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11th ENCATC Meeting on Evaluation

Impact of Art Fairs on Regional-Local Level

12-13 March 2020

Maastricht, NL

The European network on cultural management and policy

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PRESENTATION

BY MARILENA VECCO, BURGUNDY SCHOOL OF BUSINESS, FRANCE

In the last decades, the art system has been characterised by a booming of Art Fairs. Established fairs such as Art Basel grow by launching new fairs worldwide, new venues are mushrooming, and the clientele as the audience is increasingly diverting its attention from traditional exhibition spaces such as galleries to these temporary events. It is undeniable that Art Fairs have a global outreach. Over time, they were able to diversify themselves and take a specific positioning, yet they have a long history that goes back to the early modern period at least. Interestingly, these art events have mirrored the changes within the art market. This is particularly true for the 70s and 80s characterised by the rise of the contemporary art system and its market, to globalisation, and later the dominance of global players, showing the relevance of multinational corporations.

Today Art Fairs are considered to significantly contribute to the cultural, societal and economic development. These events impact the cultural participation and cultural tourism of the host communities. Cultural economics and management scholars emphasize that fairs are not simply physical markets where commodities are exchanged; rather, they are places of learning and information exchange as well as arenas for building and maintaining consensus on the artistic selection processes, choices, and relationships. These events bring together specialised key-players and an audience (including highly specialised public, the collectors, and general public) and provide a highly competitive forum for transactions and information exchange within a market characterised by high uncertainty and information asymmetry. Therefore, Art Fairs are important events to support and maintain the networking of art markets. They are a temporary cluster of high specialised knowledge on the art markets. Therefore, they have a major role in the construction of global markets.

The success of Art Fairs relies on the inception of conducive social, economic, and cultural settings. Legislation, sponsoring, public support, its history and location, the legitimisation of the art fair and the attractiveness of the surrounding region are determinants that may play a decisive effect on a fair’s character and sustainability.

A good example is represented by TEFAF and “TEFAF & the City”, a brand-new initiative organised in the city of Maastricht by local partners. In most cases, art fairs received a financial support at local and national level because of the multiplier effect they can generate.

ENCATC’s meeting in Maastricht will relate and reflect on the role of Art Fairs in the creation of opportunities for local community-orientated events which contrast with tourist-orientated events which have tenuous links with local communities. Moreover, we will explore and argue that community-based events and Art Fairs provide an

opportunity for enhancing local identity and community empowerment, and positively contributing to cultural tourism for the local area.

QUESTIONS FOR REFLECTION In particular, the main questions that will be addressed during the ENCATC Meeting on Evaluation “Impact of Art Fairs on Regional-Local Level” in Maastricht are the following:

• To what extent Art Fairs may contribute to more diverse and inclusive societies and co-create positive societal change?

• How do Art Fairs monitor their economic and social impact?

• What kind of indicators can be used to measure their economic as well cultural performance?

• How can these impacts be utilised to contribute to the sustainability of the local and national economy of the region hosting the Art Fair?

• What is the role played by Art Fairs in a more globalised art market?

• To what extent can European Art Fairs vehiculate a positive image of Europe worldwide?

A DYNAMIC PROGRAMME The 2-day programme (12-13 March) is a unique opportunity to meet peers, to share knowledge and to debate on the impact of Arts Fairs on people’s lives, communities, cities, regions, Europe, and our societies.

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BOLD TOPICS The topics will be addressed from the point of view of the academic fields and from art fair stakeholders::

• The impact of Art Fairs in Europe and beyond: an introduction to their recent histories including a brief overview of current academic research;

• ART COLOGNE: The first art fair for modern and contemporary art between globalisation and localisation (1967-97);

• TEFAF AND THE CITY: cultural participation and the social value of culture in Maastricht;

• ARCOmadrid – ARCOLisboa: from global to local;

• Strategies of art fairs: how to merge in mainland China?

• Art Fair in the 21st century and their role in the Global Art market scene

• The impact of culture for the local development: overview of recent policy developments

• How do Art Fairs monitor their economic and social impact?

• What is the role played by Arts Fair in a more globalized market?

• Planning, evaluation and outcomes of art events: “let’s go dutch design!”

• Strategies and solutions for local art market visibility and collaborations

STUDY VISITS Art Tour through the building of the House of Parliament )

This is the historical place of the Maastricht Treaty’s signing on 7 February 1992 by the members of the European Community to further European integration. The building also houses an impressive and large art collection of the Province House of Limburg featuring local art from Limburg’s artists.

Stichting Restauratie Atelier Limburg (SRAL)

Delve into the meticulous world of art restoration with a special visit to this leading institute specialised in the conservation and restoration of paintings, sculptures, modern and contemporary artworks and historic interiors. SARL is proud of its interdisciplinary collaboration between various restoration specialists and researchers to provide an integrated approach to conservation issues. During the

study visit, learn how this institute is unique with all its diversity of expertise under one roof and the addition of its comprehensive analytical laboratory. Building on its core mission - the conservation of the (art)historical heritage in Limburg - SARL also work for Dutch and foreign clients such as the Rijksgebouwendienst (Government Buildings Agency), the Rijksdienst voor het Cultureel Erfgoed (Cultural Heritage Agency) and Dutch museums as well as Church Associations, semi-public collections, and private clients.

