10 red hot spots for highly targeted home business leads
TRANSCRIPT
10 Red Hot Spots for Highly Targeted Home Business Leads by Dustin & Tracy Wisnowski | Oct 13, 2015 | Lead Generation, Network Marketing |
If you’re in a network marketing company, chances are you already know
that leads are the absolute lifeblood of your business. Without them, you
won’t get sales. And without sales, of course, your business won’t survive
very long or at least be very profitable.
But not to worry because thankfully lead flow will never be a problem for
you again after you read this post. It doesn’t even matter if you’ve struggled
in the past to bring on new customers or sign up new reps into your
business.
This is information ANYONE can apply to start getting fast results in their
business by tapping into some hidden lead source goldmines.
What we’re sharing with you today are our Top 10 HOT SPOTS for
Highly Targeted Home Business Leads. Feel free to apply one, some,
or all of the strategies we share with you today. Obviously, the more action
you take, the better (and faster) your results will be.
So let’s get to it:
10 HOT SPOTS for Highly Targeted Home Business Leads 1. Warm Market I know, I know. You’re probably wondering why we put this one on here,
but the reality is that your warm market can potentially provide you with
some of your best prospects since it involves people who already know,
like, and trust you. And don’t just limit yourself to “offline” family and friends
with this one.
Your warm market can include anyone that you are connected to
anywhere! Have some very active and engaged social media profiles?
Maybe you have a lot of friends with similar interests on Facebook or
followers on Instagram. You can easily transition “cold leads” from your
social profiles into warm market connections by simply striking up
conversations and getting to know new people on a personal level.
This is the NEW warm market!
Don’t limit yourself to a silly little memory jogger. If you are an online social
butterfly, then continue expanding your warm market using social media.
Join groups that relate to what you sell or work at home mom groups. Start
reaching out and getting to know people from these groups. Engage in
meaningful dialogue and ask good questions!
NEVER lead with business. Just be cool. Get to know people genuinely.
Ask engaging questions. If your product or service is a fit, you will know
based on how your conversation is going.
Tips to maximize this lead source: ● Maintain and care for great relationships in your life (send notes, gifts,
messages to people you care about) ● Don’t just reconnect with people simply for the purpose of promotion ● Ask for REFERRALS, especially when your product or service is not
a fit for the warm market friend ● Leverage social media – Expand your warm market by making new
friends online who share similar interests ●
2. Networking Events & Meetup Groups Even if you plan to focus on online marketing for your network marketing
business, don’t be so quick to toss networking events to the side. Meetup
groups with people who share similar interests and networking groups with
other professions can provide an awesome resource for offline network
marketing leads.
To find out what kinds of networking groups meet around your area, just
pop in a simple search on Google or head over to MeetUp.com and search
for related industry groups like this:
You’ll find lots of cool groups right in your backyard where you can network,
brainstorm, build relationships, and gain referrals from likeminded
entrepreneurs.
The key with these events is to focus on the relationships and growing your
warm market and referral base. You also want to stand out and do a few
things that others are likely not doing at the event. So while they are
pitching their business to everyone, here are some ways for you to shine.
Tips to maximize this lead source: ● Genuinely get to know as many people as you can at the event ● Never bring up your own business unless people ask you (everyone
else is already pitching) ● Collect business cards, rather than hand them out (creates posture)
● FOLLOW UP with any new connections you made the following day ●
3. Facebook With over 1 BILLION active users on Facebook, is it any wonder why so
many companies have tapped into this resource for marketing? One of the
coolest things about Facebook marketing is that it allows you to get
hypertargeted with your perfect prospects so that you get your message in
front of the right people.
Not only can you do this with paid marketing using the Facebook ads
platform, but you can also get fairly targeted as well with some free
methods, such as using Facebook graph search or groups.
For example, if you are in a health & wellness company, you might do a
simple search like this in the Facebook search bar:
When you click “People”, you will be shown a large list of people who fit
that exact criteria. These are people who you can follow, engage, and
have conversations with in order to determine if they’d be a good fit for your
business.
