10 things i learned at the business of customer education conference

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10 Things I Learned at the Business of Customer Education Conference

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Page 1: 10 Things I Learned at the Business of Customer Education Conference

10 Things I Learned atthe Business of

Customer EducationConference

Page 2: 10 Things I Learned at the Business of Customer Education Conference

Customer Education Drives Sales.

Page 3: 10 Things I Learned at the Business of Customer Education Conference

A MOOC Can Have a 50% Completion Rate.

Page 4: 10 Things I Learned at the Business of Customer Education Conference

You Don’t Need to Enforce Activities / Labs.

Page 5: 10 Things I Learned at the Business of Customer Education Conference

Know Your Audience…

...Well.

Page 6: 10 Things I Learned at the Business of Customer Education Conference

Education Does Not Have to Be About the Product.

Page 7: 10 Things I Learned at the Business of Customer Education Conference

Analytics Does Not Have to Be That Hard…Just Measure Impact on

What the Business Cares About Most.

Page 8: 10 Things I Learned at the Business of Customer Education Conference

Your First Hire:Training Coordinator.

Page 9: 10 Things I Learned at the Business of Customer Education Conference

Two Kinds of Customer Education People:

Training as a Service

Training as a Business

Page 10: 10 Things I Learned at the Business of Customer Education Conference

A Certification Should Be Significant.

Page 11: 10 Things I Learned at the Business of Customer Education Conference

Serve Good Food and Good Things Happen.

Page 12: 10 Things I Learned at the Business of Customer Education Conference

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