CULTURAL HAPPY HOUR The 56th ENCATC Cultural Happy Hour on 12 March, hosted at SRAL will be the occasion to meet and hear from guest speaker Adriano Picinati di Torcello, Director, Advisory & Consulting, Global Art & Finance Coordinator, Deloitte Luxembourg. He will present Deloitte and ArtTactic's 2019 Art and Finance Report, the go-to source for the emerging art and finance industry to gain insight into key trends and developments in the art market.

The ENCATC Cultural Happy Hour is a convivial setting to establish and nurture professional networks among academics, researchers, trainers, art fair professionals, cultural managers, local and regional public authorities working in the arts and culture field.

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ART LOVERS TALKS ANNOUNCEMENT The meeting will close with the announcement of the Art Lovers Talk, followed by a final networking drink for all participants.

Learn more about the Art Lovers Talks and what is to come in the future for this initiative that will aim to foster dialogue between the wider art and art collectors world, as well as policy and decision makers from the European Union and European Cultural organisations. The constructive dialogue will help to cross-fertilize the art world with recent practices of EU Institutions, European cultural organisations and to explore how to improve the quality of professional dialogue and discussion for all those art professionals in the field, who have been dealing/working with the different topics, related to the art world in general and its connection with EU, Europe and European cultural players.

RENOWNED EXPERTS TO JOIN US The event is an exceptional opportunity to learn first-hand from leading academics, researchers, practitioners, and policy makers.

From higher education we have joining us: Simeng Chang, Research Assistant – Accounting, Finance and Law, Burgundy School of Business; Joop De Jong, Associate Professor Arts and Heritage, University of Maastricht; Stephanie Dieckvoss, Senior LecturerCourse Director MA Art Market & Appraisal, Kingston University; Adelaide Duarte, Researcher and Assistant Professor, Institute of Art History, School of Social Sciences and Humanities, Universidade NOVA de Lisboa; Ian King, Ian King, Full Research Professor, University of Arts London, United Kingdom; and Nadine Oberste-Hetbleck, Junior Professor, University of Cologne.

From European institutions: Maciej Hofman, Policy Officer, DG EAC, European Commission.

From local and regional public authorities, we will hear from: Jean Bruijnzeels, Account Manager International Institutes, City of Maastricht; Fernand Jadoul, Honorary Consul of Grand-Duchy of Luxembourg in Maastricht; Eric Lemmens, Policy advisor in the cabinet of the Kings Commissioner in the province of Limburg, responsible for cross border cooperation; and Mary-Ann Schreurs, Strategic Advisor Innovate. City, Former Elderman for Design, Culture & Innovation of Eindhoven City, the Netherlands, European

Innovation Partnership on Smart Cities and Communities.

From the field we will have: GiannaLia Cogliandro Beyens, ENCATC Secretary General; Sofia Evangelou, Space Manager, The Intermission; René Hoppenbrouwers, Adjunct Director, Stichting Restauratie Atelier Limburg (SRAL); Yelena Kharitonova, Founder of Caravan Culture CreArt Agency; Nabilah Noordin, Object Intelligence Researcher; Dyala Nusseibeh, Department of Culture and Tourism Abu Dhabi, Abu Dhabi Art Director; Adriano Picinati di Torcello, Director, Advisory & Consulting, Global Art & Finance Coordinator, Deloitte Luxembourg; Paul ten Haaf, Director, Centrummanagement and Cultura Mosae.

TARGET GROUP This meeting is for academics, researchers, trainers and professionals interested on the topic of evaluation, art fair professionals, cultural managers, local and regional public authorities, and anyone interested on the topic of Arts Fairs.

SCIENTIFIC COMMITTEE GiannaLia Cogliandro Beyens, Secretary General of ENCATC has led the design and programming of this meeting with the scientific support from Marilena Vecco from the Burgundy School of Business, and in partnership with Caravan Cultura CreAcademy.

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ENCATC Meeting on Evaluation

Impact of Art Fairs on Regional-Local Level

Maastricht, 12-13 March 2020

PROGRAMME

12 March 2020

#ArtFairImpact

@ENCATC

@ENCATC

@ENCATC_Official

Start End Programme Details

Venue: Centruummanagement Maastricht, Vrijthof 23, 6211 LE Maastricht, The Netherlands (Google Map)

13:00 14:00 Networking lunch / Registration

14:00 14:10 Welcome and introduction to the programme of the day

GiannaLia Cogliandro Beyens, ENCATC Secretary General

14:10 14:30 Welcome and introduction to the Centrummanagement and Cultura Mosae and its activities

Paul ten Haaf, Director, Centrummanagement and Cultura Mosae organisations, The Netherlands

14:30 15:30 Guided Walk in Maastricht’s historical centre

Yelena Kharitonova, Founder of Caravan Culture CreArt Agency, The Netherlands

Venue: House of Parliament, Province of Limburg, Limburglaan 10, 6229 GA Maastricht, The Netherlands (Google Map)

15:30 17:00 STUDY VISIT: The Cultural paragraphs of the Maastricht Treaty and its implications followed by an Art Tour through the building of the House of Parliament, the historical place of the Maastricht Treaty’s signing, and the art collection of the Province House of Limburg featuring local art from Limburg’s artists Eric Lemmens, King's Commissioner in the province of Limburg, responsible for cross border cooperation, The Netherlands

Venue: Stichting Restauratie Atelier Limburg, Avenue Ceramique 224, 6221 KX Maastricht, The Netherlands (Google Map)

17:30 18:30 STUDY VISIT: Stichting Restauratie Atelier Limburg – or SRAL for short - is a leading institute specialised in the conservation and restoration of paintings, sculptures, modern and contemporary artworks and historic interiors.

