10 social media practices your nonprofit should know + do
DESCRIPTION
You've got your Facebook page up, your Executive Director is blogging and your tweeting up a storm. This is a webinar that goes a bit beyond the basics of social media, and offers ten practical tips, tricks, and tactics to keep in mind as you navigate your way through the social media universe.Takeaways:1. A new framework to approach online communications opportunities2. Why it's important to emphasize strategy over tools3. Ways to connect social media with your website and other communicationsTRANSCRIPT
Farra Trompeter [email protected]
10 Social Media Practices Your Nonprofit Should Know + Do
NTEN webinar February 19, 2010
What is social media?
It’s about reaching and connecting people
1. Take a deep breath, and let go. You're not in control anymore.
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2. Stop, look and listen. Tie your goals to what people need,
and meet your audiences where they are.
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Listening Online • Set up Google alerts, Technorati search, Twitter search, etc.
http://socialmedia-listening.wikispaces.com/Tools
• Your organization’s name • Program or event names • Peer/competitor names and program/event names • Individuals connected to your organization • Your tagline or other key phrases • URL for any web properties (main website, blog) • Related issues/topics • Common misspellings
Source: Beth’s Blog, Beth Kanter
3. Build your strategy around reality. Select the tools based on their purpose,
your audience, and what you can manage re: staff time/$.
© BoomeraATV
© groundswellbook
Source: Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
4. Remember what you learned in kindergarten. Be nice, share, and say thank you.
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5. Emphasize the social in social media. Use pictures + videos to share stories. Schedule calls, meetups, and events
to connect online communities.
© NeighborWorks America
6. Get personal. Pick the right staff
and let them be themselves.
© candleshoe
7. Be flexible. Your community will move around;
the tools are going to change.
© coolfunblog
8. Don't forget your website/integration. Bring all your online communications
together and repurpose content.
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9. Expand your definition of success. It's about content over numbers.
Building relationships v. “marketing”.
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Defining Success • Increased awareness of your cause • Shift in your org’s reputation • New and repeat program participants,
activists, donors • Increased requests for your programs • Pageviews/clicks/comments/fans/etc. • New email addresses/contact info • Signatures/actions taken • Dollars raised • Mentions online
10. Pause and evaluate. Keep listening and give yourself time to build
community, trust & conversation.
© Atelier Teee
In sum…
• Social media ≈ conversation
• Social media usage is growing, and nonprofits are using it to promote and grow their causes
• Look before you tweet! Listen and plan before diving in.
• Choose the tools that are right for you, and be ready to be flexible and open
- Resources -
Resources • NTEN: We Are Media http://www.wearemedia.org • Case Foundation: Gear Up for Giving http://www.casefoundation.org/social-media-tutorials • Social Technographics http://blogs.forrester.com/groundswell/ • Beth’s Blog: How Nonprofits Can Use Social Media http://beth.typepad.com • Frog Loop: Build Your Own Dashboard… http://bit.ly/3JIwZ • Duck Call blog http://www.bigducknyc.com/blog
Stay in touch
facebook.com/bigduck facebook.com/farratrompeter
bigducknyc.com/blog
twitter.com/bigduck twitter.com/farra
Thanks!
© Jeremy Crow