13 b.com cbcs revised 3 yr syllabi april 16

7/25/2019 13 B.com CBCS Revised 3 Yr Syllabi April 16

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A.P. State Council of Higher Education

Revised Common Framework of CBCS for B.Com (w.e.f.!"#$"%& in AP

B.Com $ Semester '

Sl.

)o.Course )ame of the su*+ect

,otal

-arks

-id.

Sem.

Eam/

Sem.

End

Eam

,eaching

Hours//Credits

1. FirstLanguage English 100 25 75 4 3

2. Second

Language

(Tel/Hindi/rdu/Sans! 100 25 75 4 3

3. Foundation"ourse #1

H$%E (Hu&an $alues '%roessional Ethics!)

50 ### 50 2 2

4. Foundation

"ourse# 2

En*iron&ental Studies 50 ### 50 2 2

5. +S" 1 , Funda&entals o ,ccounting#- 100 25 75 5 4

. +S" 2 , usiness rganiation 100 25 75 5 4

7. +S" 3 , usiness Econo&ics#- 100 25 75 5 4

,otal %!! "# 01# 1

The &ars slit et6een or&al test and co#curricular acti*ities &a e decided the ni*ersit concerned8 Sllaus sie shall e in accordance 6ith the 9o. o teaching hours.

)H$%E &a e taught Telugu teachers

B.Com $ Semester '

Sl.


,otal

-arks

-id.

Sem.

Eam

Sem.

End

Eam

,eaching

Hours//Credits

1. FirstLanguage

English100 25 75

4 3

2. SecondLanguage

(Tel/Hindi/rdu/Sans!100 25 75

4 3

3. Foundation"ourse #3 -"T#1 (-nor&ation 'co&&unication Technolog! 50 ### 50 2 2

4. Foundation

"ourse#4

"o&&unication ' Sot Sills#150 ### 50 2 2

5. +S" 1 Funda&entals o ,ccounting#-- 100 25 75 5 4

. +S" 2 usiness En*iron&ent 100 25 75 5 4

7. +S" 3 usiness Econo&ics#-- 100 25 75 5 4

,otal %!! "# 01# 1


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B.Com$ Semester '

Sl.


,otal

-arks

-id.

Sem.

Eam

Sem.

End

Eam

,eaching

Hours//Credits

1. First

Language

English100 25 75

4 3

2. SecondLanguage (Tel/Hindi/rdu/Sans! 100 25 75 4 3

3. Foundation

"ourse# 5

-"T#2 (-nor&ation '

co&&unication Technolog!50 ### 50 2 2

4. Foundation

"ourse#


5. +S" 1 " "ororate ,ccounting 100 25 75 5 4

. +S" 2 " usiness Statistics 100 25 75 5 4

7. +S" 3 " aning Theor ' %ractice 100 25 75 5 4

,otal %!! "# 01# 1

B.Com $Semester ' 2Sl.


,otal

-arks

-id.

Sem.

Eam

Sem.

End

Eam

,eaching

Hours//Credits

1. Foundation

"ourse# 7


2. Foundation

"ourse# :

,naltical Sills)50 ### 50 2 2

3. Foundation

"ourse# ;

Entrereneurshi50 ### 50 2 2

4. Foundation

"ourse# 10

Leadershi Education))50 ### 50 2 2

5. +S" 1 + ,ccounting or Ser*ice

organiations

100 25 75 5 4

. +S" 2 + usiness La6s 100 25 75 5 4

7. +S" 3 + -nco&e Ta< 100 25 75 5 4

,otal #!! 1# 0# 3 !

) To e taught =aths/Statistics Teachers (and artl English teachers!)) To e taught Telugu Teachers


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,a*le$#4 B.Com $Semester ' 2

Sl.


,otal

-arks

-id.

Sem.

Eam

Sem.

End

Eam

,eaching

Hours//Credits

1 +S" 1 E 5.2 "ost ,ccounting 100 25 75 5 4

2. +S" 2 E 5.3 -ndirect Taeograh 100 25 75 5 4

4. Electi*e#+S"

1F/-nter#dis.

Cluster Electives -1

1. E-Commerce

5.5 e#"o&&erce

5.usiness 9et6ors

5.7Pro+ect 5ork4 ?oring 6ithrganiations on e#"o&&erce acti*ities@ *i.@

,&aon.co&.@ Fliart@ etc. /nline

erations in ans

2. Retailing

5.5 %urchase =anage&ent5. Stores =anage&ent

5.7Pro+ect 5ork4 Sur*e on Aural%roducers/Aetailing %ractices (Birana!

3. Corporate Accounting

5.5 ,ccounting ' ,uditing Standards5. ,ccounting or >o*ern&ent Entities

5.7Pro+ect 5ork4 ,lication o ,ccounting

' ,uditing Standards in "o&anies

/-nternshi in >o*t. +ets. (Treasur@ Localodies@ %ulic tilities@ >o*t. "ororations@

etc.!

4. Security Market Operations

5.5 Financial =arets

5. Stoc =aret erations

5.7Pro+ect 5ork4 Sur*e on -n*est&ent

eha*iour/?oring 6ith on Stoc issues@Share transers@ +ocu&entation@ "o&&odit

trading@ +eri*ati*es@ etc.

. !anking " #inancial Services

5.5 "entral aning

5. Aural and Far& "redit

5.7Pro+ect 5ork4 Aural "redit

sur*e/aning oerations/"redit ,raisal

$. %a&ation

5.5,ssess&ent o Ta


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'. (nsurance

5.5 Lie -nsurance

5. 9on# Lie -nsurance

5.7Pro+ect 5ork4 ?oring 6ith -nsurance"o&anies/+e*elo&ent icers/,gents on

%olicies ' +ocu&entation.

). *ogistics " Supply C+ain Management

5.5 Logistics =anage&ent # Surace

5.Logistics =anage&ent # ,ir and Sea

5.7Pro+ect 5ork4 -nternshi in Transort

rganiations/ Aail6as/%orts /Tourerators (on >oods@ %arcel and "ourier

Ser*ices!

,. Avertising an Sales romotion

5.5 ,d*ertising and =edia %lanning

5. rand =anage&ent

5.7 Pro+ect 5ork4 ?oring 6ith ,d*ertising,gencies/ Sur*e in usiness units

,otal %!! 3! 0


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,a*le$%4 B.Com$ Semester ' 2

Sl.


,otal

-arks

-id.

Sem.

Eam

Sem.

End

Eam

,eaching

Hours//Credits

1. +S" 1 > .2 =areting 100 25 75 5 42. +S" 2 > .3 ,uditing 100 25 75 5 4

3. +S" 3 > .4 =anage&ent ,ccounting 100 25 75 5 4

4.Electi*e#+S"

1 H/-nter#

dis./>en.

Elec.

Cluster Electives $

1A. e-Commerce

.5 e#%a&ents Sste&

. Social =edia and e#=areting.7 Pro+ect 5ork4 ?oring 6ith

rganiations on Tele#&areting /e#

Shoing ,cti*ities

2A. Retailing

.5 ,gricultural ' Aural =areting

. ?arehouse =anage&ent.7 Pro+ect 5ork4 Sur*e on Ha6ers/

?oring 6ith ?arehouses

3A. Corporate Accounting

.5 Financial Aeorting

. E&erging ,reas in ,ccounting

.7 Pro+ect 5ork4 Financial Aeortingractices in "o&anies/ Sur*e on

Hu&an Aesource/

En*iron&ental ,ccounting.