René Hoppenbrouwers, Adjunct Director, Stichting Restauratie Atelier Limburg (SRAL), The Netherlands

18:30 21:30 56th ENCATC CULTURAL HAPPY HOUR

Registration opens from 18:15 and closes at 18:45

18:30 – 18:40

Welcome words by GiannaLia Cogliandro Beyens, ENCATC Secretary General, and René Hoppenbrouwers, Adjunct Director, Stichting Restauratie Atelier Limburg (SRAL), The Netherlands

18:40 – 18:45

Introductory words by Fernand Jadoul, Honorary Consul of Grand-Duchy of Luxembourg in Maastricht

18:45 – 19:05

Art & Finance report: a closer look at the growing Art & Finance industry by Adriano Picinati di Torcello, Director, Advisory & Consulting, Global Art & Finance Coordinator, Deloitte Luxembourg

19:05 – 19:30

Debate with the public animated by GiannaLia Cogliandro Beyens, ENCATC Secretary General

19:30 – 21:30

Networking drink

13 March 2020

Start End Programme Details

Venue: Government of Maastricht/City Hall, Markt 78, 6201 BZ Maastricht, The Netherlands (Google Map)

09:15 09:30 Registration

09:30 10:00 Welcome words and introduction to the programme

GiannaLia Cogliandro Beyens, ENCATC Secretary General

Jean Bruijnzeels, Account Manager International Institutes Economic Affairs and Culture, City of Maastricht, Netherlands

10:00 10:30 The impact of Art Fairs in Europe and beyond: an introduction to their recent histories including a brief overview of current academic research

Stephanie Dieckvoss, Senior LecturerCourse Director MA Art Market & Appraisal, Kingston

University, United Kingdom

10:30 13:30 PART I. CASE STUDIES PRESENTATIONS FROM THE ACADEMIC FIELDS Moderation and animation of the debate with the public: Ian King, Full Research Professor, University of Arts London, United Kingdom ART COLOGNE: The first art fair for modern and contemporary art between globalisation and localisation (1967-97) Nadine Oberste-Hetbleck, Junior Professor, University of Cologne, Germany

TEFAF AND THE CITY: cultural participation and the social value of culture in Maastricht Joop de Jong, Professor of Faculty of Arts and Social Science of Maastricht University, The Netherlands ARCOmadrid – ARCOLisboa: from global to local Adelaide Duarte, Researcher and Assistant Professor, Institute of Art History, School of Social Sciences and Humanities, Universidade NOVA de Lisboa Strategies of art fairs: how to merge in mainland China? Simeng Chang, Research Assistant – Accounting, Finance and Law, Burgundy School of Business, France

Art Fair in the 21st century and their role in the Global Art market scene Sofia Evangelou, Space Manager, The Intermission, Belgium

13:30 14:30 Lunch / networking time (offered by Maastricht Municipality)

14:30 16:00 PART II. TO WHAT EXTENT ART FAIRS MAY CONTRIBUTE TO THE LOCAL DEVELOPMENT AND CO-CREATE POSITIVE SOCIETAL CHANGE? Moderation and animation of the debate with the public: Ian King, Full Research Professor, University of Arts London, United Kingdom The impact of culture for the local development: overview of recent policy developments Maciej Hofman, Policy Officer, DG EAC, European Commission How do Art Fairs monitor their economic and social impact? Dyala Nusseibeh, Department of Culture and Tourism Abu Dhabi, Abu Dhabi Art Director Strategies and solutions for local art market visibility and collaborations Nabilah Noordin, Object Intelligence Researcher, Brussels Planning, evaluation and outcomes of art events: “let’s go dutch design!” Mary-Ann Schreurs, Strategic Advisor Innovate. City, Former Elderman for Design, Culture & Innovation of Eindhoven City, the Netherlands, European Innovation Partnership on Smart Cities and Communities

16:00 17:30 Discussion with the public moderated by Yelena Kharitonova, Founder of Caravan Culture CreArt Agency, The Netherlands followed by Art Lovers Talks Announcement and a networking drink to follow.

14 March 2020 (Cancelled)

Venue: MECC MAASTRICHT, Forum 100, 6229 GV Maastricht, The Netherlands (Google Map)

Start End Programme Details

11:00 17:00 Visit to the TEFAF - Cancelled On 11/03 the TEFAF decided to shorten the fair. Read the statement here: https://www.encatc.org/media/5345-20200311_tefaf-shortens-fair-due-to-increased-concerns-related-to-the-coron.pdf

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SPEAKER BIOGRAPHIES

Jean Bruinzeels is an art historian and archivist and started to work for the municipality of Maastricht in 1982. After having worked in the municipal archives, the municipal library and as a facility manager, since 2011 he is a liaison-officer between the municipality of Maastricht and international institutes and institutions in the Maastricht region, Netherlands. Representation, hospitality and international networking are all part of the job. In 2014 he was one of the initiators and organisers of the debate between the candidates for the presidency of the European Commission in the Theater aan het Vrijthof in Maastricht, worldwide live broadcasted by Euronews. He was part of the steering committee responsible for The Maastricht Debate 2019 on April 29 between the 'Spitzenkandidaten' for the position of president of the European Commission.

