1.1 getting results: advancing your advocacy agenda (zisette)
TRANSCRIPT
Board Mobilization for Advocacy
National Alliance to End Homelessness Conference,
July 13, 2010
Goals of the Project
Expand significantly the number of powerful advocates involved in ending homelessness
Leverage the Unique & Powerful position of board members/community leaders
Support housing and homeless agencies’ mission and financial health
Motivate, build skills, build infrastructure, sustainability
Types of advocates
Lobbyists & Paid Practitioners
Campaign Contributors
Member-driven coalitions
Unpaid Individuals, including board members of 501(c)(3) nonprofits
Types of Advocates
Doing the Math:
COMMON GROUND ANNUAL OPERATING BUDGET, 2010
Development Fees 2,678,530 78%
TA Grants - HUD, State $544,076 16%
Private Grants $154,514 4%
Donations/Events/Appeals $56,888 2%
Total 3,434,008 100%
Total Public = 94%
Total Private = 6%
You’re the Policy Maker:
Policy Director Is He Credible? Paid Professional Constituent Expert on the Issues Respected You see him in the
hallway a lot.
You’re the Policy Maker:
Is He Credible? Board Member Volunteer Informed on the Issues Constituent Community Leader Owns a coffee shop He helps out at your
town hall meetings.
Who Will Be more likely to influence you?????????????????
Board Member Perspective
#1 Role = financial health of agency Preservation and development of $$
needed to achieve mission Typical focus is private fund raising For many nonprofits, public funds are
largest portion of revenues Fears - advocating for public resources is
new.
BARRIERS
Legal fears Other Priorities & Limited Time Executive Directors Partisanship Peers Inadequate Support and Information Looking Dumb
Introducing Advocacy to Your Board
“Do the Math” – look at your operating budget & resources your clients need to succeed;
Cell Phone Advocacy – build confidence, use peers – give them the tools;
ED pep talk on advocacy; Connect to the Mission. Make Initial org commitment to Advocacy Give one hour per week.
1. LEGISLATOR PROFILE
(What does the Leg care about?)
2. NETWORK(Who has influence
with the Leg?)
3. BILLS, INITIATIVES & AGENDAS
(Leg’s Recent Policy Priorities)
4. ADVOCACY PRIORITIES FOR LEG(3-5 near-term “H &
H” wins for Leg)
5. BOARD ADVOCACY STRATEGY
(What Board will do to persuade Leg to act
on policy priorities)
BMfA CURRICULUM
Legislator’s Perspective
Self-interested Advocacy is most common
Board members are knowledgeable, passionate, credible, community-based
Executive Directors & staff are alsoa critical component for effective advocacy – for their technical knowledge & experience.
ED’s Role in Advocacy
Advocacy lead for agency (usually) Supports advocacy activities of Board
Members Link to Advocacy Coalitions Provides data and insight on budget and
policy issues And does a lot of other stuff
How to Mobilize Board Members?
Traditional Organizing: One-on-one Editorial Boards Fact Sheets Direct Mail Champion/Hero Programs
How to Mobilize Board Members?
Cloud Organizing: Online Headquarters Database driven Accessible, Immediate Email, Blogs, Facebook, Twitter Inexpensive (per supporter) Ease of Attraction or Repulsion
How to Mobilize Board Members?
Cloud Organizing: Online Headquarters Database driven Accessible, Immediate Email, Blogs, Facebook, Twitter Inexpensive (per supporter) Ease of Attraction or Repulsion
Federal Advocacy
Local Offices, district meetings Email Capitol Meetings Start with Staff
Project Resources 13 minute “motivational” video: http://www.501videos.com/clnt/cg/cg3-7bF1.html Senator Patty Murray video (4 minutes): http://www.youtube.com/watch?v=sMZwTC3pKxc Other resources and tools on board advocacy can
be found at the project website: www.boardadvocacy.org
More Resources “Nonprofit Board Member’s Guide to Lobbying and
Advocacy”, Marcia Avner (MN Council of Nonprofits) NAEH: http://www.endhomelessness.org/ NLIHC:
http://www.nlihc.org/template/index.cfm Alliance for Justice: http://www.afj.org/ Center for Lobbying in the Public Interest:http://www.clpi.org/ Enterprise Community Partners:http://www.enterprisecommunity.org/public_policy/advocacy/default.asp
Comments or Questions?
Walter Zisette
(206) 461-4500, ext. 111