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• Introduction slide and general information faculty (No 4 to 6)

• Information about departments (No 7)

• Information about research (No 8)

• Information about BSc and MSc programmes (No 9 to 13)

• Examples of products (No 14 to 22)

• Alumni (No 23 and 24)

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Structure of presentation

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Leading in Product Design

Name of speaker

Faculty of Industrial Design Engineering

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The faculty of Industrial DesignEngineering (IDE)

• Founded in 1969• Largest university-based

design course worldwide• 2000 students • >4900 alumni• 3 departments• 1 BSc programme• 3 MSc programmes• 1 Master specialisation

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‘Creating successful products people love to use’

Products which…

• are durable,

• are mass- or series produced,

• are used in daily life,

• offer significant interaction

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• Industrial Design appearance, interaction, use, design techniques

• Design Engineering mechanics, materials, manufacturing, cost, CAD, electronics

• Product Innovation & Managementconsumer behaviour, marketing, product management, design methodology

The departments

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Research programmes

Fostering sustainable wellbeing,through:

• user experience• innovative applications• artefact manifestations• strategic product design

Most comprehensive researchProgramme (>60 PhD students) In industrial design engineeringworldwide

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Research programmes

Strategic design• To explore the strategic

context of new product design

User experiences• To explore how (aspects of) the

human product interaction contributes to our well being

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Research programmes

Artefact manifestations• To explore the opportunities and

constraints offered by various manifestations and new technologies

Innovative application• Establishing designs, which will

function as platforms for integrating existing and generating new knowledge

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Industrial design engineering is a technical degree programme focusing on product development. Learning outcomes:

• A solid technological background

• An overview of the various fields of product development

• Process methodology knowledge and design skills

The Bachelor’sprogramme

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The Master’s programmes

Integrated Product Design (IPD)• Integrating all aspects of product development

Design for Interaction (DfI)• Analysis and conceptualisation of

designs for human - product interaction

Strategic Product Design (SPD)• Fuzzy front end of new product development

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Educational Structure

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Industrial Design Engineering is

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The designers of today

• Have a structured approach• Consider every aspect of a product• Know about every aspect of

product development

• Focus on the final result• Can act as a creative catalyst

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The designers of tomorrow

• Integrates knowledge at strategic level

• Is innovation oriented• Collaborates with specialists & end-users• Is research-driven• Is looking for manifestation-

independent solutions

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Open source car of the future: c,mm,n

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Stormproof umbrella: Senz Umbrella

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Turns dirty water into drinking water: the Life Straw

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Helps autistic children learn words: LINKX

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Example of Integrated Product Design “F-Hybrid”, the hydrogen-power scooter

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Example of Design for Interaction: Piece of family

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Example of Strategic Product Design: Co-branding

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Example of Medisign: Babybloom

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Example of Automotive: Spyker concept car

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Adriaan van HooydonkDesign Director, BMW carsGraduated at IDE in 1988

"Problems are good; They force creativity"

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Joost van der MadeTomTom Product line manager Graduated at IDE in 1993

"A broad view enables you to share different passions"

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Questions

Thank you for your attention?

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Thank you for your attention