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September 28, 2007

BBoard of Trustees Meetingoard of Trustees MeetingPresident’s ReportPresident’s Report

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EEnrollment Updatenrollment Update

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Baccalaureate and other first-time, full-time new freshman enrollment is up

Baccalaureate academic credentials have increased once again

Overall enrollment is down by 2.6% Decline shown particularly at the sophomore class level

◦ Undergraduate transfers at the sophomore level down 32

◦ Undergraduate readmits at the sophomore level down 30

◦ Freshman to sophomore retention down 4% Student credit hours down 1.6%

FFall Enrollmentall Enrollment

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Aggressive research undertaken to better understand contributing factors◦ Telephone survey of U.P. former students eligible to

return

◦ Mail survey to L.P. and out of state former baccalaureate new freshmen eligible to return

◦ Parent survey of admitted but withdrawn prospective new freshmen

FFall Enrollmentall Enrollment

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High Touch◦ Wildcat Weekend (www.nmu.edu/weekend)

◦ Coffee with a Counselor

◦ Personal follow-up through follow-up system

◦ Outreach with classroom and parent presentations

◦ Increased cross-communication in athletic recruitment process

◦ Referral/personalized follow-up with freshman-to-transfer prospects

◦ Intentional targeted outreach to counselors at schools in region “OTHER” from which we’ve receive applicants

RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge

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High Tech◦ Video messages from counselors (Mediasite live)

◦ Planning video messages from faculty

◦ Web Cost Calculator (www.nmu.edu/admissions)

◦ Web Campus Visit Invitation Video (www.nmu.edu/admissions)

◦ Web interactive room (www.nmu.edu/admissions)

◦ Virtual tour (www.nmu.edu/admissions)

◦ Pre-populated search forms and online reservation forms

◦ Online transfer guides and real-time equivalencies (www.nmu.edu/transfer)

◦ Participation in Zinch (www.zinch.com)

RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge

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High Tech (continued)◦ Electronic newsletters (such as www.nmu.edu/wildcatwire)

◦ Staff experimenting with Myspace

◦ Staff using instant messaging with prospective students

◦ Participation in youniversity.tv

◦ Participation in eCampustours (www.ecampustours.com)

◦ Messageboard (www.nmu.edu/admissions click on NMU Web Forums)

◦ Participation in ConnectEdu and Docufide electronic transcript systems with high schools

RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge

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Other◦ Increase number and amount of Leadership Scholarships

for incoming fall 2007

◦ Re-vamped aspects of scholarship competition (title, number of awards) to increase attendance at this high-yield event

◦ Will be ramping up our messaging to parents (targeted print piece, ramped up web site, parent-to-parent information)

RRecruitment Activities to Gain an Edgeecruitment Activities to Gain an Edge

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EEnrollment Funnelnrollment FunnelFreshmen 2006 2007*

Inquiries 25,412 24,626Applications 4,769 5,302Admits 3,812 4,118Active Admits 2,861 3,035Orientation 1,950 1,981Total Enrolled* 1,897 1,880First-time/Full-time Enrolled 1,741 1,760Baccalaureate First-time/Full-time Enrolled 1,355 1,368

Freshman Yield2006 National Benchmarks

Inquiries/Applications 0.19 0.22 0.14 to 0.28Admits/Applications 0.80 0.78 0.70Orientation/Admits 0.51 0.48 N/ATotal Enrolled/Applications 0.40 0.35 N/ATotal Enrolled/Admits 0.50 0.46 0.35-0.42First-time/Full-time Enrolled/Admits 0.46 0.43 N/ABaccalaureate First-time/Full-time/Enrolled to Admits 0.36 0.33 N/A

*10th day (vs Fall 2006 Final)

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Student Services and Enrollment◦ Conduct further research into why students did not

persist/did not perform well

◦ General University Studies (GENU) Associate Degree

◦ Academic Support Services and Tutoring

◦ Freshman Probation/College Transitions Program

◦ Academic Career and Advisement Center (ACAC) liaison with academic departments

◦ Undecided (UNDE) Advising/Faculty Undecided (UNDE) Advisors

◦ Academic Probation

RRetention Initiatives for fall 2007etention Initiatives for fall 2007

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Student Services and Enrollment (continued)◦ On-line degree audit

◦ Virtual advising

◦ Pre-requisite checking

◦ First Year Experience Program

◦ Freshman Probation Program

◦ College Transition Program

◦ All Campus Tutoring Center

◦ Early warning system

RRetention Initiatives for fall 2007etention Initiatives for fall 2007

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Academic department level◦ Art and Design

◦ English

◦ School of Nursing

◦ College of Business

◦ Health, Physical Education, and Recreation

◦ Center for Native American Studies

RRetention Initiatives for fall 2007etention Initiatives for fall 2007