1. which of the following is correct not with regard to...

1. Which of the following is correct not with regard to marketing?

a) marketing is a management function

b) marketing is a philosophy

c) marketing is not limited to business activity alone

d) marketing means selling

e) objective of marketing is to achieve corporate objective through customer satisfaction

2. Which of the following term explains the term ‘market’?

a) where the goods are sold

b) where the services are sold

c) where the buyers and seller of products interact and decide to sell and purchase

d) where the sellers dictate terms

e) where the buyers dictate terms

3. Which of the following cannot be a market situation?

a) one seller many buyers

b) may sellers and many buyers

c) few sellers and may buyers

d) may sellers and few buyers

e) none of the above

4. ‘Market Means

a) Place where goods are bought and sold

b) All buyers and sellers sharing a particular need or want are able to exchange to satisfy their

need or want

c) Groups of buyers and sellers located in a wide geographical area but getting in touch for the

exchange

d) All of these

5. Market can be classified based on ;

a) Geographical area

b) Product

c) Nature of Transaction

d) Volume of Transaction

e) All of these

6. Which among the following is true as regards marketing concept?

a) Consumer is the central focus of marketing

b) Finding the customer needs and satisfying them is the heart of marketing

c) ‘Want’ means a feeling

d) Need means ability and willingness to pay for the products

e) All of these

7. The word ‘Market’;

a) Refers to a place where goods can be bought and sold

b) Consists of all the potential customers sharing a particular need or want who might be ableto engage in exchange to satisfy the need or want

c) It implies a situation where buyers and sellers of commodity interact

d) All of the above

8. Which of the following does not represent a market situation?

a) A small distributing Prasad in a temple

b) A bank running a dispensary located in its staff college

c) A meditation camp\ of a religious organization for its members

d) A fund raising charity shoe for the victims of Tsunami tidal waves;

9. Market can be classified into different types based on;

a) Geographical Area

b) Products

c) Nature of transaction and Volume of transaction

d) All of the above

10. On the basis of geographical area, this kind of market does not exist:

a) retail market

b) local market

c) regional market

d) national market

e) global market

11. Which of the following statement is not a part of definition of marketing:

a) it is a process of determining consumer demand for goods and services

b) it is a process of creation of goods and services as per consumer requirement

c) it is a process of selling the gods and service which a firm products

d) it is a process of satisfying consumer

e) it is a process of achieving corporate objectives through customer service

12. Focus of a marketing exercise is:

a) consumer and consumer requirements

b) market demand

c) sale of products

d) sale of products

e)all the above

13. Which of the following is not a marketing activity?

a) Marketing is a total management concept comprising identification of customer needs,

developing suitable product to meet these needs and delivering (selling) the products to the

customers

b) Marketing is customer focused; Its central focus is customer satisfaction

c) It converts customer needs into profitable opportunity

d) It is product-focused

14. Selling is an operational activity and it is produce based. It aims at earning profits by

maximizing sales volume:

a) True

b) False

15. The key functional aspects of marketing management are ;

a) Analysis

b) Planning

c) Implementation

d) Control

e) All of these

16. Which of the statements is CORRECT in respect of concept of marketing?

a) Marketing is a concept of selling the product and services

b) Marketing is also considered advertising or promoting a product

c) Marketing is essentially related to customer satisfaction

d) all of the above

17. Market is a;

a) Political activity

b) Legal activity

c) Socio-economic activity

d) All of the above

18. A market may comprise;

a) One seller and many buyers

b) Many sellers and one buyer, Few sellers and many buyers

c) Many sellers and many buyers

d) All of the above

19. Important of marketing has increased in the recent years due to which of the following:

a) consumer experiencing wider choices of goods and services

b) availability of information to consumer about goods and services

c) customized and target communications and offerings

d) all the above


20. Which of the following is not correct with regard to marketing and selling:

a) marketing is a broader concept than selling

b) selling is a broader concept than selling

c) in marketing , focus is the consumer

d) in selling, the focus is the products

e) in selling profit increases with maximization of volume and market profit maximizes withcustomer satisfaction

21. Which of the following is not a true statement:

a) market is geographical place where goods can be bought or sold

b market is relevant to a temple

c) market is also concerned with selling

d) marketing implies meeting needs profitably

e) marketing identified opportunities in customer requirements

22. Which among the following is not a tangible offering?

a) Detergent

b) Fast Food Service

c) Banking

d) None of these

23. Which among the following are the characteristics of services?

a) Intangibility

b) Inseparability

c) Heterogeneity

d) Perish ability

e) All of these

24. An important attribute of a financial service is fiduciary responsibility, Fiduciary responsibility

means:

a) providing quality service

b) providing good service

c) Banking business is based on trust and good faith

d) None of these

25. A market can be divided into following on the basis of geographical area;

a) Local Market

b) Regional Market, National Market

c) World/ Global Market

d) All of the above

Key

1.d 2.c 3.e 4.d 5.e 6.e 7.d 8.a 9.d 10.a 11.c 12.a 13.d

14.a 15.e 16.d 17.c 18.d 19.d 20.b 21.a 22.c 23.e 24.c 25.d

1. Market, on basis of volume transactions, can be divided into;

a) Retail Market

b) Wholesale Market

c) Scattered Market

d) (a) and (b)

2. The following are various types of market, on the basis of nature of transactions;

a) Cash/Spot Market

b) Futures Market

c) (a) and (b)

d) Street Market

3. Which of the following is not a part of the marketing management:

a) identification of business opportunities

b) understanding the customer needs

c) producing according to customer needs

d) delivering as per customer convenience

e) all the above

4. The process of planning and executing the conception, pricing, promotion and distribution tothe target group is called:

a) marketing

b) selling

c) management of business

d) marketing management

e) any of the above

5. Which of the following is a function of marketing management:

a) collection and analysis of customer and competitor information

b) planning and resource mobilization

c) implementation of the strategic plans

d) a to c

e) a and b

6. Which among the following is not a tangible offering?

a) Detergent

b) Fast Food Service

c) Banking

d) None of these

7. Which among the following are the characteristics of services?

a) Intangibility

b) Inseparability

c) Heterogeneity

d) Perish ability

e) All of these

8. An important attribute of a financial service is fiduciary responsibility, Fiduciary responsibility

means

a) providing quality service

b) providing good service

c) Banking business is based on trust and good faith

d) None of these

9. Which of the following statements is NOT CORRECT regarding marketing?

a) Marketing is concerned with creation and maintenance of mutually satisfying exchangerelationship

b) Marketing is the business function which identifies the unsatisfied needs and wants’

c) Marketing is the process of determining consumer demand for a product or services

d) Marketing is the process of determining needs of seller/manufactures

10. The identification and satisfaction of ------ from the basis of market.

a) Consumer’s requirements

b) Seller’s needs

c) Governments’ revenue needs

d) Worker’s needs

11. To get a desired thing from someone by offering something in return is called;

a) A transaction

b) An exchange

c) A relationship

d) The value

12. Modern management of business enterprises recognizes the importance of;

a) Customer satisfaction

b) Entrepreneur health and wealth

c) Worker’s welfare activities

d) Taxation authorities

13. Within the marketing management, the measurement and evaluation of progress againstthe goals and targets of plans falls under:

a) analysis

b) planning

c) implementation

d) control and review

e) all the above

14. Which of the following factors has not been instrumental in making the marketing ofbanking services , important in India:

a) Completion amongst banks

b) Completion amongst banks and financial intermediaries

c) customer awareness of banking products and offering

d) pressure on profits of banks


15. What is meant by search goods and products:

a) which are tangible

b) which can be packaged

c) which can be touched

d) which can be seen

e) all the above

16. What among the following is a feature of experienced goods:

a) these are intangible

b) these cannot be packaged

c) these cannot be touched

d) these can be evaluated only after use

e) all the above

17. Indian banks have the following organizational objective;a) Commercial objective of making profit

b) Social objective of playing a development role in the economy especially rural economy

c) a & b

d) None of these

18. Which of the following is not true of services generally?a) They are usually sold and then product and consumed

b) It is difficult to standardize the output of services generally and quality control is difficult

c) It is produced often in the presence of the customer

d) It cannot be produced in advance and stocked for later delivery

e) It can be bulk-produced and sold

19. Which of the following have to be fulfilled for effective bank marketing?a) The financial needs and wants of customers have to be met

b) Commercial objective of profit for the bank has to be met

c) Social objective of development role particularly in the rural areas has to be met

d) All of these

20. Marketing is a functional area of;

a) Management

b) Production

c) Infrastructure activities

d) All of these

21. Marketing is -------- concept than selling.

a) Broader

b) Narrower

c) Equivalent

d) Not a related

22. Marketing is a management concept which comprises of;

a) Identification of customers needs

b) Developing suitable products to meet the customer needs, Delivery of products to customers

c) Facilitating their consumption for ultimate satisfaction of those needs

d) All of the need

23. Services offered by the banks fall under which category of goods:a) tangible

b) those can be touched

c) intangible

d) none of the above

24. Which of the following is a characteristic of services?a) intangible

b) inseparable

c) heterogeneous

d) perishable

e) all the above

25. It is difficult to standardize the output of certain services, as these are delivered by humanbeings. This element is reflected in which of the following terms:

a) intangible

b) inseparable

c) heterogeneous

d) perishable

d) all the above

Key

1.d 2.c 3.e 4.d 5.d 6.c 7.e 8.c 9.d 10.a 11.b 12.a 13.d

14.e 15.e 16.e 17.c 18.e 19.d 20.a 21.a 22.d 23.c 24.e 25.c

1. What are the four Ps of marketing mix?

a) Product

b) Price

c) Place .