Another option is through connecting with members of groups that are
related to your niche. For example, since our target audience is network
marketers, we might head over to a group like this:
There are over 24,000 members in this one related group alone. Imagine if
every day you committed to reaching out and forming a few new
relationships with people in such groups. No doubt you would start to see
some serious results in your business!
Between leveraging pages, groups, ads, videos, posts, and more, there are
countless ways to tap into Facebook for a nonstop lead flow.
Tips to maximize this lead source: ● Set up a Facebook fan page branded to yourself (not your company)
– watch my free training on that here ● Become a member of groups in your niche and begin networking,
engaging, and sharing content with other members ● Use the Graph Search tool in order to find highly targeted prospects
and strike up conversation ● Run Facebook ads to build your brand and generate leads ●
4. Twitter Twitter is an awesome lead source that we honestly put off using for far too
long. Just like Facebook, there are countless ways to get super targeted
with your promotions so that you get your message in front of the perfect
prospect.
One super simple strategy is to utilize the “search bar” of Twitter to find
people who might be great potential customers. Let’s say that you sell
protein shakes as on of the products in your company.
You can do a search like this on Twitter:
Then it will pull up everyone who recently posted a tweet with those specific
words in it and you will see responses like this:
Now rather than simply replying back with a direct link to your product and
spamming someone, the best solution would be to leverage a blog post or
video that you create. This content can be a post that compares different
protein powders and let the readers know why you chose the one you did
over the others. Within that post, you would have calls to action with links to
your own products and services.
When you reach out to people this way, be sure to just strike up a normal
conversation and gain permission from them before simply sending them
the link to your blog post. People will be much more receptive to your
content and advice if you get to know them a little bit first.
The cool thing about Twitter is that it’s a super easy to method to use if
you’re someone who is always on the go. You can tweet, follow, post, and
connect all from your mobile phone. Talk about freedom!
If you’re someone who is constantly in motion, but always on your phone,
then this could be a great fit for you.
Tips to maximize this lead source: ● Start to build your following by following the followers of very popular
leaders in your industry – watch my free training on how to do this here
● Post consistent, relevant, and USEFUL content throughout the day related to your niche
● Search specific keywords in the “search bar” of Twitter and strike up conversations with potential prospects
● Have a clear call to action in your Twitter Bio for a free offer
5. Instagram Instagram, like Twitter, is a perfect lead source for you if you have a very
mobile lifestyle. Since Instagram is a mobile app, everything you do with
this platform will be done from your phone.
What sets it apart from Twitter is the fact that rather than marketing with
small bursts of texts (140 characters or less), you market with IMAGES on
Instagram. So if you are someone who is a visual learner or enjoys sharing
through visuals and images rather than through writing, then Instagram
would be a great lead source choice for your network marketing business.
One BIG to convert more leads from your Instagram marketing efforts is to
make sure you have a vibrant and attractive BIO. Your Bio section is where
you are going to let people know more about you, how you can help them,
and where you will link to your free offer.
Here is an example of ours:
You’ll see we used short, concise blurbs, lots of fun emojis, and made the
call to action very clear. Applying this to our Bio DRAMATICALLY
increased our Instagram lead results.
Tips to maximize this lead source: ● Start to build your following by following the followers of very popular
leaders in your industry ● Use photo editing apps on your phone to create eyepopping images ● Incorporate lifestyle into your posts if relevant to your niche (day in
the life, working out, what I ate, etc) ● Share tips, quotes, and inspiration to provide useful information to
your audience ● Include a CALL TO ACTION link in your bio for people to click
6. YouTube YouTube is a very popular video sharing site and is also a very powerful
tool that you could be using right now today in your marketing to start
generating highly targeted traffic to your products, services, or offers.
What is cool about this marketing strategy is that YouTube is literally
owned by Google so you can imagine how easy it is to rank your own video
content in their search engines. If you spend some time doing the proper
keyword research, create good content, and optimize it well to rank, you
will find YouTube quickly becoming one of your best passive lead sources!
Another really cool thing to note about YouTube is that there are various
ways to set it up for lead generation and monetization.