4A. Security Market Operations.5 +eri*ati*es Trading

. Stoc =aret Aegulator Fra&e6or

.7 Pro+ect 5ork4-nternshi in StocEen.

Elec.

100 25 75 5 4

. Electi*e#+S"3H/-nter#

dis./>en.

Elec.

100 25 75 5 4


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.7 Pro+ect 5ork4 Sur*e on Settle&ent o

"lai&s and "usto&er "are

)A. *ogistics " Supply C+ain

Management

.5 Sul "hain =anage&ent # %roducts

. Sul "hain =anage&ent # Ser*ices

.7 Pro+ect 5ork4 -nternshi 6ith Freighterators/ Sul "hain =anage&ent

%ractices in usiness nits

,A. Avertising an Sales romotion

.5 Sales %ro&otion

,otal %!! 3! 0

6rand ,otal "%0 "30

/ote0

1. Titles of a few Electives Streams are given for DSC- F (1F, 2F & F com!ine"# at $

Semester an" t%e same titles are reeate" for DSC ' (1, 2 & com!ine"#. Eac% Elective

Stream consists of two t%eor) aers an" one ro*ect wor+ for eac% semester. T%e total for $ & $semesters will !e for t%eor) aers an" two ro*ect wor+s n"er eac% stream. A st"ent %as to

select ne Stream o Elective consisting o our t+eory papers an to proects (toget%er for $ &

$ semesters#. T%at means, t%e st"ent will contine t%e same elective in t%e $ semester also.

2. T%e colleges %ave to implement original proect ork w%ic% ma) consist of fiel"

srve)/interns%i/case st")/ractical training also for t%e t%ir" resective elective aers in $ &

$ semester.


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B.Com. 7etailed S8lla*i w.e.f. !"#$"%

Semester $

7SC "A $ Fundamentalsof Accounting$

9nit$ ' ntroduction to Accounting

9eed or ,ccounting D +einition D ecti*es@ ,d*antages D oo eeing and ,ccountingD

,ccounting concets and con*entions # ,ccounting "cle # "lassiication o ,ccounts and its rules #

+oule Entr oo#eeing # ournaliation # %osting to Ledgers@ alancing o ledger ,ccounts(role&s!.

9nit '4Su*sidiar8 Books4Tes o Susidiar oos # "ash oo@ Three#colu&n "ash oo# %ett cash oo (%role&s!.

9nit$4 ,rail Balance and Rectification of Errors4

%rearation o Trail alance # Errors D =eaning D Tes o Errors D Aectiication o Errors

(%role&s!

9nit$2# Bank Reconciliation Statement49eed or an reconciliation # Aeasons or dierence et6een "ash oo and %ass oo alances#

%rearation o an Aeconciliation State&ent# %role&s on oth a*orale and una*ourale

alances.

9nit $24 Final Accounts4

%rearation o Final ,ccountsC Trading account D %roit and Loss account D alance Sheet D Final,ccounts 6ith adust&ents (%role&s!.

Reference Books

1. T.S.Aedd ' ,. =urth@ Financial ,ccounting @ =argha& %ulications

2. A L >uta ' $. B >uta@ %rinciles and %ractice o ,ccounting@ Sultan "hand ' Sons

3. S.%. ain ' B.L 9arang@ ,ccountanc#-@ Balani %ulishers4. Tulasian@ ,ccountanc #-@ Tata =c>ra6 Hill "o.

5. $.B.>oal@ Financial ,ccounting@ E


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7SC A $ Business :rgani;ation

9nit$ ' ntroduction

"oncets o usiness@ Trade @ -ndustr and "o&&erce D Features o usiness #Trade"lassiication # ,ids to Trade D -ndustr D "lassiication D Aelationshi o Trade@ -ndustr and

"o&&erce.

9nit $ Business Functions and Entre. %rasad@ usiness rganiation # =argha& %ulications@ "hennai.

2. A.B.Shar&a and Shashi B >uta@ usiness rganiation # Balani %ulications.3. "..>utha@ -ndustrial rganiation and =anage&ent@ Sultan "hand.

4. .B.ushan@ usiness organiation and =anage&ent@ Sultan "hand.

5. Sherlear@ usiness rganiation and =anage&ent@ Hi&alaa %ulications.


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7SC 3A $ Business Economics$

9nit$# ntroduction=eaning and +einitions o usiness Econo&ics # 9ature and scoe o usiness Econo&ics# =icro

and =acro Econo&ics and their dierences.

9nit$# 7emand Anal8sis=eaning and +einition o +e&and # +eter&inants o +e&and ## +e&and unction D La6 ode&and# +e&and "ur*e # E


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=eaning D %ro*ision *s. Aeser*e D %rearation o ad dets ,ccount D %ro*ision or ad and

doutul dets D %ro*ision or +iscount on +etors D %ro*ision or discount on creditors # Aeairs

and Aene6als Aeser*e ,/c (%role&s!.

9nit$4 Bills of Echange

=eaning o ill DFeatures o ill D %arties in the ill D +iscounting o ill D Aene6al o ill DEntries in the oos o +ra6er and +ra6ee (%role&s!.

9nit$2C Consignment Accounts"onsign&ent # Features # %roor&a in*oice # ,ccount sales D +el#credre "o&&ission # ,ccounting

treat&ent in the oos o consigner and consignee # $aluation o closing stoc # 9or&al and

,nor&al losses (%role&s!.

9nit$2C =oint 2enture Accounts

oint *enture # Features # +ierences et6een oint#*enture and consign&ent D ,ccounting

rocedure # =ethods o eeing records (%role&s!.

Reference Books4

1. A.L. >uta ' $.B. >uta@ %rinciles and %ractice o ,ccounting@ Sultan "hand

1. T. S. Aedd and ,. =urth # Financial ,ccounting@ =argha& %ulications.

2. S.%. ain ' B.L 9arang@ ,ccountanc#-@ Balani %ulishers.

3. Tulsan@ ,ccountanc#-@ Tata =c>ra6 Hill "o.

4. $.B. >oal@ Financial ,ccounting@ Ere6al@ -ntroduction to ,ccountanc@ Sultan "hand ' "o.

. Hanee and =uheree@ ,ccountanc#-@ Tata =c>ra6 Hill

7. ,rulananda&@ ,d*anced ,ccountanc@ Hi&alaa %ulishers

:. S.9.=ahesh6ari ' $.L.=ahes6ari@ ,d*anced ,ccountanc#-@ $ias %ulishers.

7SC B4 Business Environment

9nit ' 4 :verview of Business Environment

usiness En*iron&ent D =eaning D =acro and =icro +i&ensions o usiness En*iron&ent D

Econo&ic D %olitical D Social D Technological D Legal D Ecological D "ultural D +e&ograhic D"hanging Scenario and i&lications D -ndian %ersecti*e D >loal ersecti*e.

9nit ' 4 Economic 6rowth

=eaning o Econo&ic gro6th D Factors -nluencing +e*elo&ent D alanced Aegional

+e*elo&ent.