d) Promotion

e) All of these

2. Place in the marketing –mix refers to

a) Distribution of services

b) Advertisement

c) Sales Promotion

d) All of these

3. The product quality, design, features, packaging, branding etc are grouped under the

concept of :

a) Product

b) Distribution

c) Marketing

d) None of these

4. Selling aims at earning profits by maximizing;

a) Sales volume

b) Customer satisfaction

c) Seller’s satisfaction

d) All of these

5. Marketing aims at earning profits by maximizing;

a) Sales volume

b) Customer satisfaction

c) Workers satisfaction

d) All of these

6. What are the various functions of marketing management?

a) Analysis

b) Planning

c) Implementation and Control

d) All of these

7. In order to take care of the element of inseparability in case of certain services, which of thefollowing becomes essential:

a) advertisement

b) interaction between seller and buyer

c) mass production of services to reduce cost

d) a to c all


8. An activity or a series of activities of intangible nature, to satisfy the customer or customerrequirement is called:

a) market

b) marketing

c) services

d) products

e) all the above

9. The production and consumption of services take place simultaneously. This process iscalled:

a) marketing

b) personal interaction

c) servuction

d) servicing


10. Which of the following is classified under Place?

a) Internet Service

b) ATM

c) Door- step banking

d) Single –Window Operator

e) Teller

f) All of these

11. Which of the following 3 Ps have been added for Services Marketing to the 4Ps ofmarketing that were originally Identified for product marketing?

a) People

b) Physical evidence

c) Process

d) All of these

12. Exchange of goods to satisfy mutual needs is

a) Barter

b) Marketing

c) Selling

d) None of these

13. The main characteristics of services are;

a) Intangibility

b) Inseparability

c) Heterogeneity, Perish ability

d) All of these

14. Which of the following are the characteristics of physical goods?

a) Tangible

b) Homogeneous, Ownership

c) Can be kept in stock

d) All of these

15. A service is;a) Any act or performance that one party can offer to another

b) That is essentially intangible

c) And does not result in the ownership of anything

d) All of the above

16. Compared to normal production process, how servuction process is different:a) it takes place through interaction

b) physical surrounding to the customer is relevant

c) presence of some 3rd party during this interaction is irrelevant and damaging

d) a to c all


17. Which of the following is an additional feature of a financial service when compared tonormal services:a) intangible

b) inseparable

c) inseparable

d) perishable

e) fiduciary responsibility

18. The implicit responsibility which the banks undertake in relation to management of funds ofthe customer, is called:

a) fiduciary responsibility

b) financial obligation

c) intangible feature

d) servuction


19. A person’s Want becomes a Need only if:

a) he can afford to buy the goods to satisfy his need

b) he is willing to pay for the same

c) a & b

d) None of these

20. The concept of Marketing is applicable to:

a) Goods

b) Services

c) Information

d) Ideas

e) All of these

21 .Marketing is

a) A management Function

b) A Philosophy

c) An Approach

d) An Attitude of Mind

e) All of these

22. Which of the following are marketing mix tools?

a) Product

b) Price

c) Place and Promotion

d) All of these

23. Enumerate 4 Cs;

a) Customers needs and wants

b) Cost to the customer

c) Convenience and communication

d) All of the above

24. The offering of following does not around to a service?

a) Fixed deposit receipt

b) Postage stamp

c) Insurance stamp

d) Gift voucher of a competition

25. Which of the following is not an element of definition of bank marketing:

a) aggregate of functions

b) functions directed providing services to the customers

c) services are financial or other related needs and wants

d) delivery of the products and services to customer to achieve corporate objectives

e) all the above

Key

1.e 2.a 3.a 4.a 5.b 6.d 7.b 8.c 9.c 10.f 11.d 12.a 13.d

14.d 15.d 16.d 17.e 18.a 19.c 20.e 21.e 22.d 23.d 24.d 25.e

1. Which of the following is not true in the context of bank marketing?

a) banks provide financial services

b) aim of providing banking services is to satisfy customer needs irrespective of corporateobjective

c) the nature of services is basically financial while some other services are incidental or related

d) competitive element, efficiency and effectiveness are major factors in the process of bankmarketing


2. By making services available to the customers as per their requirement, banks earn profit ascorporate objective which fall under which of the following categories:

a) commercial objectives

b) social objectives

c) marketing objectives

d) expansion objectives

e) all the above

3. Marketing Management comprises

a) Analysis

b) Planning

c) Implementation

d) Control

e) All of these

4. The four As of marketing introduced by the renowned management consultants Prof.Jagdish

Sheth and Prof. Rajendra Sisodia are ;

a) Accessibility

b) Acceptability

c) Affordability

d) Awareness

e) All of these

5. The focus on modern marketing is on;

a) Customer relationship management

b) Product management

c) Efficient customer service

d) All of the above

6. What forms the basis of marketing?

a) Identification of customer’s requirements

b) Satisfaction of consumer’s requirements

c) Both (a) and (b)

d) Product design

7. Which of the following are the features of services?

a) Services are by and large activities and are intangible

b) Services are series of activities rather than things

c) The services are produced and consumed simultaneously

d) All of the above

8. Bank marketing concept takes into account which of the following assumption, to contributeto bank’s success;

a) bank cannot exist without customers

b) purpose is to create, win and retain customer

c) the starting point and the ending point is customer

d) ultimate objective is to deliver total satisfaction

e) all the above

9. A set of marketing tools that a business organization uses to pursue its marketing objectivesin the target market is called;

a) marketing mix

b) marketing of products

c) marketing tools

d) marketing strategies

e) all the above

10. Which of the following is not a part of 4P tools called marketing mix:

a) people

b) price

c) product

d) place

e) promotion

11. Which of the following is not a product offering?

a) Financial Advice

b) e-broking

c) Nainital

d) CRY

e) Spiritual gurus

f) None of these

12. A product has a personality. The features of a product are ;

a) The core

b) The associated features

c) The brand name and logo

d) The package and label

e) All of these

13. It is said that a product has a customer value hierarchy. They are;

a) Core benefit

b) Basic product

c) expected product

d) augmented product

e) Potential product

f) All of these

14. The business become customer and market driven due to increased;

a) Competition

b) Buyers

c) Sellers

d) Variety of products available in market

15. Which is the following is CORRECT?

a) Marketing is concerned with selling

b) Marketing is not relevant to a mosque

c) market is a geographical place where goods can be bought and sold

d) All of the above

16. According to Mr.Kotler a product;

a) Is anything

b) That can be offered to market

c) For attention, acquisition, use of consumption and ‘That might satisfy a want or need.

d) All of the above

17. In 4P model for marketing, the place relates to which aspect:

a) distribution

b) production

c) transportation

d) a to c

e) b and c

18. Which of the following aspects are not taken into account for product under 4P marketingmix:

a) variety

b) quality of the product

c) design of the product

d) service warranties


19. For promotion under 4P what aspect is not taken into account:

a) advertisement

b) sales promotion

c) sales force

d) public relations


20. Which of the following is true about modern marketing?

a) It aims not merely to satisfy the customers but also delighting them with unanticipated

benefits;

b) The competition is at the augmented product level and the firms strive to reach the potential

product level

c) Both a & b

d) Either a or b

21. The bank has deposit products, loan products, remittance products etc. These are

compendiously referred to as -------

a) product mix

b) product groups

c) Neither of these

22. Product Planning is determining the strategies in respect of :

a) Product Lines

b) Product Mix

c) Branding

d) Packaging

e) New Product Development

f) All of these

23. Product includes;

a) Physical goods

b) Services

c) Persons, place, organizations and ideas

d) All of the above

24. What are the various components of product personality?

a) The core, the package and cable

b) The associated features

c) The brand name and logo

d) All of these

25. Which of the following is not a product?

a) Pilgrimage tour to Vaishno Devi

b) ‘Green Agra Clean Agra’ call

c) Anant Housing Society

d) Discourse for public by Sh. Asha Ram ji at kothi Meena Bazaar

Key

1.b 2.a 3.e 4.e 5.a 6.c 7.d 8.e 9.a 10.a 11.f 12.e 13.f

14.a 15.a 16.d 17.a 18.e 19.e 20.c 21.a 22.f 23.d 24.d 25.d

1. Which of the following is included under 4C corresponding to 4P for product mix:

a) Customer needs and wants

b) cost to the customer

c) Convenience

d) communication

e) All the above

2. For marketing of services, instead of 4P which of the following mix is used:

a) 3P

b) 5P

c) 6P

d) 7P

3. Which of the following additional tools are included in the marketing mix for services:

a) People

b) Physical evidence

c) Process

d) a to c

e) a and b

4. Product Life Cycle implies ------;

a) Products have a limited life span

b) Sales of a product during its life span passes through distinct stages

c) Each of the stages poses different challenges, opportunities and problems

d) Profits rise and fall at different stages

e) Different marketing strategies are required for each of the four stages

f) All of these

5. What are the various stages in a typical Product Life Cycle?

a) Introduction

b) Growth

c) Maturity

d) decline

e) All of these in the order given

6. Which of the following are part of product strategies?

a) Product modification

b) Product elimination

c) Diversification

d) All of these

7. Describe the various levels of product?

a) Core benefit

b) Basic product and expected product

c) Augmented product, Potential product

d) all of the above

8. Which of the following are categories of product?

a) Durable goods i.e. tangible goods which have longer use – cooking range, computer)

b) Non-Durable goods i.e. tangible goods which get consumed during uses- shampoo, hair oiletc ------)

c) Services (i.e. Massage, courier, Bank loans etc )

d) All of the above

9. Which of the following is not a level of product?

a) Core

b) Augmented

c) Potential

d) Fragmented

10. Under the concept of marketing ,any thing that can be offered to satisfy a want or need iscalled:

a) goods

b) services

c) product

d) any of the above


11. Which of the following cannot be included in the term product, in the context of marketing:

a) physical goods

b) services

c) persons

d) places


12. A product comprise various component to complete its personality. Which of the following isnot a component:

a) core

b) associated features

c) brand name or logo

d) package and label


13. What strategies may be adopted to stimulate sales of a product which has reached its maturity?a) Quality Improvement

b) Feature Improvement

c) Style Improvement

d) All of these

14. Which of the following may now be eliminated from the product line of the banks?a) TTs

b) Drafts

c) Travellers Cheques

d) All of these

15. A firm faces a situation that the expected sales and profit from existing businesses do notreach the desired levels. Which of following methods can be adopted by it to bridge thisstrategic gap?a) Identifying opportunities for growth within the existing businesses (Intensive growth)

b) Identifying opportunities to build or acquire businesses related to the existing businesses