Simeng Chang is a Research Assistant – Accounting, Finance and Law, and MSc in Arts and Cultural Management Co-Program Director at the Burgundy School of Business, France. From 2010 to 2012 she was an Audit Associate at KPMG CHINA, Shenzhen, China.

GiannaLia Cogliandro Beyens, has been since 2004 the Secretary General of ENCATC, the European network in the field of cultural management and policy. She is also the administrator of the Thomassen mobility programme and serves on several boards. With more than 20 years experience in international relations, GiannaLia is an expert in advocacy, cultural policy and strategic management, in particular in the context of international cultural organisations. Former Policy Officer of the Cultural Forum of EUROCITIES, the network of major European cities, she successfully designed and coordinated several transnational and cross-sectorial projects in the field of culture and education. GiannaLia was Secretary General of the Association of the European Cities of Culture of the year 2000 set up in 1996 by the European Commission. Journalist since 1993, she started her career as Press & PR Officer for the N.A.T.O organisation in Rome. For the European Commission she wrote 10 Reports on social European policy and a major study on the European Cities of Culture for the year 2000. Educated at the University “La Sapienza” in Rome, GiannaLia holds a Degree in Political Sciences - International Relations, a M.A. in European & International Career Studies and a M.A. in European Constitution. GiannaLia was trained for six months at the European Commission and at the Italian Institute for Foreign Trade, ICE, in Brussels.

Joop De Jong is Associate Professor Arts and Heritage, University of Maastricht. He is the former director MA Arts and Heritage: Policy, Management and Education; Academic Director Macalester College. History, Faculty of Arts and Social Sciences. His areas of expertise: Cultural Policy, Cultural Heritage, Dealing with the Past. History of the Dutch Republic.

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Stephanie Dieckvoss joined the department of the Creative and Cultural Industries, Kinston School of Art, Kingston University, in September 2017 as senior lecturer and course director for the Art Market and Appraisal (Professional Practice) MA. She furthermore works as a lecturer at Central Saint Martins and teaches on Art History, Art Markets and Globalisation; and is a member of Sotheby's Institute of Art Online Faculty. Stephanie holds an MA in Art History, an MBA (Public Services) and a PgCert in Art and Design Education and is a fellow of the Higher Education Authority and chair of Contemporary Markets, TIAMSA. In addition to her academic work, she writes as a journalist for Handelsblatt and the Neue Zuercher Zeitung. Before becoming an academic, she held numerous positions in the professional art market for more than a decade. She started out working for blue chip galleries in Europe as well as the US, before joining Frieze Art Fair as the first Fair Manager in 2003. From 2007 to 2009 she was co-director of the Art HK: Hong Kong International Art Fair and from 2012-2015 she was fair director of Art 13, Art14 and Art15, a fair for global art, in London. Her research interests centre around contemporary art markets, cultural globalisation & emerging markets and the art school as institution. She currently focuses her research on art fairs and power and on private museums in emerging markets. She received a TECHNE PhD scholarship in 2018.

Adelaide Duarte is an art historian, researcher and assistant professor at the Institute of Art History, School of Social Sciences and Humanities, Universidade NOVA de Lisboa. She is the coordinator of the Postgraduate Program “Art Market and Collecting” at the FCSH-UNL, coordinator of TIAMSA subcommittee Art Market and Collecting: Portugal, Spain and Brazil, and member of the research group “Museum Studies: Art, Museums and Collections”. She obtained her PhD in Museology and Cultural Heritage (2012).

Sofia Evangelou is living and working in Brussels. She holds a BA in History, History of Art and Archaeology, and an MA in Art Management at Maastricht University, where she specialized in the art market and wrote a thesis on the impact of art fairs. She has completed several internships at some of the most important European Museums, such as the Peggy Guggenheim Collection in Venice and the Uffizi Gallery in Florence. Sofia is also amassing work experience in the art market sector, working for several art galleries in Europe and in the context of leading art fairs. In parallel, she is working as a freelance art manager and advisor, fueled by her passion for art and thirst for new projects. Sofia ’s life is going hand in hand with art and travels.

Maciej Hofman works as Policy Officer at the European Commission where he is responsible for managing initiatives related to the role of culture in cities and regions, access to culture via digital means as well as support to cultural and creative sectors. Before coming to Brussels, he worked at the Polish Ministry of Culture, British Council offices in Warsaw and Paris, a French e-learning start-up and as a freelance editor and translator for cultural NGOs, film festivals and digital projects. Maciej holds MA degrees from the College of Europe and the University of Warsaw, he has also studied at Sorbonne Nouvelle Paris III. He is highly interested in narrative video games and new technologies.

