12 SEPTEMBER 2017THE INSTITUTION OF ENGINEERING AND TECHNOLOGY, SAVOY PLACE

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THANK YOU FOR JOINING US AT

CONTENTS

Innovate Israel 2017 is organised by:

Agenda 04

Welcome 05

Acknowledgements 06

About UK Israel Business 07

Upcoming Delegations 08

March 2017 Delegation Review 09

Speaker and Company Profiles 10

Selected 2016/17 events 27

Israel and the UK Kindred Tech Spirits 30

Notes 34

Sponsors

Partners

Media partner

Chairman Leon Blitz

Honorary Presidents Sir Victor Blank, Sir Trevor Chinn CVO, Michael Ziff

Board Members Hugo Bieber (Chief Executive), Marc Cohen, Nicola Cobbold, Avital Lobel, David Menton, Jonathan Morris, Larry Weiss, Joanne Winston, Paul Winter,

Board Observer James Bilefield

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AGENDA8.30am Registration

9.00am Opening RemarksOpening remarks from The IET and UK Israel Business

9.15am Follow the Money

• Why some of the world’s largest multinationals are looking to Israeli startups for new initiatives, Laly David - OurCrowd

• Commercialising knowledge from the academic world – the need for a university VC Nimrod Cohen - TAU Ventures

• Enhancing Public-Private Partnerships Karin Mayer Rubinstein - IATI

• Democratising Venture Capital: can the “crowd” gain access to the highest quality venture capital deals? Jon Medved - OurCrowd

10.05am Transportation & Logistics

• Amazon has changed the rules of retail Raanan Cohen – Bringg

• Urban Mobility: what can a “Sustainable Disruption” bring to our lives? Matteo de Renzi – Gett

• A sky without limits, Eden Attias – ParaZero

• Emmission free cities by 2025, Asher Bennett – Teva Motors

10.45am Coffee break and networking (Maxwell Library)

11.20am Cyber Security

• Your Mobile: the ultimate intelligence gathering tool, Shefi Paz – Kaymera

• The age of ransom, Zohar Rozenberg – Elron

• Into the Mind of a Fraudster, Richard Perry – BioCatch

• The trillion-sensor world, Michael Shalyt – Aperio

12.15pm IoT and Connected Devices• The Internet of Soil, Tomer Tzach – CropX

12.25pm Artificial Intelligence, Machine Learning & Big Data• Intent Intelligence: the next generation of interactions through machine

vision, Ofri Ben-Porat – Pixoneye

• The Robots are coming: Can machines replace creative jobs? Yali Saar - Tailor Brands

12.55pm AR / VR• Why virtual and augmented reality are not a reality yet,

Yehiel Attias – Hexa

• Augmented Reality Drones – from fun and games to saving lives Menashe Haskin – Edgybees

13:15pm Lunch and Networking (Maxwell Library)4

WELCOME FROM

HUGO BIEBERChief Executive, UK Israel Business

Welcome to Innovate Israel 2017 for a morning with Israel’s leading entrepreneurs. We have curated some of the most exciting Israeli businesses, many genuinely changing the world, to present today.

We’ve taken the most topical technology where Israel is a world-leader from cyber security to artificial intelligence and machine vision. Today is designed to leave you with a deeper understanding of the impacts technology has on your businesses and in your daily life.

Israeli companies tend to look globally from the very beginning, and we have seen Britain move from being ‘another market’ to often a first foreign market for Israeli high-tech companies. This has proven to be incredibly beneficial for the British economy, as since last June alone, 32 Israeli companies have created almost 900 jobs here. At UK Israel Business, we regularly hear from Israeli companies looking to set-up in the UK, introducing them to our membership to accelerate their entry.

Over the last year, we have led three investment and technology delegations, meeting around 45 companies and funds per trip. Our participants have come back inspired and often, provoked by the companies met in Israel.

Today’s conference should give you a short flavour of our Investor trips to Israel and has been structured to bring the best of Israeli high-tech to London.

Our next investment & technology delegation is being led by Bradley Fried, Deputy Chairman of the Bank of England from 19 to 22 November and will provide a more in-depth look at the Israeli high-tech eco-system. We have another delegation scheduled for January 21-24, 2018 focussed on property technology. Further details are on our website https://ukisrael.biz

Thank you for joining us today at Innovate Israel. We have shown you first hand some of the dynamic scale-up technology businesses in Israel and we have high expectations for all our presenting companies in the years ahead.

hugo.bieber@ukisrael.biz

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ACKNOWLEDGEMENTS ABOUT UK ISRAEL BUSINESSWe are the UK’s Israel business connector, nurturing the dynamic growth of business and investment between the two countries. UK Israel Business is a bilateral chamber of commerce for the digital age, connecting the online world with the offline relationships that underpin great business. Our goal is to provide indispensable value as a meeting place and platform for the connections, insight and trade information our members need to thrive.