(Intensive growth)

c) Identifying opportunities to add attractive businesses unrelated to the existing business

(diversification growth)

d) Any or all of these

16. Which of the following is not a product?

a) Agra

b) Ballet performance by Hema Malini

c) Visit to Singapore branch of the bank

d) Religious lecture of Bapu Asha Ram ji Maharaj

17. Product planning comprises;

a) The process of developing and maintaining a portfolio of product

b) Which satisfy the needs and wants of customers

c) From different segments

d) All of the above

18. What are the various elements of product planning?

a) Product line, Product mix

b) Branding

c) Packaging and New product development

d) All of the above

19. In a bath soap of a reputed brand, as it sold/presented in the market, which of the followingis a core part:

a) soap itself

b) soap wrapped in paper pouch

c) soap put in plastic sheet

d) soap put in printed packing


20. How many levels are there of a customer value hierarchy:

a) 2

b) 3

c) 4

d) 5

e) 6

21. Which of the following is not the levels of product under the customer value hierarchy:

a) core benefit

b) expected product

c) augmented product

d) potential product


22. A firm has to launch new products because

a) existing products will reach maturity and decline stage in due course

b) The tasters/ demands and lifestyle of customers undergo changes calling for new productsto

satisfy their needs

c) Competitors introduce new products and wean away existing customers

d) All of these

23. What are stages of launching a new product?

a) Idea screening

b) Concept testing

c) Product development

d) Test marketing

e) Commercial launch

f) All of these in the same order

24. An idea fit to be taken up for screening;

a) Should fit into the overall strategy of the firm

b) Should build on the resources and the skills (technological) financial and managerial) of the

firm

c) Should have sufficient market potential

d) All of these

25. The concept of product life cycle implies the following;

a) Products have a limited life span and sales of a product during its life span passes throughdistinct stages

b) Each of the stages possess different challenges, opportunities, and problems

c) The profits varies at different stages

d) Different marketing strategies are required for every stage

Key

1.e 2.d 3.d 4.f 5.e 6.d 7.d 8.d 9.d 10.c 11.e 12.e 13.d

14.d 15.d 16.c 17.d 18.d 19.a 20.d 21.e 22.d 23.f 24.d 25.d

1. Which are the various stages of product life cycle?

a) Introduction

b) Growth

c) Maturity and Decline

d) All of these

2. What are the various weaknesses of the product life cycle?

a) Undefined concept

b) Non-uniform shape

c) Unpredictable turning points and Unclear implications

d) All of the above

3. Successful firms make efforts to reach which of the following level of a product hierarchy forcustomer attraction:

a) core benefit

b) expected product

c) augmented product

d) potential product


4. A seller offering to the buyers, a range of products, that is called:

a) marketing mix

b) product mix

c) product lines

d) product item


5. A product mix comprises different groups of products which are closely related and arecalled:

a) marketing mix

b) product mix

c) product lines

d) product item


6. What are the possible errors as regards

screening of ideas for product development ;

a) DROP-error, when an otherwise good idea is dismissed

b) DO-error, when a poor idea graduates to development and commercialization stage

c) a or b

7. The objective of Test Marketing are ;a) To test the product in authentic consumer settings

b) To learn the size of the market

c) To know how the consumers and dealers react to handling, using and repurchasing the

actual product

d) All of these

8. The benefit of test marketing area) More reliable forecast of future sales

b) An opportunity to decide about launching or dropping the product

c) Determining the better promotional strategies

d) All of these

9. The sales of a new product, in the introduction stage do not depend on;a) Product features

b) Product price

c) Seller’s brand

d) Product brand name

10. Service is defined as;

a) An act or performance which can be offered, that is essentially intangible

b) And does not result in the ownership of anything

c) And may or may not be tied to physical product

d) All of the above

11. The Product Life Cycle operates;

a) At three levels namely-the product level the product sub-category level and the brand level

b) At two level viz., the product level, the brand level

c) At one level i.e the brand level

d) No such level concept

12. At introduction stage of Product Life Cycle, which of the following statements is CORRECT?

a) This stage is a period of low stages and slow growth in sales

b) At this stage, there is no profits due to heavy expenses incurred for introducing the product

c) At this stage, sales grow rapidly due to fast expansion

d) Both (a) and (b)

13. Banks offer different kind of advances such as housing loans, customer finance, retail loansetc. These can be called:

a) marketing mix

b) product mix

c) product lines

d) product item


14. If ‘surf excel’ is available in there pack sizes and two types of packages, what is the productdepth:

a) 2

b) three

c) six

d) eight

e) nine

15. Current account opened by customer A with National bank that offers unlimited cheque usefacility, clearing services and anywhere banking facility , constitute:

a) one product

b) two product

c) three products

d) four products

e) not a product, it is service

16. Diversification may be classified into

a) Concentric diversification

b) Horizontal diversification

c) Conglomerate diversification

d) All of these

17. The benefits of strong brand equity are ;

a) It enjoys a high level of consumer brand awareness and loyalty

b) It represent consumers perceptions and feelings about the product and its performance

c) It is a valuable asset and carries economic value

d) All of these

18. Which of these are true as regards Packaging?

a) Packaging ‘contains’ the product and protects it

b) It attracts customer attention and describes the product

c) It also ensures consumer safety and prevent tampering

d) It creates convenience value for the customer and promotional value for the manufacturer

e) All of these

19. Which of the following statements are CORRECT, with reference to Growth Stage ofProduct of Life Cycle?

a) This stage is period of low sales

b) During this stage, sales grow rapidly due to fast increasing market acceptance

c) Profit improves substantial

d) (a) and (c)

20. Which of the following products are at introductory stage, with specific reference to bankingindustries?

a) Home banking through personal computers

b) Debit card

c) (a) and (b)

d) Auto finance

21. Home loans and auto loans of banking products are in ----- stage of Product Life Cycle;

a) Introduction

b) Growth

c) Maturity

d) Decline

22. Out of the following , which is not a product:

a) a tour to Shimla

b) Green Delhi call

c) ABC Apartment Houses Society

d) Discourse by a renowned Swamy

e) all the above

23. –––––– comprises the process of developing and maintain a portfolio of products thatsatisfy the needs of the customers from different segments:

a) product mix

b) product planning

c) product marketing

d) product manufacturing


24. Different products remain in existence for a different limited period. This is called:

a) product life cycle

b) product life

c) product maturity

d) product decline

e) product growth cycle

25. Labels on packages serve the function of

a) Identifying the product or brand

b) Describing information about the product, manufacturer, user instructions, and other

prescribed particulars

c) Promoting the product through attractive graphics

d) All of these

Key

1.d 2.d 3.d 4.b 5.c 6.c 7.d 8.d 9.d 10.d 11.a 12.d 13.c

14.c 15.a 16.d 17.d 18.e 19.d 20.c 21.b 22.c 23.b 24.a 25.d

1. Which of the following forms part of the Abraham Maslow’s hierarchy of needs?

a) Physiological needs

b) Safety needs

c) Social needs

d) Esteem needs

e) Self-actualization

f) All of these in the same order

2. Which of the following is the component of Family Life Cycle (US concept)?

a) Young Bachelor

b) Half nest (married with young children)

c) Full nest (older couple, growth up children)

d) Empty nest (older couple)

e) All of these in the same order

3. Which of the following statement is INCORRECT with regard to Product Life Cycle?

a) The life span of different products varies significantly

b) Some products witness increase in sales very fast and also face a rapid decline

c) Some products have a very short life span

d) None of the above

4. Which of the following products of banking services is at maturity stage?

a) Home loans

b) Debit cards

c) Savings bank account

d) All of these

5. Demand drafts, are popular mode of funds remittance from one place to another in bankingindustries, presently passes through ------ of Product Life Cycle;a) Decline stage

b) Maturity stage

c) Growth stage

d) At par stage

6. Sales curve of a products moves through various phases within its life cycle. Which of thefollowing is not such phase:a) introduction

b) growth

c) maturity

d) decline


7. Which of the following situations is represented by the maturity stage of a product:a) when potential buyers have been fully tapped

b) when buyers have started not using the product

c) when buyers are not interested to introduce the product to others

d) when the buyers stars returning the products

e) all the above

8. Which of the following banking product can be said to have nearly reached it maturity stage?a) saving bank account

b) cash certificate

c) term loans

d) bank drafts


9. Which of the following influence a person in his buying behaviour?a) his perception of himself and environment

b) his self-concept, needs, motivation

c) learning process

d) habit formation

e) All of these

10. Which of the following groups/ sub-groups affect a person’s attitude and buying behaviour?a) Several levels of society culture

b) Sub-cultures

c) Social classes

d) Reference groups

e) Face to face group

f) All of these

11. Attracting, maintaining and nurturing relationship with customer in a multi-serviceorganization aimed at customer relations is called Relationship Marketing;

a) True

b) False

12. What are the main features of decline stage which are faced by the product?

a) Sales reduced considerably

b) Erosion in profits

c) Both (a) and (b)

d) Sales remain constant

13. Which of the following statements are CORRECT with regards to maturity stage?

a) Potential buyers of the product have been fully tapped

b) There is a slowdown in the growth of sales and marketing expenses started to increase

c) Profits are either stabilized or started to decline to due to increase in marketing expenses

d) All of the above

14. At different stages, a product will need --------- marketing mix for achieving the desiredgoals.

a) Similar

b) Different

c) No market mix required

d) All of these

15. Bank drafts are being used by the customers in a lesser degree due to availability of otherremittance modes. What is the stage of the this product out of the following :

a) introduction

b) growth

c) maturity

d) decline


16. At growth stage of a product, the strategic thrust is on:

a) need to develop market

b) expand the market by penetration

c) expand the market share by retaining the existing customers

d) cut cost and reposition the product

e) any of the above

17. At the decline stage of a product, what is the status of competition:

a) only few competitors

b) intensive competition

c) fierce competition

d) limited competition


18. Gap Analysis is finding out the gap between customer perception and the firm’s perception.

It relates to :

a) company perception of customer expectations

b) customer driven service designs and standards

c) Service delivery

d) perceived delivery of services by customers

e) expected services by customer

f) All of these

19. Which of the following is a growth strategy for a firm :

a) Identifying opportunities for further growth with the existing business (Intensive growth)

b) Identifying opportunities to build or acquire business related to the existing business

