Web Marketing Webinarsa simplified session

Web Marketing Webinarsa simplified session

10 Simple Strategies to

Make your Web Marketing Click

10 Simple Strategies to

Make your Web Marketing Click

Presented by

Tom Casaletom@simplifiedsolutions.biz

Bill Kamperbill@simplifiedsolutions.biz

What is your

Marketing Objective?

• Drive leads! Drive sales!

• Increase awareness of products or services

• Drive traffic to your brick and mortar, website or online store.

• Encourage trial or leads.

• Enhance or manage your reputation online.

• Leverage existing consumer and customer. relationships for incremental business.

• Higher Prestige/Industry Leader.

• Drive leads! Drive sales!

So where do you start?So where do you start?

#1. Develop a comprehensive

online marketing plan

#1. Develop a comprehensive

online marketing plan

“You will now have a starting place and a destination, and you will be able to determine

what it will cost you to get there. You will be going someplace.”

H. Stanley Judd

Developing an Online

Marketing Plan

What do we know? Where do you want to go?

• What is your current presence in relevant online

channels?

• Are you getting all the traffic you need? Why not?

• How does your potential customer or client use

online media?

• What are the best channels to engage

customers, and how?

• What is your competition doing?

• What is your conversion rate? How can we do

better?

• What kind budget do you need to be effective?

• What are the best measurements for ROI?

Multiple Online Channels

Create a Roadmap

for Success

A well-thought out roadmap will…

• Point you in the right direction

• Keep you from veering off course.

• Identify the quickest routes by which you can reach your business goals.

• Save you time.

• Help you to budget.

• Syncrohonize with your company's goals.

• Be in control.How to get from here to there

#2. Research words that potential

customers use to search online for

your type of business online

#2. Research words that potential

customers use to search online for

your type of business online

“27 billion online searches were performed in the US alone in December 2009.”

comScore

A Word About Keywords

• Understanding how keywords are used in searches is the life blood of a successful online marketing plan.

• Keywords research can tell us which terms are most competitive and relevant for your business in online searches.

• All your online content should be seeded with these keywords.

• Invest in Keyword Research!Short-tail vs. Long-tail Phrase Cheesy example: Instead of just cheese>cheese platters>gourmet cheese platters>European gourmet cheese platters... with delivery... in

Chicago... South Loop.

#3. Make your website

“Google-friendly”

#3. Make your website

“Google-friendly”

“Google sites ranked as the top search property worldwide with 87.8 billion searches

in December 2009, or 66.8 percent of the global search market.”

comScore

Optimize Your Website

• The key to higher search rankings is effectively using searchable keywords to optimized all of the site’s pages.

• If your web pages are not indexed in the first 30 listings then you are missing traffic

Rank Higher in Organic Searches

A Case Study:

Ten East Delaware

Every page on the website must use unique keyword combinations relevant to that pages content

• Page titles

• Headlines

• Copy

• Logos

• Images

• Links

A Case Study:

Ten East Delaware

Ranked in the top ten for five key pages

#4. Get to the top of the

search engines - now!

#4. Get to the top of the

search engines - now!

Paid Search (Pay-per-click)

Drive substantial qualified traffic by “buying” specific keyword terms for your ad. to appear at the top of search listings or on relevant websites.

You only pay for performance!

Google Adwords

Social Media PPC

Banner & Affiliate Ads

#5. Spread your good news

over the web

#5. Spread your good news

over the web

Online PR

• Distribute keyword-rich company news through multiple syndication channels.

• Promote events, new business, research, new services and products, key hires, etc.

• Positive news appears in searches, industry blogs and online media channels

• A few examples:

http://tiny.cc/SmartResources

http://tiny.cc/SmartResources2

http://tiny.cc/CovenantSecurityFill Multiple Channels

With Your News

#6. Get social! #6. Get social!

Social Media

• Use the power of social networks to maximize your exposure in relevant social media spaces

- Make connections - Share news- Listen and Learn- Collaborate- Engage- Go Viral

• Every space is different. Each must have a unique plan in place.

What is the best use of social media?

Social Media

• Build your own internal social networks for collaboration.

• Join industry or association groups and forums for networking.

• Build alliances and contacts, improve feedback, share knowledge, or learn something new.

#7. Leverage email marketing

to promote your business and build relationships

#7. Leverage email marketing

to promote your business and build relationships

Email/Loyalty Marketing

• Build an permission-based marketing program to highlight new products or services, promote events, showcase videos, provide helpful tips and industry insight, conduct surveys, or make an exclusive offer.

• Benefits: Timely touch points, stronger relationships, metrics, and drive sales.

#8: Be an Industry leader! #8: Be an Industry leader!

Blog Marketing &

Thought-leadership

• Write about what you know! Be the expert!

• Create awareness, reinforce your thought leadership (expertise), and raise your visibility in search engines.

• Search engines favor blog content.

• Content can include keywords that your site might not be able to maximize.

• PLUS blogs send tons of links back to your website (Google loves that).

• Example: http://www.HardHatChat.com and http://www.margoliscoaching.com/

#9: Tell a powerful story

with hi-impact video

#9: Tell a powerful story

with hi-impact video

Video Marketing

• 38% of all searches are video-related - Get found!

• Video is powerful visual demonstration and story telling too.l

• Showcase your products, services, or company in action.

• Distribute to over 20+ video channels and through your email campaigns.

• Optimize with video-related keywords.

Examples:

http://www.youtube.com/rmkcommunities

http://tiny.cc/ElevenCityDiner

http://www.youtube.com/user/simmysol

#10. Broadcast your meeting or

make a presentation over the web

#10. Broadcast your meeting or

make a presentation over the web

Webcasting and Webinars

• Broadcast your message to a wider audience for sales presentations, panel discussions and internal meetings with multi-media interactive webcasts.

• Communicate and showcase your services and products to clients, field offices, or association members.

• Save time and money.

Interactive Meeting and Presentations

Webcasting and Webinars

Interactive Meeting and Presentations

#Bonus: Link up with your industry

for better search results

#Bonus: Link up with your industry

for better search results

Linking and Directories

• Search engines reward websites that have relevant links to other sites or blogs.

• Linking from industry directories, association, and partners sites will help increase traffic to your site.

• For example: http://tiny.cc/NEWHLINKSPAGE

Create listing and links

Got Questions?

Give Tom or Bill a call at

312-846-7669

Got Questions?

Give Tom or Bill a call at

312-846-7669

Tom Casaletom@simplifiedsolutions.biz

Bill Kamperbill@simplifiedsolutions.biz

SimplifiedWorkshops

Coming this Spring

SimplifiedWorkshops

Coming this Spring

Give Tom or Bill a call at 312-846-7669

Hands-On Training

Getting Google Friendly

Going 2.0 and Beyond

Email Maximization

Blog Maximization

Stay tuned for dates and location