WE OFFER

Our strength lies in our ability to build relationships and cultivate a cross sector view of both the British and Israeli business communities, to help our members define their market position and find the right partners, suppliers or clients to grow their business. We do this in the following ways:

NETWORKING: Our networking events provide a strong marketing platform for our sponsors and offer unique access to industry heavyweights, thought leaders and the chance to make high-level business connections.

MEMBERSHIP: Working 1:1 with our members, our umbrella view of both the British and Israeli ecosystems enables us to help our members understand their business proposition, offer in-depth market intelligence and gain access to the right contacts.

SECTOR-SPECIFIC ACTIVITIES: The tangible impact of our work can be seen through our sector-focussed summits, briefings and events, which provide an in-depth overview of the business opportunities in both countries. Recent summits have looked at Private Equity, IPOs of Israeli companies listing on the London Stock Exchange and Impact Investment models.

INVESTOR DELEGATIONS: Our Investment and Technology Delegations offer exposure to the latest developments in Israeli innovation and investment opportunities, bringing together the best start-ups, local funds and high-level networking opportunities. Attendees typically include Family Offices, Private Equity & VC funds, private investors and corporates, seeking to foster closer business connections with the Israeli marketplace. The itinerary for the two and a half day programme is curated around participants’ business needs featuring a mix of start-up showcases, site visits to growth-stage companies, meetings with local VC funds and briefings with industry leaders.   

THANK YOU TO OUR SPONSORS: Bank Leumi OurCrowd Gett

THANK YOU TO OUR PARTNERS: BT The Institution of Engineering & Technology Tel Aviv University Trust

MEDIA PARTNER: The Memo

PARTICULAR THANKS GO TO: Leon Blitz, Chairman of UK Israel Business The UK Israel Business Board of Directors Nigel Fine, CEO of the IET Mike Hodgson at BT Leah Stern at OurCrowd Eli Katzav and Liat Levron Moskovich at Bank Leumi Cara Case and Richard Anton at Tel Aviv University Trust

In addition, thank you to Dor Bershadsky at UK Israel Business for all his hard work in helping organise Innovate Israel and to our media advisor, Bernard Hughes.

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UPCOMING DELEGATIONS

19 - 22 November 2017 Investment & Technology Delegation

Our  Investment and Technology Delegations to Israel offer exposure to the latest developments in Israeli innovation and investment opportunities.

Our November delegation is led by Bradley Fried, Deputy Chairman of the Bank of England and will bring together Israel’s most exciting companies and local funds and provide high-level networking opportunities.

21 - 24 January 2018 PropTech Delegation

Our first PropTech delegation in partnership with Estates Gazette; Life Residential and Town Centre Securities PLC will take place from 21-24 January. The two and a half day programme will provide attendees with a greater understanding of the Israeli innovation eco-system with a focus on PropTech through a combination of keynote speakers, briefings, site visits and company showcases.

The Programme will include visits to:

• Leading Israeli VC’s and Investors with relevant portfolio companies

• R&D centre of a leading co-working company

• PropTech start-ups using  big data; AR/VR; drones; IoT and Cyber Security

• Startups disrupting traditional markets such as insurance

• Construction innovation zone

March 2017 Delegation Review

Funds & Companies include:

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Laly David, Business Development Partner, OurCrowd

Laly leads business development and strategic relationships for OurCrowd and its portfolio companies. Before joining OurCrowd, Laly held senior positions in business development and strategy across multiple industries in private and public companies. She also experienced the rollercoaster of being the CEO of a startup making eco-friendly cardboard

products. Laly began her career as a lawyer and enjoyed six years in the upper west side of New York working at a leading firm on mergers & acquisitions and securities offerings. Laly served as a non-commissioned Education Officer in the IDF Officers School. She holds both a law degree (1997) and a Philosophy degree (1997, magna cum laudae) from Tel-Aviv University and an MBA from the Nash Honors Program at Baruch College (2000). Laly is a long distance runner and enjoys hiking with her family.

PROFILES

OurCrowd is a hybrid equity crowdfunding and venture capital company. It  sources deals, performs due diligence, and opens investments to its members, leading every investment with its own money. OurCrowd takes an active role in the companies it finances, through board seats and a mentorship program that pairs start-ups with OurCrowd contacts from relevant industries. Members have discretion over which deals they participate in and how much they invest (with a minimum of $10K). OurCrowd, the leading Global Equity Crowdfunding platform for accredited investors and angels. OurCrowd is “One of the largest crowdfunding organizations on the planet” according to Forbes, having raised over $440M for over 120 portfolio companies since its launch in February 2013. According to Bloomberg Business week “OurCrowd is hands down the most successful equity-crowdfunding platform in the world.”