You can add annotations to your videos like this:
You can add your calltoaction link to the description like this:
And you can even put a strong call to action in your banner directing your
audience to a certain page like this:
Tips to maximize this lead source: ● make sure you know who your target audience is ahead of time ● always be creating high quality value packed content for your viewers ● throw in a keyword in your title and description to help rank ● add in your keyword as a tag and a few other relative ones to help
rank ● make sure to provide your viewers with strong CTA ( Call To Action’s)
on where or what to do next
7. Google Plus This is another great social media platform that is also owned by Google
and is a lot like the social giant Facebook. This social platform has so many
amazing features that can really help you as a business owner get some
solid brand awareness and visibility. You can have your own profile (wall)
where you can customize your own users experience when they come and
see you. Honestly this is one very nice piece of real estate to have setup
online in today’s market place.
One of our most powerful uses for Google Plus has been syndication.
When people search for our brand and come across our Google Plus
profile, they are able to see a ton of the content and videos we have
created over the past few years.
Here is a small glimpse below:
This is a great asset to have if you are wanting to create posture and
authority for your brand. It allows your prospects to not only get to know
you but it also gives them a chance to get to witness firsthand the immense
value you bring to the marketplace.
Tips to maximize this lead source: ● Set up your profile so that when people land on your page they know
they are working with a serious and committed business owner who can help them solve their problems.
○ i.e health and wellness products, etc. ● Sync up your YouTube channel to Google Plus so that your videos
get automatically syndicated ● Add in all your different social networking sites you use for business
in the bio section so that people will be able to find you all over. ● Create a custom wallpaper with a strong CTA
8. Blogging This was our top choice when we first began online marketing. The main
reasons that we chose blogging as our primary strategy was because it
created leverage, time freedom, passive results, and attracted high quality
and super targeted prospects.
A big thing to remember about blogging is that you need to incorporate
your lead generation and monetization aspects. You can do this throughout
your blog posts, in the sidebar, on the home page, and even throughout the
menu at the top of the blog.
Here are some examples from ours:
Lead Generation in the Side Bar of the Blog
Lead Gen & Monetization in Menu of Blog
Lead Gen in P.S. section of blog posts
Lead Generation with video on home page
What’s great about blogging is that it is something that grows with you over
time and the more you put into it, the more you will get out of it. Every piece
of content adds up over time and your traffic continues to grow so long as
your are consistent with content creation and promotion.
One thing to keep in mind, however, is that this can tend to be a longterm
strategy. It takes time to create and publish high quality content as well as
to rank it on the search engines. But one way to bypass this wait is to utilize
paid advertising to drive traffic to your blog posts.
Tips to maximize this lead source: ● Create and publish high quality and optimized content on a consistent
basis
● Blog with a purpose in mind – are you blogging for leads, sales, brand awareness, etc?
● Write each blog post around a specific keyword – put that keyword in the title and tags, as well as sprinkle related keywords throughout your post
● To get faster quality traffic, promote your blog posts using Facebook ads
● Be sure to include strong calls to action throughout your content and especially at the end of your posts
9. LinkedIn If you are looking for a great social site that is built for networking
professionals and you have a passion for networking and prospecting,
then LinkedIn is definitely the platform for you. This is site is still one very
untapped lead magnet hot spot.
The best part about using LinkedIn for business is the fact that everyone on
that site is there for the purpose of networking, as opposed to sites like
Facebook that center around social sharing. LinkedIn has great customized
search features like Facebook though, which makes it great for connecting
with people who share your business interests.
In the picture below, you can see that the search feature allows you to
search everything from people or jobs to companies or groups. You can
also notice that my profile and headline are filled with relevant keywords for
my niche and target market. You want to do this so that more people can
find you based on your specialties.
Your goal is to get to 500+ connections as soon as possible because that
will make you a “Super Connector” on LinkedIn. Basically what this means
is that you will have so many connections and mutual connections, that you
will virtually be able to send a message to anyone on LinkedIn. Pretty cool!
Tips to maximize this lead source: ● Take the time to setup a very professional looking profile page ● Make sure to include your sales letter and how someone could
benefit from your products or services. ○ Remember this is your chance to sell yourself to someone who
lands on your page.
