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Boost your Facebook Business Page

in 10 easy steps

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1.15 billion Facebook users worldwide 72% of all internet users are now active on social media 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50 to 60 year olds are active on social media In the 65 plus bracket, 43% are using social media 71% of users access social media from a mobile device. https://www.google.com/webmasters/tools/mobile-friendly/

23 percent of Facebook users login at least 5 times per day

70% of marketers used Facebook to gain new customers

Facebook

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2,600,000 users in Ireland

12,000 users within 10 miles of Roscommon

300,000 users within + 50 miles of Roscommon

Facebook

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If you are running a business you must be using a facebook PAGE not a PROFILE.

Facebook Pages give you insights where you can find out lots of information about your customers – age, location, time of day they check your page etc

Page likes are not as important as page reach!

Facebook for Business

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Your facebook page is often the first point of call for potential customers, think of it as your virtual shopfront.

You need to tell them what it is you do, your hours of business etc in this section. Link to your website.

1. Profile/About

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Profile/About

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Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are:

Book Now Contact Us Use App Play Game Shop Now Sign Up Watch Video

2 - Call To Action

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Call to Action Button

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People love nostalgia on Facebook – everything from old board games, old photographs, old sweets etc etc

You know you’re a kid of the 70’s if … Try and relate it to your product/brand

3 - Nostalgia

Rethink your posts – instead of statements ask questions – this increases your engagement & reach.

4 - Ask Questions

Hashtags are no longer just for Twitter. a searchable word or phrase preceded by a

hash sign (#), used to identify messages on a specific topic.

#breakingbad#roscobiz

#roscommon the hashtag turns any word or group of words

that directly follow it into a searchable link

5 - #### Use Hashtags

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Photos get lots of engagement on Facebook Its important to take GOOD QUALITY photos

and NOT take photos from other facebook pages and/or websites without permission or copyright (Pinterest)

Always reference the page owner or web link Use photo apps like Instagram and free

photo editing sites like Picmonkey for effects and text

6 – Photos

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Photos

Videos are now being watched more on Facebook than YouTube

Kids/Cats/Pets Think cute factor Staff Behind the scenes

7 - videos

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8 - Quotes/Funny signs

Quotes are big on social media.

Do a search on google for quotes relating to your product/business and create your own. Remember to credit images!

Be careful with humour!

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Share photos of you and your staff Share photos “behind the scenes” Like every comment – especially the

negative ones! Reply to comments Ask them questions

9 - Be Personal

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Engage with your fans Keep your page updated regularly. Nothing

looks worse than going to a page and seeing it last updated in 2012.

Like other pages and leave comments Leave reviews for places you have visited

10 - Be Active

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Thank you for listening

Michelle Fallon Social IT Girl

Managing your social while you manage your Business.

Questions??

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