Nimrod Cohen, Managing Partner, TAU Ventures

A serial entrepreneur and investor. Previously partner at Plus Ventures, and heading the Explore. Dream. Discover. incubator, with over than 40 investments in portfolio companies in the last five years. In addition, involved as a mentor and judge in numerous startup programs, events and organizations. Nimrod serves as a member or observer on the Board of Directors of Bringg, Meerkat/House Party,

Carambola, YOTPO, CallVu, Cimagine, IsItYou, Oktopost, WSC Sports, Trophit, Re-Sec, RollOut, Shoppimon, Atomation, Icetron, Coralogix, Fringefy, Knowmail, Mmuze, DocAuthority, Articoolo, and more. Following a fruitful and successful career as a basketball player Nimrod now serves as the Chairman of Hapoel Ramat-Gan basketball team.

Tel Aviv University has played a key role in Israel’s rise as a world leader in research and as a tech hotbed. Approximately fifty percent of all Israeli entrepreneurs are alumni of TAU and the university is ranked ninth globally for producing the most venture capital-backed entrepreneurs.    With this in mind, TAU created TAU Ventures, a new venture fund focusing on early stage ideas from students, alumni and the wider Tel Aviv ecosystem. TAU Ventures is much more than a typical VC. It will offer entrepreneurs to work form a co-working space on campus, and will offer its portfolio companies all the resources around the university – knowledge, labs, students, alumni network, advisory board etc.

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PROFILES

IATI  is Israel’s Umbrella Organization of the High-Tech, Life Science and other Advanced Technology Industries, with hundreds of paying members from every level and aspect of the ecosystem, including Venture Capital Funds,  Israeli R&D Centers of Multinational Companies, Start-Ups, Incubators & Accelerators, Tech Transfer Organization, Academic Institutions, Innovation Centers, Hospitals, Municipalities, service Providers and more. Through this broad range of members, IATI connects Israel’s tech ecosystem, provides solutions and support at all levels, and integrates the various sectors of the industry with strategic and ongoing governmental goals.

Karin Mayer Rubinstein, IATI

Karin Mayer Rubinstein is the CEO and President of IATI, Israel’s Umbrella Organization of the High-Tech, Life Science and other Advanced Technology Industries, with hundreds of paying members from every level and aspect of the ecosystem. Prior to her current position, Karin served as a senior partner and managing director of business development in leading commercial law

firms. Karin is a member of steering committees and a keynote speaker at many leading global conferences around the world and in the United Nations. She is a Member of the Board of Governance of Tel Aviv University and a Director in the Israel-America Chamber of Commerce. Karin holds a BA at Economics, an LLB and an MBA from Tel-Aviv University. Karin was nominated, twice in a row, as one of the Top 100 Influential Young Business Persons in Israel by Forbes Magazine, as well as one of the Marker’s Top 40 Leading Young Business Persons.

Jon Medved, Founder & CEO, OurCrowd

Jonathan Medved is a serial entrepreneur and according to the Washington Post “One of Israel’s leading high tech venture capitalists”. NY Times Supplement “Israel at 60” named Medved as one of the “Top 10 most influential Americans who have impacted Israel” and he was also named as one of the “50 most influential Jews” by Jerusalem Post. Medved is the founder and CEO of OurCrowd and has been both an

entrepreneur and investor: He has been part of the founding teams at several successful Israeli startups, and as a venture and angel investor over the past two decades he invested in almost 200 startup companies, helping to bring 20 of them to values in excess of $100M. Between 2006-2012, Medved was the co-founder and CEO of Vringo, a leader in mobile social applications which went public in June 2010. Before founding Vringo, Medved was the founder and General Partner of Israel Seed Partners, one of Israel’s leading venture capital funds.

OurCrowd is a hybrid equity crowdfunding and venture capital company. It  sources deals, performs due diligence, and opens investments to its members, leading every investment with its

own money. OurCrowd takes an active role in the companies it finances, through board seats and a mentorship program that pairs start-ups with OurCrowd contacts from relevant industries. Members have discretion over which deals they participate in and how much they invest (with a minimum of $10K). OurCrowd, the leading Global Equity Crowdfunding platform for accredited investors and angels. OurCrowd is “One of the largest crowdfunding organizations on the planet” according to Forbes, having raised over $440M for over 120 portfolio companies since its launch in February 2013. According to Bloomberg Business week “OurCrowd is hands down the most successful equity-crowdfunding platform in the world.”

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PROFILES

Bringg is the leading customer-centric logistics solution for enterprises, with customers from more than 50 countries including some of the world’s best-known brands. Our powerful technology platform enables companies to match Amazon’s logistical excellence by streamlining the way they deliver goods and services, and creating the perfect experience for their entire ecosystem - from the headquarters to the field and all the way to their customers. Bringg’s open scalable platform can be easily configured to fit our customers’ needs and provides the robust set of APIs and SDKs required in order to integrate it across all their existing systems.

