11. david pope
TRANSCRIPT
Session III
The View From The Top
Supply Chain Challenges in Developing Markets
Agenda
Rohm and Haas Today – Markets and Technologies
Air Freight at Rohm and Haas Electronic Materials An Approach to shipment visibility
• Building and Construction
• Electronics and Electronic Devices
• Packaging
• Household and Personal Care
• Industrial
• Water
• Automotive
• Food and Retail
The markets we serve
Polyurethanes
Amines
Sodium Chloride
Borohydrides
SiC, ZnSe, ZnS Structures
MgO Acrylic, Styrenic & Vinyl Acetate Copolymers and Multipolymers
Biocides
Acrylic Monomers
Mercaptans & Sulfides
Polyesters
Photoactive Materials
Organometallics
Plating Systems
Water Soluble PolymersAbrasives
Pigment Dispersions
Photoactive Materials
Functionalized Polymers
Polybutadiene, PVDCOrganic Synthesis
InorganicsRadical
Polymerization
Condensation Polymerization
Technology
Organic Synthesis
Radical Polymerization
Process Chemicals
Automotive Coatings
Coatings
Consumer/ Industrial Specialties
Powder Coatings
Coatings
Microelectronics Technologies
Adhesives & Sealants
Plastics AdditivesProcess Chemicals
Microelectronics
Automotive Coatings
Monomers
Process Chemicals
Plastics Additives
Adhesives & Sealants
Functional Coatings
Plastics Additives
Morton Salt
Adv. Materials
CMP Technologies
Circuit Board Technologies
Circuit Board TechnologiesOrganic Synthesis
InorganicsRadical
Polymerization
Condensation Polymerization
Technology
Rohm and Haas Today
Rohm and Haas Today
• 2005 Sales – $ 7.9 B, 2006 P - $8.3 B• 2005 EPS - $2.85/share, 2006 P - $3.30-
$3.45/share• Investing in Electronic Materials,
Coatings and Performance Chemicals• Growth plans focused in Asia Pacific
and Central and Eastern Europe/Turkey
Agenda
Rohm and Haas Today – Markets and Technologies
Air Freight at Rohm and Haas Electronic Materials An Approach to shipment visibility
Logistics’ Priority:
Be a source of competitive advantage for our businesses by exceeding customer expectations in the execution of product delivery
Rohm and Haas Inter-Regional LogisticsAnnual Freight Spend:
$460MM
Maritime: Approximately 35,000 TEU and $55MM spend
Air: $10MM annually
Growth areasAsia – shift from net importer to
exporterNorth America – growing import
volumesIntra-Asia (maritime and air)
Air Freight Chemicals: Used sporadically
– generally emergency customer orders where marine has failed
SOP for Electronic Materials, where air comprises around 80% of freight spend
Agenda
Rohm and Haas Today – Markets and Technologies
Air Freight at Rohm and Haas Electronic Materials An Approach to shipment visibility
Electronic Materials
Markets• Printed Circuit Boards • Printed Wiring Boards • Embedded Passives
•Optoelectronics
Markets• Semiconductors • ICs • Microprocessors • Wafer Substrates • Disk Drives • Optics
Markets• Electronic Components • Electronic Packaging • High Performance Finishes • Optoelectronics • Tin Mill Products
Markets• ASICS • Logic • DRAM • Flash • Compound Semiconductors • Thin Film Head
Microelectronic Technologies Today -
ATC CleanroomThe ATC is currently outfitted with 1,500 ft² for cleanroom space, which is configured with one of the industry's most advanced 193 nm lithography cells. Another 3,500 ft² of cleanroom space is available for expansion and the ballroom-style cleanroom space enables easy access for demo and tool rotation.
Chemical Mechanical Polishing (CMP)
Hsinchu Plant
Market Priorities
• Exceeding the expectations of a demanding market
• Keeping the customer supplied
• High supplier qualification costs, but poor supplier reliability would open the door
Challenges
• Technology traditionally US-based• Market shifting from
Taiwan/Korea/Singapore to China• New CMP plant in Taiwan to supply
Singapore, China and Taiwan• Managing expectations in high
demand period – allocations and “rush” orders
Current Issues - China
Cold Chain Requirements 2 – 8 degrees C
Haz Mat restrictions on Class 3 and 8 (flammables and oxidizers)= Cargo aircraft only
Precise documentation/labeling No visible damages to cartons
Forwarder role Shipment Visibility – Forwarder
provided
Current Issues – Shipment Status
Shipment Visibility – In House or Out Source??
No 3PL-driven global platform today
In House solution complex and time consuming
Elemica as carrier communications hub
3PL/Forwarder as filler of information “data gaps”
Evolution of information tools
• Regional Freight Forwarder Alerts– Pilot In Use, by International
Trade Group NAR
• Global “one stop shopping” – Carriers integrated and
providing EDI messages– Alert Management
(Management By Exception)– Global (INTL) view
• Regional Freight Forwarder / Broker “Track and Trace” tools
• Calling the Export / Import group for Shipment Status info.
Thank You!