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9nit ' $ 7evelo


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9nit$2 )ational ncome And Economic S8stemsC 9ational -nco&e # +einition =easure&ent #

>+% # =eaning Fiscal deicit # Econo&ic sste&s # Socialis& # =i


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Comhosh Tare6al@ S.". >uta@ S. "hand ' "o&an Ltd.@12. =anage&ent ,ccountingC Shashi B. >uta@ A.B. Shar&a@ Balani %ulishers.

7SC C $ Business Statistics

9nit "4 ntroduction to Statistics4

+einition@ i&ortance and li&itations o statistics # "ollection o data # Schedule and KuestionnaireD FreKuenc distriution D Taulation #+iagra&&atic and grahic resentation o data using

"o&uters (Eeo&etric

=ean@ Har&onic =ean@ =edian@ =ode@ +eciles@ %ercentiles@ %roerties o a*erages and theiralications.

9nit 34 -easures of dis


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9nit 04 -easures of Relation4

=eaning and use o correlation D Tes o correlation#BarlearsonJs correlation coeicient D

Sear&anJs Aan correlation#roale error#"alculation o "orrelation sing "o&uters.Aegression analsis co&arison et6een correlation and Aegression D Aegression EKuations#

-nterretation o Aegression "o#eicient.

9nit #4 Anal8sis of ,ime Series @ nde )um*ers4

"o&onents o Ti&e series# =easure&ent o trend and Seasonal $ariations D -nde< 9u&ers#

=ethods o "onstruction o -nde< 9u&ers D %rice -nde< 9u&ers D uantit -nde< 9u&ers DTests o ,deKuac o -nde< 9u&ers D "ost o -nde< 9u&ers#Li&itations o -nde< 9u&ers D se

o "o&uter Sot6are.

Suggested Readings4

". usiness Statistics Aedd@ ".A +ee %ulications.

. Statistics#%role&s and Solutions Baoor $.B.

3. Funda&entals o Statistics Elhance.+.9

0. Statistical =ethods >uta S.%#. Statistics >uta .9.

%. Funda&entals o Statistics >uta S."

1. Statistics#Theor@ =ethods and ,lications Sancheti@+.". 'Baoor $.B

. usiness Statistics .B.Shar&a

. usiness Statistics harat hunhun6ala

"!. usiness Statistics A.S.harad6a

7SC 3C $ Banking ,heor8 @ Practice

9nit$4 ntroduction

=eaning ' +einition o an D Functions o "o&&ercial ans D Binds o ans # "entral

aning $s. "o&&ercial aning.

9nit$4 Banking S8stems

nit aning @ ranch aning@ -n*est&ent aning# -nno*ations in aning D E aning #nline and shore aning @ -nternet aning # ,n6here aning # ,T=s # AT>S.

9nit$4 Banking 7eveloeneral

Aelationshi and Secial Aelationshi et6een aner and "usto&er # B" 9or&s.


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9nit$24 Collecting Banker and Pa8ing Banker

"oncets $+uties ' Aesonsiilities o "ollecting aner D Holder or $alue D Holder in+ue "ourse D Statutor %rotection to "ollecting aner # Aesonsiilities o %aing aner #

%a&ent >ate6as.

Books for Reference

1. aning TheorC La6 ' %ractice C B % = Sundra& and $ L $arshene

2. aning Theor@ La6 and %ractice C . Santhana&G =arga& %ulications

3. aning and Financial Sste&s C ,rasri4. .-ntroduction to aning C $iaa Aagha*an

5. -ndian Financial Sste& C =..Bhan

. -ndian Financial Sste& C =urth ' $enugoal

Semester $ 2

7SC "7$ Accounting for Service :rgani;ations

9nit$4 )on$,rading Service :rgani;ations4

"oncet # Tes o Ser*ice rganiations D Section (:! and other %ro*isions o "o&anies ,ct@2013.

9nit ' Electricit8 Su


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Lie -nsurance "o&anies D%rearation o Ae*enue ,ccount@ %roit and Loss ,ccount@ alance

Sheet (including role&s! D L-" ,ct@ 1;5.

9nit ' 24 6eneral nsurance

%rincilesD %rearation o inal accounts D 6ith secial reerence to ire and &arine insurance

(including role&s! D >-" ,ct@ 1;72.

Suggested Readings

1. "ororate ,ccounting D AL >uta ' =. Aadha S6a&i

2. "ororate ,ccounting D %.". Tulsian

3. "o&an ,ccounts C =onga@ >irish ,hua and Sho Sehagal

4. ,d*anced ,ccountancC ain and 9arang5. ,d*anced ,ccountanc C A.B. >uta and =. Aadhas6a&

. ,d*anced ,ccountanc C "haraort

7. ,d*anced ,ccountancC S.%. -engar

:. =odern ,ccountingC ,. =uheree@ =. Hanie =c>ra6 Hill "o&an Ltd.@ 9e6 +elhi.;. ,ccounting standards and "ororate ,ccounting %racticesC T.%. >hosh Tare6al@ S.". >uta@ S. "hand.

7SC 7 $ Business ?aws

9nit$" Contract

=eaning and +einition o "ontract#Essential ele&ents o *alid "ontract #$alid@ $oid and$oidale "ontracts # -ndian "ontract ,ct@ 1:72.

9nit$ :ffer and Acce


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9nit$#4

"er La6 and "ontract %rocedures # +igital Signature # Saet =echanis&s.

Suggested ReadingsC

1. . aasanar@ usiness La6s@ =argha& %ulication. "hennai #172. Baoor 9+@ =ercentile La6 @ Sultan "hand

3. alachandra& $@ usiness la6 Tata

4. Tulsian @ usiness La6 Tata5. %illai haga*athi@ usiness La6 @ S."hand.

. usiness La6s@ =aruthi %ulishers

7SC 37 $ ncome ,a

9nit$

ntroductionC -nco&e Ta< La6 D asic concetsC -nco&e@ %erson@ ,ssesse@ ,ssess&ent ear@

,gricultural -nco&e@ "aital and re*enue@ Aesidential status@ -nco&e e


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Semester $ 2

7SC $ "E #. Cost Accounting

9nit$4ntroduction4 +istinguish et6een Financial ,ccounting@ "ost ,ccounting and &anage&ent

accounting # "ost "oncets and "lassiication D "ost "entre and "ost nit D %rearation o "ost

Sheet.

9nit$4 Elements of Cost4 =aterialsC =aterial control D Selecti*e control@ ," techniKue D=ethods o ricing issues D F-F@ L-F@ ?eighted a*erage@ ase stoc &ethods@ choice o &ethod

(including role&s!.

9nit$4 ?a*our and :verheads4 LaourC "ontrol o laor costs D ti&e eeing and ti&e ooingD -dle ti&e D=ethods o re&uneration D laour incenti*es sche&es # *erheadsC ,llocation and

aortion&ent o o*erheads D =achine hour rate.

9nit$24 -ethods of Costing4 o costing D %rocess costing # treat&ent o nor&al and anor&al

rocess losses D rearation o rocess cost accounts D treat&ent o 6aste and scra@ oint roducts

and roducts (including role&s!.

9nit $24 Costing ,echniDues4 =arginal "osting D Standard costing D $ariance ,nalsis (including

role&s!.

References4

1. S.%. ain and B.L. 9arang D ,d*anced "ost ,ccounting@Balani %ulishers@ Ludhiana.

2. =.9. ,urora D , test oo o "ost ,ccounting@ $ias %ulishing House %*t. Ltd.

