PowerPoint Presentation

1Triton DigitalYour Music, Your Way IntegrationPresented to: Burger King1Burger Kings 2015 Integration Strategy:Organic features in real settingsInteractive exposurePeople engaging/interacting with Burger King

Where you live life your wayThree Big Triton Digital Integration Tactics:Your Music, Your Way Create Your Station Integration with Slacker RadioYour Music, Your Way Favorite Songs Station Integration with Slacker RadioTriton Engagement NetworkBurger King Confident & Bold Daily Video TriviaBe Yourself Burger King Road Trip Sweepstakes

Slacker The Best Content. Anywhere.At A Glance30 million registered users60% Male / 40% Female83% A18-4913+ million song library

AuthenticSlacker delivers a true music discovery experience

Mobile70% of Slacker users listen through their mobile deviceHands-On, Passionate Music Makers300+ Handcrafted Stations, programmed by passionate, dedicated music lovers, not algorithmsSlacker is made up of Passionate Makers who enjoy curating their own playlists

Create Your Station5

Create Your Station6Year-Long Exclusive Integration into Slackers Create Station feature, where users create stations based on artists or songsTies Burger Kings Be Your Way positioning to a custom-built music experience on Slacker Radio with the Your Music, Your Way taglineBurger King has an opportunity to be the exclusive sponsor of this featureEntire creation experience is branded as Burger King and Your Music Your WayAdded Value for minimum media investment with Triton of $1,000,000 gross

Note: All creative designs are examples. Exact designs to be agreed upon by both parties

Heres how it works:Create Station Landing PageListener clicks on Create Station link at top of Slacker Radio Home PageListener is taken to Creating Stations on Slacker Radio landing page, exclusively sponsored by Burger King

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Create Your Station

8Artist Cloud Once users click OK, they are taken to the Artist Cloud where they begin choosing artists, songs, albums or genre to build their custom station.Entire Artist Cloud will be exclusively skinned and sponsored by Burger King

Create Your Station

9Congratulations Page Your Music, Your WayOnce the listener builds their station, they are taken to a Congratulations page where they learn where to find their new stationContinuation of Burger Kings exclusive sponsorship and branding

Create Your Station

10Slacker Traffic Driving Spot to send users to Your Music, Your Way

Create Your Station

Click on SpeakerPlay audio in Slide Show mode to hear11

Favorite Songs Station

12Year-Long Exclusive Integration into Slackers Favorite Songs Station custom feature, where users can listen to a station made up of only favorite songsTies Burger Kings Be Your Way positioning to a custom-built music experience on Slacker Radio with the Your Music, Your Way taglineThis feature has never been sponsoredEntire user experience is branded as Burger King and Your Music Your WayAdded Value for minimum investment on Slacker of $500,000 grossNote: All creative designs are examples. Exact designs to be agreed upon by both parties

Favorite Songs Station

Heres how it works: Create Station Landing PageListener clicks on the My Music link at top of Slacker Radio Home PageListener is taken to a page with options on Slacker Radio landing page, so the user can pick the Favorite Songs station, exclusively sponsored by Burger King.13

Favorite Songs Station

14Favorite Songs StationListener clicks on Play Favorite Songs Station on Slacker landing page.Entire selection process is exclusively sponsored by Burger King.

Favorite Songs Station

15Slacker Traffic Driving Spot to send users to Your Music, Your Way

Favorite Songs Station

Click on SpeakerPlay audio in Slide Show mode to hear

100% share of voice of Confident and Bold Burger King Daily Video Trivia 100% sponsorship of nationally syndicated daily video triviaBK graphic (300x250) accompanying Triton daily confident and bold videoText 50 characters all for Burger Kings useEstimated 5,000 engagements per dayWeekly Promotional Traffic Driving Trivia to Burger King site: 5,000 weekly engagements Estimated 2,085,000 total engagements, including Page Views, Entrants and EmailsValue: $182,500 ($500 per day)Added Value for Minimum Investment of $250,000

Daily Video Trivia181Ownership of nationally syndicated Daily Video Trivia engagements (once daily)2Brand inclusion in trivia name (i.e. Confident and Bold Trivia) Presented by Burger King3Brand Logo inclusion in daily trivia engagementOne Weekly traffic driving trivia for brand423Presenting Sponsor of Daily Video Trivia

Have the Burger King audience enter to win a chance to go on the Be Yourself Burger King Road Trip catered by Burger King.Ties Burger Kings There arent that many places in the world where its okay to just be yourself positioning to a custom-built Sweepstakes Contest called Be Yourself Burger King Road TripTriton would send the winner +1 on a trip around the USA on behalf of Burger King. The winner would visit fun tourist attractions with Burger King locations so they can be themselves throughout the trip. This includes a meal at each BK location, gas money to drive to each location and room and board at a hotel of Burger Kings choice for 5 nights Social Media Integration will be involved to create a viral contest (facebook, twitter)Location recommendations: Times Square in NYC; Union Station in Wash DC; Las Vegas strip in Las Vegas; Golden Gate Bridge in SF; Navy Pier in Chicago; etc... Added Value for Minimum Investment of $400,000

Estimated Participation

Estimated Entrants: 20,000-40,000Estimated Entries: 100,000-300,000Estimated Entries Per Unique: 3-15Note: estimated participation is based on a number of variables including value of prize, sweepstakes time of year and more. These are just estimates.Sweepstakes/Contests22Custom graphics/text designed around your brand

Unique URL

Place it anywhere you like. Embed the contest on its own stand-alone siteon your website on your sponsors websiteYou can even include the contest and contest listings within our loyalty clubs

Sweepstakes Registration Info23Registration InfoCan include: first and last name, phone, zip, address, city, state, age, email as well as custom fields such as a question or a opt in.

Sweepstakes Confirmation Page24Social SharingOur platform gives members different options to share the contestMembers can share contest for extra entries

Sweepstakes Facebook Example25Example of when someone shares a contest to Facebook

Coupled with Facebooks Like feature you can now propel your brand, further.

Sweepstakes Confirmation Page26Can include links to brandUpon entering, offer a coupon, deal or freebie to get members to your site.Include social links to your brand

Sweepstakes Follow Up Email27Follow up email to include thank you text along with links to your site

Triton Digital Integration Summary:Your Music, Your Way Create Your Station Integration with Slacker RadioMinimum Investment - $1,000,000 grossYour Music, Your Way Favorite Songs Station Integration with Slacker Radio Minimum Investment - $500,000 grossTriton Engagement NetworkBurger King Confident & Bold Daily Video Trivia Minimum Investment - $250,000Be Yourself Burger King Road Trip SweepstakesMinimum Investment - $400,000

29Triton DigitalThank YouJay Rose | Vice President Interactive Sales & PartnershipsTriton Digital 321 West 44th st Suite 510 New York NY 10036O: {646} 661.6140 | M: (917)453.0801 | jay.rose@tritondigital.com

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