ParaZero specialises in the development and manufacturing of innovative safety systems for drones. The company’s unique technology enables parachute deployment in fractions of a second using customised pyrotechnic devices that actively deploy the parachute to its full formation. The deployment is engaged by an autonomous emergency computer. The company’s patented technology created a new benchmark in drone safety with commercial aviation level of reliability. The company’s technology is already in use by high end commercial drones, enabling the commercial drone revolution. 

Raanan Cohen, Co-Founder & CEO, Bringg

Raanan founded Bringg in 2013 with the vision of changing the way businesses deliver goods and services. A seasoned entrepreneur, he was the founder and CEO of MobileMax, leading the company from concept to multi-million dollar international sales and IPO. Raanan is one of the industry’s foremost speakers and bloggers, a respected authority on logistics and supply chain market trends and disruptions,

speaking in conferences and forums around the globe. He is also an avid sports addict, having completed numerous marathons and triathlons including ironman and ultra-marathon distances.

Eden Attias, Chairman & CEO – ParaZero

Eden Attias is the Chief Executive Officer and Chairman of ParaZero, leading the company in becoming the world’s leader for unmanned aerial systems safety solutions. On December 2011, Israel nominated Mr. Attias as its first Ministry of Defense attaché to Ottawa, Canada. Mr. Attias has a distinguished military resume, having served in Israel’s Air Force as a pilot and as a leader in numerous positions for

over 30 years, achieving the rank of Brigadier General. During his tenure, he oversaw the move of the IAF’s airlift base from Lod to the Nevatim air base in the Negev. He then commanded the Nevatim airbase from 2008 to 2011. Mr. Attias Holds a BA in Computer Science and Philosophy from Tel Aviv University and MA in Public Administration from the University of Haifa.

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PROFILES

Gett is a global ride sharing app built on a simple idea – if you treat drivers better, they will treat riders better. Fueled by the best drivers, Gett sets the standard for quality. Gett does everything to put drivers first, offering great hourly rates, in-app tipping, and 24/7 live support – resulting in the best-rated drivers throughout the UK. The best drivers in turn deliver the highest quality rides to Gett passengers. Gett is already in more than 100 cities across the world. In London alone, nearly half of all black cabs run on Gett. In NYC, it’s the fastest growing ridesharing app, and on-track to become the second-largest player in that market. It is also the global leader in business ground travel, trusted by over 7,000 leading corporations worldwide. Gett has raised $640 million in funding and was selected by Forbes as one of the “top 15 explosively growing companies”.

Tevva Motors produces integrated, intelligent, range extended electric trucks in the medium and heavy commercial vehicles segment (7.5- 32 tonnes GVW). Tevva’s intelligent, autonomous range extended electric drive train removes range anxiety altogether which means that every last available mile from the grid electric charge is used every day – that’s up to 100 miles per overnight grid charge daily. The range extender means that Tevva powered trucks can be deployed by fleet operators in exactly the same way as their old diesel vehicles; that means operators can deploy them in far greater numbers, further accelerating the reduction in diesel miles in favour of electric miles. Tevva has already sold trucks into the Fleets of UPS, DHL and Kuehne+Nagel (in Costa Coffee livery) and is now offering lease options to smaller fleets in partnership with Hitachi Capital Vehicle Solutions. Tevva has won numerous awards including BusinessGreen’s “Transport Technology of the Year 2016” and LOWCVP’s “most innovative small company 2016”.

Matteo De Renzi, CEO UK, Gett

Matteo de Renzi is CEO in Western Europe for the on demand app Gett; he specialises in growth management and business turnaround with specific expertise in service operations and manufacturing. Matteo started his career in Investment Banking at Goldman Sachs in London in 2003; two years later he joined Pirelli, where he worked for 10 years in a range of roles around the world. Between 2011 and 2015,

Matteo led the launch of operations and full turnaround of industrial assets for Pirelli in Russia. In 2015 he joined McKinsey, where he covered the role of Implementation Lead for Advanced Industries in Western Europe. In June 2016 Matteo joined Gett as COO for Western Europe and was promoted to CEO in October 2016. Matteo holds a Masters Degree in Aerospace Engineering from The Scuola Superiore Sant’Anna di Pisa in his native Italy, and currently lives in London with his wife and two daughters. He is a keen sailor and accomplished piano player.