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René Hoppenbrouwers is René is adjunct director at Stichting Restauratie Atelier Limburg (SRAL). He studied Art History and Archaeology at the Radboud Universiteit Nijmegen and specialized in 16th century panel painting. From 1990 until 1995 he studied paintings conservation at the post academic Education Program for the Conservation of Paintings and Painted Objects at Stichting Restauratie Atelier Limburg in Maastricht, under auspices of the Ministry of OCW. Internships involved the Mauritshuis The Hague, Rijksmuseum Twenthe Enschede and the Rijksmuseum Amsterdam. Within the framework of the NWO MOLART project (Molecular ageing of painted works of art), he worked at SRAL from 1995 – 1999: both as research-conservator and manager of the conservation education program. In 1999 he became head of education at SRAL, managing the study program, teaching, organizing international conservation courses and international summer courses focusing on historic painting techniques. Hoppenbrouwers has been active in several international conservation organizations: he was vice chair of ENCoRE (European Network of Conservation-Restoration Education) and assistant working group co-ordinator of the Working Group Education and Training in Conservation of ICOM-CC (Conservation Committee of the International Council of Museums). He initiated the Indian Conservation Fellowship Program, financed by the Andrew. W Mellon Foundation. This program focuses on the education and training of young Indian conservators in The Netherlands and the U.S.

Fernand Jadoul is Honorary consul of Luxembourg/Dean of the Consul Association Limburg.

Yelena Kharitonova is member and special projects representative in Maastricht. She is founder and CEO of Caravan Cultura CreArt Agency and Consultancy and she has been creating educational opportunities for young international creatives and professionals in the Netherlands and Belgium. Her latest projects include organizing annual education programmes for young designers during the Annual Dutch Design Week, as well as management of the “Culture Beyond the Paragraphs” project during the 19th Annual seminar of ORACL’s alumns in Maastricht. She holds MA in Arts, Heritage and Cultural Management and MA in European Public Affairs from Maastricht University, as well as BA in International Studies and Diplomacy from Washington International University.

Ian King is a full research Professor at the University of the Arts, London and the London College of Fashion. He is also visiting professor at Shanghai Institute for Visual Arts, University of Antwerp, Belgium; Karlshochschule International University, Germany; and RMIT, Australia. His background originates in the theatre and the music business. His PhD was in Strategic Decision-Making in the Popular Theatre. Ian has published widely both in journals and in books – in the fields of art, philosophy, organization studies and fashion. He is a very experienced PhD supervisor and has successfully supervised many research students in these fields. He is currently Chair of the Research Degree Committee. His present research looks at the relationship of the body to aesthetics and his thoughts on this can be found in his latest book entitled: ‘The Aesthetics of Dress’ (published by Springer in 2017). He is also responsible for the International Fashion colloquia series and is currently involved in an international Cultural Governance project that is examining different practices that exist in arts and cultural organizations in ten countries across five continents.

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Eric Lemmens is a representative of the King of the Netherlands in the Province House of Limburg. He studied politics and history and specializes himself in the question/issues of Euroregional Development. During his talk, he will pay special attention to different moments of the Maastricht Treaty’s negotiations and final signing in 1992.

Nabilah Noordin is a recent graduate from Maastricht University. She holds a BA in Arts and Culture and an MA in Arts Management specialising in the Art Market. Her master's thesis focused on the application of blockchain in the context of art investment. She completed her internship at Christie's Brussels in 2019 as an administrative assistant within the Contemporary Art department. Nabilah is now working as an Object Intelligence Researcher for a private art dealer in Brussels, where she sources Modern and Contemporary art pieces for private collectors.

Dyala Nusseibeh joined Abu Dhabi Art as Director in 2016. Since then she has led a number of new initiatives for the Fair including expanding the year round programme to include artist commissions in historic sites, curated exhibitions, artist residencies in the leading technology university, an Emerging Artists programme for UAE artists and a Pavilion Prize for architecture students. Prior to joining Abu Dhabi Art, she was the Fair Director of Art International Istanbul and before that, Head of Education at the Saatchi Gallery in London.

Nadine Oberste-Hetbleck studied Art History, Media Studies and Pedagogy at the Heinrich Heine University Düsseldorf (HHU). Between 2006 and 2008, she was the recipient of a PhD scholarship from the German Academic Scholarship Foundation for a project entitled “Kunst & Marketing. Selbstvermarktung der Düsseldorfer Malerschule und das Düsseldorfer Vermarktungssystem 1826-1860” [Art and Marketing. The Self-Marketing of the Düsseldorf School of Painting and the Düsseldorf Marketing System from 1826-1860] that was completed in 2009. The project received three awards including the 2010 DRUPA prize. She was a staff member at the Department of Art History from 2009 till 2013. From 2013 till 2014, she was responsible for coordinating and teaching courses of the Master’s in Art History with a focus on Communication of Art in Museums and the Art Trade at the Chair of Marketing (Faculty of Business Administration and Economics of the HHU). In June 2014, she became Junior Professor for Art History and Art Market Studies at the University of Cologne. Since 2015, together with Prof. Dr. Günter Herzog, she has headed the Zentralarchiv für deutsche und internationale Kunstmarktforschung e.V. (ZADIK) as an affiliated institute and thus research archive at the University of Cologne. She has published on the history of art trading, marketing the arts, and networks in the art world, in each case with a focus on developments since the 19th century. She also blogs at art market studies.