(Integrative growth)

c) Identifying opportunities to add attractive business, unrelated to the existing business

(diversification growth)

d) All of these

20. When a firm evolves a strategy to sell more of its existing products in its present markets,

The Strategy is :

a) Market penetration

b) Product development

c) Market development

d) Diversification

21. What should be the suggested marketing mix at introduction stage of the product?

a) Product should be unique offering

b) Price of the product should be low and incentive for use should be given

c) Focus of advertisement should be to create and build awareness about the product andproper attention for building network of distribution.

d) All of the above

22. Which of the following statements is CORRECT in regard to growth stage of PLC?

a) Fast growth and rising profits

b) Low sales and marginal profit

c) Falling sales and no margins

d) all of the above

23. Marketing strategies, which are based on the product element, are called;

a) Product techniques

b) Marketing skills of product

c) Product strategies

d) All of these

24. What is the status of price at maturity stage of a product:

a) low price

b) premium price

c) low price with high volume

d) maintain price margin

e) low margin

25. When a manufacturer carries improvement in quality and performance, to augment thesales of a product, this is called:

a) product introduction

b) product improvement

c) product modification

d) product enhancement


Key

1.f 2.e 3.d 4.c 5.a 6.d 7.a 8.a 9.e 10.f 11.a 12.c 13.d

14.b 15.d 16.b 17.d 18.f 19.d 20.a 21.d 22.a 23.c 24.d 25.c

1. Which of the following is the purpose of carrying product modification :

a) to get more customers interested to use the product

b) to retain the existing customer likely to switch to another product

c) to increase the quality of the product to improve image

d) a and b

e) a to c

2. When a firm evolves a strategy to sell more of its existing products in new markets, the

strategy is:




d) Diversification

3. When a firm evolves a strategy to sell new products in its existing market, the strategy is-----:



c) market development

d) Diversification

4. When a firm decides on a strategy to market new products in new markets, the strategy is:a) Market penetration



d) Diversification

5. Which of the following is a reason for product elimination?a) sales keep declining continuously without any possibility for improvement

b) profit keeps declining continuously without any possibility for improvement

c) product prices are declining continuously

e) emergence and growth substitute products

e) all the above

6. Among the growth strategies for a product, when opportunities are identified within theexisting business, it is called:a) intensive growth

b) integrative growth

c) diversification growth

d) any of the above


7. When a firm adds attractive business that is unrelated to the existing business, such growthstrategy is called:a) intensive growth

b) integrative growth

c) diversification growth

d) any of the above


8. Which of the following marketing tools generates revenue?a) Product

b) Pricing

c) Place

d) Promotion

9. Which of the following are the objectives of

Pricing?

a) Profit

b) Market share

c) Cash flow

d) Product quality

e) Communicating image

f) All of these

10. Price of a product is influenced by:

a) demand for the product

b) costs

c) competition

d) Price of substitutes

e) All of these

11. Which of the following are considered as product strategies?

a) Product modification

b) Product elimination

c) Product diversification

d) All of these

12. Product modification includes;

a) Quality improvement

b) Feature improvement

c) Style improvement

d) All of these

13. What are the advantages of product modification?

a) It builds the firm’s image of progressiveness and leadership

b) Addition or deduction of features can be done in a short time

c) It helps in building up the enthusiasm of sales personnel

d) all of the above

14. There are five main stages of product development. Which of the following is the first stage:

a) idea screening

b) concept testing

c) product development

d) test marketing

e) commercial launch

15. In the process of product development, idea are generated on the basis of which of thefollowing :

a) brainstorming sessions

b) surveys for need identification

c) suggestion scheme for staff

d) suggestion scheme for others

e) any of the above

16. Which of the following is not an objective of test marketing as a part of productdevelopment:

a) to test the product in authentic consumer setting

b) to learn the size of the market

c) to know how the consumer react

d) to know how the dealers react


17. What could be the long term objectives of pricing?

a) Profit optimization

b) Minimum return on investment

c) Achieving specified market share

d) Stabilizing prices and margins in the market

e) entering new markets

f) All of these

18. What could be the short term objectives of pricing?

a) Profit maximization

b) Minimum return on sales turnover

c) Achieving a particular sales level

d) Deeper penetration of the market

e) Keeping parity with competition

f) All of these

19. Which of the following is true as regards pricing of a product?

a) The price of a product influence the demand and hence the revenue of the firm

b) Factors like whether the product is a necessity or

a luxury, nature of competition, buyer behaviour also affect their price

c) Market conditions, Govt. controls etc also effect it

d) All of these

20. What are the reasons for product elimination?

a) Sales declines continuously and there is no possibility of increase in sales, or, Profits keepdeclining and no chance for its improvement.

b) Product is no more effective in achieving the desired objective and there is no possibility ofimprovement in future

c) Excessive administrative expenditure and time is required

d) All of the above

21. The firms need to adopt suitable strategies to increase their sales and profit and there arefollowing approaches which can be adopted by the firm;

a) Identification of opportunities for further growth within the existing business. This is alsoknown as intensive growth

b) Identification of opportunities to build or acquire businesses related to the existing business.This is called integrative growth

c) Identification of opportunities to add attractive businesses not related to the existingbusiness. This is called diversification growth

d) All of the above

22. What are the various stages of product development?

a) Idea screening

b) Concept texting

c) Product development

d) Test marketing and commercial launch

23. An audio cassette manufacturer introduces computer tape manufactures. Underdiversification this falls under which kind of product diversification:

a) concentric diversification

b) horizontal diversification

c) conglomerate diversification

d) large diversification


24. Which of the following is not included in the brand of a product:

a) name

b) design

c) sign

d) symbol


25. Under packing of a product, where the product is placed in a cover and cover is kept in cardboard box, this packaging is called:

a) primary package

b) secondary package

c) shipping package

d) total package


Key

1.d 2.b 3.c 4.d 5.e 6.a 7.c 8.b 9.f 10.e 11.d 12.d 13.d

14.a 15.e 16.e 17.f 18.f 19.d 20.d 21.d 22.c 23.a 24.e 25.b

1. The major price-setting methods adopted by firms are:

a) Cost-based pricing

b) Value-based pricing

c) Competition-based pricing

d) All of these

2. Cost-based pricing may be based on:

a) Market up pricing

b) Absorption cost pricing

c) Target-return pricing

d) Marginal cost pricing

e) Any of these

3. Value based pricing may be based on Perceived- value pricing or value pricing:

a) True

b) False

4. Diversification refers to;

a) Entering attractive opportunities

b) Which are outside the existing businesses of the firm

c) (a) and (b)

d) Continuing into same businesses

5. What are the various types of diversification, generally observed by the business?

a) Concentric diversification

b) Horizontal diversification

c) Conglomerate diversification

d) All of the above

6. A product ------- is a group of related products that function in a similar manner, are sold tothe same customer groups and marketed through the same type to outlets;

a) Line

b) Category

c) Group

d) Market

7. The sum value of all the values that consumer exchanges for the benefits of having or usingproduct or service is called:

a) revenue

b) sale

c) price

d) spread

e) pricing strategy

8. When single price is charged for all consumers without any discrimination, it is known as:

a) pricing strategy

b) single price

c) fixed price

d) dynamic price

e) variable price

9. When the price of a product is fixed on the basis of bid by the buyer and decision on that bythe seller by accepting offers through varying price, this is called:

a) pricing strategy

b) single price

c) fixed price

d) dynamic price

e) variable price

10. Competition based pricing may be based on :

a) Going-rate pricing

b) Auction-type pricing

c) Group pricing

d) Any of these

11. Under Absorption cost pricing the price is fixed by adding the required margin for profit to

total costs:

a) True

b) False

12. The disadvantage of target-return pricing is :

a) If the sales do not reach the assumed level the realized profit will be less than the targeted

level

b) If the sales are below BEP it would result in a los

c) Both a & b

d) None of these

13. Goods, bought by a consumer based on a comparison of suitability, quality price and styleare called ------- goods:

a) Consumer

b) Shopping

c) Industrial

d) Conveniences

14. Which of the following statements is in INCORRECT?

a) A brand name should suggest something about the product’s benefits and qualities

b) Product line consistency refers to the number of versions offered of each product line

c) The characteristic of service that it cannot be stored for future use is known an intangibility

d) b) and c)

15. Enumerate the various elements of market mix;

a) Product

b) Price

c) Promotion and Place

d) All of these

16. What among the following purposes, for the consumer, is served by the price:

a) allocation of purchasing power among various products according to need

b) information about the quality or value of the product

c) details about availability of the product

d) a and b

d) a to c

17. Which of the following is affected by the pricing, in case of a business concern?

a) profits

b) growth

c) sustainability

d) a and b

e) a to c

18. Which of the following banking products are not a priced products:

a) cheque books

b) compliance with standing instructions

c) returning or cheques as unpaid

d) deposit of fixed deposit receipts for safe custody by minors


19. Which of the following is true in respect of

Marginal cost Pricing?

a) Under this method variable costs are fully realized; only a portion of the fixed costs may be

realized. Hence, flexibility in price is possible

b) It is a useful method for use in pricing in competitive situations

c) The method is based on certain assumptions about the costs and revenue behaviour which

may undergo changes over a period of time

d) It does not take into account the classification of semi-fixed and semi-variable costs

e) All of these

20. Under Market-Penetration Pricing method the new product will be priced low initially in order

to enter the market quickly and deeply there by achieving a large market share:

a) True

b) False

21. Which of the following element of market mix generates revenue for the organizations?

a) Product

b) Price

c) Promotion

d) All of these

22. Which of the following elements of market mix involves cost?

a) Product

b) Promotion

c) Place

d) (a), (b) and (c)

