11/02/08 Chris Stephenson 1

CSTA ACM SGB Update

Chris StephensonCSTA Executive Director

cstephenson@csta.acm.org

Back Up 9.0

11/02/08 Chris Stephenson 2

Agenda

• CSTA Update

• CSTA Sustainability

• What’s Next

11/02/08 Chris Stephenson 3

CSTA has supported the development of a community of educators at all levels dedicated to supporting K-12 computing education through its supportive partnerships with colleges and universities, other educational associations, non-profit organizations, equity researchers, and corporate partners. Through its sponsorship of conferences and workshops and its various online and print publications, CSTA has also created a national dissemination channel for information about best practices, effective research, and new teaching and learning resources.

CS Faculty Member, Brooklyn College

We consider CSTA to be the most valuable partner in our work of broadening the participation in computer science in the Los Angeles high schools. CSTA provides the leadership, resources, national and international perspective that is necessary in this work. Few organizations are able to step across multiple worlds (K-12, higher ed, public policy, computer science, education, organizational change) with the clarity and intelligence that they do.

Jane Margolis, University of California, Los Angeles

Recent Quotes

CSTA Update

11/02/08 Chris Stephenson 5

Membership Update

Rapid growth to 5360 members

Identification of greatest K-12 teacher needs– Certification and Standards– Professional Development– Community– Curriculum and materials

What needs to be done in 2008-2012?– Continued growth to 10,000 members

11/02/08 Chris Stephenson 6

Building Membership

Membership Growth

0

2,000

4,000

6,000

8,000

10,000

12,000

2008 2009 2010 2011 2012

11/02/08 Chris Stephenson 7

CSTA Update

Certification and Standards

How SGB Funds Have Been Used?– Searchable database of state-level computer science teacher certification

requirements– Formation of an expert committee to produce a white paper on establishing

workable models for computer science teacher certification– Creation of model curricular standards and implementation support documents

What needs to be done in 2008-2012?– Statewide creation of certification and standards – a local challenge

11/02/08 Chris Stephenson 8

CSTA Update

Professional Development

How SGB Funds Have Been Used?– Conference presentations: SIGCSE, TCEA, NECC, CCSC– Numerous TECS and JETT workshops

What needs to be done in 2008-2012?– Significantly more professional development, particularly at local and regional

levels (conferences and workshops)– Closer partnerships with the ACM SIGs and CCSCs

11/02/08 Chris Stephenson 9

TECS workshops

11/02/08 Chris Stephenson 10

JETT workshops

11/02/08 Chris Stephenson 11

CSTA Update

Community

How SGB Funds Have Been Used?– Four local “proof-of-concept” local organizations (FL,

PA, Oregon, CA(N)) – Bi-monthly publication of The Voice

What needs to be done in 2008-2012?– Creation of local CSTA chapters and affiliates– Increase publication of Voice by two more issues per

year– Set up member forum for community discussions

11/02/08 Chris Stephenson 12

CSTA Update

Curriculum and materialsHow SGB Funds Have Been Used?

– The Source Online Repository for K-12 Teaching and Learning materials– Creation of several careers materials, most recently:

» IT is All About Me classroom poster» *ACM Computer degrees and careers brochure (CSTA assistance)» Careers in Computing brochure for middle school students and

parents (English and Spanish language versions)» The K-12 Alliance Girls Gotta Have IT kit distributed at the

National Educational Computer Conference

What needs to be done in 2008-2012?– Addition of additional quality curricular materials to the Source– Translation of more careers materials into Spanish– Development of new sharable resources that can be customized for use by

university CS outreach programs

11/02/08 Chris Stephenson 13

CSTA Update

Funding-dependent projects for the coming three years:

– Publication of white paper on CS teacher certification– Continued research on the state of K-12 CS education in the US and abroad– Continued partnership work with other similarly focused organizations (e.g.