3. S.%. -engar D "ost ,ccounting@ Sultan "hand ' Sons.

4. 9iga& ' Shar&a D "ost ,ccounting %rinciles and ,lications@ S."hand ' Sons.

5. S.9 .=ahes6ari D %rinciles o =anage&ent ,ccounting.

. -.= .%ande D =anage&ent ,ccounting@ $ias %ulishing House %*t. Ltd.7. Shar&a ' Shashi >uta D =anage&ent ,ccounting@ Balani %ulishers. Ludhiana.


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7SC E #.3 ndirect ,aes

9nit '4 Central Sales ,a6.S., (6oods And Services ,a&4 ecti*es o "ST ,ct@ +ealer#

usiness#Sales#>oods#+eclared goods@ Turno*er # Sale %rice # Sales E


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7SC 3E #.0 Commercial 6eogra


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Cluster Elective $"4 E$Commerce

7SC F #.# e$Commerce

9nit$4 e$CommerceCFeatures o Electronic "o&&erce# +istinction et6een e#"o&&erce and e#

usiness # Tes o usiness =odelsC 2@ 2"@ "2" # eneits and Li&itations o e#"o&&erce #,s.

9nit$C e$Business Aroceries D Securit challenges # "ase Studies.

References4

1. Turan E. Lee .@ Bing +. and "hung H.=C Electronic co&&erce#a =anagerial %ersecti*e@

%rentice#Hall -nternational@ -nc.

2. hatia $.@ E#co&&erce@ Bhanna oo %u. "o. (%! Ltd.@ +elhi.

3. +aniel ,&or@ E usiness A (E*olution!@ %earson Education.

4. Brishna&urth@ E#"o&&erce =anage&ent@ $ias %ulishing House.

5. +a*id ?hitele@ E#"o&&erceC Strateg@ Technologies and ,lications@ Tata =c>ra6 Hill.

. %. T. oseh@ E#"o&&erceC , =anagerial %ersecti*es@ Tata =c>ra6 Hill.


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7SC F #.% Business )etworks

9nit$4 Business FormsC -nterrelation a&ong Staeholders D usiness and >o*ern&ent D usiness

and SocietC Social 9et6or and Faceoo.

9nit$4 Business )etworking through C,C asic concets D ses and ,lication o usiness

9et6ors D +ierent Laers o usiness 9et6ors D -nternet and usiness 9et6ors D 9et6or

Securit.

9nit$4 Business )etworking S8stems and 7evicesC "o&&unication Satellites D Ser*ers D "loud

"o&uting D Sharing D Sectru& D "o&&ercial issues.

9nit$24 Customer Relationshi< -anagement4Estalishing 9et6or connection 6ith custo&ers

D For6ard and ac6ard -ntegration D "usto&er +ata ase D "reation and =aintenance D Legal

and Ethical -ssues.

9nit$24 Business Anal8ticsC =aster +ata =anage&ent D +ata ?arehousing and =ining D +ata

-ntegration D LT% and L,%.

References4

1. err@ Fit>erald and ,lan +ennis@ usiness +ata "o&&unications and 9et6oring@ ohn ?ile' Sons.

2. Tanenau&@ ,. S.@ "o&uter 9et6ors@ %earson Education.3. +a*id , Sta&er@ usiness +ata "o&&unications. ,ddison ?esle.

4.usiness ,naltics D =ethods@ =odels and +ecisions@ a&es A. E*ans@ %rentice Hall.

5.usiness ,naltics # ,n ,lication Focus@ %ura Halad Aao@ %H- learning

. A.9 %rasad and See&a ,chara@ Funda&ents o usiness ,naltics@ ?ile -ndia.

5.7C %roect 6or


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Cluster Elective ' 4 Retailing7SC F #.# Purchase -anagement

9nit$4ntroduction4%urchase Function # Sul =anage&ent D Sources o %urchaseC Local *s.

>loal #9egotiation ' argaining # %urchasing =ethods # e#%rocure&ent D+>S ' +.

9nit$C Purchasing FunctionC Aight uantit # Econo&ic rder uantit # Ae#order Le*els # ,"

,nalsis # Aight %rice@ Ti&e # TenderingC Single@ Li&ited@ en@ >loal tenders.

9nit$C 2endor Anal8sisC -dentiication o *endor D Selection # "riteria and =ethodolog o

e*aluation# $endor Aating D =aintenance o $endor relations.

9nit$2C Bu8er$Su


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7SC F#.% Stores -anagement

Unit-I: Stores Function: Layout andOrganization - Stores Responsibilities -Relationships with Other Departments - Logistics - Supply Chain - Coding ofmaterials - Methods of Coding

Unit-II: Material Receipt and Issue: Receipts from Suppliers - Inspection -uthorization of issues - Methods of issue - Records and Systems- ManualSystems - Computerized Systems - Recent De!elopments"

Unit-III: Stock Control Techniques: Approaches to Control - #C nalysis -$ro!ision of Safety Stoc% - Stoc%ta%ing $rocedure - Obsolescence andRedundancy - $re!ention of Deterioration - Stoc% Chec%ing"

Unit-IV: Stores Operations: Storehouse Location - Centralization of Storage -

Measurement of Stores e&ciency - 'ealth and Safety directi!es on storesoperations - Manual and Mechanical lifting - Control of Substances 'azardous to'ealth Regulations - Storage ()uipment"

Unit-V: Procedure Manuals: *eed for Manuals - $reparation of the Manual -Contents of the Manual - $ublication and Distribution - Implementation of theManuals"

References4

1. esso +a*id ' =orrison ,le


25/64

Cluster Elective$34 Cor


26/64

7SC F #.% Accounting for 6overnment Entities

9nit$4 6eneral Princio*ern&ent ,ccounting Sste& # "onsolidated Fund o -ndia #

"o&arison 6ith "o&&ercial ,ccounting sste&.

9nit$4 Role of Comeneral

o -ndia!@ =ittal %ulications@ 9e6 +elhi.

4. =orti&er ,. +ittenhoer@ ,ling >o*ern&ent ,ccounting %rinciles@ Lera6 Hill %ulishing "o&an

Li&ited@ 9e6 +elhi.

7. B. . $er&a@ Aeading in -ndian Aail6a Finance@ ,cade&ic Foundation@ +elhi.

5.7C %roect 6or


27/64

Cluster Elective $04 Securit8 -arket :ra6 Hill.

3. $asant +esai@ -ndian Financial Sste&@ Hi&alaa %ulishing House.

4. %atha@ harati $.@ -ndian Financial Sste&C =arets@ -nstitutions and Ser*ices@ %earson

Education (Singaore!@ 9e6 +elhi.

5. >ordon E. ' B. 9ataraan@ NFinancial =arets and Ser*icesO@ Hi&alaa %ulishingHouse@ 9e6 +elhi.


28/64

7SC F #.% Stock -arket :


29/64

Cluster Elective $#4 Banking and Financial Services

7SC F #.# Central Banking

9nit$4ntroductionC E*olution and Functions o "entral an # +e*elo&ent o "entral ans in

+e*eloed and +e*eloing countries # Trends in "entral an Functions.