23. In simple terms, price is the amount of money charged for a ;

a) Product

b) Service

c) (a) and (b)

d) Something

24. Which of the following objectives is generally not served by the pricing, in a businessorganization:

a) profits

b) survival

c) market share

d) cash inflows


25. Which of the following could be treated as better pricing strategy in connection with profits,for a banking:

a) optimization of profits over a long time

b) maximization of profits in the short term

c) multiplication of profits by dynamic pricing

d) ensuring minimum profits by fixed pricing

e) all the above

Key

1.d 2.e 3.a 4.c 5.d 6.a 7.c 8.c 9.d 10.d 11.a 12.c 13.b

14.d 15.d 16.d 17.e 18.e 19.e 20.a 21.b 22.d 23.c 24.e 25.a

1. Business of a bank is increasing, but increase of business of other banks is higher than theincrease in the business of the concerned bank. The result would be:

a) lowering of profits

b) lowering of business turnover

c) lowering of market share

d) increase in market share and profits

e) all the above

2. --------- method is not ideal for new products is

a) Market skimming pricing

b) Discriminatory

c) Market penetration

d) Promotion pricing

3. The functions of the distribution channel are

a) Gathering market intelligence

b) Promoting the product

c) Providing contact point for customer and the manufacturer

d) Negotiating and settling the final price and other terms with the buyer

e) Physical distribution

f) All of these

4. Which, among the following, are the alternate delivery channels for banking services?

a) ATM

b) Internet banking

c) Mobile banking

d) Doorstep banking

e) All of these

5. Which of the following purposes are served by the price for the consumers?

a) Price helps buyers to allocate their purchasing power among various products to meet theirneeds and wants

b) Price gives information about the quality or value of product to consumers

c) (a) and (b)

d) Price gives information about satisfaction consumer will get from the product

6. The objective generally thought by the firms in setting prices of their products, can be listedas;

a) Profit

b) Product quality

c) Market share and cash flow

d) All of the above

7. The factors, which influences the firms approach in determining the price of products, can beclassified in;

a) Internal factors

b) External factors

c) Political factors

d) (a) and (b)

8. A ……… is offered by the seller to intermediary who function like storing, selling and recordkeeping;

a) Trade discount

b) Quantity discount

c) Cash discount

d) Off-season discount

9. Which of the following is not an internal factor in pricing , by a business firm:a) corporate and marketing objectives of the firm

b) characteristics of the product

c) life cycle stage of the product

d) manufacturing and marketing cost of the product


10. Which of the following is not an external factor in pricing, by a firm:a) buyers’ behaviour

b) competitor’s policy

c) social considerations

d) bargaining power of supplier


11. In India which among the following determines the prices of banking products:a) Govt. of India

b) Reserve Bank of India

c) Policy formulation by IBA

d) Policy formulation by Boards of concerned banks

e) all the above

12. Which among the following are intermediaries in banking services?a) Direct Sales Agents

b) Business Facilitators

c) Business Correspondents

d) Recovery Agents

e) Merchant establishments .

f) All of these

13. When a manufacturer directly sell his goods to the customer with no other intermediary

Between them it is called -----------

a) Zero level channel

b) One level channel

c) Two level channel

d) None of these

14. A distribution channel where there are Wholesalers and Retailers between themanufacturer

and the consumer is called ----------- channel :

a) Zero level

b) One level

c) Two level

d) Three level

15. Which of the following are not the pricing methods?

a) Mark up pricing method

b) Absorption cost pricing method

c) Target return pricing method


16. Which of the following are the pricing methods;

a) Perceived value pricing method

b) Going-rate pricing method

c) Auction type pricing method, Value pricing method


17. Which of the following are the various strategy adopted, by the firm for deciding pricestructure of the product?

a) Geographical pricing

b) Price discounts and allowances

c) Psychological pricing

d) Promotional pricing

18. Who fixes the bench mark prime lending rate (BPLR) of banks?

a) RBI

b) IBA

c) Bank Boards

d) ALCO of the bank

e) all the above

19. What factors out of the following, are not taken into account while fixing Benchmark PrimeLending Rate (BPLR)?

a) cost of funds

b) operational cost

c) risk cost

d) range given by RBI

d) none of the above

20. 3 main inputs (called 3 Cs) are taken into account while fixing price. Which of the followingis not part of 3 Cs:

a) customer’s demand schedule

b) cost function

c) competitor’s price

d) carrying cost of the product


21. Which factors influence channel selection?

a) Product characteristics

b) Market characteristics

c) Customer characteristics

d) Competition

e) Product lines

f) All of these

22. What is the other name for Channel Management?

a) IT Channel Management

b) Distribution Channel Management

c) Channel

Sales Management

d) Sales Channel Management

e) All of these

23. Which, among the following, are the marketing channels used by a marketer?

a) Communication Channel

b) Distribution Channel

c) Services Channel

d) All of these

24. Which of the following is not the pricing strategy?

a) Discriminatory pricing

b) Product mix pricing

c) market skimming pricing and Market penetration pricing


25. In market skimming pricing strategy;

a) Initial price is low and is maintained low

b) Initial price is high and then it is reduced

c) Initial price is lower and then it is increased

d) Initial price is high and is maintained high

Key

1.c 2.b 3.f 4.e 5.c 6.d 7.d 8.a 9.e 10.e 11.d 12.f 13.a

14.c 15.d 16.d 17.d 18.d 19.d 20.d 21.f 22.e 23.d 24.d 25.b

1. When the price of a banking product is determined by adding a standard mark up on costthis is called:

a) mark up pricing

b) target return pricing

c) marginal cost pricing

d) value pricing

e) group pricing

2. When the firm fix their prices on the basis of required rate of return on their investment, thisis known as:

a) mark up pricing



d) value pricing

e) group pricing

3. The marginal cost pricing method is used by bank in which of the following cases:

a) export loans

b) housing financing loans

c) short term loans to blue chip corporate

d) agriculture loans

e) all the above

4. Channel Management is the development of policies and procedures to gain and maintain

the cooperation of various institutions within the sell-side distribution channel :

a) True

b) False

5. The special feature of a marketing channel is

a) It uses Scarce resources

b) It performs better through specialization

c) Can be shifted among channel members

d) All of these

6. Which of the following pricing strategy is not ideal for new products?

a) Discriminatory pricing strategy

b) Market penetration

c) Market skimming strategy

d) All of the above

7. Which of the following is not an objective of pricing?

a) Expansion of business

b) Profit

c) Market share

d) Product quality

8. Choose the pricing methods, which are not based on competitors pricing;

a) Group pricing

b) Going rate pricing

c) Sealed-bid option

d) All of these

9. Under marginal cost pricing., which of the following is generally ensured by a bank or firm:

a) fixed cost is fully recovered

b) fixed costs and variable costs are fully recovered

c) variable cost is fully recovered but fixed cost is not covered

d) variable cost is fully recovered and fixed cost is partial recovered

e) all the above

10. When fix price of a loan product by offering a product having high value to the customers ata relatively lower price (say a personal loan at 14%, compared with a credit card at 30% interest ), it is called:

a) mark up pricing



d) value pricing

e) group pricing

11. When a reputed company asks different banks for a loan and quote the interest rate thatthey would charge, it is called:

a) mark up pricing

b) auction –type pricing


d) value pricing

e) target return pricing

12. Distribution channels are not static; they tend to change;

a) Vertically

b) Horizontally

c) Through multi-channels

d) All of these

13. What is the benefit to Channel management?

a) Helps organization improve its bottom line

b) Helps to hold customers

c) Reduce administrative time

d) Provide robust account management

e) Drive higher revenues

f) Development partner network

g) All of these

14. What is ICM?

a) International Computer Machines

b) Interwoven Channel Management

c) Institute of Channel Management

15. Which of the following statements, with regard to pricing is FALSE?

a) Price for any product is a constant

b) One of the objective of pricing is getting cash inflows the required time

c) Perceived value pricing takes the buyer perception into account

d) All of the above

16. Public sector banks offer additional rate of interest ranging from 0.25% to 1.00% on termdeposit to the senior citizens of 60 years and above, these banks are practicing;

a) Segmental pricing

b) Promotional pricing

c) Product mix pricing

d) All of these

17. Which of the following pricing methods, is not a caused based pricing method?

a) Value pricing

b) Target return price

c) Marginal cost pricing

d) None of these

18. A news paper has fixed different prices for different locations, regions of countries. It iscalled:

a) geographical pricing

b) discrimination pricing


d) value pricing

e) product –mix pricing

19 . In a particular period, a bank allowing housing finance loans by allowing lower than thenormal interest rate to all customers. This is called;



c) discount & allowance pricing

d) market penetration pricing

e) product – mix pricing

20. A bank which has opened a branch in an urban area, offers some customary nominal valuegift to attract customers from other banks. This pricing strategy can be called;



c) promotional pricing

d) market skimming pricing

e) product-mix pricing

21. ICM connects businesses with various channel to increase efficiency and thereby enable

lowering of costs for channel support and greater productivity in the organization:

a) True

b) False

22. Which of the following is true as regards Promotion?

a) It is the exercise of communicating the different elements of marketing mix to the customerswith the objective of influencing them to buy the product offering

b) To help customers to go through the various stages of decision-making process and finallybuy the product

c) To deliver a clear and consistent message to the customers about the firm and its products

d) All of these

23. What are the objectives of communication?

a) Persuasion

b) Providing information

c) Reminding

d) Reinforcing

e) All of these

24. Choose the CORRECT statement out of the following statements;

a) Trade discount is also called a functional discount

b) With product focus segmented pricing different variants of the products are priced differentlybut not according to their cost

c) A firm should set a single price for a product

d) (a) and (b)

25. Which of the following statements is INCORRECT?

a) The price for a product should be kept constant as it moves through its life cycle

b) In segment pricing, members of the segment paying the lower price should be able to re-sellthe product to the segment paying the higher price

c) Trade discount is also known as functional discount

d) (a) and (b)

Key

1.a 2.b 3.c 4.a 5.d 6.a 7.a 8.a 9.d 10.d 11.b 12.d 13.g

14.b 15.a 16.a 17.a 18.a 19.c 20.c 21.a 22.d 23.e 24.d 25.d

1. Marketing Channel consist of

a) Wholesalers

b) Retailers

c) Merchants

d) Agents

e) Facilitators

f) All of these

2. Under which pricing method, the products are priced below list price, even below cost, for atemporary period to create buying urgency?