Asher Bennett, Tevva Motors

Asher Bennett is the founder and CEO of Tevva Motors Ltd. a UK-Israeli company that designs and manufactures extended range electric trucks. Among its customers are UPS, DHL and Kuhne+Nagel (as Costa Coffee trucks). Asher previously co-founded Evida Power Ltd. a provider of energy solutions for the electrical vehicle market. Among the projects he was involved in was the Beijing Olympics electric buses (robotic

swapping of batteries), Shanghai Expo Electric bus (fast charging at bus stations). He also led the design of the first swappable battery for Better Place. Asher’s first career as a diesel-electric submarine officer gave him the foundation for his electric-vehicle career. Asher was also a founding shareholder in Cyota (online anti-fraud software company) and Co-Founder of Coral-Tell the operator of Yad2 Israel’s largest classifieds website. Asher has an MBA from IMD, Switzerland and graduated first in class from the Israeli Naval Academy (Chovlim).

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Shefi Paz, Vice President of Sales, Kaymera

Shefi Paz, Vice President of Sales and BD of Kaymera Technologies has over 15 years of experience in the Cyber Intelligence and Cyber Security arenas. Previous to Kaymera Technologies, Paz headed the Latin America business in Verint Systems, a world leader in Cyber Intelligence solutions designed to fight crime. In 2016, Paz joined Kaymera Technologies, a pioneer in providing robust cyber defense

solutions for mobile devices.

Zohar Rozenber (Col. Ret.) Vice President of Cyber Investements, Elron

Zohar Rozenberg (Col. Ret.) is the Vice President of Cyber Investments at Elron. Zohar is also acting as member of the Board for a number of cyber companies and as a member at R.D.C., the commercialization arm of  Rafael Advanced Defense Systems, in a full partnership with Elron Electronic Industries (TASE: ELRN). Zohar served in 8200 for over 20

years leading high-risk, high-innovation organizations and projects, with a track record in cultivating new technological initiatives as well as brilliant and skilled personnel. Zohar was involved in the establishment of the National Cyber Bureau and the formalization of the Israeli national cyber strategy. He retired after serving as the Head of I.D.F’s Cyber Department. Amongst other achievements, Zohar was responsible for developing nationwide cyber educational programs and working with the Israeli office of education and philanthropy organizations to help place Israel as a global leader in cyber technology. Zohar holds a B.S. in Electric and Electrical Engineering and an M.B.A. from Tel Aviv University. Zohar also holds the 2008 Israeli highest defense award.

Kaymera offers government agencies, enterprises and SMEs worldwide the most powerful and versatile Mobile Threat Defense platform. With a contextual, self-learning risk analytics engine and multi-layer mitigation capabilities at its core, the platform can detect, prevent and protect against any mobile threat – in real time. Our rich portfolio ranges from hardened mobile devices serving the most sensitive personnel, to powerful mobile threat defense apps and secure landlines continuously protecting all other organizational assets. Kaymera balances mobile functionality, usability and productivity with uncompromising security – optimally engaging mitigation measures on demand according to the specific threats and risk contexts.

Elron is an all-stage leading Israeli technology holding company committed to turning promising ideas into global industry leaders. Since its establishment in 1962, Elron has been instrumental in the success of high-growth ventures in fields such as medical devices and imaging, advanced defense electronics, information technology, software and services, telecommunications and semiconductors. At present, Elron is also a home for early stage cyber security ventures helping them to become the next big thing. Elron’s exit record since 2010 totalled approximately $1.5 billion, with proceeds from exits amounting to approximately $600 million. Elron has a proven track record of investments and successful M&As worldwide.

PROFILES

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Richard Perry, Vice President of Sales EMEA, BioCatch

Richard Perry brings 15 years experience in Senior Sales, Global Account Management and Sales Leadership roles. Before joining BioCatch, Richard was Regional Sales Manager & Global Director for Banking at Vasco Data Security where he was a key contributor to substantial revenue growth and customer acquisition across key market territories including

UK, Europe and Africa. He also secured the biggest customer wins in Vasco’s history and led the Global Account Management of Vasco’s largest worldwide banking customers. Previously, Richard held strategic sales roles at Thales eSecurity, cloud security pioneer MessageLabs (acquired by Symantec) and Cable & Wireless.

BioCatch is a cybersecurity company that delivers behavioral biometrics, analyzing human-device interactions to protect users and data. Banks and other enterprises use BioCatch to significantly reduce online fraud and protect against a variety of cyber threats, without compromising the user experience. With an unparalleled patent portfolio and deployments at major banks around the world that cover tens of millions of users to date, BioCatch has established itself as the industry leader. The company was founded in 2011 by experts in neural science research, machine learning and cyber security and is currently deployed in leading banks and e-Commerce websites.

PROFILES

Aperio Systems provides the first and only cybersecurity solution that detects artificial manipulations of industrial process data with their proprietary Data Forgery Protection software. This ground-breaking technology is capable of addressing Stuxnet-like cyber attacks against critical infrastructure such as power and water plants, transport networks, pharmaceutical and food / beverage production facilities. Since emerging from stealth a year ago, Aperio has won numerous awards including the most innovative start-up at Israel’s CyberTech conference, the country’s equivalent to the Golden Globes. 

