10 changes you need to implement today to have a mobile optimized website

10 Changes You Need to Implement Today to Have a Mobile Optimized Website

Since more and more people are shifting from desktop to mobile,

the significance of mobile website is at an all time high. More than

40% of your website traffic is coming from smartphones forming

a major chunk of your business. Mobile SEO has been and will

always be important as far as creating a mobile website is

concerned. Just creating a mobile website is not good enough, it

should generate the right amount of traffic also.

Mobile friendly website is very important for the survival of the

business. In this world of ever changing technology, there are

certain changes which you have to implement in your website for

better results. The following list states the most important changes

that you should do so that your mobile website draws maximum

Higher rankings = More visits = More sales!


attention from your visitors.

1: Identification of Mobile User Needs

The kind of expectation your visitors will have from your desktop

website and mobile website is totally different from each other.

You can use Google Webmaster Tools to get the search queries

and work on it. The keywords and the intent of the visitors is very

important for designing a website exactly matching their

preference.

2: Create A Responsive Design

While creating your mobile website, you should take into account

that the website is having a responsive design. It should run on

any device irrespective of its shape and size. Your visitors should

locate your website from both desktop and smartphones. The

navigation of your website should be such that it facilitates your

visitors in the easy and smooth navigation.

3: Integrate Functions According To Devices

The users who will be visiting your website will be using different

devices with different operating system be it Windows, Android or

IOS. You should check and identify the various devices used and



adjust the functionalities according to the device. Test your

website for various version of browsers and mobile operating

system before launching it.

4: Keep A Good Site Speed

The one thing which might help you to win or lose your customers

is the speed of your mobile website. Visitors on your mobile

website want instant answer to their queries. You will lose them to

your competitors if you will not have a fast mobile website. Track

the speed of your website through various speed checking tools to

give the best speed to your visitors.

5: Use Optimized Images

Images does attract more customers to your website but it can

slow down your website as well. Optimized images should be

used with proper alt text and optimized image size to enable your

website to load at an amazing speed. Avoid using heavy files such

as Javascript or flash for maximum speed and better user

experience.

6: Keep Simple & Easy Navigation



The navigation of your website should be such that it facilitates

your visitors in surfing throughout your website. Keeping the

navigation simple and easy will help in reducing the bounce rate

of your website. Use text navigation and breadcrumbs for better

conversion rate. The easier your navigation will be, better it will

be for user experience.

7: Mobile Apps Indexing Allowed

Allow your visitors to directly visit your app from Google search

results by adding the support of deep links and enabling mobile

apps indexing. This will be a great help to you if you are having a

business app. Deep link support will allow Google to index the

content of your app giving it higher rank. Your mobile website

should have the app supported version for your visitors.

8: Rely On Rich Snippets For Apps

Your users will get a detailed review about the app through

snippets to take quicker decisions regarding its installation. Rich

snippets and schema data will help the search engines to

understand the content of your app. App having more social

popularity and accurate Metadata will get a higher rank by the



search engines. High rank lead to higher traffic and ultimately

higher profits.

9: Addition Of A Mobile Sitemap

To facilitate the search engines to crawl your mobile website

easily, add mobile sitemap to your website. Adding a mobile

sitemap will make it easier for the web crawlers to crawl your

website and index all your mobile website's pages. This is

extremely important for gaining higher rank and more traffic for

your website.

10: Maximum Social Media Sharing

Any SEO activity is incomplete without social media. Allow your

visitors to share the content of your website on social media.

Various social media sites like Facebook, Twitter, LinkedIn, etc

can give you millions of hits and likes within short span of time.

Add social sharing buttons on your websites to help your visitors

in social sharing.


10 changes you need to implement today to have a mobile optimized website

Business