VALUE  PROPOSITION  Jalan-­‐Jalan  Gelandangan  (“JJG”)  believes  that  the  homeless  have  skillsets  that  can  be  harnessed  to  generate  sustainable  income.  Taking  advantage  of  their  understanding  of  the  slum  areas  and  situations  in  urban  Malaysia,  JJG  determined  that  the  homeless  can  work  as  slum-­‐tour  guides  on  a  part-­‐time  basis  and  earn  additional  income  to  improve  their  livelihoods.  To  facilitate  this  job  opportunity  for  the  urban  homeless,  the  organization  provides  them  with  comprehensive  support,  from  training  soft  skills  (i.e.  public  speaking,  sales  and  self-­‐esteem  enhancement)  to  giving  out  free  food  and  assistance  with  housing.  

Mission:  To  combat  social  injustice  by  empowering  and  strengthening  the  homeless  and  training  them  to  become  entrepreneur  Objectives:  To  reduce  or  eliminate  homelessness;  to  create  job  opportunities;  to  give  hope  and  a  second  chance;  to  nurture  talents  and  skills            PROBLEM  STATEMENT  According  to  a  newspaper  report,  about  90%  of  urban  homeless  in  Malaysia  have  jobs.  Majority  of  them  are  employed  in  laborious,  low-­‐level  positions  such  as  security,  kitchen  help  or  sales.  The  homeless  encounter  many  challenges  that  keep  them  on  the  streets.  Their  employment  typically  does  not  provide  sufficient  income  and  stability  to  afford  permanent  shelter.  Limited  skills  also  hinder  their  efforts  to  find  a  living  wage.    

BUSINESS  MODEL  JJG  works  closely  with  the  homeless  to  ensure  they  have  the  skill  sets  and  confidence  to  be  tour  guides.  The  organization  reaches  out  to  the  homeless  by  giving  out  flyers  on  the  streets.  Then  JJG  conducts  an  interview  with  them  to  assess  their  potential  and  subsequently  provides  extensive  soft-­‐skill  training  to  suitable  candidates.  Once  the  homeless  become  qualified  tour  guides,  JJG  coordinates  tour  groups  to  help  them  earn  regular  income.  In  addition,  JJG  also  conducts  various  advocacy  activities  to  raise  awareness  among  the  public  and  tourists  about  the  slum  tours  and  the  capabilities  of  the  homeless.      By  providing  an  opportunity  for  the  homeless  to  acquire  employable  skills  and  earn  decent  income,  JJG  creates  lasting  impact  on  the  livelihoods  of  the  urban  homeless  and  their  family.  Moreover,  the  self-­‐esteem  enhancement  component  in  JJG’s  training  enables  homeless  participants  to  gain  more  confidence  in  themselves.  These  efforts  open  up  more  opportunities  for  them  to  discover  personal  talents  and  reintegrate  in  their  communities  in  a  dignified  manner.        

5  

                                                                                                     THE  BOTTOM  LINE                                                                                                      

IMPACT  HIGHLIGHTS  TO  DATE  (2015  ACTUALS)  

Urban  homeless  participated  in  JJG’s  training  and  became  guides  for  JJG’s  homeless  walking  tours  

19   RM  4,965  

Volunteers  and  tourists  expressed  increased  

awareness  in  homeless  issues  

Social  Value  created  (net)  

                                                                                                                                                                                                                                                                                                                                 

JJG’s  founder,  Effuan  Abdul  Wahab,  providing  direct  training  the  homeless  relevant  skills  for  walking  tours  

Impact  Assessment  completed  by  Shujog  on  May  2015  

KEY  BENEFICIARIES  AND  IMPACT  AREAS  Homeless  participants  engaging  with  JJG  experience  positive  change  in  the  following  ways:    1.   Increased  knowledge  from  gaining  motivation  and  relevant  skill  sets  such  as  public  speaking  and  sales  

through  JJG’s  comprehensive  training,  enabling  them  to  obtain  a  decent  job  and  improve  livelihoods;  2.   Increased  income  through  leading  walking  tours,  coordinated  by  JJG,  and  getting  paid  for  their  guide  

services;  each  homeless-­‐turned-­‐tour  guide  earn  an  average  of  RMB  300  per  month  in  additional  income  by  working  with  JJG;    

3.   Improved  security  by  receiving  housing  assistance  from  JJG  and  eventually  gaining  access  to  a  long-­‐term  shelter;  homeless  participants  who  earn  decent  income  for  more  than  6  months  are  expected  to  be  able  to  afford  a  permanent  home  for  themselves  and  their  family;  and    

4.   Increased  awareness:  Volunteers  who  work  with  JJG  and  tourists  who  participated  in  JJG’s  homeless  walking  tours  have  expressed  a  change  of  view  and  better  understanding  about  homeless  issues  in  Malaysia.  

JJG’s  founder,  Effuan  Abdul  Wahab,  directs  homeless  participants  in  the  specific  homeless  tour  routes.      The  urban  homeless  who  have  received  training  from  JJG  and  started  giving  walking  tours  also  express  a  strong  sense  of  fulfillment  and  confidence.  This  empowerment  is  the  direct  result  from  being  able  to  earn  dignified  income  and  having  employable  skills  to  contribute  to  their  communities.    

Social  Value  Created,  by  Impact  Area,  2015  (to  date)  

SROI  (Social  Return  on  Investment):  A  measure  of  how  much  social  and  environmental  impact  (in  dollar  figures)  is  created  for  every  dollar  invested  into  this  program.  

Social  Value  Created,  by  Impact  Area,  2015  (targeted)      

IMPACT  CREATED  (FY  2015,  to  date)  

•  5  homeless  participants  participated  in  JJG’s  training  and  became  qualified  tour  guides  

•  9  volunteers  expressed  deeper  understanding  about  homeless  issues  in  Malaysia  

•  10  tourists  experienced  higher  awareness  on  urban  issues  in  Malaysia  

•  RM  4,965  of  net  social  value  created    

TARGETED  IMPACT  (FY  2015)  

•  10  homeless  participants  participated  in  JJG’s  training  and  became  qualified  tour  guides  

•  18  volunteers  expressed  deeper  understanding  about  homeless  issues  in  Malaysia  

•  56  tourists  experienced  higher  awareness  on  urban  issues  in  Malaysia  

•  RM  43,997  of  net  social  value  created  

Increased    knowledge  45%  SROI  

0.20  

SROI  0.88  

Increased    income  

46%  

Increased    awareness  

9%  

Increased    knowledge  10%  

Increased    Income  39%  

Increased    security  

47%  

Increased    awareness  

4%  

*All  analyses  are  performed  based  on  data  collected  and  provided  by  JJG.