10-07-10 placecomm business strategic planning
TRANSCRIPT
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Placement Committee
SIIB MBA (Agri-Business Management)
PRESENTED BY :
Abhishek Kumar Pallavi Menon
Akanksha Saxena Priya Lalwani
Manpreet Kaur Sanket Bhatia
Varun Patni
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It is the managerial process of developing and
maintaining a strategic fit between the
organisations objectives and resources and its
changing market opportunity.
Organisations Objectives Resources
Strategic fit
a gi g E ir e t
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Address critical performance issues
Create the right balance between what the organization
is capable of doing vs. what the organization would like
to do Cover a sufficient time period to close the Performance
gap
Visionary convey a desired future end state
Flexible allow and accommodate change
Guide decision making at lower levels
operational, tactical, individual
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Business
Mission
External
Environment(Opportunity
Threat)
Feedback
And
Control
Implementation
Program
Formulation
Strategy
Formulation
Goal
FormulationInternal
Environment
(StrengthWeakness)
Steps of strategic business planning
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Broad purposes of organisation.
General criteria for assessing the long term
organisational effectiveness.
Driven by heritage & environment. Future thinking
Placecomm Mission
We are committed to provide quality placements for
all the students of MBA- AB batch
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38%
11%5%
33%
8% 5%
Agriculture
Biotechnology
Commerce
Engineering
Vetenary & AnimalHusbandary
Others
GRADUATION PROFILE MBA
(AB) 2010-12
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Analysis
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0
5
10
15
20
25
Fresher 06-12months
13-18months
19-24months
25-30months
31-36months
EXPERIENCE BREAKUP MBA(AB) 2010-12
NO OF STUDENTS
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STRENGTHS WEAKNESS OPPURTUNITY THREATS
SWOT Analysis
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Opportunities/Threats
How are demand and
supply expected toevolve?
How do you expect theindustry chaineconomics to evolve?
What are the potentialmajor industrydiscontinuities?
What competitor
actions do you expect?
YOURBUSINESS CONVERT
OPPORTUNITIES
BUILD ON
STRENGTHS
NEUTRALIZETHREATS
ADDRESS
WEAK-
NESSES
Strengths/
Weaknesses
What are yourBUsassets/competencies
that solidify yourcompetitive position?
What are yourBUs
assets/competenciesthat weaken yourcompetitive position?
Can be used as a thoughtstarter for competitiveanalysis and internal
assessment
Surfaces potentialopportunities/threats arisingfrom factors external to the
business
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STRENGTHS
` Good international reputation and one of thebest universities in India.
` 3rd best college of Symbiosis InternationalUniversity.
`
National ranking of 25 amongst B schools` Extensive course structure & Specialised
courses.
` Good mix of diverse cultures
`
Rigorous selection procedure` Practical learning through industrial visits. Eg.
RBI, Kisan Mela.
` Batch profile
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WEAKNESS
` MBA-AB and E & E are newly establishedcourses.
` Improper alumni database management
system.` Unstable corporate contacts
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OPPORTUNITY
` Improve industrial contacts
` Carry competitions which involves reputed
companies to empower relationships.
` International trade fairs` Student exchange programs
` Shifting to the new campus
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THREAT
` Improper performance of alumni and interns
` Three colleges in one campus
` Poaching of companies by other colleges
` Renowned institutes like MANAGE, IRMA, IIMAhas the same or realted course running from
many years so they have an edge.
` Sectoral B- School because of which domain
gets very narrow
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Keeping into mind mission of committee, form goals withrespect to time and magnitude. It should meet followingcriteria :
x Hierarchically arranged
x Quantitative
x Realistic
x Consistent
Goals of SIIB Placecomm
`
To provide 100% placement` To increase the average package by at least 30%
` To maximise the international placements
` To provide placements according to studentsinterests & preferences
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Know your enemy, know yourself and your victory
will not be threatened. Know your terrain, know the
weather and your victory will be complete.
By proper strategy formulation only, Goals will be met
& mission would be achieved.
Corporate Mission &Objectives
Strategy Corporate, business, financial
Operating Plans
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Strategies can be of following types :
Overall cost leadership - Achieve lowest costs andpose competition to rivals
Differentiation Uniquely achieve superiorperformance in area valued by majority of the
market. Focus Target one or more narrow market
segments intimately
For Placecomm committee FOCUS strategy will beused and under that differentiation strategy will beimplemented
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STRATEGIC ALLIANCES
` Product or service alliances-jointly marketcomplementary products. Eg- individual and anorganisation for a new product development for amutual benefit.
` Promotional alliances- One agrees to promoteothers product. Eg- ICICI Matrix courses
` Logistics alliances One offers logistics services toother. Eg. -live projects, free consultancy
` Collaborations Eg. - trade fair
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` Improve alumni database system
`
Maintain contacts with alumni at least once a month` Insights of the batch profile
` Setting questionnaire to enquire about the students
preferences
Objectives
Initiatives
cti nlans
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` Design placement brochure
` Design motivational programs for students
` Benchmarking the companies
` Industry interface
` Intimating the students about company selection
` Ascertaining follow-up
` Organising placement event
` Feedback after the summer internship
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` Formation of placement committee
` Study and analyse the profiles and target the
companies accordingly
`
Circulation of placement brochure` Follow-up process
` Carrying motivational programmes and workshops
` Forming teams for the placement event
` Organising trade fairs
` Invite alumni and industry persons
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Comparethe actual
& setstandards
Finding
deviations
Reasonsand
correctiveactions
Reporting
Feedback
FEEDBACK
AND CONTROL
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` Feedback from interns and alumni
` Sorting
` Feedback from industry
` Feedback from the placement committee.
` Critical control points
` Giving students domain specific modules eg.
NCFM,
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Thank You For Your Participation