12 Steps to setting up a successful Online Store

Jeebers – 12 steps to setting up a successful Online Store

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Document Authored by Derek Organ: July 6th 2006 This document outlines the steps required to create and market an online store in the UK/Ireland/US or any part of the world for that matter using Jeebers with JShop Server turnkey software. It also includes a few items that Jeebers has no involvement in but are essential in order to get your online store up and running. Jeebers provides a complete solution from hosting right through to marketing and search engine optimization.

Summary

1. Hosting & Domain Name Registration 2. JShop license and installation 3. Merchant account & Payment Gateway 4. Training 5. Product and data entry 6. Design Website look and Feel

a. Logo Design b. Design to store integration

7. JShop Customisation and extras a. URL Rewrite b. Landing Pages c. Banners d. Payment gateway e. Statistics f. Blog Software

8. Add store to Price Comparison Directories (e.g. Froogle, Kelkoo) 9. Pay per click marketing campaign 10. SEO

a. Keyword Analysis b. Competitor Analysis c. On site keyword insertion

11. Link building 12. Maintenance.

Jeebers – 12 steps to setting up a successful Online Store

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1. Hosting & Domain Registration Hosting http://www.hosting365.com/hosting_business.php . Basic Package Cost €99 /~£70 ~/~$127 a year There are a number hosting companies available. The main thing to look out for is that they support PHP and MySQL Database Domain Name Registration costs per year .ie.... € 69.95 /~£48 .com.... € 8.95 /~£6 .net.... € 8.95 /~£6 .org.... € 8.95 /~£6 .co.uk .... € 9.95 /~£6.85 .org.uk....€ 9.95 /~£6.85 .biz.... € 8.95 /~£6 .info.... € 8.95 /~£6 Again if you don’t have a dom ain nam e already w e can purchase one on your behalf.

2. JShop license and Installation Jeebers uses a piece of turnkey software called JShop (http://www.jshop.co.uk). From our experience this is the best online store software on the market for Irish and UK customers. Single user license ~€435 / £300 / ~$550 Installation Jeebers will install your JShop software free of charge with a web design contract. I strongly recommend looking at the FAQ on the JShop website. (http://www.jshop.co.uk/faq_jss.php). It’s also worth looking and registering on the forums so you can ask a very active community any questions you may have.

Jeebers – 12 steps to setting up a successful Online Store

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3. Merchant account and Payment Gateway You can contact your bank about setting up a merchant account. In order to take payments online you will also have to register with a payment gateway. Merchant accounts charge between 1.5% - 3% of the transaction depending on bank etc. Money typically shows up in your account 24 hours after the transaction has been processed. Jeebers recommends Realex Payments (http://www.realexpayments.com) gateway. In our experience they have been very reliable. There are other gateways available that integrate with JShop such as Protx (http://www.protx.com) Realex Costs: The setup and Integration fee for the UK trader is £99. This is subject to a monthly minimum payment of £29, which includes 322 transactions. Any excess transactions over the 322 would also be charged at £0.09.

4. Training Jeebers provides a day training course at its office based in Dublin, Ireland. If you are not able to make it to our offices we can provide you with phone/skype support in blocks of 4 hours. The course teaches you everything from adding products to processing orders. A more detailed course description is available on request Phone support 4 hour unit €400 / £280 / $510 Training Day €900 / £600 / $1150

5. Product and Data Entry This is something that you as a customer will have to take care off. In our training however we can show you what to watch out for when adding your products so you can take full advantage of the JShop features. Clear images and image sizes are very important and worth allocating a bit of time to. Their may be options to create special import programs that will save you time. If you have a database of products som ew here you’d like to use ask us w hat w e can do for you.

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6. Design Website look and Feel

a. Logo Design First and foremost the most important part of your branding is logo design. Logo design is priced on a per logo basis. Costs vary from simple logos at €400 / ~£280 /$510 to more detailed designs at €1500 / ~£1050 / ~$1910.

b. Design to store integration This is where jeebers creates the look & feel of your website. In this process we would supply a number of design concepts (screen shots) of some potential designs. Once you are happy with a certain design and style we create a home, category and product sample pages designs for your review. As soon as the details have been agreed on we integrate the design into your JShop Sever online store. Total costs including a basic site styled logo €3500 / ~£2430 /~$4460 It’s im portant to note that this only includes changing the aesthetics/templates of the website not making any functional changes to how the JShop Server works.