9nit$4 Central *anking in ndiaC Aeser*e an o -ndia # "onstitution and >o*ernance@ Aecent

+e*elo&ents@ A- ,ct. # -nterace et6een A- and ans.

9nit$4-onetar8 and Credit PoliciesC =onetar olic state&ents o A- # "AA # SLA # AeoAates # Ae*erse Aeo Aates # "urrenc in circulation # "redit control &easures.

9nit$24 nflationand


30/64

7SC F #.% Rural and Farm Credit

9nit$4 Rural CreditC ecti*es and Signiicance o Aural credit # "lassiication o rural credit #

>eneral "redit "ard (>""! D Financial -nclusion # Aua "ard.

9nit$4 Rural Credit AgenciesC -nstitutional and 9on#institutional ,gencies or inancing

agriculture and Aural de*elo&ent # Sel#Hel >rous (SH>! # Financing or Aural -ndustries.

9nit$4 Farm Credit4Scoe # -&ortance o ar& credit # %rinciles o Far& "redit # "ost o

"redit # Tes # role&s and re&edial &easures # Bisan "redit "ard (B""! Sche&e.

9nit$24 Sources of Farm CreditC "ooerati*e "reditC %,"S # ,%" # 9,,A+ # Lead an

Sche&e # Aole o "o&&ercial and Aegional Aural ans # %role&s o reco*er and o*er dues.

9nit$24 Farm Credit Anal8sisC Eligiilit "onditions # ,nalsis o 3 AJs (Aeturn@ Aea&ent

"aacit and Ais#earing "aacit! # ,nalsis o 3 "Js o "redit ("haracter@ "aacit and "aital!# "ro inde< relecting use and ar& credit # Aural "redit Sur*e Aeorts..

References4

1. 9ational an o ,gricultural and Aural +e*elo&ent (9,,A+! ,nnual reort.

2. Econo&ic Sur*e@ >o*ern&ent o -ndia.

3. Aural +e*elo&ent@ Sundara& -.S.@ Hi&alaa %ulishing House@ =u&ai.

4. Aural "redit in -ndia@ ".S.Aaudu@ =ittal %ulications.

5. Far& "redit and "o#oerati*es in -ndia@ Tiruloati $.@9aidu.$ T 9aidu@ $ora ' "o. %u. Ltd.

5.7C %roect 6or
http://www.worldcat.org/search?q=au%3ATiruloati+V.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ANaidu.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ANaidu%2C+V.+T.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ATiruloati+V.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ANaidu.&qt=hot_authorhttp://www.worldcat.org/search?q=au%3ANaidu%2C+V.+T.&qt=hot_author


31/64

Cluster Elective $%4 ,aation

7SC F #.# Assessment of ,a4 ndividual> H9F and Partnershieneral -nsurance "ororation ,ct # ,reas o >eneral -nsurance # Structure #

"lassiication # Salient eatures o -ndian general insurance &aret.

9nit$C -otor nsuranceC =otor $ehicles ,ct 1;:: # AeKuire&ents or co&ulsor third art

insurance # "ertiicate o insurance D Liailit 6ithout ault D "o&ensation on structure or&ula

asis # Hit and Aun ,ccidents.

9nit$C Fire nsuranceC Features D Binds o olicies D %olic conditions D %a&ent o clai&s D

Standard Fire and Secial eril %olic # +ocu&entation # "o*er 9ote # "alculation o re&iu&.

9nit$24 -arine nsuranceC "ontract o =arine -nsurance D "lasses o olicies D Function o=arine insurance # %olic conditions D =arine Losses # -nsurance inter&ediaries.

9nit$2C Agriculture nsuranceC Tes o agricultural insurances # "ro insurance # %role&s o

cro insurance # "ro -nsurance *s ,gricultural relie # "onsiderations in "ro insurance # Li*e

Stoc -nsurance.

References4

1. =. 9. =ishra@ -nsurance %rinciles and %ractices@ "hand ' "o@ 9e6 +elhi.

2. =.9.=ishra@ =odern "oncets o -nsurance@ S."hand ' "o.

3. %.S. %alandi@ -nsurance in -ndia@ Aesonse oos D Sagar %ulications.

4. ". >oalrishna@ -nsurance D %rinciles and %ractices@ Sterling %ulishers %ri*ate Ltd.

5. >. A. +esai@ Lie -nsurance in -ndia@ =ac=illan -ndia.

5.7C %roect 6or


35/64

Cluster Elective $4 ?ogistics and Sueneral Tendencies.

References4

1. Shailesh Basande@ =aterials and logistics =anage&ent@

9irali %raashan

2. L. ". ha&@ =aterials and logistics =anage&ent@ E*erest %ulishing House.

3. %urchasing and Sul =anage&ent # +oler and urt@ =c>ra6 Hill "o&an

4. %urchasing and -n*entor =anage&ent # B S =enon@ Shro %ulishers.

4. -ntroduction to =aterials =anage&ent D A Ton ,rnold@ %rentice Hall

7. Logistics ' Sul "hain =anage&ent D =artin "hristoher@ %rentice Hall.


36/64

7SC F #.% ?ogistics -anagement $ Air and Sea

9nit "4 Airline ?ogisticsC Histor # Aegulator odies # 9a*igation sste&s # ,ir Transort Sste&

# erations # "i*il ,*iation # Saet and Securit # -ndustr regulations.

9nit 4 Air CargoC ,ir reight # E


37/64

Cluster Elective $4 Advertising and Sales Promotion

7SC F #.# Advertising and -edia Planning

9nit$C Advertising Functions4Tes o ,d*ertising # Econo&ic and Social asects o ad*ertising #

,d*ertising rocess # ,d*ertising oecti*es and udget.

9nit$ C Consumer Behaviour4"onsu&er decision &aing rocess D "onsu&er ercetion

rocess # "onsu&er "hoices # "onsu&er surlus.

9nit$ C Creativit8 Advertising4"reati*e thining D %rocess D ,eals D "o ?riting D %rint

"o ele&ents@ Headlines D od "o D Slogan ele&ents o design and rinciles o design.

9nit$ 2C -edia Planning and Strateg8C =aret ,nalsis # +e*elo&ent o =edia %lan #-&le&enting =edia Strategies@ =edia =i< and Target =aret "o*erage # =edia Aeach and

FreKuenc # Scheduling.

9nit$247esigning PrintAdvertisementC %rint For&at La#out D +esigning age D ?oring 6ith*isuals D %rint and Electronic =edia # %resent trends # "lass $s. =ass &edia.

References4

1. "huna6alla ' B.".Sethia@ Foundation o ,d*ertising Theor ' %ractice@ Hi&alaa

%ulishing House@ 9e6 +elhi.2. ?illia& H. ole6@ ,d*ertising@ ohn ?ile ' Sons@ 9e6 or.

3. ,ser@ +a*id and =ers ohn >.@ ,d*ertising =anage&ent@ %rentice Hall o -ndia@ 9e6 +elhi.

4. ,aer +a*id ,@ atra Aaee*@ =ers >.@ ,d*ertising =anage&ent@ %H-@ 9e6 +elhi.

