PPC or Pay-Per-Click is an important and effective Search

Engine Optimisation (SEO) strategy, employed to increase

the page traffic by reaching out to the targeted audience.

This service while being rewarding is not necessarily a time

consuming process, thanks to a number of free and paid

interface tools available online.

Here is a list of some must have tools to manage a successful

PPC campaign:

1. Google Analytics - These tools are used to estimate page

visits and bounce rates for better optimisation.

2. AdWords Editor- The most essential programme needed

for PPC management as its bulk editing tools help to

manage accounts with multiple campaigns and to make bulk

changes quickly. This tool is used by SEO companies in

providing valuable services of AdWords management in

London and all over the globe.

3. AdWords Scripts- this would really come in handy as it

allows one to perform functions like automated changes,

daily stats, exceptional and client reporting among many

other things.

4. FTP- This provides a convenient way to send the

merchant feed directly to Google via merchant accounts.

5. Bing Ads Intelligence- This Excel plugin is very useful

for keyword research and displays search volume and

provides demographic data in the excel sheet.

6. Facebook Power Editor- This is very much like an

AdWords editor for Facebook. Effective in targeting audience

and creating image banks for campaigns.

7. Uber Suggest- This is also one of the free keyword

suggestion tool and research topics for blog and article

topics.

8. Google Suggest- Also commonly known as the

autocomplete feature, this is a free of cost, innovative

method for keyword research.

9. Phrase Builder- Also called the Keyword Builder, this

tool helps in suggesting keywords from simple search

phrases.

10. Split Teaser- A wonderful online statistical significance

tester, this tool helps compare two ad variations along with

their respective CTR to calculate the possible winner among

the choices.

11. Soovle- This tool displays search results on websites like

Amazon, YouTube, and Answer.com along with popular

search engines including Google, Yahoo, Bing and

Wikipedia.

12. Statistical Significance Spreadsheet- SSS presents

an easy way for streamline tracking of ad copy and landing

page tests.

These excellent tools are what most of the SEO companies

providing capable PPC management services in London use

for efficiently managing their client requirements. We hope

this PDF helped you in providing some useful tools.

Local Seo Guru

London, United Kingdom

Website: http://www.localseoguru.co.uk/

Phone number: 0208 1449090

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