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Adriano Picinati di Torcello is the Global Art & Finance Coordinator for the Deloitte group of member firms and has over 20 years of professional experience. He is in charge of the Art & Finance activities within Deloitte Luxembourg, an initiative he has been coordinating since its inception in 2008. Adriano also coordinates the development of the Art & Finance activities at the Deloitte group level. Over the past decade, Adriano has been working towards the creation of an Art & Finance/Business cluster in Luxembourg. To create public awareness of the Art & Finance subject, Adriano initiated the international Deloitte Art & Finance Conference cycle that has become the annual benchmark event in the field. He has also developed Art & Finance seminars for professionals seeking guidance about the global art market and he is the co-author of the Deloitte and ArtTactic Art & Finance Report. As the spokesperson of the Art & Finance initiative within Deloitte, he regularly speaks at national and international conferences. Adriano started his professional career as an auditor at KPMG. He also spent several years with Banque Degroof Luxembourg to develop the group’s activities in France through wealth structuring and funds services. Before joining Deloitte in 2008, he held management positions in the Asia Business Development team and in the Strategic Planning team of Deutsche Börse Group. Adriano has a degree in business sciences and finance, as well as an MBA and a M.Sc. in banking and finance. He is fluent in French, English and has a very good command of Italian.

Mary-Ann Schreurs believes in design as an important engine for our economy and being just the right tool for defying big challenges of the city. As the first Dutch Vice-Mayor of design she therefore introduced design in local innovation policy. Her goal is to improve citizen’s lives by using the methodology of design-thinking in co-creation with the citizens itself and other stakeholders in the city. Before she became council member and Vice-Mayor in Eindhoven, she was co-initiator of (European) innovation projects linked to design.

Paul ten Haaf is an independent entrepreneur and work for Centrummanagement since 2010 and Cultura Mosae since 2017.

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LIST OF PARTICIPANTS

Updated 11 March 2020. The list will updated after the event

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N° Last Name First Name Institution Position Country of HQ

1 Bruijnzeels Jean City of Maastricht Account Manager International Institutes Economic Affairs and Culture

NL

2 Chang Simeng Burgundy School of Business

Research Assistant – Accounting, Finance and Law

FR

3 de Jong Joop Maastricht University Associate Professor NL

4 Demiralp Banu Maastricht University Student NL

5 Dieckvoss Stephanie Kingston Univeristy Senior Lecturer UK

6 Duarte Adelaide Instituto de História da Arte FCSH UNL

Researcher and Professor PT

7 Evangelou Sofia The Intermission Gallery Manager GR

8 Ghosh Sohini Maastricht University Student NL

9 Frenkel Irina Ukrainian Center for cultural research

Director UA

10 Harz Heather Kingston University, London

Student GB

11 Hoppenbrouwers René Stichting Restauratie Atelier Limburg (SRAL)

Adjunct Director NL

12 Jadoul Fernand - Honorary Consul of Luxembourg

NL

13 Hofman Maciej European Commission

Policy Officer, DG EAC BE

14 Jones Vinciane Maastricht University Student NL

15 Kharitonova Yelena Caravan Culture CreArt Agency

Founder NL

16 Junge Lennart Kulturpalast Hamburg

Cultural Manager CH

17 King Ian University of the Arts, London

Research Professor GB

18 Lebedev Philipp Swan Lake Legal Services / Maastricht University

Art Law Practitioner, Researcher

NL

19 Lemmens Eric Province of Limburg King's Commissioner NL

20 Maria Paola Cavallo Maastricht University Student NL

21 Noordin Nabilah Henri Vandekerckhove Fine Arts

Object Intelligence Researcher

BE

22 McNeilly Nicole NM Research and Consultancy

Consultant NL

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N° Last Name First Name Institution Position Country of HQ

23 Nusseibeh Dyala Department of Culture and Tourism Abu Dhabi

Abu Dhabi Art Director UAE

24 Nowicka Katarzyna ENCATC Project Officer BE

25 Oberste-Hetbleck Nadine University of Cologne, Department of Art History

Junior Professor for Art History and Art Market

NL

26 Papathanasiou Danai MA Student NL

27 Schramme Annick University of Antwerp, Antwerp Management School

Academic Director of Master Cultural Management and Leadership in Culture

BE

28 Picinati di Torcello Adriano Deloitte Luxembourg Director, Advisory & Consulting, Global Art & Finance Coordinator

LU

29 Schreurs Mary-Ann Innovate city Stategic Adviser NL

30 Spustova Tereza Maastricht University Student NL

31 ten Haaf Paul Centrummanagement Maastricht, Cultura Mosae

Director NL

32 Walgraef Tündè BOZAR Brussels Diversity and Inclusion trainee

NL

33 Van Zijl Hans VanZijlAdvies PolicyLabs

Owner NL

34 Willems Nicolas European Commission

Policy Officer BE

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PRACTICAL INFORMATION CITY Maastricht, The Netherlands DATES 12-13 March 2020. IMPORTANT!!! The previously announced date 14 March is cancelled due to TEFAF shortening the fair. REGISTRATION Registration is closed. VENUES & ADDRESSES See programme for venues and addresses. ADDRESSES AND MAPS Links to addresses are included in the programme. ENCATC STATEMENT ON CORONAVIRUS www.encatc.org/en/events/detail/11th-encatc-meeting-on-evaluation/ TEFAF STATEMENT ON CORONAVIRUS https://www.encatc.org/media/5345-20200311_tefaf-shortens-fair-due-to-increased-concerns-related-to-the-coron.pdf FEES This event is free to attend, but registration is required. Those attending are responsible for any transportation, accommodation and subsistence costs related to their participation. WORKING LANGUAGE The meeting will take place in English.