5. Sundage@ Frurger@ Aotoll@ ,d*ertising Theor and %ractice@ ,-TS@ 9e6 +elhi.

5.7C %roect 6or


38/64

7SC F #.% Brand -anagement

9nit$4Brand Conceuta

3. Bu&ar@ Aa&esh@ =anaging -ndian rands@ $ias %ulishing House@ +elhi.

4. Beller B. L.@ Strategic rand =anage&ent@ 2nd Edition@ %earson Education.

5. Strategic rand =anage&ent # Be*in Lane Beller@ %rentice Hall.

. randing "oncets and %rocess # +eashish %ati@ =c=illan %ulishers.

7. Successul randing # %ran B "houdhar@ ni*ersit %ress@ 9e6 +elhi.


39/64

Cluster Elective $"!4 Comra6 Hill %ulication.

4. Shgirle 9eal and Benneth L" Truni +ataase =anage&ent Sste&s in usiness D %H-.

5. >odeon ". E$EAEST@ +ataase =anage&ent D =c>ra6 Hill oo "o&an.

. =,AT-9@ +ataase =anage&ent D %rentice Hall o -ndia@ 9e6 +elhi.

7. iin ". +esai@ N,n -ntroduction to +ataase Sste&sO@ >algotia %ulications.


40/64

7SC F #.% -anagement nformation S8stem

9nit$4 -S4 Tes o =anage&ent Sste&s # Hard6are suort or =-S # +ecision =aing

%rocess@ Sste& ,roach to %role& Sol*ing@ Structure o =anage&ent -nor&ation Sste& #

Trends in =-S.

9nit$4 -S and Business Process :utsourcing4 usiness %rocess utsourcing # -&ro*ing a

rocess in %@ ect riented &ethodolog@ % D "urrent Focus # =anaging the E#enterrise@

rganiation o usiness in an e#Enterrise@ e#usiness@ e#"o&&erce@ e#"ollaoration.

9nit$4 7ecision Su.?.C +ecision Suort Sste&C ,n rganiational %ersecti*e@ ,ddison#?esle %u.

4. >.$.Sata Sehar@ =anage&ent -nor&ation Sste&5E


41/64

Semester 2

7SC " 6 %. -arketing

9nit$C ntroduction4 "oncets o =aretingC %roduct "oncet D Selling "oncet # Societal

=areting "oncet D =areting =i< # 4 %Js o =areting D =areting En*iron&ent.

9nit$C Consumer -arkets and Bu8er Behaviour4 uing +ecision %rocess D Stages D uing

eha*iour D =aret Seg&entation D Selecting Seg&ents D ,d*antages o Seg&entation.

9nit$4 Product -anagement4 %roduct Lie "cle # 9e6 roducts@ %roduct &i< and %roduct linedecisions # +esign@ randing@ %acaging and Laeling.

9nit$24 Pricing 7ecision4Factors inluencing rice deter&ination@ %ricing strategiesC Si&&ing

and %enetration ricing.

9nit$24 Promotion and 7istri*ution4 %ro&otion =i< # ,d*ertising # %ulicit D %ulic relations #

%ersonal selling and +irect &areting # +istriution "hannels D nline &areting# >loal

&areting.

References4

1. %hili Botler@ =areting =anage&ent@ %rentice Hall o -ndia.

2. %hili Botler ' >ar ,r&strong@ %rinciles o =areting@ %earson %rentice Hall

3. Stanton . ?illia& ' "harles Futrel@ Funda&entals o =areting@ =c>ra6 Hill "o&an

4. $.S. Aa&as6a& S. 9a&a Bu&ari@ =areting =anage&ent D %lanning@ =c=illan


42/64

7SC 6 %.3 Auditing

9nit$4 Auditing4 =eaning D ecti*es D -&ortance o ,uditing D ,uditing as a $igil =echanis&D Aole o ,uditor in checing cororate rauds.

9nit$4 ,8hatalia@ N%rinciles o ,uditingO@ ,llied %ulishers %*t. Ltd.@ 9e6 +elhi.3. %radeesh Bu&ar@ alde* Sachde*a ' ag6ant Singh@ N,uditing Theor and %ractice@

Balani %ulications@ Ludhiana.

4. 9.+. Baoor@ N,uditingO@ S. "hand@ 9e6 +elhi.5. A.>. Sauta and ,sho >uta@ NFunda&entals o ,uditingO@ Tata =c>ra6 Hill:. .9. Tondan@ N%ractical ,uditingO@ S."hand@ 9e6 +elhi.


43/64

7SC 36 %.0 -anagement Accounting

9nit'4 -anagement Accounting4 -nterace 6ith Financial ,ccounting and "ost ,ccounting

$Financial State&ent analsis and interretationC "o&arati*e analsis D "o&&on sie analsis and

trend analsis (including role&s!.

9nit'4Ratio Anal8sis4 "lassiication@ -&ortance and li&itations # ,nalsis and interretation o

,ccounting ratios # LiKuidit@ roitailit@ acti*it and sol*enc ratios (including role&s!.

9nit'4Fund Flow Statement4 "oncet o undC %rearation o unds lo6 state&ent. ses and

li&itations o unds lo6 analsis (including role&s!.

9nit'24Cash Flow Statement4 "oncet o cash lo6 D %rearation o cash lo6 state&ent # ses

and li&itations o cash lo6 analsis (including role&s!.

9nit'24 Break$Even Anal8sis and 7ecision -aking4"alculation o rea#e*en oint # ses andli&itations # =argin o saet D =ae/u +ecision # Lease/o6n +ecision (including %role&s!.

References4

1. S.9.=ahes6ari@ , TeutaD%ractical role&s in =anage&ent ,ccounting.:. hattachara, D", =anage&ent ,ccountingO@ %earson Education -ndia@ 9e6 +elhi.;. S.%. >utaD=anage&ent ,ccounting@ S."hand%ulishing@ 9e6 +elhi.

Cluster Elective $"A4 E$Commerce
http://et.al/http://et.al/


44/64

7SC H %.# e$Pa8ments S8stem

9nit$4e$Cash and 2irtual -one84Electronic +ata -nterchange (E+-! #9EFT/AT>S/Electronic

%a&ent &odes # Foundations o e#"ash and -ssuesG Securit@ ,non&it@ ntraceailit@ $irtual

currencies@ itcoin.

9nit$4 Automated Clearing and Settlement4 %rocess oAeal Ti&e >ross Settle&ent Sste& #

9et Settle&ent #,T= 9et6ors # Fed6ire@ "H-%S and S?-FT.

9nit$4 e$Pa8ment Securit8 and 7igital Signature4 "rtograhic =ethods # Hash unctions #

%ulic/%ri*ate Be &ethodsC AS, # +igital Signatures # "ertiication %rocess # +igital identit

+ocu&ents and Ae&ote ,uthentication.

9nit$2C -o*ile Pa8ments4 ?ireless a&ents@ +igital ?allets@ >oogle ?allet D oa # Securit

"hallenges.

9nit$24 Electronic nvoice and Pa8ment S8stem4Electronic State&ent +eli*er # E-%% ro*iders

# iller ser*ice ro*iders # "usto&er ser*ice ro*iders # Aeconciliation through an #-n*oice %aer

eli&ination # Scan#ased trading (ST!.

References4

1. +o&oniKue Aa&ure and ,lec 9aca&uli@ N%a&ent Sste&sC Fro& the Salt =ines to the oardAoo&O@ %algra*e =ac=illan.

2. ?eidong Bou@0a)ment Tec%nologies for E-Commerce.Sringer@ >er&an.

