10 ways to ignite your content
TRANSCRIPT
Add social sharing buttons to your site.
Obvious? Yes! But you'd be surprised by the number of sites that don’t have them.
Read something and you’ll remember 10% of it three days later.
Blah blah blah blah blah blah blah blah blah blah blah blah
Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda
Blah blah blah blah blah blah blah blah blah blah blah blah.
Important News of the Day
According to research, adding a photo or illustration doubles
the probability that your content will be shared.
Need high-quality free stock photos?
Death to Stock Photo New Old Stock
Unsplash Flickr Creative Commons
People who care enough to comment on your content are also highly
likely to share it with their network.
End your post with a question.
Mention influencersin your post.
Ask a few friends to leave a comment.
Be responsive
Your site design should also…
Make sharing content easy
Amplify great content
Focus on readers
Here are a few more ideas…
Combine themed blog posts into an ebook
Add audio to slides & upload to YouTube
Take the audio from video & podcast it
What did you learn from this new research?
Here are some questions toask yourself as you create…
What surprised you? What doesn't make sense?
How can the research be applied to your industry?
What new ideas does this enable?
According to an analysis of 100 million web articles, long-form content gets shared more than
short-form content.
Here are a few things to helpyou write long-form content:
Use a list structure
Break up text with sub-headings & bullet points
Write short, easy-to-read paragraphs
Don’t fall for blog posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best Times To Post Content Online
We surveyed the top self-proclaimed social media gurus for their advice on when to post online. Here it is.
Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah.
Don’t fall for blog posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best Times To Post Content Online
We surveyed the top self-proclaimed social media gurus for their advice on when to post online. Here it is.
Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah.
(despite the convincing photo)
And sharing peaks on different days for every industry.(Whether you’re blogging about the latest in workplace fashion or the history of space travel)
And sharing peaks on different days for every industry.(Whether you’re blogging about the latest in workplace fashion or the history of space travel)
It's up to you to figure out the best posting schedule for your business and customers.
1. PUSH THE RIGHT BUTTONS. 2. BE VISUAL. 3. ENCOURAGE COMMENTS. 4. BE INSPIRING. 5. MAKE IT LOOK GOOD. 6. REMIX CONTENT. 7. FOCUS ON NEW RESEARCH. 8. GO LONG. 9. DETERMINE THE BEST POSTING TIME. 10. ADD YOUR PERSONALITY.
HERE’S A QUICK RECAP
Learn how to ignite your content, your marketing, and your business with The Content Code.
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CONTENT @markwschaefer
DESIGN @sarahsmason