Introduction to Social Media

Mark Walker, SCIP

Regional ICT Champion for the South East

Regional ICT Champions

• A champion for ICT in your region• To help local infrastructure organisations

– Operate more efficiently in its day to day work– Be more effective in its reach and influence– Meet the needs of front line organisations

• Voice, representation, advocacy• Signposting sources of help• Strategic support

About This Session

• What is Social Media• What is it for?• How does it work?• Suggested next steps• Your questions

Exercise: Introduction

• Your name and organisation• One question you want answered today

Context

Who uses the internet?

• Who uses the internet in and around your organisation?– Staff– Volunteers– Trustees– Funders– Partners– Peer Group– Suppliers– Beneficiaries/service users– Community

Who doesn’t use the internet?

• 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009]

• Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children.

• 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007]

• 70% of people over 65 have never used the internet [ONS 08]

Third Sector use of the internet

66% - fundraising and other research

61% - purchasing goods and services

51% - online membership or subscriptions

45% - remote access

40% - e-learning

37% - social networking

21% - blogging

20% - VoIP / Skype – internet telephone calls

nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover

What is social media?

Social Media and Web 2.0

Web 1.0

• 1990s• Websites• One-way• Online reflecting offline• Advertising• Shopping

Web 2.0

• 2000s• Networks + community• Interactive• New ways of doing things• Conversation• PR• Transparency

What is Social Media?

• Interactive• Multi-functional• Fashionable• Dynamic

• People• Voice• Media

• Social spaces• Online community• Networks

• Video• Audio• Pictures• Words

Jargon

• Podcasting• Blogs• Video-sharing• Microblogging • Social Networking• Social Bookmarking• Document-sharing• Video Conferencing

• Facebook• LinkedIn• Twitter• Ning• Youtube• Yammer• Slideshare• SurveyMonkey• Wikis• Email forums• Bulletin boards

Who is Using Social Media?

• Young People• Older People• Wealthy People• Poor People• People With Disabilities• Geographic Communities• Communities of Interest• Government• Business• Individuals

• Your Colleagues• Your Volunteers• Your Friends• Your Family• Your Funders• Your Partners• Your Customers• Your Competitors• Your Suppliers

Third Sector Use of Social Media

• 94% of orgs had HEARD of New Media or Social Media

• Of these, 60% had used Social Media in some form

• 70% had used Forums

• 60% had used Blogs

• 60% had used Media Storage

• 60% had used Google Apps

• 40% had used Wikis

• 20% had used Twitter

• 10% had used Social Bookmarking

[ICT Champion survey of third sector organisations in East of England – March 2009]

Current use of social media

Why use social media?

• Intelligence• Awareness• Reputation• Advantage• Word of Mouth• The Halo Effect

What is social media for?

• Fundraising• Communications• Information• Collaboration• Productivity• Interaction• Branding• Development• Trust

Generating Income

Delivering Better Services

What shall I do?

The Problem

• Too Many Choices• Too Many Voices• Too Little Time• Too Little Direction

The Solution

• Patience• Focus and Purpose• Routine Activity• Measure and Review

So What Should I Do?

Step 1: Start Listening

• Join In– Google Alerts– Twitter– Facebook

• Ask around– Colleagues– Friends

Step 2: Look and Learn

• Explore• Ask peer group• Research

• Twitter• Youtube• Facebook• Wordpress

Step 2: Look and Learn

• Read About It– Guides– Blogs– Podcasts– News– Books

Step 2: Look and Learn

• 30 Minutes a Day• Small Steps• Adjust Your Routine• Build a Network• Be Patient• Be Selective• Be Focused

www.flickr.com/photos/balakov/

Step 3: Review and Improve

A guided tour

• Twitter.com• Tweetdeck.com

• Objectives • Audience• Research• Planning• Doing• Measure

Next Steps: Finding Your Way

• www.icrossing.co.uk/what-we-think - Twitter 101 + What is Social Media?

• nonprofits.change.org/blog/view/10_twitter_tips_for_nonprofit_organizations

• www.timdavies.org.uk/2009/02/27/explaining-twitter-in-one-page/

• www.slideshare.net/nathantwright/an-intro-to-facebook-and-twitter-for-nonprofits

• www.slideshare.net/AmySampleWard/twitterorg-twitter-for-nonprofit-organizations

• Search for: Social Media Non Profits UK

Thank you

This workshop is based on the work of:

Visit the Regional ICT Champions website atwww.ictchampions.org.uk