Michael Shalyt, Founder & CEO – Aperio

One of Israel’s foremost experts on securing critical infrastructure from cyber attacks, Michael Shalyt is Founder and CEO of Aperio Systems. Prior to joining Aperio, Michael led the malware team at Israel’s seminal cybersecurity company Check Point, following four years as a leading researcher and team leader with an elite Israel Defense Force (IDF) unit. Holding a dual Bachelor’s degree in Physics and

Electrical Engineering from the Technion and a Masters in Quantum Control and Quantum Information, Michael has been accredited for his foresight and knowledge around the world.

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Tomer Tzach, CEO, Cropx

With two decades of experience leading high-growth startups, Tomer Tzach currently serves as CEO of Ag analytics innovator CropX and is focused on establishing a global Internet of Soil.  A seasoned executive, Tomer has grown two other technology startups into companies with multi-million dollar revenues. Prior to CropX, he cofounded and led ecommerce platform Clixie and spun out Zoara (now part of

the Dalumi Group). He also served as CEO of ViewScore, which was acquired by MyThings. A former software technical leader at Intel and partner at Eurofund Venture Capital focused on software, communication and Internet technologies, Tomer has an extensive technology background.  Before earning an M.B.A. from the University of Haifa (summa cum laude) and a B.A. in computer science from the Technion, Tomer dedicated seven years to the Israeli Air Force as a pilot.

Ofri Ben Port, Co-Founder & CEO, Pixoneye

Ofri Ben Porat, is the Co-Founder and CEO of Pixoneye; Entrepreneur, Executive, and a Marketeer at heart, he studied Conflict Resolution and Crisis Diplomacy at IDC, Herzliyah (Israel), after which went on to experience 10 years and counting in multiple endeavours in International project management, business development and digital marketing. His former roles include Senior Strategic Advisor

to the Minister of tourism of Israel for digital and OOH Marketing, CEO at Bring-it.co.il & CMO at IU30.com. Ofri made the natural move to mobile personalization technology in co-founding Pixoneye almost 3 years ago and is currently residing in London with his wife and dog, where he manages the companies Commercial office and is planning to change the face of mobile as we know it, one device at a time.

PROFILES

CropX, an innovative ag-analytics company, is leading farmers around the globe into the era of connected soil. Its user-friendly, cloud-based soil sensor platform delivers the soil intelligence farmers need to dramatically increase crop yield and reduce water, fertilization and energy costs. Founded in 2013 and headquartered in Israel, CropX is led by a team of top scientists, technologists and entrepreneurs with a track record of identifying and commercializing disruptive technologies.

Pixoneye uses image-understanding technology to deliver a personalized marketing solution based on the analysis of consumer photo galleries. Its technology anonymously analyzes consumers’ galleries on their devices, without ever seeing or moving the photos, and then creates digital profiles filled with useful data to help businesses understand their audience’s personal life stories with unprecedented precision. The data analyzed by Pixoneye is matched with engagement patterns in order to create future predictions about consumer engagements within apps and to form extremely personalized, highly targeted recommendations. Pixoneye harnesses the full potential of image understanding on mobile devices to provide users with the key to anticipating and fulfilling the consumer’s ever-changing needs.

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Yali Saar, Founder & CEO, Tailor Brands

Yali Saar is the CEO and Co-Founder of Algorithmic Branding Agency Tailor Brands, a venture backed startup company teaching computers how to design, and offering a self-service branding platform for over 2,000,000 clients worldwide. Set to create the world’s largest branding agency, Saar has experience leading projects for BBDO, Coca-Cola, Telekom companies and more. Prior to Tailor Brands, Saar

was a journalist, political spokesperson and co-founder of Raising the Bar, a worldwide education initiative with hundreds of members in New York, San Francisco, Sydney and Hong-Kong.

Yeheil Atias, Co-Founder & CEO, Hexa

A veteran entrepreneur with over 10 year of international b2b marketing experience.  From a successful export firm to a VoIP startup, Hexa is Yehiel’s 3rd venture, co-founded with his close army friend, Nimrod Greenberg, who he met during paratroopers boot camp  back in 2004. Yehiel  is living in the  suburbs of Tel Aviv alongside his wife  and 3 young kids.

Tailor Brands is the world’s first automated branding platform, offering a subscription based branding service to over 2,000,000 brands worldwide. Named the world’s largest agency by the amount of brands under management, Tailor Brands is re-shaping the creative industry by teaching computers how to design, write copy and even plan strategy. The company was founded in 2014 by Yali Saar, Tom Lahat and Nadav Shatz, and has offices in Tel-Aviv and New-York.