7. JShop Customization and Extras Below I’ve listed just som e of the options previous clients have added to their standard JShop installation.

a. URL Rewrite (€100 / ~£75 / ~$130) b. Specific Landing Pages (poa) c. Create New Advertisement Banners (poa) d. Payment gateway integration (included in design integration) e. Visitor Statistics (€100 / ~£75/ ~$130) f. Blog Software ( €1000 / ~£750 / $1300) g. Back-end (administration area) tweaks to suit your business processes (poa)

More information available on request.

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8. Add store to Price Comparison Directories Jeebers can create an automatic nightly update to different directories including, Froogle, Kelkoo, Pricerunner and Pricegrabber. This can be done so that their listings match your product listings automatically.

€400 / ~£280 /~ $510

9. Pay per click Once you're up and running you're going to want to market the website. The best way to do this early on is through Pay per Click campaigns. Google offers a service called AdWords (http://adwords.google.com) which I would recommend. These services are very easy to use and well documented.

10. SEO Search engine optimization can be a complicated process but if done properly can have huge benefits in terms of natural listings for Google and other search engines on your dream keyword phrases. It has been proven that natural links get more than double the amount of click-through compared to sponsored or pay-per-click ads not to m ention you don’t pay for each of those clicks. Cost varies depending on the competition for your keywords. e.g. trying to get in the top 10 for ‘ipod video’ would take allot more effort than getting in the top 10 for something like “unicycles” A full review can be done on request, prices vary from €2000 /~£1400 /~ $2500 – €5000 / ~£3600 / ~$6370 including on site optimization with competitor and keyword analysis.

11. Link Building Our partner offers a service where by you can share links with there community. This is highly recommended when trying to achieve a high search ranking. We can supply more information on this with a SEO review.

€420 /~£285 /~$525 for 100 inbound links

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12. Maintenance We offer a m aintenance package in groups of €500/~£340 / ~$640 worth of prepaid support with 3 day turn around for minor changes. A pre-defined list of permitted changes to the site is agreed before the start of the contract. These can include banner updates, text changes, and more. This package provides 15 hours of support over a 6 month period. You can top up your support contract at any time thereafter. Note: Euro prices are fixed and the English pound and American Dollar values are approximations based on exchange rates at the time of writing (you can check for yourself at www.xe.com .)

Jeebers Portfolio JShop: http://www.easyishop.co.uk http://www.easypsp.co.uk http://www.easylaptopshop.co.uk Other sites http://www.totalevent.ie http://www.cads.ie http://www.tnsdistribution.com http://www.drifteryachts.com

Testimonials "I just realized that I didn't thank you & Keith properly for all your hard work on the website. It looks absolutely brilliant, I'm really very happy with it. So pat yourselves on the back!”

Jessica Flynn, Sales & Marketing, Total Event Rental "Having worked with Jeebers on several projects in the past I would have no hesitation in recommending them as a very competent and competitive supplier of bespoke software applications to the market.

Mark Elliott, Managing Director, C Ads Plc.

“We have been working with Jeebers for the last year and found them to be very professional and reliable. They are very knowledgeable in their field which in our experience does not come from all web developers you may use. To date we have had 3 projects with Jeebers and these have helped out company grow rapidly over the last 12 months. I would highly recommend them and we will be coming back to them this year for two new future projects we have in the pipeline”

James Nicholson, Managing Director, Micro Heaven Ltd

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Next Steps If you’d like to go over any of the sections in this docum ent, please don’t hesitate to contact m e. Once you’ve decided w hich section(s) you w ould like to go ahead w ith I will get back to you with a timeframe and quote. We at Jeebers would like to thank you for giving us the opportunity to provide you with this report and should you have any queries or questions on any information contained in this document please feel free to contact me. I look forward to discussing this further with you in the near future. Sincerely yours, Derek Organ JShopDesigns part of Jeebers ltd. e: sales@jshopdesigns.co.uk w: http://www.jshopdesigns.co.uk