Best E-commerce Trends That Really Sell

10

160Our clients are located in 160 countries all over the world

2,5KWe have completed 2500 e-commerce projects

9We have been working in e-commerce for nine years

Every day we provide our clients with best practice tips. And we know what their customers like.

All of the examples are from actual projects we have worked on.

We have identified 10 tips & tricks that definitely should be used in your online store.

10

Add pictures to make it more impressive.

Add an “About us” page to your e-commerce website. Tell your story and mention what makes you unique.

Trend #1

Customers want to know your success

Don’t hide testimonials, reviews, or certificates or don’t just add social buttons on the bottom of the front page or on the internal pages of your website.

Proudly place these in the header of your home page.

Trend #2

Social proof should be clear

If you use lookbooks to promote your goods, please give your customers an opportunity to purchase the same items in your store.

Trend #3

Link lookbooks with relevant items

Integrate a blog into your online store or the store into your blog.

Write about your goods and all the things that your customers are interested in.

Trend #4

Content helps sell

Adding a shipping fee at the cart stage is one of the easiest ways to lose sales.

If your shipping rates give you a competitive advantage, make sure that your customers know about that on your website’s landing page.

Trend #5

Make attractive shipping options clear

Showcase your best suggestions on your website’s landing page. This is a key starting point to get customers into your store.

Trend #6

Draw attention to sales and most popular products

In the era of large retina screens, it’s more important than ever to use high quality pictures that clearly show your products in use. Note, in e-commerce a photograph is the focus of the sale.

Trend #7

Use only high quality photography

Customers have less time than ever before. Make their shopping experience convenient and enjoyable.

Trend #8

Be faster; use quick shop pop-ups and one-step checkout

If you have more than 10 products in your catalog, it is useful to add filters.

You can personalize filters using Facebook likes, a customer’s recent shopping experience, or demographics.

Trend #9

Let customers filter

Perhaps you don't like email pop-ups, but they work and help you generate leads and an email following.

Make maximum use of them in your store.

Trend #10

Collect leads

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