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1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment in Culture and Communications Brussels, 22 November 2011

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Page 1: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Public Investment in Film & TV Works:Film Funds in Europe

Susan Newman-Baudais

Analyst – Film Industry

European Audiovisual Observatory

Public Investment in Culture and Communications Brussels, 22 November 2011

Page 2: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Context – film funds in Europe

Subset of public investment in culture and communications

A European perspective

Covers bodies using public funds to support film and television works

Mapping and quantifying exercise …excludes tax measures

Page 3: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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… 280 funds identified in 2009 – of which 234 in EU27 and 269 in MEDIA countries

… all but 4 European countries have national funds but majority of funds administered at sub-nat. level

… 208 funds in 2004 – an additional 72 funds in operation in 2009

… sub-national funds multiplied faster than their national counterparts - + 57 in 6 years

… growth was notable in France, Italy, Norway and Poland but reversal of trend in the UK

A dynamic landscape…

Number of funds in Europe

Source: European Audiovisual Observatory

33

1 30

44

16

10 8

France Italy Norway Poland

2004

2009

67

195

18

2009

Sub-national

National

Supranational

57

138

13

2004

+10

+57

+5280208

Sub-national funds per country

Page 4: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Funding body activity spend 1998 - 2009

in M EUR

Spend volume – positive trend but stagnated in 2009

2005

1 766

2006

1 754

2007

1 945

2008

2 078

2009

2 074

1998 1999 2000 2001 2002

964 1 037 1 1191 254 1 273

… data reflects both amounts distributed as funding awards/loans and direct spend

… almost constant upward trend since 1998 reflecting wider remits, fund creation, new income sources

… 2005 to 2008 spend grew by annual average of 6% but flat in 2009 as income squeezed

… recovery in 2010 / 2011 unlikely

Source: European Audiovisual Observatory

Page 5: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Funding body activity spend 2005 vs 2009in M EUR

1436

483

155

2009

2 074

Sub-national

National

64%

1 766

1298

340

127

2005

Supranational +22%

Spend by level – mostly national but regions grew fastest

Source: European Audiovisual Observatory

+42%

+11%

… EUR 2.1 billion in 2009, of which EUR 1.73 billion in EU27 and EUR 1.83 billion in MEDIA countries

… vast majority of spend is at the national level – EUR M 1.4 billion or 69%

… sub-national funds showed the fastest growth in spend - + 42% between 2005 and 2009

… five large Western European countries account fo 67% of total – France 30%

Top 10 Europe - by activity spend

Rank

Country M EUR

1 France 581

2 Germany 303

3 Italy 145

4 UK 128

5 Spain 124

6 Russia 75

7 Austria 65

8 Netherlands 64

9 Sweden 56

10 Norway 55

67%

Page 6: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Funding body activity spend 2005 vs 2009in M EUR

1436

483

155

2009

2 074

Sub-national

National

64%

1 766

1298

340

127

2005

Supranational +22%

Spend by level – small countries spend most per capita

Source: European Audiovisual Observatory

+42%

+11%

… vast majority of spend is at the national level – EUR M 1.4 billion or 69%

… but sub-national funds showed the fastest growth in spend - +42% between 2005 and 2009

… five large Western European countries account fo 67% of total – France alone 30%

… smaller countries have higher per capita spend but exclusion of tax incentives has impact

Top 10 Europe - by per capita spend

Rank

Country EUR

1 Iceland 12.25

2 Norway 11.43

3 Luxembourg 11.15

4 France 9.03

5 Austria 7.84

6 Denmark 7.38

7 Ireland 6.73

8 Sweden 6.10

9 Finland 4.85

10 Belgium 4.70

European average 2.60

Page 7: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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… primary source of income is public from EU, State and Local Gov. – total value EUR 1.1 billion

… an estimated 28% (EUR 591 million) of total fund income in Europe came from broadcasters in 2009

… compared to 2002 public sources have become more important in the mix while television is less so

… other taxes, repayments & other sources also contribute proportionately less

… increasing pressure on public sources drives search for new sources of finance

Fund income – public sources and television form core

Funding body income sources 2009

28%

Source: European Audiovisual Observatory

in %

Public sources (EU / State / Regional / Local)

Taxes (cinema, video, other)

LotteryTelevision (tax & contributions)

Repayments & others

New sources for fund income

Broaden definitions of …

… users of audiovisual content

=> include new types of companies in the taxation or contribution base

• VOD services (France, Germany, …) • ISP providers (e.g. France, Belgium)• telecommunications services (e.g. Greece)

… taxable revenues

=> advertising revenues include teleshopping and sponsorship

4%

54%28%

11%

4%

2 087 M EUR

Page 8: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Funding body spend – production key area

Distribution

Promotion

Type of work M EUR Share

Feature films 857 62%

TV works 388 28%

Short films 45 3%

Documentaries 42 3%

Other 21 2%

Digital media works 18 1%

Exhibition

Festivals 2%

Training 2%

9%

4%

8%

6%

69%

2 074 M EUR

Other

Source: European Audiovisual Observatory

Production

… production (all phases) captures majority of spend – support in form of subsidies, loans & investment

… reflects high value of awards made in this area

… distribution, exhibition and ‘other’ also important - ‘Other’ = media literacy and ‘film culture’ activities

… in terms of projects supported, feature films worth EUR 857 million, but TV significant also…

… digital media as yet insignificant, but development area for many funds

Types of work supported 2009in %

Funding body spend by activity 2009

Page 9: 1 Public Investment in Film & TV Works: Film Funds in Europe Susan Newman-Baudais Analyst – Film Industry European Audiovisual Observatory Public Investment

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Data source

…almost comprehensive coverage of every public fund in Europe with a specific remit to support cinematographic works

…covers 37 European countries

…for the period 2005 to 2009

…national, sub-national and supranational aggregates

…and data on individual funds

Public Funding for Film and Audiovisual Works in Europe

For further information see

http://obs.coe.int under ‘Publications’

contact: [email protected]