Hexa, is changing the online shopping experience by making it easy to create, scale and embed 3D content. For the past 2 years, Hexa have developed a unique AI solution that uses complex computer vision algorithm that is able to reconstruct 3D assets from as little as 2 photos. Hexa is a post seed stage Israeli startup based in Tel Aviv, have recently participated in HTC ViveX acceleration program in Beijing and have customers in the US, Japan, Russia and China.

PROFILES

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Edgybees’ pioneering platform delivers real-time, high-speed augmented reality experiences to anything that moves. Using sensors and streaming data, AR application developers can now deliver overlays that keep up with a three-dimensional human experience of high-speed motion. The Edgybees platform contains a set of unique, patent-pending capabilities packaged in the form of a developer SDK coupled with its back-end SaaS services. This ability opens the door to exciting new consumer and commercial applications of high-speed AR on a wide range of devices. Edgybees was co-founded in 2016 by Menashe Haskin, former manager of the Amazon Prime Air Israeli development office, the company’s Chief Technology Officer, together with CEO Adam Kaplan and Vice President for Research and Development Nitay Megides.

Menashe Haskin Co-Founder & CTO, Edgybees

Menashe Haskin is the co-founder and CTO of Edgybees, an Israeli startup bringing immersive augmented reality experiences to fast moving platforms like drones, cars and trains. Prior to founding EdgyBees, Menashe managed the development office of Amazon Prime Air in Israel. Previously, Menashe managed the hardware development of Amazon’s FireTV, a smart home line of business that

sold millions of units, from product conception through launch. Before joining Amazon, Menashe was founder and CEO of YMagic Technologies through its successful acquisition by DVTel (now part of FLIR), and held key positions in several Israeli hi-tech companies. He holds over 35 US patents in the fields of aerospace, video and vision processing, data processing and communication. Menashe holds an M.Sc. (cum laude) in Electrical Engineering and B.Sc. (cum laude) in Physics and Computer Sciences from the Tel Aviv University.

PROFILES SELECTED 2016/17 EVENTS

Introducing Ambassador Regev – September 2016

Gavin Patterson, CEO of BT plc – May 2016

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British Israeli Business Awards Dinner 2017Investor Delegation – November 2016

Investor Delegation – March 2017

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ISRAEL AND THE UKKINDRED TECH SPIRITS

At the forefront of digital excellence

As Europe’s technology and innovation hub, London remains a magnet to the world’s leading start-ups and technology companies. This was clearly reflected in the 2017 Tech Nation Report, which places the UK at the forefront of Europe

regarding tech investment, digital skills and digital collaboration.

During 2016, £6.8bn worth of tech investment flowed into the UK – 50 per cent more than any other country in Europe – while London has attracted more tech investment over the past five years than Paris, Berlin and Amsterdam combined. The sector now has a combined revenue of £170bn – a 22 percent (£30bn) growth over five years – with the acceleration in numbers of digital businesses far outstripping the number of new non-digital ventures.

Bank Leumi UK’s Head of Hi-tech Finance, Shalhevet Mandler, sees strong parallels between the UK’s burgeoning technology ecosystem and the success of Israel’s technology sector, with both markets enjoying good access to funds, skills and enterprise.

“The UK and Israeli tech sectors have strong private equity buy-in,” explains Mandler. “Both markets have great access to individuals with digital skills, as well as a strong entrepreneurial spirit. Neither market is showing any real sign of slowing down.

“Because of this, London remains a natural ‘go-to’ destination for Israeli tech entrepreneurs seeking to expand internationally,” she adds.

Helping Israeli businesses establish a UK presence through LeumiTech

As an established UK bank with strong links to Israel, Bank Leumi UK is perfectly positioned to build upon this interest from Israel and help new entrants to the UK market.

The bond between the finance and high-tech worlds is not an obvious one. Tech start-ups face many challenges when trying to access financial services; they are most often serviced by local or domestic banks, which find it difficult to deal with companies that are small yet global. However, banks also face challenges when required to determine why they should fund/lend to a company that burns more than it makes. With this in mind, the bank established LeumiTech to provide tailor-made structured business for early-stage technology sector players, from start-up to scale-up.

Since 2014, Bank Leumi UK’s LeumiTech operation has been helping Israeli-based clients expand into Europe, via the UK. Because Bank Leumi UK is an established British bank owned by a major Israeli financial services organisation,

its London team can leverage its market position through LeumiTech’s technology expertise. In return, LeumiTech’s strong position in the Israeli finance and technology sector is a proven advantage for any client that has a business connection to Israel, not just Israeli-registered businesses.

Access to a global market

“Our business model is simple and compelling,” says LeumiTech CEO, Yifat Oron. “LeumiTech in Israel works in close partnership with LeumiTech operations based in our wholly-owned subsidiaries in London and the United States. This means that we are able to directly connect Israel’s booming tech start-up economy to London, the tech capital of Europe, and Silicon Valley, the tech capital of the world. Today LeumiTech has 4,000 Israeli or Israeli-related clients.