. +onal J=ahon@ =ichael %eirce and Hitesh Te6ari@ NElectronic %a&ent Sste&sO@ ,rtech

House@ -nc.

4. =. H. Sheri@ %rotocols or Secure Electronic "o&&erce@ oca Aaton@ Fla@ "A" %ress.

7SC H %.% Social -edia and e$-arketing


45/64

9nit$4 Social -edia4 "areer in Social =edia =areting # Strategic =areting # Social &edia

%lanning rocess # "a&aigns (tactics and results!.

9nit$4 Social ConsumersC Social &edia &areting seg&ents # +igital consu&ers # +igital

co&&unities # nline co&&unities # Strong ' ?ea Ties # Social "o&&unit # Social %ulishing.

9nit$4Social -edia SitesC Face oo # T6itter # Lined-n # ouTue and their erations # +ata

&ining and Social =edia # Aole o Social =edia in =areting Aesearch # Social =edia and%ri*ac/Ethics.

9nit$24 e$-arketingC ecti*es@ nline ,d*ertising # +istriution in e#=areting@ Lead

>eneration %lator& # "usto&er Ser*ice &echanis& # Aelationshi uilding &ediu&.

9nit$2C -ethods of e$-arketingC ,d*ertising TechniKues@ Selling =ethods@ Sales %ro&otion

# %ulic Aelations # Sonsorshi@ =erchandising@ Teleconerencing # "hatting.

References4

1. "hae@ +.@ e#=areting Erou

%ulication.

7. Stehen +ann ' Susan +ann@ E#=aretingC Theor and ,lication@ =ac&illan@ 9e6 or.

:. Seth >odin@ E#=areting@ erle %ulishing >rou.

;. -r*ine "lare ' Theresa . Flahert ,d*ances in Electronic =areting@ -dea >rou %ulishing@

Hershe.

.7C %roect 6or

Cluster Elective $A4 Retailing

7SC H %.# Agricultural and Rural -arketing
https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Seth+Godin%22https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Seth+Godin%22


46/64

9nit$"oncet o Aural =aretC Aural &aret "haracteristics # Aural &arets and En*iron&ental

actors # ,gricultural =aret ards.

9nit$Rural Consumer BehaviourC Aural *s. ran "onsu&er D Aele*ance o =areting &i< or

Aural &aret/"onsu&ers # %role&s in rural &aret # Lie Stle =areting D Aural &aret

Seg&entation.

9nit$4Agricultural -arketingC %role&s and "hallenges in ,griculture =areting # =aret

ards # Suort rices # Aural ?arehousing.

9nit$24 Agriculture Suoalas6a&@ T.%.@ NAural =aretingC En*iron&ent@ %role&s and Strategies@ $ias

%ulishing House %*t. Ltd.@ 9e6 +elhi.. edi ' edi@ NAural =aretingO@ Hi&alaa %ulishing House@ 9e6 +elhi.

7SC H %.% 5arehouse -anagement


47/64

9nit$C Conce6nne Aichards@ ?arehouse =anage&entC , "o&lete guide to i&ro*ing eicienc and

&ini&iing costs in the &odern 6arehouse@ Bogan %age@ London.3. Stuart E&&ett@ E


48/64

9nit$4Coro*ernance Aeorting # "ororate Social Aesonsiilitreorting.

9nit$24 7evelo


49/64

9nit$4 Human Resource AccountingC =ethodsC"ost aroach#Aelace&ent cost aroach #

%resent *alue o uture earningsaroach DEreen ,ccounting # "oncet and

i&le&entation.

9nit$24 Suta@ Shashi B. ' Shar&a@ A.B.@ =anage&ent ,ccountingC %rinciles and %ractice@ Balani%ulishers@ Ludhiana.

5. L. S. %or6al C ,ccounting Theor@ Tata =c>ra6 Hill

. S. 9. =ahesh6ari C "ororate ,ccounting@$ias %ulishing House %*t. Lit. 9e6 +elhi.

7. ,sho Sehgal' +r. +eea SehgalC ,d*anced ,ccounting@ Tara6 Hill.

;. A. L. >uta ' $. B. >uta # ,d*anced ,ccounting@ Sultan "hand@ 9e6 +elhi.

.7C %roect 6or

Cluster Elective $0A4 Securit8 -arket :


50/64

7SC H %.# 7erivatives ,rading

9nit$4 7erivativesC For6ard and Futures "ontracts D tions D S6as D Tes o Traders D T"

and E


51/64

7SC H %.% Stock -arket Regulator8 Framework

9nit$4Stock -arket Regulations4Aegulations o "o&anies ,ct@ 2013 # Aegistrar o "o&anies# %o6ers and Functions # Securities "ontract and Aegulations ,ct.

9nit$C Stock EchangesC Listing o Securities # "onditions # Listing ,gree&ent # %role&s in-&le&entation.

9nit$C Securities Echange Board of ndiaC SE- ,ct # SE- >uidelines on -nitial %ulicerings # -n*estorsI %rotection.

9nit$24?egal Process of Comuide to -ndian "aital =aret@ harat La6 House

4. $.L. -er@ SE- ractice =anual@ Tara6 Hill@

. SE- =anual@ Ta


52/64

Cluster Elective $#A4 Banking and Financial Services

7SC H %.# Financial Services

9nit$4Financial ServicesC Aole o Financial Ser*ices # aning and 9on aning "o&anies D

,cti*ities o 9on aning Finance "o&anies# Fund ased ,cti*ities # Fee ased ,cti*ities .

9nit$4-erchant Banking Services4 Scoe and i&ortance o &erchant aning ser*ices #

$enture "aital # Securitiation$ +e&at ser*ices # "o&&ercial %aer.

9nit$4 ?easing and Hire$Purchase4Tes o Lease@ +ocu&entation and Legal asects D

Fira6 D Hill@ 9e6 +elhi.

3. =achendra Aaa@ Financial Ser*ices@ S."hand %ulishers@ 9e6 +elhi.

4. $. ,. ,*dhani@ =areting o Financial Ser*ices.

5. =achirai@ N-ndian Financial Sste&O@ $ias %ulishers.

. Sandee >oel@ Financial Ser*ices@ %H- Learning.

7. L.=. hole@ Financial -nstitutions and =arets@ Tata =c>ra6 Hill.

:. SE- >uidelines@ harat %ulications@ 9e6 +elhi.

;. E. >ordon ' H. 9ataraan@ "aital =aret in -ndia@ Hi&alaa ulishing House.


53/64

7SC H %.% -arketing of Financial Services

9nit$4 7ifference *etween 6oods and Services4=anaging Ser*ice "ounters D -ntegrated Ser*ice

=anage&ent D Ser*ice Ele&ents.

9nit$4 Constructing Service EnvironmentD =anaging %eole or ser*ice ,d*antage D Ser*ice

ualit and %roducti*it D "usto&er Loalt.

9nit$4 Pricing and Promotion StrategiesC %ricing strategies D %ro&otion strategies D 2

=areting D =areting %lanning and "ontrol or ser*ices.

9nit$24 7istri*uting ServicesC "ost and Ae*enue =anage&ent D ,roaches or ro*iding

ser*ices # "hannels or Ser*ice ro*ision D +esigning and &anaging Ser*ice %rocesses.