a) Promotional

b) Reference

c) Market penetration

d) Marked up

3. A firm has fixed its price at Rs. 1999 rather than Rs. 2000, for its product. Such pricingstrategy is called:

a) psychological pricing

b) b) discrimination pricing


d) value pricing


4. A bank has been charging different rates of commission on bank drafts it is issuing todifferent customers. This pricing strategy can be called:






5. When a manufacture charges higher price initially for product and later on the price isreduced to attract more buyers, the strategy is called:






6. What are the components of the promotion-mix?

a) Public Relations

b) Personal Selling

c) Sales Promotion

d) Advertising and Publicity

e) Direct marketing

f) All of these

7. In personal selling push strategy is used

a) True

b) False

8. Which of the following influence the decision regarding promotion mix?

a) Type of product/ market

b) Buyer’s readiness stage

c) Product life cycle state

d) All of these

9. Which of the following statements are CORRECT in respect of market penetration pricingmethod?

a) The price of new product is set low initially in order to penetrate the market quickly

b) The low price enables the seller to attract a large market share

c) High volume give benefit of lower costs allowing further reduction in price

d) a), b) and c)

10. Under product mix pricing;

a) The products which are a part of product mix, the pricing becomes more complex

b) The price is split into a fixed component and a variable component link to usage.

c) By products obtained in production of other products can be priced at the value they have forconsumers. This helps in charging a lower price in the main product

d) All of the above

11. Under Geographical pricing;

a) Different prices are fixed for different location regions cities or countries

b) The incidence of higher transportation cost make the product costlier to a customer at adistant location

c) Same prices are fixed for all locations

‘d) (a) and (b)

12. A private bank offers credit cards facility (which has been launched recently) in rural areasat nominal charges in order to attract card users and increase its business. The pricing strategyis called:



c) product-mix pricing


e) market penetration pricing

13. Which of the following pricing strategy is not suitable for new products:

a) market skimming

b) discriminatory pricing

c) market penetration

d) promotional pricing


14. Goods reach the consumers form the products through a chain of entities. This chain iscalled:

a) intermediaries

b) retailers

c) wholesalers

d) marketing channels

e) selling channels

15. What are the various stages of readiness of the buyer to buy a product?

a) Awareness

b) Knowledge

c) Liking or Desire

d) Preference

e) Conviction

f) All of these

16. Which of the following are the characteristics of Direct Marketing?

a) It is the process of making direct connections with the individuals prospective customers

b) It aims at obtaining immediate response from and building up lasting relationship with thecustomers

c) It is immediate, customized and interactive

d) It is well-suited to highly targeted marketing efforts

e) All of these

17. Which of the following statements are CORRECT in regard to seal bid auction?

a) In sealed bid auctions, each seller is permitted to bid only once

b) The sellers are not aware of the bid submitted by other sellers

c) Under the system, sellers lend to keep their bids low enough so as not to lose the contact.

d) All of the above

18. In Dutch auctions;

a) This system is followed in one seller, many buyers and many sellers one buyers situation

b) In one seller, many buyers situation-the seller announces the high price of the product andthen slowly reduces the price till a bidder accepts it.

c) In many sellers, one buyer situation – the buyer calls for bid from the sellers for a particularproduct/ item and accepts the bid at the lowest price, with other things being similar

d) All of the above

19. What are the various internal factors, which influence the pricing system?

a) Characteristics of the product

b) Composition of the product line of the firm

c) Life Cycle Stage of the product

d) Price elasticity of the demand of the particular product

20. Which of the following is not function of distribution or marketing channels:

a) market information

b) promotion of the product

c) contact with the buyers

d) matching the consumer requirement


21. When the goods reach the consumers from the producers without intervention of theintermediaries such as distributors, the marketing channel is called:

a) consumer marketing

b) producer marketing

c) direct marketing

d) indirect marketing


22. Which of the following are the characteristics of Direct Marketing?

a) It is the process of making direct connections with the individuals prospective customers

b) It aims at obtaining immediate response from and building up lasting relationship with thecustomers

c) It is immediate, customized and interactive

d) It is well-suited to highly targeted marketing efforts

e) All of these

23. Non-store retailing constitutes:

a) Direct selling

b) Direct marketing

c) Automatic vending and buying services

d) All of these

24. Direct Marketing is reaching and delivering goods and services to customers without anymarketing middlemen:

(True/ False)

25. What are the various external factors affecting the pricing of a product?

a) Policy of various competitors

b) Government controls and regulations

c) Buyer’s behavior and bargaining power and also characteristics of market –such as-demand, customer, competition etc;

d) All of the above

Key

1.f 2.a 3.a 4.b 5.d 6.f 7.a 8.d 9.d 10.d 11.d 12.e 13.b

14.d 15.f 16.e 17.d 18.d 19.d 20.e 21.c 22.e 23.d 24.b 25.d

1. Which of the following actions on the part of the marketing channels is part of ‘marketinformation’?

a) gather intelligence about current customers

b) gather intelligence about potential customers

c) gather intelligence about competitors

d) disseminate the information to producer

e) all the above

2. What are the long objectives of pricing?


b) Stabilizing price and margins in the market

c) Achieving a particular market share

d) All of the above

3. Distribution refers to;

a) The set of activities

b) Which makes the goods/services each

c) From the produce/service provides to the consumer

d) All of the above

4. In case of majority of banking services which of the following kinds of marketing channel isused:

a) consumer marketing

b) producer marketing

c) direct marketing

d) indirect marketing


5. Producers chose different channels for product distribution, on the basis of which of thefollowing factors:

a) product characteristics

b) market characteristics

c) customer characteristics

d) resources

e) all the above

6. A producer manufactures the goods which find use in wide spread market. Which of thefollowing kinds of consumer distribution channels would be suitable for him:

a) direct channel

b) indirect channel – manufacturer to retailer

c) indirect channel – manufacturer to wholesale to retailer

d) indirect channel – manufacturer to wholesale to jobber to retailer


7. Which among the following has encouraged Home-Shopping?

a) Higher costs of driving

b) Traffic congestion

c) Parking problems

d) Lack of time

e) Lines at check-out counters

f) All of these

8. The job of a Direct Selling Agent (DSA) and Direct Marketing Agent {DMA} is:

a) Collect information about the customer

b) Create database

c) Interact with the customer

d) Meet his needs with optimum utilization of available resources

e) Provide efficient service

f) All of these

9. What is the benefit of direct marketing in the case of a bank?

a) Saves time to the customer

b) Open various delivery channels to the customer

c) Banks can provide real time, customized and personalized marketing

d) Enables bank to deploy manpower for other jobs

e) All of these

10. Marketing channels refer to;

a) Sets of independent organization

b) Involved in the process of making a product or service available

c) For use or consumption

d) All of the above

11. What are the various functions performed by the members of a distribution channel?

a) Market information

b) Promotion

c) Contract and Matching

d) All of these

12. Some of the functions performed by the members of a distribution channel are;

a) Negotiation

b) Product information

c) Physical distribution

d) Financing

d) All of the above

13. Which of the following is the characteristics of banking products:a) intangibility

b) inseparability

c) variability

d) perishability

e) all the above

14. In case of many banking product the presence of a bank representative and the customer ,both is essential, this element is called;a) intangibility

b) inseparability

c) variability

d) perishability

e) all the above

15. Majority of banking products do not have physical existence due to which these are to berendered personally. This characteristics is called:a) intangibility

b) inseparability

c) variability

d) perishability

e) all the above

16. It is not desirable for a bank to evolve a code of conduct for DSA/ DMA:

a) True

b) False

17. Marketing Information System is now computer-based and uses modern mathematical,statistical and operations research tools to process information. The basic features of MIS are ;a) Providing information as required by the management in a regular flow

b) Coordination between functional departments and specialist executives like system analyst,programmer etc

c) Future orientation so that marketing issues and problems are anticipated in advance andsolved

d) Al of these

18. The member of intermediary levels in distribution indicates;a) The length of a channel

b) The width of a channel

c) The volume of a channel

d) The area of a channel

19. Name the factors, which influence the selection of distribution channel;

a) Product Characteristics

b) Market characteristics

c) Company resources

d) All of these

10. Which of the following is not a factor influencing the selection of channel?

a) Competition

b) Product lines

c) Customer characteristics

d) None of these

11. Banks offer products such as current accounts, saving bank accounts and term depositwhich are different in their features and use. This characteristics of these products is called:

a) intangibility

b) inseparability

c) variability

d) perishability

e) all the above

12. In case of certain customer-bank situations, the customer completely depends and believesthe advice of the bank. This relationship is called:

a) banker-customer relationship

b) agent-principal relationship

c) trustee-beneficiary relationship

d) client relationship


13. Which of the following is not a channel for distribution of banking products:

a) branches

b) telephone banking

c) call centres

d) automated teller machines


14. What are the functions of MIS?

a) Collecting and assembling data

b) Processing of data

c) Analyzing the data

d) Storage of data

e) Dissemination of information

f) All of these

15. What is the need for having a robust MIS system?

a) Complexity of marketing activity

b) Information explosion

c) Need to eliminate any communication gap with customers

d) Need for Prompt decisions

e) Non-price competition

f) All of these

16. What kind of information is obtained from the MIS?

a) Information about market forces

b) Information about the bank’s market behaviour

c) Internal information

d) All of these

17. The products can be classified in to the following types which require different channels;

a) Perishable products

b) Consumer durables

c) Industrial products

d) All of these

18. In banking services, which are the major characteristics affecting the channel selection;

a) Intangibility

b) Inseparability

c) Variability and Perish ability

d) All of these

19. Which statements of the following are CORRECT in regard to inseparability, with specificreference to services rendered by the banks?

a) In most of the cases, it is not possible to separate the services from the seller and aninteraction at least once with some staff of the bank is necessary.