“LeumiTech focuses the banking group’s capabilities pertaining to high-tech companies and offers a comprehensive service including credit

financing. Leumi Group has adjusted its credit policies to enable the bank to provide companies credit at different lifecycle stages and with new business models.”

Through a unique product portfolio, LeumiTech delivers a hands-on approach when working with tech companies, providing tailored solutions that can benefit businesses at various life-stages, from infancy through to maturity.

It also formulated an interconnected ecosystem, acting as a partner to help start-ups accelerate expansion. One of the steps taken to support the community was to sign a contract with the European Investment Fund (EIF) where Bank Leumi leverages a special EIF programme, which allows better financing terms.

“Another significant milestone was Bank Leumi’s strategic cooperation agreement with China’s largest insurance group, Ping An, to promote the entry and integration of Israeli high-tech companies into the Chinese market. As part of the agreement, LeumiTech will constitute a bridge between Leumi Group customers and the Ping An Group, which will assist these companies in penetrating the Chinese market,” adds Oron.

Yifat Oron, Chief Executive, LeumiTech

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Trends overview – The Israeli Scene

Today, the Israeli high-tech industry is in great health. It has grown tremendously in the past few years; not just through the large established corporates, but also because of a much more ‘long-run’ process that is seeing the market maturing. This is due in part to venture capital funds that are in a period of prosperity, and are leading an increasing level of investment.

Lots of new growth capital is now also available from newly-founded Israeli-based growth funds. They are also raising substantially more money – as are the start-ups. Companies are not interested in being sold ‘too soon’, and the increasing amount of fundraising allows these companies to grow and develop in order to be sold at a ‘riper’ stage and for a higher price. This is not a trend unique to Israel, but a part of a global trend of decreasing stock issues of global and US high-tech companies.

At the same time, another trend that we expect to continue is the growing pace of opening new high-tech companies. In 2016, the total number of new companies established in the field in Israel reached an unprecedented volume of more than 1,100, compared with the previous years when 500-600 start-ups were established annually.

“Another welcome trend we have witnessed in recent years is the increasing entry of global Tier 1 players into Israel and the opening of research and development centres in our local Silicon Valley,” adds Oron. “These are huge technology players, like Apple and more recently Snap Chat, as well as giant non-technology international companies who are opening development and innovation centres in Israel.

“Among the hottest sectors today are business intelligence and analytics, deep learning, the cyber sector – in which Israel is already a top-tier player and world leader – the automotive sector that has been rising during the past three years, insurtech, and of course, fintech. Fintech has been the fastest growing sector globally since 2009 with a presence in Israel since the start, as the country anticipated its growing need and investment.”

An important financing tool that contributes to the continuous growth is the range of more accessible credit options. The entry of more banks and financial institutions to the high-tech section increases the credit scopes and the entire investment share of the industry.

The past year has also been a record one for mergers and acquisitions in Israel, with over 100 deals totalling $1bn. 2017 is expected to yield a much higher amount, with deals such as Intel-Mobileye, NeuroDerm-Mitsubishi and Kite Pharma-Gilead. These three deals alone amount to over $25bn.

We still have more than a quarter of the year to go, but one can already see that the Intel-Mobileye deal is likely to be one of the most influential financial events in Israel’s history. Looking at long-term effects, this deal is a turning point, if not a strategic landmark, for the local industry. It has brought Israeli automotive sector to the A-league, but also created interest in the smart technology from communication and cellular giants.

TECHNOLOGY GROWTH BANKING EXPERTISE

In addition to our deep understanding of the European and Israeli technology markets, Bank Leumi (UK) has access to global knowledge and worldwide expertise through LeumiTech, a subsidiary of Leumi group.

This enables us to support clients ranging from start-ups to mature technology companies, at every stage of their development and growth.

www.bankleumi.co.uk

Chris AndersonAssistant Vice PresidentRela�onship Manager- Premier Banking Tel: 020 3772 1600Email: canderson@bankleumi.co.uk

BANK LEUMI (UK) PLC IS AUTHORISED BY THE PRUDENTIAL REGULATION AUTHORITY AND REGULATED BY THE FINANCIAL CONDUCT AUTHORITY AND THE PRUDENTIAL REGULATION AUTHORITY

www.bankleumi.co.ukYour Specialist Bank

Bank Leumi (UK) plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority

For specific enquiriesShalhevet Mandler Head of Hi-Tech Finance, Corporate Finance+44 (0)20 3772 1794 or smandler@bankleumi.co.uk

Hanah FrickersRelationship Manager, Hi-Tech+44 (0)20 3772 1796hfrickers@bankleumi.co.uk

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