10 Reasons Facebook Topic DataWill Change Your World

Kester FordDirector of Product

Marketing

Reason 1: Insights from the world’s largest social platform

WITHOUT FACEBOOK TOPIC DATA + FACEBOOK TOPIC DATA

Analysis across public social data sources

Example: Analysis of automotive brand

6xAnalysis includes Twitter, Tumblr, blogs, forums.

5

Reason 2: Unique demographic insightsUse demographics to develop insight around

audience segments

Audience segments that over/under -index in engaging with a brand.

CALIFORNIA18-24

KENTUCKY25-34

Insights enable marketers to build and target creative and

campaigns to specific segments

Creative A

Creative B

Reason 3: Real-time category and topic detection

6

CONTENT

TOPICSFord (Company)Automotive (Category)

Going to test drive a new Ford!

Reason 4: Truly “big” data needs a different approach

7

Reason 5: “Super-public” text samples

8

Going for a drive in my Ford

Love my Ford

Can’t wait to see Harrison Ford

I am very grateful for my Honda Accord!!! She gets me many places, this past summer to she took us all the way to Phoenix, AZ!!! I know there are many great cars out there but I will always be a Honda Girl! #GratitudeAdventure #WrapstoRiches

52%

21%

13%

4%

10%

9

Source: 2015 Social Media Marketing Industry Report, May 2015

OTHERS

“THE MOST IMPORTANT SOCIAL PLATFORM FOR MARKETERS IS…”

Reason 6: The market is ready

Reason 7: A wide variety of use cases

10

Reason 8: The opportunity to build unique products

11

Topic data

Metadata added, ready for analysis

OFF-THE-SHELF CLASSIFIERS

VEDOCUSTOM RULES-BASED

CLASSIFIERS

MACHINE-LEARNING CLASSIFIERS

Reason 9: We are here to help

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Reason 10: It’s the future

13

SME BUSINESSES

WITH ACTIVE FACEBOOK PAGES

40M+

Source: Facebook Q3 2015 Earnings Report (1) Facebook, Messenger, Instagram.

2M+

$4.3B Q315 AD REVENUES

GROWING 45% YoY

ACTIVE ADVERTISERSDAILY ACTIVE USERS1 BILLION

PEOPLE SPEND 46 MINS/DAY ON FACEBOOK1

Marketers Are Making Big Investments in Facebook

Q&A

THANK YOU