13 0730 session 1 webinar-techology_product validation

Cleantech Open2013 Webinar Series

Tuesday, July 30, 2013Session 2: Technology / Product Validation

2 Cleantech Open Confidential Information – All Rights Reserved

Welcome to the National Webinar Series

• With the Cleantech Open since 2007• Mentor Chair 2007 - 2008• Executive Director 2008 - present

MC: Rex Northen,Executive Director, Cleantech Open

http://www2.cleantechopen.org/wp-content/uploads/2013/03/225_Northen.jpg


Global Partner


National Sponsors


Thank You To All Our Sponsors!


The Summer Program – July – September 2013

Date Time (PDT)

Session I – Worksheets Time (PDT)

Special Topic Sessions

7/9 1:30 to2:30pm Business Model Canvas (Review) 2:45 to

4:00pm LaunchPad Central (Review)

7/16 1:30 to2:30pm Product/Market Fit 2:45 to

4:00pm Systems Review, PR 101

7/23 1:30 to2:30pm Markets and Getting to Them 2:45 to

4:00pm Term Sheets

7/30 1:30 to2:30pm Product/Technology Validation 2:45 to

4:00pmAlternative Sources of Funding - Grant Writing / Crowd Sourcing

8/6 1:30 to2:30pm Financials Analysis & Planning 2:45 to

4:00pm IP Licensing from 3rd Parties

8/13 1:30 to2:30pm Legal Environment, Issues and Risks 2:45 to

4:00pm Cap Tables

8/20 1:30 to2:30pm Management Team 2:45 to

4:00pm Working with the Utilities

8/27 1:30 to2:30pm Sustainability 2:45 to

4:00pmTell Your Story, Sell Your Story (Communicating value to stake holders)

9/10 1:30 to 2:30pm Last Chance For Questions

9/11 1:30 to2:30pm

Investor PresentationMentor Assessment

2:45 to4:00pm

Mock Judging, Regional Awards, Global Forum


Session 1: Product & Technology Validation

1:30pm – 2:30pm, PDT

• 30 year technology industry veteran, having run global businesses based in USA and Asia

• With University of Phoenix for 30 years• Currently a practitioner Lead Faculty for Strategy in the School of

Business

Speaker: Niraj Kohli President, CSC

Cleantech Open

Technology / Product Validation

By Niraj Kohli - University of Phoenix

Cleantech Open Webinar 4 – Technology / Product Validation

KEYTRENDS

MARKETFORCES

MACRO-ECONOMIC

FORCES

Copyright © 2013 University of phoenix. All rights reserved. Reproduction in copies, distribution to others, preparation of modified or derivative works, or sublicensing others without express written consent of University Phoenix is prohibited.

University of Phoenix webinars include content from: businessmodelgeneration.com and from Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [ISBN: 978-0-470-87641-1] by Alexander Osterwalder and Yves Pigneur, (hereafter referred to as the “Work”). Copyright © 2010 by Alexander Osterwalder and Yves Pigneur. All rights reserved. Used by arrangement with John Wiley & Sons, Inc. Unless John Wiley and Sons, Inc.’s (“Publisher”) express prior written permission is obtained, it is prohibited to (a) remove or alter the author’s name, Publisher’s copyright notices, or other means of identification or disclaimers as they appear in the Work; (b) make electronic copies of the Work other than as permitted pursuant to Section 1.1 of Agreement between Publisher and Apollo Group, Inc. “(Apollo”); (c) mount or distribute any part of the Work on any electronic network (including without limitation, the Internet and the World Wide Web) other than the Sites; (d) use all or any part of the Work for the purposes of monetary reward by means of sale, resale, loan, transfer, hire, or other form of distribution of the Work; (e) distribute the whole or any part of the Work to anyone other than Authorized Registrants (as defined in the Agreement between Publisher and Apollo; (f) publish, distribute, or make available the Work, works based on the Work or which combine it with any other material, other than on the Sites as expressly permitted in this Agreement between Publisher and Apollo.

This webinar is a 60-minute meeting presented as part of the Cleantech Open, which focuses specifically on the Technology and Product Validation

Cleantech Open Webinar No 4 by University of Phoenix


Agenda

o What is Technology and Value Creation in context of Technology and Product Validation

10 minutes

o Technology Validation – IP Development and Third Party Validation

15 minutes

o Products, Prototypes , Product Economics and Validation

15 minutes

o Ready to Manufacture and Scale

10 minutes

o Questions

10 minutes


Technology / Product Validation Worksheet and Judging Criteria

Worksheets• Technology – What is it? What’s it do?

• How differentiated? How “revolutionary”?

• Technology Validation – Third Party?

• Product Validation – Third Party?

