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InformativeInformativeSpeakingSpeaking

Chapter 15Chapter 15

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Informative Speech Informative Speech

Communicates Communicates knowledge & knowledge & understanding about a understanding about a process, an event, a process, an event, a person or place, an person or place, an object or a conceptobject or a concept

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Informative Speaking Informative Speaking EnvironmentsEnvironments

Environments in which Environments in which speaker has expertise speaker has expertise or knowledge that or knowledge that audience needs but audience needs but doesn’t already havedoesn’t already have

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Types ofTypes ofInformative SpeechesInformative Speeches

Speeches about:Speeches about:– ProcessesProcesses– EventsEvents– Places & PeoplePlaces & People– ObjectsObjects– ConceptsConcepts

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Speeches about Speeches about Processes Processes

Show how to Show how to perform perform or or understand understand a processa process

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Speeches about Events Speeches about Events

Help an audience Help an audience understand:understand:– what happenedwhat happened– why it happenedwhy it happened– what effect it hadwhat effect it had

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Speeches aboutSpeeches aboutPlaces & People Places & People

Help audience Help audience understand:understand:– importance, nature, importance, nature,

appeal, charm or integrity appeal, charm or integrity of a place or personof a place or person

– contributions person has contributions person has made to an organization made to an organization or communityor community

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Speeches about Speeches about Objects Objects

Describes components Describes components or characteristics of or characteristics of somethingsomething

Audience better Audience better understand why understand why important or valuedimportant or valued

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Speeches about Speeches about Concepts Concepts Helps audience Helps audience

understand:understand:– a concepta concept– its historyits history– its characteristicsits characteristics– its effect on societies or its effect on societies or

individualsindividuals

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Student Video Student Video ExampleExample

Informative Speechby Chelsey Penoyer (partial: 35 sec.)

Switch to 'Show' mode then click image to play video. Media Player required

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OrganizingOrganizingInformative SpeechesInformative Speeches

ChronologicalChronological SpatialSpatial CausalCausal TopicalTopical

See Rachael Rota’s Informative Speech on p. 329 or on the Interactive Student and Professional Speech Videos Website.

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Tips for Giving Tips for Giving Effective Effective Informative SpeechesInformative Speeches

Bring topic to lifeBring topic to life Tailor information to Tailor information to

audienceaudience Use clear & unbiased Use clear & unbiased

languagelanguage

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Bring Topic to LifeBring Topic to Life

Engaging materialEngaging material RelevantRelevant Stay audience centeredStay audience centered Share human side of Share human side of

topictopic

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Engaging MaterialEngaging Material

Draws audience in & Draws audience in & excites or interests excites or interests themthem

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RelevantRelevant

Useful or something for Useful or something for jobs, life in community, jobs, life in community, or informed decisionsor informed decisions

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Tailor Information to Tailor Information to AudienceAudience

Stay audience centeredStay audience centered Include information Include information

most educationalmost educational Adjust content to match Adjust content to match

level of knowledge, level of knowledge, expertise & experienceexpertise & experience

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Use Clear &Use Clear &Unbiased Language Unbiased Language

Define new terminologyDefine new terminology Break complicated Break complicated

processes into stepsprocesses into steps Explain terms or Explain terms or

phrases specific to phrases specific to particular field or particular field or activityactivity

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EthicalEthicalInformative SpeakingInformative Speaking

Based on careful Based on careful researchresearch

Unbiased informationUnbiased information Honest presentation of Honest presentation of

informationinformation