1. 10 Transformative Trends in MediaWhat disruptive innovations will change our media landscape?A disruptive innovation is an innovationthat helps create a new market and value network,and eventually goes on to disruptan existing market and value network,displacing an earlier technology.Wikipedia 2. Pervasiveness of 3rd Screens:Portability of Entertainment 3. Social TV:Communal Audience Interaction80% of smartphone owners, 81% of tablet owners and 73% of laptop owners use theirdevices in front of the TV eCustomerServiceIndex (eCSI) survey, July, 2012 4. Viral Videos & Social Media Advertising14.2 million hits on YouTube 5. Shift to Video-based Advertisingvideo ads are a bigarea of revenue growthonline as traditionalgraphical ads fade.Yahoo has seen asharp falloff of those keymoneymaking ads,part of a larger trendimpacting everyone. 6. Real Time, Non-preprogrammed Production 7. Co-Creation; Consumer Created Content 8. Consumer Pull vs. Producer PushTV is now adjusting because our generation demands more in returnfor our time and concentration.TV has stopped treating its consumers as "viewers" and has startedtreating them as "witnesses" and at times, active witnesses. A "witness,unlike a mere viewer -- has a certain part in the event, sometimes evenan active crucial role.What the Viewers Demandand TV Still StrugglesTo Provide, Omri Marcus, HuffPost, 9/17/2012 9. Easy Access to Internet TV 10. Changing Practices of Younger Consumers"Cord cutters," people who forsake traditionalpay-TV service for Internet-based alternatives,are still a rare breed, but those who cut the cordare young. If today's kids become accustomed toInternet-based TV, tomorrow's households willturn to the Internet rather than cable or satellite. 11. Audience Targeting via Big Data Analytics