TARGET AUDIENCE Academics, researchers, trainers and professionals interested on the topic of evaluation, art fair professionals, cultural managers, local and regional public authorities, and anyone interested on the topic of Arts Fairs. TOURIST SERVICE IN MAASTRICHT

www.visitmaastricht.com/discover-maastricht/tourist-office Opening hours: Monday - Friday : 10:00-18:00 Saturday: 10:00—17:00 Sunday: 11:00—17:00 TAXIS TaxiPoint Maastricht +31 43 407 0008 Taxi Avantax Maastricht +31 43 450 6464. EMERGENCY NUMBERS The Dutch Emergency Number is “112” which is an all-encompassing emergency number for cases where lives are in danger. Firefighters, the Police and ambulances are all connected to this number. HOSPITAL Maastricht UMC+ P. Debyelaan 25 6229 HX Maastricht Tel.: +31-43-387 6543 www.mumc.nl/en/over-mumc PHARMACIES Schoepp Apotheek Mosae Forum Gubbelstraat 4 6211 Maastricht Tel.: +31 43 310 0370

Apotheek St. Pieter Glacisweg 30L 6212 Maastricht Telephone: +31 43 321 5900 Apotheek Annadal Becanusstraat 15 6216 Maastricht Telephone: +31 43 310 0162

DISCLAIMER Members, participants, experts and stakeholders, engaged in or attending ENCATC activities, expressly authorise ENCATC, unless legally established otherwise, to make free use of the photographs and recorded material bearing their image. This material may be used in all type of printed and online communication such as brochures, readers, reports and e-magazines, videos, and digital images such as those for the ENCATC website, partner websites and social networks. They also accept that their name and institution is included in the participation list provided to other participants.

There is no obligation for ENCATC to request prior authorization, and no compensation will be provided. Personal information (name, address, email, etc.) is intended only for the express purpose of organising the event. Should you prefer your e-mail address not to appear in any documents, please write to info@encatc.org (ENCATC Internal Rules 6.3. Image Right).

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Translated from the original document in French published by the Belgian Federal Public Service, public health, food chain safety and environment: https://d34j62pglfm3rr.cloudfront.net/downloads/20200217_coronavirus_poster_general_FR.pdf

HOW TO PROTECT YOURSELF AGAINST VIRUSES LIKE THE COVID-19 CORONAVIRUS OR SEASONAL FLU?

WASH YOUR HANDS REGULARLY.

ALWAYS USE FACIAL TISSUE PAPER. A TISSUE IS ONLY USED ONCE. THEN THROW IT AWAY IN A CLOSED TRASH BIN.

IF YOU DO NOT HAVE A FACIAL TISSUE HANDY, SNEEZE OR COUGH INTO YOUR ELBOW.

STAY HOME IF YOU ARE SICK.

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ART FAIR ENERGIZES ECONOMY OF REGION

This article in the New York Times, looks at how Ar Basel in Miami Beach provides a healthy injection of cash to the local economy, the local impact, and the big boost it gives as the influx of wealthy people come to South Florida during the five days of the annual fair.

>>> READ THE ARTICLE

ART MARKET REPORT 2017

The Art Market 2017 Widely regarded as the most comprehensive summary of the art market, the annual TEFAF report offers collectors, professionals, and art lovers a global perspective on economic trends in the market. To complement those insights with reliable quantitative facts, the most recent auction data is provided based on the Price

Database, which includes over 11 million art auction records dating back to 1985 and is the foundation for an accurate analysis of the market's fluctuations and future trends.

>>> DOWNLOAD THE REPORT

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RESOURCES

Participants attending the ENCATC Meeting on Evaluation will receive the bibliography, a document reserved for attendees only,

ART & FINANCE REPORT 2019 - 6TH EDITION

A closer look at the growing Art & Finance industry

This report aims to raise awareness of the developments and initiatives that have emerged within the art and finance industry over the past couple of years. Transparency, regulation, and technology trends will play an important role in the future of the art and finance industry. However, a

collaborative approach between all stakeholders (art professionals, collectors (young and old), and wealth managers) is essential to address the pressing issues and challenges faced, particularly as regards increasing trust in the art market today and in the years to come.

>>> DOWNLOAD THE REPORT

ART MARKET REPORT 2018

The Art Market 2018 presents the results of a comprehensive analysis of the global art and antiques market in 2017. The report looks at the key macrolevel trends in the global art and antiques trade, reporting on the performance of different regions, sectors and value segments of the market.