9nit$24 Retail Financial Services# -n*est&ent ser*ices D -nsurance ser*ices # "redit Ser*ices #

-nstitutional Financial Ser*ices # =areting ractices in select Financial Ser*ice Fir&s.

References4

1. ,radhani N=areting o Financial Ser*icesO Hi&alaa %ulications2. Sinha and Saho@ Ser*ices =areting@ Hi&alaa %ulishing House

3. Aedd ,anaiah@ ,nil Bu&ar and 9ir&ala@ Ser*ices =areting@ Hi&alaa %ulishing.

4. Shaahan@ Ser*ices =areting@ Hi&alaa %ulishing House.

5. "hristoher lo*eloc@ Ser*ices =areting@ %earson Education ,sia.

. Helen ?oodroe D Ser*ices =areting@ =c=illan -ndia Ltd.

7. S.=. ha@ Ser*ices =areting@ 9e6 +elhi Hi&alaa %ulishing House.

:. $alarie ,. Peith&al ' =ar oitner@ Ser*ices =areting@ 9e6 +elhi@ Tata =c>ra6 Hill

.7C %roect 6or


54/64

Cluster Elective $%A4 ,aation

7SC H %.#Service ,a and 2A,

9nit$4 Service ,aC "harge o Ser*ice Ta< D Ser*ice Ta< Sste&sC "entral and State D Ta


55/64

7SC H %.% ,a Planning and -anagement

9nit$4 ,a PlanningC +ierence et6een ta< lanning@ ta< a*oidance@ ta< e*asion and ta-"@ aa Lie@ S- Lie@

H+F" Lie.

References4

1. >ra ,r&strong ' %hili Botler@ =areting#,n -ntroduction@ %earson Education@ ,sia.

2. Shula ,.B@ Ser*ice =areting@ $aiha* La


57/64

7SC H %.%Insurance Reulator# Fra$e%ork

9nit$4 nsurance ?egislation in ndiaC -nsurance ,ct@ 1;3: # Functions o -A+, D =otor $ehicle

,ct@ 1;:: D =arine -nsurance ,ct D ill o Lading ,ct D -ndian Aail6as ,ct D "arriage o >oods

Sea ,ct.

9nit$4 R7A Regulator8 Functions4 $alidit and Aene6al o license D Aegulations or Third

%art ,d&inistrators (T%,! D %rocedure or Aegistration o -nsurance co&anies # "ategoriation oSur*eors # -nsection.

9nit$4 Regulations on Conduct of BusinessC ligation o -nsurers or rural and Social sector D

=icro -nsurance D -A+, guidelines D ,nti =one laundering D -A+, regulations on ,d*ertise&entsD "o&liance and control D Statutor 6arnings.

9nit$24 Polic8 Holders Rights of Assignment4,ssign&ent and Transer o olicies D 9o&inationD %rohiition o Aeates D %ro*isions o sec 4 $ D E


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Cluster Elective $&A: 'oistics and Suppl# Chain Manae$ent

7SC H %.#: Suppl# Chain Manae$ent ( Products

Unit-I: Introduction: "hallenges in Sul chain &anage&ent@ ncertaint and sul chain&anage&ent@ Sul chain +ri*ers and stacles@ Sul chain 9et6or@ +ierent tes o Sul

"hain 9et6ors.

Unit-II: )e$and: Suppl# Chain )e$and (Esti&ating +e&and D ForecastingTechniKues DManaging Supply Chain Demand and Supply"

Unit-III: Sources o! Inputs: Suppliers . Relations . Sourcing . /endorSelection . $erformance Rating of Suppliers . Suppliers *etwor%s. Supplier

De!elopment"

Unit-IV: Output: Customer Selection . $rocess . Relationship Management(-nno*ations in Sul "hain =anage&ent.

9nit$2C 'oistics: Logistics and Customer Relationships Management .0unctions . Structure . Logistics Costs . Customer Ser!ice and LogisticsManagement . Supply 0uture Challenges"

References4

1. >. Aaghura& @ Logics and Sul "hain =anage&ent@ =ac&illan.

2. E&io onaield D Harnessing $alue in Sul "hain@ ohn6ile@ Singaore.

3. +r. >oal Brishnan D =aterial =anage&ent Aear*ie6@ %earson 9e6 +elhi.

4. .S. Saha@ =ac&illan D Sul "hain =anage&ent@ %earson Education.

5. Sul "hain Logistics =anage&ent D o6ersora6#Hill.

. ?orld "lass Sul =anage&ent D urt@ +oler@ Sterling@ Tata =c>ra6#Hill.


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7SC H %.% Sureen Sul

"hain =anage&ent.

References4

1. Sunil "hora@ Sul "hain =anage&ent@ %earson Education %ulishing

2. >. Aaghura& @ Logics and Sul "hain =anage&ent@ =ac&illan.

3. E&io onaield D Harnessing $alue in Sul "hain@ ohn ?ile@ Singaore.

4. +r. >oal Brishnan D =aterial =anage&ent Aear*ie6@ %earson 9e6 +elhi.

5. .S. Saha@ =ac&illan D Sul "hain =anage&ent@ %earson Education.

.7C %roect 6or


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Cluster Elective $A4 Advertising and Sales Promotion

7SC H %.# Sales Promotion

9nit$C Sales Promotion4 Sales Eerald ,.=ichaelson@ Strategies or Selling@ Tata =c>ra6 Hill %ulishing "o. 9e6 +elhi.

. uilding a ?inning Sales Tea& D >ini >raha& ' Scott@ ,S, %ress.

7. %roessional Sales =anage&ent D ,nderson@ Hair and ush@ =c>ra6 Hill.


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7SC H %.% 7irect -arketing

9nit$ 7irect -arketingC Features # +ierent Strategies # =ailing S=S # ==S # 9e6 "hannels o

+irect =areting # =areting "o&&unication lan.

9nit$4 7irect -arketing Creativit84"reati*e %rocess and Testing D +irect =ail@ "atalogs #%rint

,d*ertising # =areting -ntelligence # Aelational@ +irect and -nteracti*e =areting # 3Js S% and

"reati*it.

9nit$4 7irect -arketing -edia D =againes@ 9e6saers and T$/Aadio # Tele&areting #

E*olution o +igital =areting and 9e6 "usto&er.

9nit$24 Social -edia and 7igital -arketing4Faceoo@ T6itter@ Lined-n@ E&ailing # =oile

=areting # -nteracti*e Tele*ision # lended +irect =areting # -ntegrating &edia and channels

9nit$24 e8 factors of 7irect -arketing # +igital =areting Tis # est ractices in digital

&areting # Legal ,sects # %ractical ear@ Saunders@ ohn and ?ong@ $eronica@ R%rinciles o

=aretingR@ %rentice Hall Euroe.

2. o Stone and Aon acos@ Successul +irect =areting =ethods@ =c>ra6 Hill..

3. =ar Lou Aoerts@ %aul +. erger@ +irect =areting =anage&ent@ %rentice Hall

%ulications.

4. "het =eisner@ The "o&lete >uide to +irect =areting# "reating reathrough %rogra&s

that Aeall ?or@ Balan %ulishing.

.7C %roect 6or


62/64

Cluster Elective $"!A4 Com


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7SC 6 %.% Enter


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13 b.com cbcs revised 3 yr syllabi april 16

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