilities
• cross-linked organic polymer (provides strength)
Lignin (naturally occuring)
Monomer: phenyl propeneRandom structure
Product Life Cycles
Likely Fate of “Liquid Wood”:• Biodegrading in compost/landfill• Incinerated
– CO2 emitted as a product of incineration no more than the amount fixed by growing plants (which produce the lignin)
• Future recycling programs
A Clear Choice
• Use of liquid wood technology in the production of our blocks– Easier, greener to produce– Lignin is much cheaper raw
material– Lignin can be obtained by
utilising waste products– Does not use petroleum-based
products– Biodegradable
™
But it doesn’t stop there…
SHMEGO’s Other Green Initiatives• Green Packaging:
– 85% recycled cardboard– No plastic bags, info booklet online– Cubic shape (minimizing surface area
to volume ratio)– Non-bleached paper product
• Hydrogen peroxide and other bleaching agents can be toxic
• Chlorinated bleaching agents can produce “dioxins” (polychlorinated dibenzodioxins)– Mutagenic, carcinogenic, teratogenic– Hydrophobic, stored in adipose tissue causing
bioaccumulation in animals
• Chlorine free (TCF & ECF) agents are thought to minimize dioxin production
• Bleaching unnecessary step, waste of energy, not worth the risk– Product for children, safety is key
Dioxin, toxic