>>> DOWNLOAD THE REPORT

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ENCATC CULTURAL HAPPY HOUR HOSTED BY

Stichting Restauratie Atelier Limburg – or SRAL for short - is a leading insititute specialised in the conservation and restoration of paintings, sculptures, modern and contemporary artworks and historic interiors. The

interdisciplinary collaboration between our various restoration specialists and researchers provide an integrated approach to conservation issues. Research, consultancy and education courses are also part of SRAL’s domain. SRAL is located in the former Wiebengahal on Avenue Ceramique, Maastricht. http://www.sral.nl/en

WITH THE SUPPORT OF:

Creative Europe is the EU programme to support European cinema and the cultural and creative sectors, enabling them to increase their contribution to jobs and growth. With a budget of €1.46 billion1 for 2014-2020, it supports tens of thousands of artists, cultural and audiovisual professionals and organisations in the performing arts, fine arts, publishing, film, TV, music, interdisciplinary arts, heritage, and the video games industry. The funding allows them to operate across Europe, to reach new audiences and to develop the skills needed in the digital age. By helping European cultural works to reach audiences in other countries, the programme will also contribute to safeguarding cultural and linguistic diversity. http://ec.europa.eu/programmes/creative-europe/

ABOUT OUR PARTNERS

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IN PARTNERSHIP WITH:

With "Caravan Cultura" I aim, in order to reveal the region's creative potential, to assist to find a wider audience and establish contacts in Europe, by means of arranging cultural manifestations, exchanges of cultural mediators and managers, participating in innovative cultural projects. But the main aim of my projects is to transfer

knowledge and experience between cultural domains, where activities will have a lasting effect and involvement of their civil society members, government and NGOs. https://www.caravancultura.eu/about-1/

HOSTED BY

The Cultura Mosae Foundation takes the challenge in an innovative way to offer cultural creative project proposals to Maastricht, its residents, (international) students and visitors, with connections between disciplines serving as a guide for our proposals. We support volunteers, amateur and professional organizations that organize joint cultural activities. By building a network, we offer companies a springboard to provincial and national performances. We stimulate creativity, innovativeness and cultural, social and historical awareness. By entering into partnerships, we stimulate the culture in Maastricht. https://culturamosae.nl/

HOSTED BY

Maastricht, capital city of the province Limburg, has over 120,000 inhabitants and is a real tourist city. Yearly it attracts over 3 million tourists to the city. The Stadhuis is the town hall in the centre of Maastricht in the Netherlands. It is sited on the Markt. The building was designed by Pieter Post in the 17th century in the style of Dutch classicism. https://www.gemeentemaastricht.nl/

HOSTED BY

The Government of the Maas, Limburg Province House, built in the period March 1983 to October 1985. It is situated on the river Maas in Maastricht, in part even on an island in the river. In the province of Limburg employs over 900 staff. They support the Executive Council. The provincial secretary / CEO is the head of the organization. He is in charge of the officials and makes the connection between GS and officials. https://www.limburg.nl/

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WEEKLY MONTHLY

YEARLY

ENCATC RESOURCES Our publications designed for your cultural management and policy needs

TWICE-YEARLY

Your trusted resources any time, anywhere

ENCATC Flash An essential weekly must-read for the latest news and happenings in cultural management and policy. Always benefit from a free publication, a rich offer of training and networking events, and a cultural discovery to satisfy your cultural curiosity!

ENCATC News Feeling too much is happening too fast? Ease your mind as we work to find and compile key EU policy developments, calls, publications, events, conferences and more. You’ll get what you and your institution need to stay on top of progress and opportunities in our field.

NEW! The ENCATC Book Series has published its first contribution from the membership! Heritage, Cities and Sustainable Development. Interdisciplinary Approaches and International Case Studies, edited by ENCATC member Cécile Doustaly from the University of Cergy Pontoise, is an important addition to cultural management and cultural policy libraries. >>> ENCATC Members can save 30% by placing orders in the Members' Area.

/encatcSCHOLAR This is a unique tool for education and lifelong learning on arts and cultural management and policy. With the teaching needs of educators and trainers in mind, we publish unique content, exclusive interviews, case studies, conference reports and more from around the globe and across sectors useful for the classroom and in the

ENCATC Journal of Cultural Management and Policy Be part of the stimulating debate on hot research topics in our field happening among scholars, educators, policy makers and cultural managers. Benefit from the Journal’s scientific rigor to bring you a multidisciplinary perspective bridging theory and practice.

ENCATC Book Series on Cultural Management and Cultural Policy Education Designed to promote the work of young promising researchers, this series is a must for your university library or collection on the topic of cultural management and policy.

Conference Proceedings Nowhere else will you find a collection of articles on cultural management and policy and with such expansive geographic coverage. Stay on top of the newest research being conducted each year in the field.

ENCATC video series Our YouTube channel is rich with more interviews with leading thinkers and influencers.

Useful to launch class-room discussions and compliment your exist-ing teaching material.

Never miss a beat!

All of our ENCATC resources are all available in one place and in easy to use in

e-formats.

Learn more and visit us on the web at: encatc.org/resources

ENCATC interview series Our interview series brings you discussions with people at the very top of our field, inspiring cultural entrepreneurs, and innovators. These insightful conversations are useful in the classroom, to share with colleagues, or if you are just in need of some inspiration!

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ENCATC is the European network on cultural management and policy. It is an independent membership organisation gathering over 100 higher education institutions and cultural organisations in over 40 countries. ENCATC was founded in 1992 to represent, advocate and promote cultural management and cultural policy education, professionalize the cultural sector to make it sustainable, and to create a platform of discussion and exchange at the European and international level.

The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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