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Invitations

• Personal invitation card through

- FIA

- European Commission

- Euro NCAP

plus Introductionary letter by

Max Mosley, Patron

• Invitations sent out to 400 guests

with deadline 1st April for

confirmation – either by fax or

online

www.esafetyaware.eu/registration.htm

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Invitations

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• Target-oriented invitation list:- European Driving School Association 10 pax- Leasing Companies/Re-marketing 10 pax- Car Rentals 5 pax- European Journalists (Print, TV) 50 pax- EU Parliament 5 pax- EU Commission 5 pax- Member States 5 pax- Road Safety Authorities 5 pax- Automobile Clubs 27 pax- JAMA 5 pax- KAMA 2 pax- ACEA 10 pax- Dealers 5 pax- EURO NCAP 2 pax

- eSafety Aware! Members 30 pax- others 5 pax

Invitees

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• PressKit with following contents will be distributed on 8th Mayat 11 am in Rome – embargoed until then!:

- Press Release about event- Speeches- Profile/Biography of Speakers- Background paper about ESC (history, naming, functionality)- ESC brochure- Euro NCAP brochure on ESC availability- Photos (ESC, driving situations etc.)- DVD including all of the above and ESC video

• PressKit will be in English only in Rome• PressKit to download will available on www.ChooseESC.eu in

- English- French- German- Spanish- Italian- Polish

PressKit

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• Journalists not invited to the Rome-event - approx. 1 300 contacts

in our media lists – will:

1. receive a preliminary announcement about

Choose ESC! Event in Rome by end February to assure

“news agenda” is blocked;

2. receive a reminder 2 days before the event to ensure

“news space” for event;

3. receive Press release on 8th May at 11 am and info about

download opportunity of Event PressKit on www.ChooseESC.eu

• PR-agency for event day

• Post event PR-campaign in partner countries to be started

PR-work

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Website

• www.esafetyaware.eu as per next week on line

• www.chooseESC.eu as per 8th May

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ESC-simulator

• in entrance lobby of Bridgestone main building

• 2 accident simulations with and without ESC on board

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Branding

• 3 Logos will be used on all event materials and publications to indicate who is behind this initiative

• Logo/identity for eSafety technologies to be created:

- need to convey “Safety”- need to be neutral and embrace all eSafety technologies- should build on “already learnt” - should target enduser/car buyer - should be concrete

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Logo

Crash Test Dummy and Dummyfamily

• Version 1: Three letters to save your life … Choose ESC!

• Version 2: Three letters to save your life …. ESC On Board!

• Animation to be created for use on website

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Next steps

• Elaborate and release ESC brochure

• ESC video with Michael Schumacher scheduled for April - free of rights in MPEG2 format and international master

• Definition of Key messages for Speakers

• Elaborate and release Info panels in Rome

• other: event material e.g. banners, flags, welcome signs etc.