● Make sure to use keywords that are searched and related to your niche market in your headline and bio section.
● Use the search feature to find targeted people to connect with and send them a message
● HUGE TIP! Once you hit 500 connections on LinkedIn you are seen as a super connector and people will want to connect with you so that they are able to expand and grow their network as well
● Make sure that you are always asking someone how you can help them in their business, whether that be sending them to a great piece of content that you found or connecting them with someone you know that might be interested in what they have to offer etc… REMEMBER the goal is always about reciprocity.
10. Paid Traffic (Multiple platforms) If you’ve got the budget (even as little as $5/day), you can and should start
putting paid advertising to work for you. The best part about paid
advertising is that once you start to really understand your target market
and what they want, you can literally start to create traffic and leads on
demand using paid strategies.
Some different paid sources of traffic include:
● Facebook ads ● Google & Bing Search engine ads ● YouTube Video ads ● Instagram ads ● Solo ads
● LinkedIn Ads ● Twitter Ads
As you can see, there are a TON of choices. It all just comes down to
choosing which marketing channel you want to use and what type of
message you want to promote.
Our preferred paid method at the moment is Facebook advertising. Some
of the main reasons why we like it are because it is affordable, can be
highly targeted, and it allows us to send awesome quality traffic to our blog
posts and content.
Facebook ads don’t have to be complicated. Yes, they take time to learn
and you will always be testing and tweaking, but don’t let fear keep you
from taking action.
Here is an example of a simple ad we created to send Facebook traffic to a
blog post:
Using this method is great because it allows people the chance to get to
know more about you and your brand first. This helps lead to far more trust
and rapport, which in turn also increase lead and sales conversions.
Tips to maximize this lead source:
● Choose a budget that works FOR YOU and not everyone else ● To increase leads, focus on creating high quality offers that solve
your prospects’ problems (i.e. tips, cheat sheets, video guides, checklists, etc)
● Test and tweak ALL THE TIME – split test ads, check your results, remove what’s not working, and go full force with what is
● Make sure that your images, ad copy, target audience, and offer are all extremely congruent to increase conversions
Which Lead Source Should I Use? When it comes to choosing which lead source and marketing strategy you
want to focus on, it’s important to ask yourself two questions:
1. Which marketing strategy (or strategies) do I ENJOY doing the most?
2. Have I or can I actually get results with that strategy? As you answer these two questions, you will quickly realize you already
know which strategies you should be putting your time and energy into.
You might find you have the time to commit to more than one strategy and
that you enjoy them equally. If that’s the case, then by all means,
implement those strategies.
If you are BRAND NEW, however, we do suggest you focus on ONE (two,
at most), strategy that you really want to master and go full force with that.
Once you start getting consistent results with it, add a new strategy into
your marketing arsenal.
Why You Should Incorporate ONLINE Lead Generation Strategies If you are not yet leveraging the internet to build your business, WHY NOT?
There are seriously so many resources and traffic sources to reach your
ideal customers that you cannot tap into with ONLY offline marketing
strategies.
While there are countless reasons you should be marketing your network
marketing business online, let’s think about just a few:
● Extremely AFFORDABLE ● Reach a massive (yet TARGETED) audience ● Grow a GLOBAL business with customers all over the world ● Works for you 24/7 (get AUTOPILOT leads and sales while you
sleep) ● Builds POSTURE & AUTHORITY in your niche ● Allows customers to FIND YOU, rather than you searching for them
I don’t know about you, but those reasons were definitely enough for us to
take the plunge into online marketing.
A Roadmap to Success In Network Marketing No matter what lead source you choose to focus on or what network
marketing company you belong to, there is no doubt that an abundance of
lead sources exist out there.
But generating leads alone is obviously not enough.
Learning how to follow up with those leads, provide value, and convert your
leads into customers and business partners are also extremely important
parts of the network marketing success equation.
If you really want to follow in the footsteps of top earners in this industry,
you need to equip yourself with the proper training, tools, community, and
system. When we were at this point in our business and after lots of
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