11. david pope

22
Session III The View From The Top Supply Chain Challenges in Developing Markets

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Page 1: 11. david pope

Session III

The View From The Top

Supply Chain Challenges in Developing Markets

Page 2: 11. david pope

Agenda

Rohm and Haas Today – Markets and Technologies

Air Freight at Rohm and Haas Electronic Materials An Approach to shipment visibility

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• Building and Construction

• Electronics and Electronic Devices

• Packaging

• Household and Personal Care

• Industrial

• Water

• Automotive

• Food and Retail

The markets we serve

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Polyurethanes

Amines

Sodium Chloride

Borohydrides

SiC, ZnSe, ZnS Structures

MgO Acrylic, Styrenic & Vinyl Acetate Copolymers and Multipolymers

Biocides

Acrylic Monomers

Mercaptans & Sulfides

Polyesters

Photoactive Materials

Organometallics

Plating Systems

Water Soluble PolymersAbrasives

Pigment Dispersions

Photoactive Materials

Functionalized Polymers

Polybutadiene, PVDCOrganic Synthesis

InorganicsRadical

Polymerization

Condensation Polymerization

Technology

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Organic Synthesis

Radical Polymerization

Process Chemicals

Automotive Coatings

Coatings

Consumer/ Industrial Specialties

Powder Coatings

Coatings

Microelectronics Technologies

Adhesives & Sealants

Plastics AdditivesProcess Chemicals

Microelectronics

Automotive Coatings

Monomers

Process Chemicals

Plastics Additives

Adhesives & Sealants

Functional Coatings

Plastics Additives

Morton Salt

Adv. Materials

CMP Technologies

Circuit Board Technologies

Circuit Board TechnologiesOrganic Synthesis

InorganicsRadical

Polymerization

Condensation Polymerization

Technology

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Rohm and Haas Today

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Rohm and Haas Today

• 2005 Sales – $ 7.9 B, 2006 P - $8.3 B• 2005 EPS - $2.85/share, 2006 P - $3.30-

$3.45/share• Investing in Electronic Materials,

Coatings and Performance Chemicals• Growth plans focused in Asia Pacific

and Central and Eastern Europe/Turkey

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Agenda

Rohm and Haas Today – Markets and Technologies

Air Freight at Rohm and Haas Electronic Materials An Approach to shipment visibility

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Logistics’ Priority:

Be a source of competitive advantage for our businesses by exceeding customer expectations in the execution of product delivery

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Rohm and Haas Inter-Regional LogisticsAnnual Freight Spend:

$460MM

Maritime: Approximately 35,000 TEU and $55MM spend

Air: $10MM annually

Growth areasAsia – shift from net importer to

exporterNorth America – growing import

volumesIntra-Asia (maritime and air)

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Air Freight Chemicals: Used sporadically

– generally emergency customer orders where marine has failed

SOP for Electronic Materials, where air comprises around 80% of freight spend

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Agenda

Rohm and Haas Today – Markets and Technologies

Air Freight at Rohm and Haas Electronic Materials An Approach to shipment visibility

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Electronic Materials

Markets• Printed Circuit Boards • Printed Wiring Boards • Embedded Passives

•Optoelectronics

Markets• Semiconductors • ICs • Microprocessors • Wafer Substrates • Disk Drives • Optics

Markets• Electronic Components • Electronic Packaging • High Performance Finishes • Optoelectronics • Tin Mill Products

Markets• ASICS • Logic • DRAM • Flash • Compound Semiconductors • Thin Film Head

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Microelectronic Technologies Today -

ATC CleanroomThe ATC is currently outfitted with 1,500 ft² for cleanroom space, which is configured with one of the industry's most advanced 193 nm lithography cells. Another 3,500 ft² of cleanroom space is available for expansion and the ballroom-style cleanroom space enables easy access for demo and tool rotation.

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Chemical Mechanical Polishing (CMP)

Hsinchu Plant

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Market Priorities

• Exceeding the expectations of a demanding market

• Keeping the customer supplied

• High supplier qualification costs, but poor supplier reliability would open the door

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Challenges

• Technology traditionally US-based• Market shifting from

Taiwan/Korea/Singapore to China• New CMP plant in Taiwan to supply

Singapore, China and Taiwan• Managing expectations in high

demand period – allocations and “rush” orders

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Current Issues - China

Cold Chain Requirements 2 – 8 degrees C

Haz Mat restrictions on Class 3 and 8 (flammables and oxidizers)= Cargo aircraft only

Precise documentation/labeling No visible damages to cartons

Forwarder role Shipment Visibility – Forwarder

provided

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Current Issues – Shipment Status

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Shipment Visibility – In House or Out Source??

No 3PL-driven global platform today

In House solution complex and time consuming

Elemica as carrier communications hub

3PL/Forwarder as filler of information “data gaps”

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Evolution of information tools

• Regional Freight Forwarder Alerts– Pilot In Use, by International

Trade Group NAR

• Global “one stop shopping” – Carriers integrated and

providing EDI messages– Alert Management

(Management By Exception)– Global (INTL) view

• Regional Freight Forwarder / Broker “Track and Trace” tools

• Calling the Export / Import group for Shipment Status info.

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Thank You!