10-07-10 placecomm business strategic planning

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    Placement Committee

    SIIB MBA (Agri-Business Management)

    PRESENTED BY :

    Abhishek Kumar Pallavi Menon

    Akanksha Saxena Priya Lalwani

    Manpreet Kaur Sanket Bhatia

    Varun Patni

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    It is the managerial process of developing and

    maintaining a strategic fit between the

    organisations objectives and resources and its

    changing market opportunity.

    Organisations Objectives Resources

    Strategic fit

    a gi g E ir e t

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    Address critical performance issues

    Create the right balance between what the organization

    is capable of doing vs. what the organization would like

    to do Cover a sufficient time period to close the Performance

    gap

    Visionary convey a desired future end state

    Flexible allow and accommodate change

    Guide decision making at lower levels

    operational, tactical, individual

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    Business

    Mission

    External

    Environment(Opportunity

    Threat)

    Feedback

    And

    Control

    Implementation

    Program

    Formulation

    Strategy

    Formulation

    Goal

    FormulationInternal

    Environment

    (StrengthWeakness)

    Steps of strategic business planning

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    Broad purposes of organisation.

    General criteria for assessing the long term

    organisational effectiveness.

    Driven by heritage & environment. Future thinking

    Placecomm Mission

    We are committed to provide quality placements for

    all the students of MBA- AB batch

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    38%

    11%5%

    33%

    8% 5%

    Agriculture

    Biotechnology

    Commerce

    Engineering

    Vetenary & AnimalHusbandary

    Others

    GRADUATION PROFILE MBA

    (AB) 2010-12

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    Analysis

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    0

    5

    10

    15

    20

    25

    Fresher 06-12months

    13-18months

    19-24months

    25-30months

    31-36months

    EXPERIENCE BREAKUP MBA(AB) 2010-12

    NO OF STUDENTS

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    STRENGTHS WEAKNESS OPPURTUNITY THREATS

    SWOT Analysis

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    Opportunities/Threats

    How are demand and

    supply expected toevolve?

    How do you expect theindustry chaineconomics to evolve?

    What are the potentialmajor industrydiscontinuities?

    What competitor

    actions do you expect?

    YOURBUSINESS CONVERT

    OPPORTUNITIES

    BUILD ON

    STRENGTHS

    NEUTRALIZETHREATS

    ADDRESS

    WEAK-

    NESSES

    Strengths/

    Weaknesses

    What are yourBUsassets/competencies

    that solidify yourcompetitive position?

    What are yourBUs

    assets/competenciesthat weaken yourcompetitive position?

    Can be used as a thoughtstarter for competitiveanalysis and internal

    assessment

    Surfaces potentialopportunities/threats arisingfrom factors external to the

    business

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    STRENGTHS

    ` Good international reputation and one of thebest universities in India.

    ` 3rd best college of Symbiosis InternationalUniversity.

    `

    National ranking of 25 amongst B schools` Extensive course structure & Specialised

    courses.

    ` Good mix of diverse cultures

    `

    Rigorous selection procedure` Practical learning through industrial visits. Eg.

    RBI, Kisan Mela.

    ` Batch profile

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    WEAKNESS

    ` MBA-AB and E & E are newly establishedcourses.

    ` Improper alumni database management

    system.` Unstable corporate contacts

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    OPPORTUNITY

    ` Improve industrial contacts

    ` Carry competitions which involves reputed

    companies to empower relationships.

    ` International trade fairs` Student exchange programs

    ` Shifting to the new campus

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    THREAT

    ` Improper performance of alumni and interns

    ` Three colleges in one campus

    ` Poaching of companies by other colleges

    ` Renowned institutes like MANAGE, IRMA, IIMAhas the same or realted course running from

    many years so they have an edge.

    ` Sectoral B- School because of which domain

    gets very narrow

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    Keeping into mind mission of committee, form goals withrespect to time and magnitude. It should meet followingcriteria :

    x Hierarchically arranged

    x Quantitative

    x Realistic

    x Consistent

    Goals of SIIB Placecomm

    `

    To provide 100% placement` To increase the average package by at least 30%

    ` To maximise the international placements

    ` To provide placements according to studentsinterests & preferences

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    Know your enemy, know yourself and your victory

    will not be threatened. Know your terrain, know the

    weather and your victory will be complete.

    By proper strategy formulation only, Goals will be met

    & mission would be achieved.

    Corporate Mission &Objectives

    Strategy Corporate, business, financial

    Operating Plans

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    Strategies can be of following types :

    Overall cost leadership - Achieve lowest costs andpose competition to rivals

    Differentiation Uniquely achieve superiorperformance in area valued by majority of the

    market. Focus Target one or more narrow market

    segments intimately

    For Placecomm committee FOCUS strategy will beused and under that differentiation strategy will beimplemented

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    STRATEGIC ALLIANCES

    ` Product or service alliances-jointly marketcomplementary products. Eg- individual and anorganisation for a new product development for amutual benefit.

    ` Promotional alliances- One agrees to promoteothers product. Eg- ICICI Matrix courses

    ` Logistics alliances One offers logistics services toother. Eg. -live projects, free consultancy

    ` Collaborations Eg. - trade fair

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    ` Improve alumni database system

    `

    Maintain contacts with alumni at least once a month` Insights of the batch profile

    ` Setting questionnaire to enquire about the students

    preferences

    Objectives

    Initiatives

    cti nlans

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    ` Design placement brochure

    ` Design motivational programs for students

    ` Benchmarking the companies

    ` Industry interface

    ` Intimating the students about company selection

    ` Ascertaining follow-up

    ` Organising placement event

    ` Feedback after the summer internship

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    ` Formation of placement committee

    ` Study and analyse the profiles and target the

    companies accordingly

    `

    Circulation of placement brochure` Follow-up process

    ` Carrying motivational programmes and workshops

    ` Forming teams for the placement event

    ` Organising trade fairs

    ` Invite alumni and industry persons

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    Comparethe actual

    & setstandards

    Finding

    deviations

    Reasonsand

    correctiveactions

    Reporting

    Feedback

    FEEDBACK

    AND CONTROL

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    ` Feedback from interns and alumni

    ` Sorting

    ` Feedback from industry

    ` Feedback from the placement committee.

    ` Critical control points

    ` Giving students domain specific modules eg.

    NCFM,

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    Thank You For Your Participation