• Prototypes?

• Product Economics – disruptive?

• Ready For Manufacture?

• Will It Scale? Manufacturing economics

Judging Criteria• Could this technology become the leading solution in one or more important customer segments?

• Has the product been validated by credible third parties?


.

“Conceiving, Protecting and Scaling ideas in context of technology, products and services in an effort to create value for all stakeholders”

What is it Product /Technology development and Validation??


Value Creation through Technology and Products Scalable Technology and Products with focus on Solutions and Cradle to Cradle.


(VP)VALUE

PROPOSITIONS

(CH)CHANNELS

(CR)CUSTOMER

RELATIONSHIPS

(CS)CUSTOMER SEGMENTS

(R$) REVENUE STREAMS (C$) COST STRUCTURE

(KP)KEY

PARTNERSHIPS

(KR) KEY

RESOURCES

(KA) KEY

ACTIVITIES

Customer view – Front StageOperations view- Back Stage

Economics view – Business Performance Stage

businessmodelgeneration.com


Value Propositions

Customer Segments


Technology and Product Validation

Cleantech Open Webinar by University of Phoenix


Technology – IP / Product Development and Third Party Validation


Role of Technology

Technology is the application of fundamental sciences and does three things well

- Automation

- Precision / Efficiency / Effectiveness

- Personalization


How much is your Intellectual Property worth?


Technology Management Plans


Are there any questions?



Products, Prototypes , Product Economics and Validation


Stages of Product Development

• Idea Generation

• Idea Screening

• Concept Development

• Marketing Strategy

• Business Analysis

• Technology and Product Development / Validation

• Commercialization


Technology and Products Validation

o Spin Off - Existing Technologies / Products with minimal differentiation.

o Evolutionary – Next Generation of Technology – Motorola ESD solutions

o Revolutionary – 7AC Technologies


• What is product or technology validation?

- Form – ( Physical Form)

- Fit - Specific’s on Dimensions, electrical, chemical performance etc

- Function – What is it supposed to do…..Example……Optocoupler vs Optoisolator

- Cost / Performance Ratio (How much does it cost for its overall performance) Yes, one can get higher energy performance but at what cost.

- Value Proposition – Give more for less. Example… success of Personal Computing and communication devices.


Does the product meet essential customer requirements?

Does the product bring the customer the value intended?


Product Verification“Are we building the product right?”


Product Validation“Are we building the right product?”


Principles of Technology Development & Validation


Rules for Manufacturing

Genichi Taguchi



Parameter Design

Reduces variability




Parameter Design

Affect of variations

Strategies to reduce variations



Ready to Manufacture and Scale


Category of Product Development and Impact on Technology

- Spin Off Products

- Evolutionary

- Revolutionary


Technology Validation

Pre-Production


Technology Validation

Production


• Example……Slides provided by SAINT-GOBAIN, Inc .


Stakeholders and Sustainable Product and Technology Development

- Customers

- Employees

- Suppliers / Community

- Shareholders

Globalization versus Glocalization

What will your Technology / Product ValidationRoadmap look like?

Session 1 Q&A

Accelerating Your BusinessLive and Breathe the Worksheets


Worksheet Work – Week 7/23 - 7/30

• Business Model Canvas and Value Chain Diagram – continue working on this– Competitors / Competitive Advantage / Why You?

• Product/Market Fit – Continue Customer Interviews– Pre-revenue and post initial revenues

• Getting to Market – Define, characterize and size your Market– Identify first $1m Market– Validate your customer

• Product & Technology Validation or Path to Same – start validating through your customer discovery process


Worksheet Work – Week 7/30 – 8/1

• Product / Technology validation– Have you worked on your Proof of Concept to validate your

product / technology– Have you identified the third party organizations from which you

need product / technology validation • Start on creating three-year financial projections based on a

dynamic model – Use formulae, not fixed values– Use customer interviews on which to base your assumptions– Add milestones you must hit in the next 18 months– Template available at:

http://wiki.cleantechopen.com/accelerator-wiki/ under “September 10th Deliverables”

– Bring to the Business Clinics

http://wiki.cleantechopen.com/accelerator-wiki/

http://wiki.cleantechopen.com/accelerator-wiki/


TEAM FOCUS FOR WEEK OF AUGUST 1

Prepare for Business Clinics

Address Product/Technology Validation Worksheet (Wiki)

Complete Product/Market Fit Worksheet (Wiki)

Complete Business Model Canvas and Worksheet (Wiki)

Complete Markets and Getting to Them Worksheet (Wiki)

Begin (or continue) to develop Financials Worksheet (Wiki)

Contact Your Mentor or Regional Mentor Chair With All Questions