b) The interaction might be done either in person, over phone or through e-mail or similarmanner

c) The direct channel between buyer and seller is very much suitable in distribution of banking

services

d) All of the above

20. A bank has created in a hotel a corner that provides ATMs, interactive video monitor andcommunication system. This is called:

a) ATM location

b) branch location

c) virtual branch

d) business unit


21. Banks make credit services available at merchant establishments through which of thefollowing:

a) ATMs

b) Branches

c) Debit Cards

d) Credit Cards

e) all the above

22. Banks facilitate payment at merchant establishment through which of the following :

a) ATMs

b) Branches

c) Debit Cards

d) Credit Cards

e) all the above

22. Which is the subsystem of the MIS?

a) Internal Records System

b) Market Intelligence System

c) Market Research System

d) Market Management and Science System

e) All of these

23. The functions of distribution channel do not include;

a) Market research

b) Gathering and providing market information

c) Promoting the sale of goods

d) All of these

24. Which of the following statements is TRUE?

a) Banking is a service industry. The layout of the branch along with the interior décor make animpact of the customer

b) In selection of marketing channel, the product characteristics are relevant and market the

characteristics are of no consequence

c) The maximum number of entities at any of the levels in a distribution channel is called thelength of the channel

d) a) and c)

25. What are the various distribution channels in banking services?

a) Physical channel of distribution

b) Personal channel of distribution

c) Indirect channel of distribution

d) (a) and (b)

Key

1.e 2.d 3.d 4.c 5.e 6.d 7.f 8.f 9.e 10.d 11.d 12.d 13.e

14.b 15.a 16.b 17.d 18.a 19.d 20.c 21.d 22.e 23.a 24.a 25.d

1. A bank makes use of certain other person on hire basis for marketing of bank services. Thisprocess is called:

a) direct sale agents

b) direct marketing agents

c) direct representatives

d) outsourcing of financial services

e) all the above

2. In what way, the intermediaries in banking services such as direct marketing agents help thebank:

a) increase the availability of banking services

b) increase the convenience of banking services

c) increase the use of banking services and revenues

d) help in retaining the existing users and attract new users

e) all the above

3. In case of physical goods, in order to avoid overstocking or understocking at various placeswhich of the following helps:

a) order processing

b) inventory management

c) storage of products

d) protective packaging

e) forecasting demand

4. Which of the following cannot be a partner in a partnership firm?

a) NBFC

b) HUF

c) None of these

5. What are the various electronic and telecommunication based outlets, used the bankingindustries?

a) Telephone banking and call centers

b) Automated teller machine

c) Virtual branches and automated video banking and plastic cards

d) All of the above

6. Enumerate the various services offered through telephone banking;

a) Balance enquiry

b) Request for cheque book

c) Product enquiry

d) All of these

7. Some of the banks have started utilizing the services of intermediaries because they;

a) Increase the availability of convenience of a service

b) Increase it s use or the revenues from its use

c) Help maintain existing users and to attract new users

d) (a) (b) and (c)

8. The various types of intermediaries working for banks, can be classified into;

a) Direct sales agents

b) Automobile dealers

d) Merchant establishment

9. A channel of payment made available by the bank which debits the line of credit establishedby the bank for the customer:

a) ATMs

b) Branches

c) Debit Cards

d) Credit Cards

e) all the above

10. In a credit or debit card, where the cash in actually used is called:

a) point of sale

b) ATM

c) point of distribution

d) a to c

e) a and c

11. Which of the following is true in respect of loans by residents to NRI/ PIO close relatives ?

a) Loans should be interest-free

b) Minimum period of loan; 1year

c) The loan amount should be within the overall limit under LRS (US $ 200000 per financialyear) available for the resident individual

d) The loan amount should be credited to the NRO a/c of NRI/ PIO and can be used forpersonal/ business purposes

e) All of these

12. Mark INCORRECT statement?

a) Direct marketing channel is suitable for industrial products

b) The branch network of a bank is affected by RBI policy among other factors

c) The two main transport modes in India are Rail and Road

d) Physical distribution function of marketing distribution channel does not have affect onservice

13. A direct marketing channel is also known as ----------- level channel;

a) Zero

b) One

c) Two

d) Three

14. What are the various aims of promotion in marketing?

a) Persuasion

b) Inform

c) Reminding, re-enforcing

d) All of these

15. Promotion refers to;

a) An exercise of maintaining the contact with the consumer

b) At different levels and in different manners so as to.

c) Build, maintain and enhance the customer relationship, which is the ultimate objective ofmarketing

d) All of the above

16. Out of the various agencies working for banks as intermediaries, the following is not foundworking for banks:

a) direct selling agents

b) merchant establishments

c) automobile dealers

d) wholesalers


17. The process of communicating the properties of different elements marketing mix to thecustomers with the objective of influencing them, is called:

a) marketing

b) promotion mix

c) promotion

d) advertising

e) reinforcing

18. Which of the following are Credit Information Companies?

a) CIBIL

b) Equifax

c) Experian

d) None of these

19. The promotion mix comprises of;

a) Advertising

b) Sales promotion

c) Public relations, Personal selling

d) All of these

20. Which of the followings from part of five tools used in promotion MIX?

a) Direct marketing

b) Personal selling

c) Advertising

d) All of these

21. Which of the following statements with regard to advertising as tools of promotion mix isINCORRECT?

a) Advertising is any paid form of non personal presentation and promotion

b) Advertising is a mean of reaching masses at a relatively low cost per exposure

c) Advertising through print media, radio and television have a wider reach


22. Choose the CORRECT statement in respect of advertising;

a) Advertising reaches people geographically dispersed and it can be repeated several time

b) The use of color, visuals and sound etc. make advertising very expressive

c) Banks also use that local advertisements media like –heading s on road, railway stations,

but stands etc

d) All of the above

23. Which of the following is not part f the promotion process in marketing:

a) persuasion

b) information

c) reminding

d) reinforcing

e) manufacturing quality product

24. Which of the following is not a tool of promotion mix:

a) direct marketing

b) personal selling

c) advertising

d) public relation

e) product modification

25. Make the CORRECT statement in regard to personnel selling as a tools of promotion mix;

a) Personal selling involves personal interaction between buyer and seller

b) It is most effective tools at a certain stage of the buying process. It develops the long termrelationship between the sales personnel and customer

c) In personal selling, the buyer’s needs are better understood and quick adjustments can bemade to satisfy the buyers

d) All of the above

Key

1.d 2.e 3.e 4.c 5.d 6.d 7.d 8.d 9.d 10.a 11.e 12.d 13.a

14.d 15.d 16.d 17.c 18.d 19.d 20.d 21. d 22.d 23.e 24.e 25.d

1. Promotion seeks to influence the buyer in decision making through;

a) Persuasion

b) Reminding

c) Information and Reinforcement

d) All of these

2. Direct marketing does not cover;

a) Public relations

b) Online marketing

c) Personal selling

d) Catalogue marketing

3. Public relations element will not include;

a) A report on the bank appearing in a periodical\

b) A program of Bell-Dance sponsored by the bank

c) A medical checkup sponsored by the bank

d) a presentation made to employees of ABC Cosma Ltd

4. Promotion is an exercise of maintaining contact with the consumer at different levels so asto;

a) Enhance customer relationship

b) Lure the customer into buying the products

c) Prevent customer from buying the product

d) All of the above

c) The system should provide regular flow of information according to the requirement of themanagement

d) All of the above

5. A paid form of non-personal presentation and promotion is called:

a) direct marketing

b) personal selling

c) advertising

d) public relation


6. Which of the following is not a suitable tool for marketing of its products for a bank havinglargest network throughout the country:

a) direct marketing

b) personal selling

c) advertising

d) public relation


7. A customer gives a telephone call to a bank asking for details of housing loan availability.Bank representative calls on the customer concerned to explain the details. Which of thefollowing kinds of marketing mix is it?

a) direct marketing

b) personal selling

c) advertising

d) public relation


8. An effective marketing information system fulfils the following(s);

a) Analysis of quantitative information

b) Limited to current scenario

c) Co-ordination among functional departments and specialist executives

d) Both (a) and (c)

9. The marketing personal need information -------- intervals;

a) At daily

b) At monthly

c) At yearly

d) On a continuous basis and regular

10. Marketing information system is ------ Pertaining to marketing;

a) The computer hardware system used for handling database of the company.

b) The structure of people, equipment and procedure for generating and processing information

c) Bio data of top executives of the organization

d) All of the above

11. What are the components of Marketing Information System?

a) Internal marketing information system, Market intelligence system

b) Marketing research system

c) marketing management and science system

d) All of the above

12. What are the various functions of MIS?

a) Collecting and assembling data and processing of data

b) Analyzing the data

c) Storage of data

d) Dissemination of information

13. On certain occasions the top functionaries of banks including Chairman, visit the clients attheir premises in connection with business. Which of the following kinds of marketing mix it is:

a) direct marketing

b) personal selling

c) advertising

d) public relation


14. A bank offers discount coupons to the customer availing consumer loans from the bank.Which of the following kinds of marketing mix it is:

a) direct marketing

b) personal selling

c) advertising

d) public relation

e) sales promotion

15. A bank offers to its customers special rate of interest on loan for retail products. Which ofthe following kinds of marketing mix it is:

a) direct marketing

b) personal selling

c) advertising

d) public relation

e) sales promotion

16. Organizations need to collect and analyze the data pertaining to marketing for;

a) Taking the required steps for effective marketing of their products

b) Utilizing their technological capabilities

c) Enabling the top executives to keep control cover the sales force of the organization

d) All of the above

17. Marketing information system is concerned with information about;

a) Consumers

b) Channel intermediaries

c) Sales force

d) All of the above

18. Mark the CORRECT statements;

a) MIS is necessary for an organization because requisite information just not available to thedecision makers from any ready source

b) Marketing research used the information available on payment of charges at secondarymarket

c) MIS helps in validating information and sorting out conflicting information

d) All of the above

19. Who are the ultimate users of the marketing information system?

a) The customers of the firm

b) The competitors of the firm

c) The decision maker

20. A promotion strategy which is directed at channel members to induce them to purchase theproduct and sell them to the final consumer is called:

a) promotion strategy

b) marketing strategy

c) selling strategy

d) push strategy

e) pull strategy

21. A promotion strategy which is directed to the final consumer to induce them to purchase theproduct is called:



c) selling strategy

d) push strategy

e) pull strategy

22. Which of the following promotion strategy is more suitable for banks as it provides servicesand not physical products”



c) selling strategy

d) push strategy

e) pull strategy

23. Pick the CORRECT statements, out of following;

a) Consumer is of no relevance for the marketing information system, since almost allinformation is collected from independent sources.

b) The marketing information requirements of a firm is one time requirement

c) Typically most of the information for marketing information system is collected fromsecondary source

d) All of the above

24. A good MIS should satisfy the following requirements;

a) The system should be unified and centralized

b) The system should match with level of progress of the organization

c) The system should be cost effective in maintenance

d) All of the above

25. MIS is needed because of;

a) Complex marketing activity

b) Knowledge/information explosion

c) Communication gap and prompt decisions and non price competition

d) All of the above

Key

1.d 2.a 3.d 4.a 5.c 6.e 7.b 8.d 9.d 10.b 11.d 12.c 13.b

14.e 15.e 16.a 17.d 18.c 19.c 20.d 21.e 22.e 23.c 24.d 25.d

.