ACSE, BSC, Israeli CS Teachers Association) – Workshop to help universities improve their K-12 outreach– Materials development workshop for the Source repository– A new K-8 curriculum resource– Customizable/shareable careers resources– Local chapter development in partnership with universities and colleges– The Computer Science and Information Technology Symposium– The JETT and TECS workshops

CSTA Sustainability

11/02/08 Chris Stephenson 15

Sustainability

Ensuring the long-term sustainability of a K-12 professional educational association is an extremely challenging undertaking. The hallmarks of a successful organization include:

a committed leadership structure solid strategic planning a diversified revenue stream good fiscal management a skilled and dedicated staff the support/partnership of the broader educational and industrial community

CSTA has made considerable progress in all of these areas, but close attention

must be paid if CSTA’s successes are to continue

11/02/08 Chris Stephenson 16

Association TypesOrganization Type Characteristics

Stable National Organizations National scope and focus

Large number of members (greater than 10,000)

Long history of teacher support and engagement

Stable multi-level leadership structure

Diverse revenue streams support sustainability

Stable State Organizations State-level scope and focus

Significant number of members (greater than 3,000)

Long history of teacher support and engagement

Stable multi-level leadership structure

Diverse revenue streams support sustainability

Chaotic Organizations State or local level scope and focus

Small number of members (less than 1,000)

Intermittent teacher support and engagement

Volunteer-only leadership structure

Little or no consistent revenue stream

11/02/08 Chris Stephenson 17

Revenues 2007-08

CSTA Revenues 07-08

Conference Funds 11%

Membership 6%

Grants38% ACM SIGs

13%

ACM Headquarters

ACM Support $250,000.00 ACM SIGs $100,000.00 Grants $298,000.00 Membership (Corporate) $46,338.00 Conference Funding $88,674.00 TOTAL $783,012.00

11/02/08 Chris Stephenson 18

Building for Sustainability

Growth organization Stable organization

Running new events Few new events

Attracting new members Stable membership

Supporting existing members Supporting existing members

Taking risks Few risks

Many new initiatives Few new initiatives

Cash poor Cash rich

11/02/08 Chris Stephenson 19

Building Revenue

To achieve revenue growth, CSTA is undertaking these activities:

Build membership by producing unique, high-quality benefits that K-12 teachers will perceive as relevant, beneficial, and valuable

Develop local communities through our new chapters and the work under CSTA’s new local capacity-building grant

Continue to attract the support of corporate and philanthropic organizations through the development of solid proposals and the successful completion of funded projects

Seek out and develop proposals and projects that will continue to attract support from federal grant sources

Explore new possibilities for developing beneficial partnerships with vendors

11/02/08 Chris Stephenson 20

ACM Support

Over the next five years, CSTA will continue to build upon its strength and to increase its capacity as an organization. During this next growth phase, CSTA continues to require ACM’s fiscal support but the extent of ACM’s fiscal support should be decreased as revenue capacity is developed and improved in other areas. Over the next five years the percentage of support from ACM should continue to diminish from the current level of 32% to 13%.

11/02/08 Chris Stephenson 21

Revenue Predictions

Revenue Sources 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

ACM $250,000 $250,000 $250,000 $200,000 $200,000 $150,000

ACM SIGs $100,000 $100,000 $100,000 $50,000 $50,000 $25,000

Grants $298,000 $450,000 $500,000 $600,000 $700,000 $800,000

Membership $46,000 $50,000 $60,000 $75,000 $80,000 $90,000

Project Support $60,000 $80,000 $100,000 $120,000 $150,000 $175,000

TOTAL $754,000 $930,000 $1,010,000 $1,045,000 $1,180,000 $1,240,000

Assumptions:

1) CSTA does not start charging for CSTA individual membership prior to 2012

2) CSTA does not receive significant corporate support prior to 2013

CSTA: What’s Next?

11/02/08 Chris Stephenson 23

Current and Upcoming ProjectsNew five-year CSTA strategic plan

Review of state level data on high school CS education

Report of the CSTA Committee on Computer Science Teacher Certification

Translation of major/selected CS documents

New curriculum resource focussing on teaching fundamental CDS concepts in K-8

Upgrade of the CSTA, JETT and TECS websites

Task force to oversee the development of local CSTA chapters

Participation in the College Board Commission of the Revision of the AP CS Exam

Introduction of the CSTA CS Snipits podcasts

Continuing evolution of CSTA member communications, including more issues of the Voice per year

Application for National Science Foundation ITEST, ATE, and special project grants (and ISE grant longer term)

11/02/08 Chris Stephenson 24

Contact Information

Chris StephensonExecutive Director, CSTA Phone: 1-800-401-1799

Fax: 1-541-687-1840cstephenson@csta.acm.org