12.2013!03!06 e-banking as a source of insight - final

8/11/2019 12.2013!03!06 E-banking as a Source of Insight - Final

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Tony Brown Istvan MagyarSenior Industry Consultant Financial Sales DirectorFinancial Services Teradata HungaryTeradata International [email protected]

6 th March 2013

E-BANKING ANALYTICS:GENERATING PROFIT FROM DATA


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2 8/25/2014 Teradata Confidential

Teradata is the global leader in data warehousing

and analytic solutions

founded in1979

Since 1999 we have held a leader position inGartners Data Warehouse DB Magic Quadrant

Spun off from NCR in October 1997.

Revenue: $2.665 bn (+13%) in 2013

More than 10,000 data warehousingprofessionals (>50% in the past 3 years)

We have a team of 30 people in Budapest

Over 1000 customers , mostly Fortune Top 500 customers with more than 2400 Systems

Banking remains one of our top targeted industries,

9 of the top 10 global banks choose Teradata for DataWarehousing

Recent Acquisitions and integration of Aprimo,eCircle and Helm Real Time for IMM. Extending ouranalytical eco-system with Teradata Aster

Introduction to Teradata


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The Challenge:

> Digital & Mobile revolution createsdisruption, smartphones becoming theprimary web access device

> Non-Bank competitors entering themarket for financial services

> Need to innovate to stay ahead of

competition> Channel migration reducing salesopportunities in traditional bankingchannels

> Need to make channel agnosticinvestments

The Opportunities:> Gain insight from new channels and

sources of data> Multi channel services and sales

integration creates value for customers

and banks

Challenges and Opportunities with e-Banking


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"Digital data will flood the

planet and helpus understand it

better. Drowning In Numbers,

Economist, Nov 18, 2011


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Big Data picture for Retail BankingUnderstanding Customer Needs

SingleCustomerView

CustomerInformation

ProductInformation

Contact &Interaction

History

Transaction& Events

Propensity& RiskScores

CustomerProfitability

Integrated

Web Data

SessionisedVisits, PageNavigation

Searches,DetailedBrowsing

Purchase Path,Quote Engines,

Applications

Social

Social Media,Social Graph,

Likes,Interests

Tweets, etc

Voice &

text

Call CentreVoice to text

Branch Notes,Interviews,

eMails

Research,Voice of

Customer


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Understanding Customer NeedsCustomer and Channel View


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From Insight to ActionBuilding engagement through Real Time personalisation


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From Insight to ActionEach browsing journey will be unique


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From Insight to ActionEach browsing journey will be unique


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From Insight to ActionPersonalisation drives much higher click through rates

Families & Couples

Find out more about our:Financial Planning ToolsTax Savings CalculatorFiscalife CalculatorMortgage CalculatorBudget PlannerCard Finder

Try our Mortgage Calculatorand apply online now

Offers updated toreflect customerinterests. Clickthrough ratesincrease 5-20x


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From Insight to Action:Insurance Multi-Channel Case Study


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From Insight to ActionBanking Multi Channel Case Study


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Self Service AnalyticsPutting Customers in Control, they Dictate the Conversation


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Integrated Digital ApplicationsRisk Management, Revenue Management, Customer Service

We give motorists hintsand tips on how to improvetheir driving and the abilityto share scores and badgesusing social medianetworks

Steve Treloar, Aviva

Innovation can create new markets and leaders - once consumers are ready


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Customer Behaviour andexpectations are changing, fuelledby Digital and Mobile technology

Build and more completeunderstanding of customer needsand behaviour.

The Digital Revolutionis here

Integrate online andoffline data

Execute a multi channelstrategy

Summary & Close

Opportunities in one channel can

be realised in another. Maximiseservice and sales opportunities bymaking channels work together


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12.2013!03!06 e-banking as a source of insight - final

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