1. What are the various types of information required for MIS?

a) Information about market forces

b) Information about the bank’s market behavior

c) Internal information

d) All of the above

2. The offer of credit card by the bank to a customer even without being applied for, is anexample of which of the following promotion strategy:



c) selling strategy

d) push strategy

e) pull strategy

3. In case of mobilization of deposits by a bank in the form of certificate of deposit, which of thefollowing marketing mix tool is effective:

a) advertisement

b) personal selling

c) cross selling

d) a to c all

e) a and b

4. When a bank wants to inform its customers about change in interest rate to attract newbusiness, which of the following strategy in marketing mix is used:

a) advertisement

b) personal selling

c) cross selling

d) a to c all

e) a and b

5. Which of the following is not the characteristics of the services?

a) Intangibility

b) Perish ability

c) Separability

d) Heterogeniety

6. Which of the following is not the process of Marketing Management?

a) Analysis

b) Planning

c) Control

d) None of these

7. Which of the following is not the characteristic associated with transactions between two ormore parities?

a) Agreed upon conditions

b) Time of agreement

c) A place of agreement

d) None of these

8. Marketing concepts is rested on four main pillars. Which of the following is not amongst fourpillars?

a) Target Market

b) Customer Needs

c) Segregated Marketing

d) Profitability

9. New mutual fund products or credit card products, can be sold in increasing number by abank, by use of which of the following:

a) advertisement

b) personal selling

c) cross selling

d) a to c all

e) a and b

10. In promotion , the seller seeks to influence the buyer in decision making through, which ofthe following:

a) persuasion, information and reinforcement

b) compulsion and persuasion

c) reminding and reinforcement

d) a to c all

e) a and b

11. Promotion is a process of maintain contact with the customers at different levels to:

a) lure the customer into buying the product

b) prevent customers from being critical of the bank

c) enhance customer relationship

d) attract the customers from competitors

e) all the above

12. Which of the following represent the acronyms of age groups?

a) SKIPPIES

b) DINKS

c) PUPPIES

d) All of these

13. Pricing is significant for firms because;

a) It determines revenues generated by the firms

b) It determines profits earned by the firms

c) It affects the level of funds available for other element of marketing mix.

d) All of the above

14. Which of the following statements is not CORRECT?

a) Price exist in different forms for products of different nature

b) Price affects the consumer behavior in deciding about squiring the product

c) Price is the only element that produces

Revenues


15. Which of the following is not the common objective pursued by firms for short term?


b) Profit maximization

c) Minimum return on sales turnover

d) Fast turnaround or early cash recovery

16. Major functions of bank marketing management are to systematically manage the processof, which of the following:

a) collection of information

b) evaluation of information

c) disseminating market information

d) a to c all

e) b and c

17. The process of providing accurate information for use by marketing decision makers toimprove their marketing planning , execution and control is known as:

a) marketing system

b) management information system

c) management system

d) marketing information system

e) all the above

18. Which of the following is not a basic features of an effective Marketing Information System:

a) a master plan for information flow through continuously operating process

b) coordination between functional departments and specialists

c) future orientation

d) use of modern mathematical tools

e) can be conveniently run manually without use of computers

19. Which of the following is the internal factor influencing pricing?

a) Price elasticity of the demand of the product

b) Competitor’s policy

c) Bargaining power of suppliers

d) Social considerations

20. Mark up pricing comes under which of pricing method?

a) Value-based pricing

b) Cost-based pricing

c) Competition-based pricing

d) Going-rate pricing

21. Which of the following is not the pricing strategy?

a) Geographical pricing

b) Psychological pricing

c) Product mix pricing

d) None of these

22. Which of the following is/are tools(s) for promotion mix?

a) Advertising

b) Public relations

c) Direct Marketing

d) All of the above

23. Which of the following is not a factor makes the MIS important in the preset dayenvironment;

a) information explosion

b) communication gap

c) prompt decision making

d) non-price completion


24. Which of the following is an area where we find non- price competition:

a) branding of services

b) packaging of products

c) advertisement for products

d) a to c all


25. For setting up an effective marketing information system which of the following types ofinformation is not needed by a bank:

a) information about market forces

b) information about bank’s market behaviour

c) internal information about the bank

d) all the above

e) only a and b

Key

1.d 2.d 3.b 4.a 5.c 6.d 7.d 8.c 9.b 10.a 11.c 12.d 13.d

14.d 15.a 16.d 17.d 18.e 19.a 20.b 21.d 22.d 23.e 24.d 25.d

1. Which of the following is NOT TRUE about push strategy of promotion mix?

a) Promotion efforts are directed at the channel member

b) It is done through personal selling and trade promotion

c) Promotion efforts are directed towards the final consumer


2. Factors influencing the promotion mix is/are;

a) Type of product/market

b) Buyers readiness stage

c) Product life cycle stage

d) All of these

3. The benefits of test marketing is/are;

a) More reliable forecast of future sales

b) An opportunity to decide about launching or dropping the product

c) Determining the better promotional strategies

d) All of the above

4. Which of the following is not the growth strategies?

a) Intensive growth

b) Innovative growth

c) Integrative growth

d) Diversification growth

5. Which of the following is/are component s) of product personally?

a) The associated features

b) The brand name and logo

c) The package and label

d) All of these

6. What kind of information is required by a bank under MIS so far as market forces areconcerned:

a) information about consumers

b) information about competitors

c) information about government

d) information about technology

e) all the above

7. Which of the following is not a component of MIS:

a) internal record system

b) marketing research system

c) market intelligence system

d) marketing management and science system


8. Which of the following is a basic requirement of an effective marketing system:

a) unified ad centralized system

b) matching with the progress in the organisation

c) cost effective

d) selective in information processing

e) all the above

9. Which of the following is not an advantage of marketing information system:

a) improvement in data capture process

b) smooth operation of collection and processing of data

c) provision for tailor make information for specific needs

d) serves as a total knowledge –management mechanism


10. Which of the following is not the level of the product?

a) Potential product

b) Augmented product

c) Product line

d) Expected product

11. Which of the following cannot part of a product line?

a) Liril

b) Lux

c) Rin

d) Dove

12. ----------------- is endowing products and services with the power of a brand;

a) Branding

b) Brand Equity

c) Differentiation

d) Brand Marking

13. -------------- is the added value endowed to products and services;

a) Trade marking

b) Branding

c) Brand equity

d) Differentiation

14. ------------ those trade marked services that serve to identity and differentiate the brand

a) Brand elements

b) Brand mark

c) Brand differentiation

d) Brand promise

15. Marketing information system is –––––– pertaining to marketing:

a) the computer hardware system used in handling the data base

b) the set of input and output reports to collate and purvey information

c) the structure of people, equipment and procedures for generating and processing theinformation

d) the software used for collecting and processing the information

e) all the above

16. Marketing information system is concerned with information relating to which of thefollowing:

a) customers

b) channel intermediaries

c) sales persons

d) a to c

e) b and c

17. Banks require to collect and analyse the data relating to marketing for –––––:

a) projecting their organization as knowledge oriented

b) enabling the top management to keep control over the sale force

c) taking the required steps for effective marketing of their products

d) for utilizing their information technology capabilities

e) all the above

18. -------------- marketing is about mixing and matching marketing activities to maximize theirindividual and collective efforts;

a) Personalizing

b) Customizing

c) Integrating

d) Complimentary

19. ----------------- is consumer’s ability to identify the brand under different conditions arereflected by their recognition or recall performance

a) Brand Identity

b) Brand Image

c) Brand Preference

d) Brand Awareness

20. ------------- occurs when customer experience the company as delivering on its brandpromise;

a) Brand Bonding

b) Internal Branding

c) Brand Promising

d) Brand Experience

21. A ------------- is consumer focused exercise that involves a series of procedures to assessthe health of the brand uncover its sources of brand equity, and suggest ways to improve andleverage its equity;

a) Brand Check-up

b) Brand Audit

c) Brand Assessment

d) Brand System Analysis

22. An effective MIS takes care of which of the following:

a) analysis of quantitative information

b) coordination amount functional and specialists executives

c) limited to current scenario

d) a to c all

e) a and b only

23. Which of the following is not a component of MIS:

a) marketing intelligence system

b) information technology system

c) internal records system

d) all the above


24. MIS is used by which of the following :

a) customers of the bank

b) competitors of the bank

c) decision makers of the bank

d) govt.and the public

e) all the above

25. When a firm uses established brand to introduce a new product it is called a ------------;

a) Sub-Brand

b) Parent Brand

c) Family Brand

d) Brand Extension

Key

1.c 2.d 3.d 4.b 5.d 6.e 7.e 8.e 9.e 10.c 11.c 12.a 13.c

14.a 15.a 16.d 17.c 18.c 19.d 20.a 21.b 22.e 23.b 24.c 25.d

1. which of the following is correct not with regard to...

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